Attachment 7 - DRAFT_2022 Town of Los Gatos Cannabis Business Survey FindingsCANNABIS
BUSINESS
SURVEY
Prepared By
ETC INSTITUTE
OLATHE, KANSAS
2022
Presented To The
TOWN OF LOS GATOS,
CALIFORNIA
JUNE 2022
Findings Report
ATTACHMENT 7
Executive Summary
Charts & Graphs:
Overall Results
Tabular Data
Survey Instrument
Section 1: page 1
Section 2: page 4
Section 3: page 25
Section 4: page 34
Section 1:
Executive Summary
Findings Report: 2022 Town of Los Gatos Cannabis Business Survey
Page 1
Purpose & Methodology
Purpose
ETC Institute administered a public opinion survey to residents of
the Town of Los Gatos, CA. The purpose of this survey was to gather
information on the opinions of Town residents about various
legalized cannabis topics. Town leaders will use this data as they
explore how cannabis retail businesses could provide value to the
community. Conducting a statistically valid public opinion survey
ensures that the data represents the community. In ensuring the
data represents the community as a whole, ensures that Town
leaders have information to align Town priorities to resident's
needs.
The survey instrument, cover letter, and postage paid return
envelope were mailed to a random sample of households in the
Town. The cover letter explained the purpose of the survey and
encouraged residents to either return their survey by mail or
complete the survey online.
Approximately, ten days after the surveys were mailed, ETC Institute
sent emails/text messages to the households that received the
survey to encourage participation. The emails/texts contained a link
to the online version of the survey to make it easy for residents to
complete. To prevent people who were not residents of the Town
from participating, everyone who completed the survey online was
required to enter their home address prior to submitting the survey.
ETC Institute then matched the addresses that were entered online
with the addresses that were originally selected for the random
sample. If the address from a survey completed online did not
match one of the addresses selected for the sample, the online
survey was not counted.
The goal was to obtain 300 surveys and this goal was achieved by a
total of 403 completed surveys. The overall response for the sample
of 403 households have a precision of at least +/-4.9% at the 95%
level of confidence.
Methodology
Findings Report: 2022 Town of Los Gatos Cannabis Business Survey
Page 2
Overview of the Findings Report
An executive summary of the survey purpose, methodology, and
major findings
Charts and graphs showing the overall results
Frequency tables that show the results for each question on the
survey
A copy of the cover letter and survey instrument
This report contains:
About three-fourths (71.5%) of residents are either strongly or
somewhat supportive of legalized cannabis for medicinal use and one-
third (33.3%) are either strongly or somewhat supportive of allowing
commercial cannabis businesses in Los Gatos.
Over half (58.7%) of residents are either strongly or somewhat
supportive of allow commercial cannabis retailers within the Town of
Los Gatos.
Residents are most supportive of non-storefront (delivery-only)
retailers for medicinal cannabis (49.0%) than residents are of
storefront retailers for adult recreation use cannabis (33.5%).
Nearly all (81.3%) of residents agree that if the Town were to allow
commercial cannabis businesses, the Town should limit the number of
permits issues for cannabis retailers only. The majority (71.2%) believer
the Town should limit the number of permits for cannabis retailers to
one to three permits.
Sixty percent (60.1%) of residents agree that the Town should further
limit the hours of operation for cannabis retailers, past the definition
made by the State.
At least half of residents do have concerns about loitering around
cannabis businesses (63.3%), youth access to cannabis (72.2%), and
people driving under the influence (75.8%).
Key Findings
Findings Report: 2022 Town of Los Gatos Cannabis Business Survey
Page 3
Section 2:
Charts & Graphs
of Overall Results
Findings Report: 2022 Town of Los Gatos Cannabis Business Survey
Page 4
26%32%56%8%12%16%7%14%13%6%8%3%53%33%13%0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%Allowing commercial cannabisbusinesses in Los GatosLegalized cannabis for adultrecreational useLegalized cannabis for medicinal useQ1: What is your level of support/opposition for the following…by percentage of respondents (excluding don't know responses)Strongly SupportSomewhat SupportNeutralSomewhat OpposeStrongly OpposedFindings Report: 2022 Town of Los Gatos Cannabis Business SurveyPage 5
37%41%39%47%50%58%60%16%14%15%12%14%14%16%17%16%16%11%9%8%10%12%13%13%12%11%10%8%18%17%16%18%17%11%6%0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%I am concerned about traffic and parkingimpacts from commercial cannabisbusinesses.I am concerned about public consumptionof cannabis.I am concerned about odor impacts fromcommercial cannabis businesses.I am concerned about public safety impactsfrom commercial cannabis businesses.I am concerned about loitering aroundcannabis businesses.I am concerned about youth access tocannabis.I am concerned about people driving underthe influence of cannabis.Q2: What is your level of agreement with the following statements…by percentage of respondents (excluding don't know responses)Strongly AgreeAgreeNeutralDisagreeStrongly DisagreeFindings Report: 2022 Town of Los Gatos Cannabis Business SurveyPage 6
Strongly Support51.0%Somewhat Support7.7%Neutral5.1%Somewhat Oppose9.4%Strongly Opposed26.8%Q3: Based on this information, what is your overall level of support/opposition for allowing commercial cannabis retailers within the Town of Los Gatos?by percentage of respondents (excluding don't know responses)Findings Report: 2022 Town of Los Gatos Cannabis Business SurveyPage 7
24%26%30%34%10%11%11%15%6%14%12%15%6%8%7%5%55%41%42%31%0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%Storefront retailers for adult recreation usecannabisNon‐storefront (delivery‐only) retailers foradult recreational use cannabisStorefront retailers for medicinal cannabisNon‐storefront (delivery‐only) retailers formedicinal cannabisQ4: What is your level of support/opposition for the following types of commercial cannabis retailers within the Town of Los Gatos…by percentage of respondents (excluding don't know responses)Strongly SupportSomewhat SupportNeutralSomewhat OpposeStrongly OpposedFindings Report: 2022 Town of Los Gatos Cannabis Business SurveyPage 8
8.7%9.8%16.6%17.0%18.9%29.1%0.0%20.0% 40.0% 60.0% 80.0% 100.0%Central Business District (downtown)Neighborhood Commercial (generally N Santa CruzAve. north of Hwy 9)Highway Commercial (generally Los Gatos Blvd.)Don't knowCommercial/Industrial (generally University Ave.north of Andrews Street)Controlled Manufacturing (generally University Ave.north of Vasona Lake)Q5: IF the Town were to allow "Storefront Cannabis Retail" businesses, which zones do you think would be appropriate for business locations?by the percentage of respondentsFindings Report: 2022 Town of Los Gatos Cannabis Business SurveyPage 9
7.5%8.8%15.4%16.7%20.7%30.9%0.0%20.0% 40.0% 60.0% 80.0% 100.0%Central Business District (downtown)Neighborhood Commercial (generally N Santa CruzAve. north of Hwy 9)Highway Commercial (generally Los Gatos Blvd.)Don't knowCommercial/Industrial (generally University Ave.north of Andrews Street)Controlled Manufacturing (generally University Ave.north of Vasona Lake)Q6: IF the Town were to allow "Delivery Only Cannabis Retail" businesses, which zones do you think would be appropriate for business locations?by the percentage of respondents (multiple response question)Findings Report: 2022 Town of Los Gatos Cannabis Business SurveyPage 10
13%14%37%57%66%9%15%24%17%16%29%27%24%10%8%21%18%6%7%5%28%27%9%8%5%0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%If the Town limits cannabis businesses, itshould be done on a first come/first servedbasis.If the Town limits cannabis businesses, itshould be done by a lottery.If the Town limits cannabis businesses, itshould be done by a competitive rankingprocess.The Town should limit the number ofpermits issued for cannabis retailers only.The Town should limit the number ofpermits issued for all types of cannabisbusiness.Q7: IF the Town were to allow commercial cannabis businesses, what is your level of agreement with the following statements…by percentage of respondents (excluding don't know responses)Strongly AgreeAgreeNeutralDisagreeStrongly DisagreeFindings Report: 2022 Town of Los Gatos Cannabis Business SurveyPage 11
13.2%11.9%3.7%13.4%18.1%39.7%0.0% 5.0% 10.0% 15.0% 20.0% 25.0% 30.0% 35.0% 40.0% 45.0% 50.0%Don't knowFive or more permitsFour permitsThree permitsTwo permitsOne permitQ8: If the Town were to limit the number of permits issued for cannabis retailers, how many permits should the Town allow?by the percentage of respondentsFindings Report: 2022 Town of Los Gatos Cannabis Business SurveyPage 12
4%42%37%57%46%57%2%8%12%10%22%17%11%27%33%16%13%14%18%12%9%9%8%7%65%12%8%8%11%6%0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%The Town should reduce the sensitive usebuffers to be less than 600 feet.The Town should include an additionalsensitive use buffer from places of worship.The Town should include an additionalsensitive use buffer from other cannabisbusinesses.The Town should increase the sensitive usebuffers to be greater than 600 feet.The Town should maintain the 600‐footsensitive use buffer defined by the State.The Town should include an additionalsensitive use buffer from residential areas.Q9: Based on the information above, what is your level of agreement with the following statements…by percentage of respondents (excluding don't know responses)Strongly AgreeAgreeNeutralDisagreeStrongly DisagreeFindings Report: 2022 Town of Los Gatos Cannabis Business SurveyPage 13
5%35%27%30%33%32%39%68%5%9%24%25%24%31%28%22%16%19%28%25%24%12%20%4%22%19%10%8%8%11%5%3%52%19%11%12%11%14%8%4%0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%Cannabis taxes should be set at levels thatare lower than State averagesCannabis taxes should be set at levels thatare higher than State averagesCannabis tax revenues should be used toaddress related environmental issuesCannabis tax revenues should be used toaddress any needed Town issuesCannabis tax revenues should be used toaddress social costs of cannabis useCannabis taxes should be set at levels thatare consistent with State averagesCannabis tax revenues should be used toaddress related public safety issuesThe Town should tax cannabis retailersQ10: Based on the information above, what is your level of agreement with the following statements…by percentage of respondents (excluding don't know responses)Strongly AgreeAgreeNeutralDisagreeStrongly DisagreeFindings Report: 2022 Town of Los Gatos Cannabis Business SurveyPage 14
Strongly Agree11.2%Agree7.6%Neutral14.9%Disagree22.2%Strongly Disagree44.1%Q11: Based on this information, what is your level of agreement with the following statement: “The Town should require cannabis businesses to provide additional community benefits.”by percentage of respondents (excluding don't know responses)Findings Report: 2022 Town of Los Gatos Cannabis Business SurveyPage 15
25%49%26%11%13%15%13%12%23%13%0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%The Town should maintain the hours ofoperation defined by the State for cannabisretailers.The Town should further limit the hours ofoperation for cannabis retailers.Q12: Based on the information above, what is your level of agreement with the following statements…by percentage of respondents (excluding don't know responses)Strongly AgreeAgreeNeutralDisagreeStrongly DisagreeFindings Report: 2022 Town of Los Gatos Cannabis Business SurveyPage 16
Yes/Support40.7%No/Opposed29.8%Did Not Vote18.1%I don't remember11.4%Q13: How did you vote on Proposition 64, the Adult Use of Marijuana Act of 2016?by percentage of respondents (excluding don't know responses)Findings Report: 2022 Town of Los Gatos Cannabis Business SurveyPage 17
Regularly4.7%Occasionally7.0%Rarely6.5%Never81.7%Q14: Do you personally use cannabis for medicinal use?by percentage of respondents (excluding don't know responses)Findings Report: 2022 Town of Los Gatos Cannabis Business SurveyPage 18
Regularly4.9%Occasionally7.8%Rarely9.6%Never77.6%Q15: Do you personally use cannabis for adult recreational use?by percentage of respondents (excluding don't know responses)Findings Report: 2022 Town of Los Gatos Cannabis Business SurveyPage 19
0‐5 years19.8%6‐10 years12.4%11‐20 years19.3%21‐40 years33.6%41+ years14.8%Q16: Approximately how many years have you lived in Los Gatos?by percentage of respondents (excluding not provided responses)Findings Report: 2022 Town of Los Gatos Cannabis Business SurveyPage 20
1.0%0.2%0.2%0.5%1.2%6.6%16.0%74.3%0.0%20.0% 40.0% 60.0% 80.0% 100.0%OtherNative Hawaiian or Other Pacific IslanderChicano/ChicanaAmerican Indian/Alaska NativeAfrican American/BlackHispanic/Latino/Latina/Spanish OriginAsianWhiteQ17: Which of the following best describes your race/ethnicity? by the percentage of respondents (multiple response question)Findings Report: 2022 Town of Los Gatos Cannabis Business SurveyPage 21
Under $50k6.2%$50k‐$99,99911.4%$100k‐$199,99931.3%$200k+38.7%Not provided12.4%Q18: Would you say your total annual household income is...by percentage of respondents (excluding not provided responses)Findings Report: 2022 Town of Los Gatos Cannabis Business SurveyPage 22
18‐242.7%25‐3415.1%35‐4418.1%45‐5418.9%55‐6418.9%65+20.1%Not provided6.2%Q19: What is your age?by percentage of respondents (excluding not provided responses)Findings Report: 2022 Town of Los Gatos Cannabis Business SurveyPage 23
Male49.1%Female49.4%Non‐binary0.2%Prefer to self‐describe1.2%Q20: What is your gender identity?by percentage of respondents (excluding not provided responses)Findings Report: 2022 Town of Los Gatos Cannabis Business SurveyPage 24
Section 3:
Tabular Data
Findings Report: 2022 Town of Los Gatos Cannabis Business Survey
Page 25
1. What is your level of support/opposition for the following…Strongly SupportSomewhat SupportNeutralSomewhat OpposeStrongly OpposedLegalized cannabis for medicinal use55.8% 15.8% 12.5% 3.3% 12.8%Legalized cannabis for adult recreational use32.1% 12.2% 14.4% 8.5% 32.8%Allowing commercial cannabis businesses in Los Gatos25.8% 7.5% 7.3% 6.3% 53.1%2. What is your level of agreement with the following statements…Strongly Agree Agree Neutral DisagreeStrongly DisagreeI am concerned about odor impacts from commercial cannabis businesses.39.2% 15.4%15.6% 13.3% 16.4%I am concerned about traffic and parking impacts from commercial cannabis businesses.37.1% 15.7% 17.3% 12.2% 17.8%I am concerned about public safety impacts from commercial cannabis businesses.47.1% 11.8% 11.0% 12.0% 18.0%I am concerned about loitering around cannabis businesses.49.5% 13.8% 8.8% 11.3% 16.8%I am concerned about youth access to cannabis.57.9% 14.3% 7.5% 9.8% 10.5%I am concerned about public consumption of cannabis.40.6% 13.8%16.0% 12.5% 17.0%I am concerned about people driving under the influence of cannabis.60.1% 15.7% 10.5% 7.7% 6.0%Strongly SupportSomewhat SupportNeutralSomewhat OpposeStrongly Opposed3. Based on this information, what is your overall level of support/opposition for allowing commercial cannabis retailers within the Town of Los Gatos?51.0% 7.7% 5.1% 9.4% 26.8%Findings Report: 2022 Town of Los Gatos Cannabis Business SurveyPage 26
4. What is your level of support/opposition for the following types of commercial cannabis retailers within the Town of Los Gatos…Strongly SupportSomewhat SupportNeutralSomewhat OpposeStrongly OpposedStorefront retailers for medicinal cannabis29.8% 10.5% 11.5% 6.8% 41.5%Storefront retailers for adult recreation use cannabis23.8% 9.8% 5.5% 6.3% 54.8%Non‐storefront (delivery‐only) retailers for medicinal cannabis34.0% 15.0% 15.3% 5.3% 30.5%Non‐storefront (delivery‐only) retailers for adult recreational use cannabis26.1% 10.5%14.3% 8.3% 40.9%5. Storefront Cannabis RetailNumber PercentNeighborhood Commercial (generally N Santa Cruz Ave. north of Hwy 9)69 9.8%Central Business District (downtown)61 8.7%Highway Commercial (generally Los Gatos Blvd.)117 16.6%Commercial/Industrial (generally University Ave. north of Andrews Street)133 18.9%Controlled Manufacturing (generally University Ave. north of Vasona Lake)205 29.1%Don't know120 17.0%Total705 100.0%There are a variety of commercial cannabis business types, not all of which may be suitable for the same locations in the Town. IF the Town were to allow each of the following types of cannabis businesses, which zones do you think would be appropriate for each one?Findings Report: 2022 Town of Los Gatos Cannabis Business SurveyPage 27
6. Delivery Only Cannabis RetailNumber PercentNeighborhood Commercial (generally N Santa Cruz Ave. north of Hwy 9)65 8.8%Central Business District (downtown)55 7.5%Highway Commercial (generally Los Gatos Blvd.)113 15.4%Commercial/Industrial (generally University Ave. north of Andrews Street)152 20.7%Controlled Manufacturing (generally University Ave. north of Vasona Lake)227 30.9%Don't know123 16.7%Total735 100.0%7. Based on the information above, IF the Town were to allow commercial cannabis businesses, what is your level of agreement with the following statements…Strongly Agree AgreeNeutral DisagreeStrongly DisagreeThe Town should limit the number of permits issued for cannabis retailers only.57.1% 17.4% 10.1% 7.3% 8.1%The Town should limit the number of permits issued for all types of cannabis business.65.8% 15.5% 8.3% 5.1% 5.3%If the Town limits cannabis businesses, it should be done on a first come/first served basis.12.8% 8.6%28.8% 21.4% 28.4%If the Town limits cannabis businesses, it should be done by a lottery.13.5% 14.8% 26.8% 17.7% 27.1%If the Town limits cannabis businesses, it should be done by a competitive ranking process.36.5% 24.0% 24.4% 5.8% 9.3%Findings Report: 2022 Town of Los Gatos Cannabis Business SurveyPage 28
8. If the Town were to limit the number of permits issued for cannabis retailers, how many permits should the Town allow?Number PercentOne permit160 39.7%Two permits70 18.1%Three permits54 13.4%Four permits15 3.7%Five or more permits48 11.9%Don't know53 13.2%Total400 100.0%9. Based on the information above, what is your level of agreement with the following statements…Strongly Agree AgreeNeutral DisagreeStrongly DisagreeThe Town should maintain the 600‐foot sensitive use buffer defined by the State.45.8% 21.7% 12.8% 8.4% 11.3%The Town should increase the sensitive use buffers to be greater than 600 feet.56.9% 9.8% 16.3% 9.5% 7.6%The Town should reduce the sensitive use buffers to be less than 600 feet.3.7% 1.7% 11.3% 18.1% 65.2%The Town should include an additional sensitive use buffer from residential areas.56.7% 16.9%13.6% 7.1% 5.7%The Town should include an additional sensitive use buffer from places of worship.41.8% 7.5% 26.7% 12.0% 12.0%The Town should include an additional sensitive use buffer from other cannabis businesses. 37.2% 12.2% 33.4% 8.7% 8.4%Findings Report: 2022 Town of Los Gatos Cannabis Business SurveyPage 29
10. Based on the information above, what is your level of agreement with the following statements…Strongly Agree Agree Neutral DisagreeStrongly DisagreeThe Town should tax cannabis retailers67.8% 21.7% 4.4% 2.5% 3.6%Cannabis taxes should be set at levels that are consistent with State averages31.7% 31.1% 12.1% 10.7% 14.5%Cannabis taxes should be set at levels that are lower than State averages5.2% 4.9% 16.4% 21.6% 51.9%Cannabis taxes should be set at levels that are higher than State averages34.6% 8.7%19.0% 18.7% 19.0%Cannabis tax revenues should be used to address social costs of cannabis use33.2% 23.6% 23.6% 8.5% 11.1%Cannabis tax revenues should be used to address related public safety issues39.2% 27.6% 20.2% 5.4% 7.7%Cannabis tax revenues should be used to address related environmental issues26.9% 24.3% 28.0% 9.5% 11.3%Cannabis tax revenues should be used to address any needed Town issues29.9% 24.8%25.1% 8.0% 12.3%11. Based on this information, what is your level of agreement with the following statement: “The Town should require cannabis businesses to provide additional community benefits.”Number PercentStrongly Agree40 11.2%Agree27 7.6%Neutral53 14.9%Disagree79 22.2%Strongly Disagree157 44.1%Total356 100.0%Findings Report: 2022 Town of Los Gatos Cannabis Business SurveyPage 30
12. Based on the information above, what is your level of agreement with the following statements…Strongly Agree Agree Neutral DisagreeStrongly DisagreeThe Town should maintain the hours of operation defined by the State for cannabis retailers. 25.1% 25.7% 13.1% 12.8% 23.3%The Town should further limit the hours of operation for cannabis retailers.49.2% 10.9% 14.8% 11.7% 13.4%13. How did you vote on Proposition 64, the Adult Use of Marijuana Act of 2016?Number PercentYes/Support16440.7%No/Opposed120 29.8%Did Not Vote73 18.1%I don't remember46 11.4%Total403 100.0%14. Do you personally use cannabis for medicinal use?Number PercentRegularly18 4.7%Occasionally27 7.0%Rarely25 6.5%Never313 81.7%Total383 100.0%Findings Report: 2022 Town of Los Gatos Cannabis Business SurveyPage 31
15. Do you personally use cannabis for adult recreational use?Number PercentRegularly19 4.9%Occasionally30 7.8%Rarely37 9.6%Never298 77.6%Total384 100.0%16. Approximately how many years have you lived in Los Gatos?Number Percent0‐5 years75 19.8%6‐10 years47 12.4%11‐20 years73 19.3%21‐40 years127 33.6%41+ years56 14.8%Total378 100.0%17. Which of the following best describes your race/ethnicity? Number PercentAsian66 16.0%African American/Black51.2%American Indian/Alaska Native20.5%White306 74.3%Native Hawaiian or Other Pacific Islander10.2%Hispanic/Latino/Latina/Spanish Origin27 6.6%Chicano/Chicana10.2%Other41.0%Total412Findings Report: 2022 Town of Los Gatos Cannabis Business SurveyPage 32
18. Would you say your total annual household income is...Under 50k25 6.2%50‐99,99946 11.4%100k‐199,999126 31.3%200k+156 38.7%Not provided50 12.4%Total403 100.0%19. What is your age?Number Percent18‐2411 2.7%25‐3461 15.1%35‐4473 18.1%45‐5476 18.9%55‐6476 18.9%65+81 20.1%Not provided25 6.2%Total403 100.0%20. What is your gender identity?Number PercentMale198 49.1%Female199 49.4%Non‐binary10.2%Prefer to self‐describe51.2%Total403100.0%Findings Report: 2022 Town of Los Gatos Cannabis Business SurveyPage 33
Section 4:
Survey Instrument
Findings Report: 2022 Town of Los Gatos Cannabis Business Survey
Page 34
Dear Los Gatos Resident,
You have been selected to participate in the 2022 Town of Los Gatos Cannabis Business
Survey! Town Council and Town staff believe it is crucial to ask our residents their opinion
about various legalized cannabis topics as the Town explores potentially allowing cannabis
retail businesses. Asking questions ensures the Town's priorities are aligned with the needs of
our residents; it is important to know what you think.
Your feedback is essential, especially since your household was among a limited number of
randomly selected households that were invited to participate in this survey. Your
participation is necessary to make the survey a success.
We greatly appreciate your time. We realize this survey takes some time to complete, but
every question is crucial. The time you invest in this survey will influence decisions that will be
made about the Town’s future.
Please return your survey or complete it online sometime during the next two weeks. ETC
Institute recently administered our 2022 Community Survey and we have selected ETC
Institute to administer this survey. Since 1982, ETC Institute has been serving local government
organizations and is the leading market research firm in the nation. Your responses will remain
confidential. Please return your survey in the enclosed postage-paid envelope addressed to ETC
Institute, 725 W. Frontier Circle, Olathe, Kansas, 66061 or go to LGCannabisSurvey.org to
complete the survey online. If you have any questions, please contact: Esther Campbell, Senior
Research Analyst for ETC Institute, at esther.campbell@etcinstitute.com or (913) 254-4528.
Thank you very much for taking the time to provide your valuable input to help us as we
explore the possibility of allowing cannabis retail businesses in our Town. Your participation
is greatly appreciated.
Sincerely,
Laurel Prevetti
Town Manager
Town of Los Gatos
Si tiene preguntas acerca de la encuesta y no habla inglés, par favor llame al 1-844-811-0411.
如果您对调查有任何疑问并且不会说英语，请致电 1-844-872-2562.
Findings Report: 2022 Town of Los Gatos Cannabis Business Survey
Page 35
2022 Town of Los Gatos Cannabis Business Survey
Please take a few minutes to complete this survey. Your input is an important part of the Town's
exploration of potentially allowing cannabis retail businesses. You may complete the survey by filling it
out online at LGCannabisSurvey.org or returning the paper survey in the postage-paid envelope that
has been provided.
General Views of Cannabis
1. What is your level of support/opposition for the following… Strongly
Support
Somewhat
Support Neutral Somewhat
Oppose
Strongly
Opposed
Don't
Know
1. Legalized cannabis for medicinal use 5 4 3 2 1 9
2. Legalized cannabis for adult recreational use 5 4 3 2 1 9
3. Allowing commercial cannabis businesses in Los Gatos 5 4 3 2 1 9
2. What is your level of agreement with the following statements… Strongly
Agree Agree Neutral Disagree Strongly
Disagree
Don't
Know
1. I am concerned about odor impacts from commercial cannabis
businesses. 5 4 3 2 1 9
2. I am concerned about traffic and parking impacts from commercial
cannabis businesses. 5 4 3 2 1 9
3. I am concerned about public safety impacts from commercial
cannabis businesses. 5 4 3 2 1 9
4. I am concerned about loitering around cannabis businesses. 5 4 3 2 1 9
5. I am concerned about youth access to cannabis. 5 4 3 2 1 9
6. I am concerned about public consumption of cannabis. 5 4 3 2 1 9
7. I am concerned about people driving under the influence of
cannabis. 5 4 3 2 1 9
Commercial Cannabis Businesses
Commercial cannabis retailers are the only businesses that can sell cannabis to consumers. A cannabis retailer may have a storefront location where
customers buy cannabis, or it may sell cannabis through a delivery service. Storefront retailers may also offer delivery. Non-storefront, delivery-only
retailers must have a physical location, but it is not allowed to be open to the public. Cannabis retailers can be licensed to sell cannabis for medicinal
use, or adult recreational use, or both.
3. Based on this information, what is your overall level of support/opposition for allowing
commercial cannabis retailers within the Town of Los Gatos?
____(1) Strongly Support
____(2) Somewhat Support
____(3) Neutral
____(4) Somewhat Oppose
____(5) Strongly Opposed
____(9) Don’t Know
4. What is your level of support/opposition for the following types of
commercial cannabis retailers within the Town of Los Gatos…
Strongly
Support
Somewhat
Support Neutral Somewhat
Oppose
Strongly
Opposed
Don’t
Know
1. Storefront retailers for medicinal cannabis 5 4 3 2 1 9
2. Storefront retailers for adult recreation use cannabis 5 4 3 2 1 9
3. Non-storefront (delivery-only) retailers for medicinal cannabis 5 4 3 2 1 9
4. Non-storefront (delivery-only) retailers for adult recreational use
cannabis 5 4 3 2 1 9
Findings Report: 2022 Town of Los Gatos Cannabis Business Survey
Page 36
Commercial Cannabis Business Locations
There are a variety of commercial cannabis business types, not all of which may be suitable for the same
locations in the Town. IF the Town were to allow each of the following types of cannabis businesses, which
zones do you think would be appropriate for each one?
5. Storefront Cannabis Retail
____(1) Neighborhood Commercial (generally N Santa
Cruz Ave. north of Hwy 9)
____(2) Central Business District (downtown)
____(3) Highway Commercial (generally Los Gatos
Blvd.)
____(4) Commercial/Industrial (generally University Ave.
north of Andrews Street)
____(5) Controlled Manufacturing (generally University
Ave. north of Vasona Lake)
____(9) Don’t Know
6. Delivery Only Cannabis Retail
____(1) Neighborhood Commercial (generally N Santa
Cruz Ave. north of Hwy 9)
____(2) Central Business District (downtown)
____(3) Highway Commercial (generally Los Gatos Blvd.)
____(4) Commercial/Industrial (generally
University Ave. north of Andrews Street)
____(5) Controlled Manufacturing (generally
University Ave. north of Vasona Lake)
____(9) Don’t Know
Some cities have chosen to limit the number of permits that will be issued for various types of cannabis businesses. This can be done on a
“first come/first served” basis, or by a lottery, or by a competitive ranking process. Limiting the number of permits can make the application
process competitive and makes each one permit more valuable, which generally benefits those applicants with more business experience and
greater financial capacity. This is especially true for retailers, as it can drive more customer traffic to each location.
7.
Based on the information above, IF the Town were to allow
commercial cannabis businesses, what is your level of
agreement with the following statements…
Strongly
Agree Agree Neutral Disagree Strongly
Disagree
Don't
Know
1. The Town should limit the number of permits issued for
cannabis retailers only. 5 4 3 2 1 9
2. The Town should limit the number of permits issued for all types
of cannabis business. 5 4 3 2 1 9
3. If the Town limits cannabis businesses, it should be done on a
first come/first served basis. 5 4 3 2 1 9
4. If the Town limits cannabis businesses, it should be done by a
lottery. 5 4 3 2 1 9
5. If the Town limits cannabis businesses, it should be done by a
competitive ranking process. 5 4 3 2 1 9
8. If the Town were to limit the number of permits issued for cannabis retailers, how many permits should
the Town allow?
____(1) One permit ____(2) Two permits ____(3) Three permits ____(4) Four permits ____(4) Five or more permits
Findings Report: 2022 Town of Los Gatos Cannabis Business Survey
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The State of California generally requires that commercial cannabis businesses be located a minimum of 600 feet from certain sensitive uses,
including K-12 schools, daycare centers, or youth centers. Cities are allowed to increase or decrease these sensitive use buffers and may
even reduce them to zero if desired. Cities may also define additional sensitive uses.
9. Based on the information above, what is your level of agreement
with the following statements…
Strongly Agree Agree Neutral Disagree Strongly Disagree Don't Know
1. The Town should maintain the 600-foot sensitive use buffer defined
by the State. 5 4 3 2 1 9
2. The Town should increase the sensitive use buffers to be greater
than 600 feet. 5 4 3 2 1 9
3. The Town should reduce the sensitive use buffers to be less than
600 feet. 5 4 3 2 1 9
4. The Town should include an additional sensitive use buffer from
residential areas. 5 4 3 2 1 9
5. The Town should include an additional sensitive use buffer from
places of worship. 5 4 3 2 1 9
6. The Town should include an additional sensitive use buffer from
other cannabis businesses. 5 4 3 2 1 9
Commercial Cannabis Business Taxes
Many cities have chosen to establish taxes for commercial cannabis businesses. These taxes can generate revenues for the Town to use for
any desired purpose. Setting taxes too high can make it harder for cannabis businesses to compete. Often cities will use revenue from
cannabis taxes to address public safety issues related to cannabis use, including drug treatment, youth programs, law enforcement or
environmental issues.
10. Based on the information above, what is your level of agreement
with the following statements…
Strongly
Agree Agree Neutral Disagree Strongly
Disagree
Don't
Know
1. The Town should tax cannabis retailers 5 4 3 2 1 9
2. Cannabis taxes should be set at levels that are consistent with
State averages 5 4 3 2 1 9
3. Cannabis taxes should be set at levels that are lower than State
averages 5 4 3 2 1 9
4. Cannabis taxes should be set at levels that are higher than State
averages 5 4 3 2 1 9
5. Cannabis tax revenues should be used to address social costs of
cannabis use 5 4 3 2 1 9
6. Cannabis tax revenues should be used to address related public
safety issues 5 4 3 2 1 9
7. Cannabis tax revenues should be used to address related
environmental issues 5 4 3 2 1 9
8. Cannabis tax revenues should be used to address any needed
Town issues 5 4 3 2 1 9
In addition to requiring cannabis businesses to pay a cannabis business tax, some cities also require cannabis businesses to provide
specified community benefits. These may include requiring them to pay a living wage, provide health insurance and other employee benefits,
contribute to community organizations and non-profits, provide paid volunteer hours for their employees, or other benefits. As with taxes,
these benefits impose an additional cost on the business that can affect their profitability.
11. Based on this information, what is your level of agreement with the following statement: “The
Town should require cannabis businesses to provide additional community benefits.”
____(1) Strongly Agree
____(2) Agree
____(3) Neutral
____(4) Disagree
____(5) Strongly Disagree
____(9) Don’t Know
Findings Report: 2022 Town of Los Gatos Cannabis Business Survey
Page 38
Other Topics
The State allows cannabis retailers to sell and deliver cannabis only between the hours of 6:00 a.m. and 10:00 p.m. Some cities choose to limit
these hours even further.
12. Based on the information above, what is your level of agreement with the
following statements…
Strongly
Agree Agree Neutral Disagree Strongly
Disagree
Don't
Know
1. The Town should maintain the hours of operation defined by the State for
cannabis retailers. 5 4 3 2 1 9
2. The Town should further limit the hours of operation for cannabis retailers. 5 4 3 2 1 9
13. How did you vote on Proposition 64, the Adult Use of Marijuana Act of 2016?
____(1) Yes/Support ____(2) No/Opposed ____(3) Did Not Vote
14. Do you personally use cannabis for medicinal use?
____(1) Regularly ____(2) Occasionally ____(3) Rarely ____(4) Never
15. Do you personally use cannabis for adult recreational use?
____(1) Regularly ____(2) Occasionally ____(3) Rarely ____(4) Never
Demographics
16. Approximately how many years have you lived in Los Gatos? ______ years
17. Which of the following best describes your race/ethnicity? [Check all that apply.]
____(01) Asian
____(02) American/Black
____(03) American Indian/Alaska Native
____(04) White
____(05) Native Hawaiian or Other Pacific Islander
____(06) Hispanic/Latino/Latina/Spanish Origin
____(07) Chicano/Chicana
____(99) Other: _________________________
18. Would you say your total annual household income is...
____(1) Under $50,000 ____(2) $50,000 to $99,999 ____(3) $100,000 to $199,999 ____(4) $200,000+
19. What is your age?
____(1) 18-24 years
____(2) 25-34 years
____(3) 35-44 years
____(4) 45-54 years
____(5) 55-64 years
____(6) 65+ years
20. What is your gender identity?
____(1) Male ____(2) Female ____(3) Non-binary/third gender (4) Prefer to self-describe:_________
21. Please provide any additional comments you may have:
This concludes the survey. Thank you for your time!
Please return your survey in the postage-paid envelope addressed to:
ETC Institute, 725 W. Frontier Circle, Olathe, KS 66061
The information shown to the right will ONLY
be used to help ensure the survey results are
statistically representative of residents in the
area. Thank you.
Findings Report: 2022 Town of Los Gatos Cannabis Business Survey
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