Interviews - Boards, Commissions, and CommitteesN MEETING DATE: 03/21/2005
,~pW OF
!ps•G-At~S
COUNCIL AGENDA REPORT
DATE: MARCH 11, 2005
TO: MAYOR AND TOWN COUNCIL
FROM: DEBRA FIGONE, TOWN MANAGER
SUBJECT: INTERVIEWS / BOARDS, COMMISSIONS, AND COMMITTEES
For Council's consideration, applicants to the General Plan Committee are
designated as either (1) Public Representative or (2) Property Owner as stated
in the General Plan Committee Resolution.
COMMUNITY SERVICES COMMISSION
Applicants must be residents of the Town of Los Gatos.
ONE(1)VACANCY
UNEXPIRED TERM OF:
Mary Joanne Zientek 12/31/05
ZERO (0) APPLICATIONS ON FILE.
General Plan Committee candidates have been asked if they are interested in applying for
the Community Services Commission
f
✓e v
PREPARED BY: MarLyn Rasmussen
Clerk Administrator
N:TL,K BOARDS & COMMISSIONS r II.[1TCRP"I' .02-22-05.wpd
Reviewed by: _ Manageig5 Asst. Manager] Attorney Community Services
Community Development Library Parks Revised: 3/16/05 4:09 pm
Retionmtted: >/30/01
PAGE 2
MAYOR AND TOWN COUNCIL
SUBJECT: Commissions, Boards, and Committees
(03/11105)
GENERAL PLAN COMMITTEE
Applicants must be residents of the Town of Los Gatos.
One Public Representative and one Business Property Owner.
TWO (2) VACANCIES
UNEXPIRED TERMS OF:
Jim Bacigalupi - Property Owner 12/31/06
Mark Sgarlato - Public Rep. 12/31/08
FOUR (4) APPLICATIONS ON FILE.
Barbara Cardillo - Public Representative
Guy Johnson - Public Representative
Libby Lane - Public Representative
Mark Sgarlato - Incumbent - Public Representative
General Plan Committee candidates have been asked if they are interested in applying for
the Community Services Commission
TRANSPORTATION AND PARKING COMMISSION
Applicants must be residents of the Town of Los Gatos.
ONE(1)VACANCY
UNEXPIRED TERM OF:
Shirley Henderson 12/31 /05
ONE (1) APPLICATION ON FILE.
Bruce Entin
GENERAL PLAN
COMMITTEE
~a N TOWN OF LOS GATO,~
GENERAL PLAN COMMITTEE APPL
Submit to: Office of the Town Clerk
es'8AZ b 110 East Main Street, P.O. Box 949, Los Gatos,
Telephone: (408) 354-6834 • Fax: (408) 354-8431 • Email: clcrk z- 1(
L M D
ATIO~B -9 2005
A 9_T6MN OF LOS GATOS
CLERK DEPARTMENT
Please type or print iegim
* Last Name: l-/I to ~ ,
* Address:/ 7 2S l /-L il~ 2
* Home Phone:
Email: or,ctrc~
Present Employer:
Length of Residency in Los Gatos:
* First Name: f Q f2 c~ ,e
* City: L c S G"Z }V5 *zip: Work Phone:
Fax:
Job Title: z~sio%
* If appointed, this information will be made available to the
Previously Held Elected or Appointed
Governmental Positions
Position/Office Held
Dates
~1 0 ~1 if,
Civic or Charitable Organizations
You Have Belonged To
Position/Office Held
Dates
r
ZC'S K;w
"Schools A ended/Attending
Major Subject and/or Grade Level
Y
A separate application is required for each Commission. Please list other Commissions you are applying to:
l!'o ~c cP
r
Signature:
Date: 2 ' ~J
Page 1 of 2
What community needs would you like to specifically address?
I am applying as a resident of the Town of Los Gatos.
❑ I am applying as a business property owner or manager in Los Gatos, but not necessarily as a Town
resident.
1. Have you ever attended a General Plan Committee meeting? If so, please provide a summary of your
impression of the meeting.
L /
~ h r'/'~' r' arc r c ; /v_ / «z C~`~~.~2 .v~r C~" z' ~ ib z c G r-~ ✓ ~C'~
How/ would you describe your philosophy of planning?
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2. Describe your knowledge of the Town's General Plan?
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3. What do you think the role of a committee member is in setting policies?
4. What design or land use experience do you have that would be useful on the committee?
5.
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6.
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Have you discussed the role of a committee member with anyone on the Planning staff.
Page 2 of 2
17256 Nalor Court
Los Gatos, CA 95032 408-3484020
7 '1 • i V i • •
Sldlls: ability to think strategically and implement tactically; strong leadership abilities resulting
in successful marketing teams and good cross-functional relationships; solid business capabilities
including Business Plan development, managing P&L and a mufti-product portfolio; excellent
communicator.
Experience
Firetide Inc., Los Gatos, CA 2001-present
Co-founder and Vice President, Marketing
Firetide is a privately held mesh technology company that develops networking
equipment to deploy wireless networks quickly, easily and affordably. Investors include
Menlo Ventures, HMS Ventures, and Mitsui & Co. Venture Partners. Responsible for all
aspects of marketing including building the marketing team, product management,
channel marketing, marketing communications, public relations, and customer support.
Propel, San Jose, CA 1999-2001
Vice President, Corporate Marketing
Propel was a startup providing a platform and applications for building mission critical websites.
Responsible for building the marketing team, positioning, pricing, competitive analysis,
marketing communications, public relations, market research, and company business plan.
Accomplishments include:
• Developed the Propel brand including company name, logo, website, and
collateral. See www.propel.com.
• Reported to CEO and, as an officer of the company, developed the company
business plan that was instrumental in successfully raising $38M in Series B
financing. Developed business model, pricing strategies, and P&L model.
• Responsible for customer research to define initial product suite; led the
marketing efforts to launch the company and its first products.
• Through strong press relationships was able to get the cover story in Silicon
Valley Magazine, April 2000, on creating a startup with a values-centered
culture. As a result Propel was able to quickly build a quality team in a
highly competitive hiring environment.
Ridge Technologies, San Jose, CA
Vice President, Marketing
1997-1998
Ridge Technologies was a startup that created RAID storage systems for the NT market.
Responsible for branding, positioning, pricing, market research, marketing communications,
website, public relations, and company business plan. Adaptec acquired the company in 1998.
Apple Computer, Cupertino, CA
Vice President, Powerbook Marketing
1988-1997
1996-1997
Managed the Powerbook product line, a $1.513 business, including product roadmap, pricing,
forecasting, product transitions, P&L, and business planning. Responsible for all marketing
activities including product marketing, product introductions, collateral, website, public relations,
and advertising. Heavy interaction with press and analysts. Accomplishments include:
Through a close working relationship with the development team, drove new product
definition and product roadmap for the highly successful Powerbook 1400 and 3400
products.
Created the marketing strategy and programs to change public perception of the troubled
Powerbook product line to a positive public reception of the Powerbook 1400 and 3400
products. Result was cover story positioning the new Powerbook 1400 as the "Volvo" of
laptops.
Carefully managed product transitions and pricing resulting in re-establishing healthy
margins and returning Powerbook product line to profitability.
Director, Desktop Product Marketing
Product Line Manager
1994-1996
1992-1994
Initially managed the high-end product line, a $3B business, and eventually managed all
PowerMacs, Performas, servers, displays, and printers. Worked closely with engineering to
develop product roadmap; responsible for MRDs, pricing, forecasting, positioning, naming, life-
cycle management and product transitions, and product launch activities. Heavy interaction with
press and analysts. Accomplishments include:
• Successful introduction of over 30 products for Apple Computer.
• Managed product portfolio and transitions resulting in increased revenues and higher
overall margins.
• Led transition to the PowerMac brand including positioning, naming, forecasting, and
partner relationships, resulting in excellent product availability with little excess
inventory.
• Revitalized the Product Marketing team by establishing goals, processes, and positive
relationships with the engineering and sales organizations.
Manager, Customer Research
1988-1991
Established a team to conduct product development research including market segmentation,
product concept testing, naming and positioning research, and customer satisfaction.
Tymnet, San Jose, CA
Manager, Market Research
1984-1988
Responsible for all market research activities for this data networking company including primary
research, industry analysis, and competitive analysis.
Education
Ph.D. in Communication, Stanford University
M.S. in Communication Research, Boston University
B.A. in English, University of Rhode Island
MN TOWN OF Los GA
GENERAL PLAN COMMITTEE A
Submit to: Office of the Town
s 9 A~ 110 East Main Street, P.O. Box 949, Los 4
Telephone: (408) 354-6834 • Fax: (408) 354-8431 • Email: Cie
L
TION
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CA'"9 6FTOS GAiuS
ncG~rF nF TCNJN CLERK
riease tvne or
* Last Name: a -~j rHNS 0AJ
* Address: / o 1 LvS C-,?+-Tz) S 0c VD
* Home Phone: Vok 4 0 S S/ f> ~
Email: GUY L L~ FE7a4~~RD•
Present Employer: ) 9 M ( o A) L } 1~~
* First Name: G U y
* City: Los 6A7"G-s * Zip: cJ Oj0
Work Phone:
Fax:
Job Title: MOM
Length of Residency in Los Gatos: , x e S
*If appointed' this information will be made available to the
Previously Held Elected or Appointed
Governmental Positions
Position/Office Held
Dates
Gu T- APeoiArT" SgclAc. Amloco.
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Civic or Charitable Organizations
You Have Belonged To
Position/Office Held
Dates
4 FA-?)i 1_ C4ol6c6t146- G
Schools Attended/Attending
Major Subject and/or Grade Level
S S
A separate application is required for each Commission. Please list other Commissions you are applying to:
Signature: A- 'A'1'1~ ~lt'
Date:
Page 1 of 2
What community needs would you like to specifically address?
I am applying as a resident of the Town of Los Gatos.
❑ I am applying as a business property owner or manager in Los Gatos, but not necessarily as a Town
resident.
1. Have you ever attended a General Plan Committee meeting? If so, please provide a summary of your
impression of the meeting.
2. Describe our knowledge of the Town's General Plan?
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3. What do you think the role of a committee member is in setting policies? 4re-
4.
5
6
Have you discussed the role of a committee member with anyone on the Planning staff?
Page 2 of 2
What design or land use experience do you have that would be useful on the committee?
How would you describe your philosophy of planning? a
TOWN OF LOS GAT
GENERAL PLAN COMMITTEE
Submit to: Office of the Town
01 110 East Main Street, P.O. Box 949, Los (
Telephone: (408) 354-6834 • Fax: (408) 354-8431 • Email: cle
P, D=w FD
t~ICAT~I~ 1 2005
k ti~~l
s, CE L LOS MEET
L EPARTMENT
Please type or print
* Last Name: Lane * First Name: b
* Address: *City: L&5c)S * Zip: Ur63b
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* Home Phone: Work Phone: n/G(,
Email: G lane DA Fax:
Present Employer: 51e f~ 'JP. 6 4?4dtW4ob Tittle:
Length of Residency in Los Gatos: bu1 ke AcYC
this information will be made available to the public.
-fry l 5-75 -11frl
Previously Held Elected or Appointed
Governmental Positions
Position/Office Held
Dates
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Civic or Charitable Organizations
You Have Belonged To
Position/Office Held
Dates
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Schools Attended/Attending
Major Subject and/or Grade Level
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A separate application is required fo each Commission. Please list other 'sons you are applying to:
Signa Date: d
Page i of 2
What community needs would you like to specifically address?
~I am applying as a resident of the Town of Los Gatos.
❑ I am applying as a business property owner or manager in Los Gatos, but not necessarily as a Town
resident.
1. Have you ever attended a General Plan Committee j meeting? If so, please provide a summary of your
impression of the meeting.-7 h"e- h6t atit d ed 6 G19 m(fL-t-, YY1C'G
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Page 2 of 2
Libby Lane
78 Bentley Ave. #9
Los Gatos, CA 95030
408 354.5437
February 10, 2005
Dear Town Council Members,
I am attaching a cover letter to my application to present additional information. I
have only lived in Los Gatos for six months but consider Los Gatos my home. I lived
here from 1975-1981 and then moved away after I got married. I, however,
continued to return here to visit with friends and family. In June 2004, 1 had an
opportunity to change my life completely and knew that there was only one place I
wanted to live - Los Gatos. I returned in September and truly feel like I am home.
When I first arrived, I saw that the Council was looking to make appointments to
various committees/commissions. I wanted to apply then but felt that it was a little
presumptuous since I had only just moved here. Then last week when I noticed in
the paper that the Council still had some appointments to make, I decided to go for
it anyway.
The General Plan Committee appeals to me for several reasons. I know that a
general plan, as the blue print for land use in a community, is critical to ensuring not
only the character but the economic vitality of a place. As you will notice, I have not
served as an elected or appointed official. There is a reason for that. For most of
the 24 years since I left Los Gatos, I was a newspaper reporter and generally
prohibited from serving and writing about the same community. Being a reporter,
however, exposed me to local land-use planning. I have covered and reported on
many land use issues in various cities and counties, including adoptions of new
general plans and amendments. Land use was always the most interesting issue to
cover. Furthermore, my husband of 20 years was a community development
director.
I am very eager to get involved in the government of my community. I am one of
those somewhat rare people who likes government and believes that government
can be good. After leaving journalism and before returning here, I worked for
Stanislaus County - first as a field representative for a county supervisor and then
as the county's public information officer.
Thank you for our consideration.
A
Libby ne
N TOWN OF Los GATOS 1 2
GENERAL PLAN COM 9TTEE APPLICATIO LO~_ _
{ TO OF LOS GATOS
Submit to: Office of the Town Clerk OFFICE OF TOWN CLERK
s eA~ 110 East Main Street, P.O. Box 949, Los Gatos, CA 95031
Telephone: (408) 354-6834 • Fax: (408) 354-8431 • Email: clerk a,losgatosca.go%
pease tvoe or
*Last Name: ~ P P o
13 R t a ~J l
*
* Home Phone: ('(0 ~ 3 S Ll 9 O
Email: r,\ CcA9LA i Co~~DSl-
Present Employer: kocae Sys kr,~i
Length of Residency in Los Gatos: u a 5
* First Name: M AA K
* City: L.oS (s G7-is * Zip: 4 S-)3
Work Phone: i a 3~ S 3 - 6 3v
Fax:
Job Title:~,c3 .'r t ' rZ e y - N e r~
* If appointed; this information will be made available to the
Previously Held Elected or Appointed
Governmental Positions
Positior>/Office Held
Dates
(I en'eK,bL P4-,bI) CL)m/%,%: C-,-
P(' lI;C. kc- U at Ck,p 'r.
~Jr, c
Civic or Charitable Organizations
You Have Belonged To
Position/Office Held
Dates
Schools Attended/Attending
Major Subject and/or Grade Level
A separate application is required for each Commission. Please list other Commissions you are applying to:
Signature:
Date: 3 0
Page I of 2
What c7arn unity needs would you like to specifically address?
applying as a resident of the Town of Los Gatos.
D I am applying as a business property owner or manager in Los Gatos, but not necessarily as a Town
resident.
1. Have you ever attended a General Plan Committee meeting? If so, please provide a summary of your
impression of the meeting. r Q tic
iZcaa w0F-K 0."S .
N
2. Describe your knowledge of the Town's General Plan? A 00 L,3 a~ CA MAO 1< f-y- , A- o,
rOCU LAtacQ Uj~ ANdi "^~hc2'LinL `~fUe~orJr<G
3. What do you think the role of a committee member is in setting policies? Xee.d Lack
170 6,(J$ ~4pK-r- fN C~•tL'2~( P j
4. What design or land use experience do you have that would be useful on the committee?
CPL
5. How would you describe your philosophy of planning? se 4u 14-wJ P 2~ rz e,s
~a~ ~ S LJh.~(zpi cSS !JS /a CO
6. Have you discussed the role of a committee member with anyone on the Planning staff?
S , rz., -
Page 2 of 2
TRANSPORTATION
AND
PARKING
COMMISSION
TOWN OF Los G
.gown F
TRANSPORTATION & PARKING COME
li Submit to: Office of the Tov
s akt% 110 East Main Street, P.O. Box 949, Lc
Telephone: (408) 354-6834 • Fax: (408) 354-8431 • Email:
N~
ION AP1~IC~IO
D
i Clerk FEB - 9 2005
Gatos, CA 95031
TOWN OF LOS GATOS
CLERK DEPARTMENT
Please type or
* Last Name: W F I N
*Address: (Lo s l cfAA ALU LC
*Home Phone: C~ 3 12 2- k
Email: V~ EIi2o tgSA , CL) kA
Present Employer:
Length of Residency in Los Gatos: QCS
* If appointed, this information will be made available to the
* First Name: VM'Vl C_e
* City: LO S C, A T-01 * Zip: ~ S O 3 2
Work Phone: S a '11
Fax: Y 0 8 3.5 % 5 3 1- l
Job Title:
Previously Held Elected or Appointed
Governmental Positions
Position/Office Held
Dates
Civic or Charitable Organizations
You Have Belonged To
Position/Office Held
Dates
5 os E Use v o F J,
Mct4 t/1 Q~~rd &
~ Sy s-~
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Schools Attended/Attending
Major Subject and/or Grade Level
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A separate application is required for each Commission. Please list other Commissions you are applying to:
l
Signature:
Date: 113 I 0 s
Page i of 2
Pleas eck the appropriate c -gory:
I am applying as a resi 1t of the Town of Los Gatos.
❑ I am applying as a res; nt and a business owner/operator in the Town of Los Gatos.
1. What do you know about the Transportation and Parking Commission?
2. How many meetings of the Commission have you attended? ON)
3. Why do you want to be a member of the Commission?
4. If appointed:
What would you like to accomplish during the first year as a member of the Commission?
What would you like to accomplish during your four year term as a member of the Commission?
How would you contribute as a Commission member to achieving these accomplishments as well as
additional Commission projects?
Page 2 of 2
I will answer the 4 questions posed on the application, but thought I'd offer a
perspective on why I want to join the Transportation and Parking Commission:
I've been a resident of Los Gatos for nearly 10 years. I've been a driver in Santa
Clara County for 25 years, and bicycled extensively throughout the area for about
the same amount of time. I've seen the Valley grow exponentially over that time
span, and watched as government agencies have tried valiantly to build and
improve transportation infrastructure to meet the increased demands of our
residents.
Transportation-related issues comprise a large part of the "quality of life" in
Silicon Valley - a hot topic we speak about frequently at get-togethers, business
meetings and around the dinner table. I want to contribute to making our local
community a better place to live, and that's why I want to be part of the
Transportation and Parking Commission.
I have been an electronics industry executive for the past 25 years, including
stints as executive vice president at chipmaker LSI Logic, and as CEO of a chip
startup called Siliquent Technologies. Prior to these positions, 1 was a business
reporter and columnist for the San Jose Mercury News, where I had a ringside
seat to watch the explosive growth of the Valley in the early 1980s.
With my background in the electronics industry, I have run divisions with several
hundred million dollars in revenues, and managed large groups of people. I am
telling you this because I have not yet attended a Commission meeting, but I am
comfortable working on high-stakes projects with teams that are motivated by
accomplishing a common objective.
I don't know what my contributions will be in the first year. My first job will be to
listen more than speak, and to grasp the key issues and to thoroughly appreciate
the local transportation landscape. Over the course of four years, I am certain I
will have an impact on our transportation strategy but, again, it would be naive of
me to try to predict what those specific contributions will be.
Thank you in advance for your consideration,
Bruce Entin