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~pW N p <br />„~~ <br />~~3 ~G ASps <br />DATE: <br />TO: <br />FROM: <br />SUBJECT: <br />COUNCIL AGENDA REPORT <br />October 5, 2010 <br />MAYOR AND TOWN COUNCIL <br />GREG CARSON, TOWN MANAGER <br />MEETING DATE: 10/18/10 <br />ITEM NO: <br /> <br />AUTHORIZE THE TOWN MANAGER TO SUBMIT A GRANT <br />APPLICATION TO THE COUNTY OF SANTA CLARA PUBLIC HEALTH <br />DEPARTMENT FOR TOBACCO PREVENTION INITIATIVES FUNDS <br />RECOMMENDATION: <br />Authorize the Town Manager to submit a grant application to the County of Santa Clara Public <br />Health Department for Tobacco Prevention Initiatives Funds. <br />BACKGROUND: <br />In March 2010, the County of Santa Clara Public Health Department (PHD) was awarded a $6.9 <br />million, two-year grant through the Centers for Disease Control and Prevention's (CDC) <br />Communities Putting Prevention to Work (CPPW) program, funded through the American <br />Recovery and Reinvestment Act (ARRA). The CPPW grant addresses policy, systems, and <br />environmental change to decrease smoking prevalence, prevent youth access to tobacco <br />products, and decrease exposure to secondhand smoke. <br />According to the CDC, cigarette smoking is the single most preventable cause of premature <br />death in the United States. The U.S. Department of Health and Human Services (HHS) reports <br />that there is no risk-free level of secondhand smoke exposure. HHS research also indicates that <br />non-smokers who are exposed to secondhand smoke at home or at work increase their heart <br />disease risk by 25% to 30% and their lung cancer risk by 20% to 30%. Youth access to tobacco <br />and initiation of smoking is a public health concern. In Santa Clara County, the illegal sales of <br />tobacco products to minors ranges by city from 6.3% to as high as 62.5%. The cost of smoking is <br />an economic issue too. An estimated $380 million per year are spent in tobacco-related health <br />care costs in Santa Clara County. <br />The PHD has $450,000 available for cities to participate in its tobacco prevention initiatives. <br />All cities are eligible for a base award of $15,000 plus an additional amount based on <br />population; the estimated allocation to Los Gatos would be $18,360. With these funds, the <br />PHD wishes for cities to strengthen city policies to reduce exposure to secondhand smoke, limit <br />tobacco sales to youth, and limit youth exposure to tobacco marketing through tobacco retail <br />PREPARED BY: Regina A. <br />es Director <br />Reviewed by: Assistant Town Manager ~~"Po~-m Attorney <br />Clerk Admmrstrator ~ Finance Cornrnunity Development <br />