R Community Los Gatos Proposal Nov 5 2019Kevin Arnold
Co-Founder
Chief of Design & Engineering
Tina Plautz
V.P. of Stuff
Empowering businesses, nonprofits, and local government to control their brand and messaging while helping minimize the distortion caused by traditional social media
• Distortion regarding the loss of reference ability and clarity of branding and messaging
Your Digital Concierge…
connecting you locally to everything a community has to offer
in a centralized public Social Community Directory
• People want to find out what’s around them and going on
• Giving people the control to find the opportunities they want
There has been no centralized public directory that consolidates all information in a community where the content owner can control their brand & messaging while users can quickly and
easily access local information under one unified community platform
Until
Competition
Locked to Zip Code
33 Nextdoor communities within Los Gatos
No control of brand /messaging
Ratings open to abuse
Not adopted by local government and nonprofits
Users frustrated due to:
Unable to locate community info in a quick and easy format
Private, hyper-local forum of Nextdoor
Most businesses lose potential customers due to Yelp’s users ratings
Private, hyper-local focus does not let them know what’s available where I’m currently located in any community
Solution:
Microsites that are referenceable and actionable
End users use app for free
Positive affirmation appreciated (heart), negative energy not welcome
Correlate and identify connections between groups, companies & user needs
User privacy is important, we do not sell user data
Promote buying local to increase local economic wellbeing
Allow people to see how their community is interconnected on many channels and how to participate locally
Event sponsors
Event participants
Why is
Digital Concierge for locals and tourists
Control of brand and messaging
Quickly access local information
Location based, wherever you are…
Better?
Value to Business:
“Shop Local" and help save “Brick & Mortar” by increased local consumer awareness
Value to Organizations:
Increase community awareness to inspire participation, fundraising and volunteering with local organizations
Value to Town Government:
To inform the community of local government news, events, and safety while managing their brand and messaging:
Experience Los Gatos & Destination Los Gatos
Get your community connected…
R Community offers Full Service Social Media Marketing Services for content generation to support Destination Los Gatos & Experience Los Gatos
We are the only Social Media Marketing Service provider with a single point of contact and an integrated strategy, which includes access for all business license holders in the town
of Los Gatos, in a single platform and user interface, which includes the R Community Platform to connect Los Gatos
We also offer content creation and posting on the following social media platforms: Facebook, Instagram, Twitter & LinkedIn to provide a complete Social Media offering
Full Service Social Media Marketing
https://r.community