StaffReport.Friends Bookstore Sign
PREPARED BY: Sean Mullin, AICP
Associate Planner
Reviewed by: Town Manager, Assistant Town Manager, Town Attorney, Community Development
Director, and Finance Director
110 E. Main Street Los Gatos, CA 95030 ● (408) 354-6832
www.losgatosca.gov
TOWN OF LOS GATOS
COUNCIL AGENDA REPORT
MEETING DATE: 08/03/2021 ITEM NO: 4
DATE: July 26, 2021
TO: Mayor and Town Council
FROM: Laurel Prevetti, Town Manager
SUBJECT: Consider Approval of a Permanent Sign Permit Application on Property Zoned
C-1:PD Located at 110 E. Main Street. APN 529-34-108. Sign Permit
Application SN-21-005. Property Owner: Town of Los Gatos. Applicant:
Friends Bookstore.
RECOMMENDATION:
Consider approval of a Permanent Sign Permit application on property zone C-1:PD located at
110 E. Main Street (Friends Bookstore).
DISCUSSION:
The Friends Bookstore has submitted an application for an additional permanent wall sign
matching their existing wall sign located above the entrance to the bookstore (Attachment 2).
The proposed permanent sign would be located on the east elevation of the building, facing the
parking lot in front of the Town Library (Attachments 4 and 5). The proposed sign would be
constructed from aluminum with a brushed finish. The sign would match the existing sign in
materials, finish, dimensions, and mounting (Attachments 6 and 7).
The proposed wall sign has an area of 18.35 square feet. Town Code Section 29.10.135 allows
one square foot of sign area for every one lineal foot of primary and secondary frontage. The
size of the proposed sign is consistent with the Town Code.
CONCLUSION:
Staff recommends approval of the proposed permanent sign, subject to the conditions of
approval in Attachment 3.
PAGE 2 OF 2 SUBJECT: Consider Approval of Permanent Sign Permit Application SN-21-005 DATE: July 26, 2021
ALTERNATIVES:
Alternatively, the Town Council can:
1. Continue the matter to a date certain with specific direction; or
2. Approve the application with additional and/or modified conditions; or
3. Deny the application.
FISCAL IMPACT:
There is no fiscal impact from approving the application.
ENVIRONMENTAL ASSESSMENT:
This is a project as defined under CEQA but is exempt under Section 15061 (b)(3) as there is no
possibility that the project would have a significant impact on the environment. A Notice of
Exemption will not be filed.
Attachments:
1. Location Map
2. Application
3. Recommended Conditions of Approval
4. Site Plan
5. Rendering of proposed sign
6. Project Description
7. Photo of existing sign