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Item 03 - 11 N. Santa Cruz Ave - Staff Report & Exhibits 1-9PREPARED BY: APPLICATION NO .: LOCATION: APPLICANT/ CONTACT PERSON: PROPERTY OWNER: Jocelyn G. Puga, Assistant Planner j puga @los gato sca. gov Conditional Use Permit Application U-15-005 ITEM NO: 3 11 N. Santa Cruz Avenue (Located on the west side ofN. Santa Cruz Avenue, 140 feet north ofW. Main Street) Bluemercury, Inc. La Canada Investments, LLC APPLICATION SUMMARY: Requesting approval to operate a formula retail store (Bluemercury) on property zoned C-2:LHP. APN 510-44-077. RECOMMENDATION: PROJECT DATA: CEQA: FINDINGS: DEEMED COMPLETE: September 8, 2015 FINAL DATE TO TAKE ACTION: March 8, 2016 Approval, subject to conditions. General Plan Designation: Central Business District Zoning Designation: C-2: LHP Central Business District with a Landmark and Historic Preservation Overlay Applicable Plans & Standards: None Parcel Size: 27,300 sq . ft. Surrounding Area: I Existing Land Use I General Plan i Zoning 1------. ---: -. -- North I Commercial I Central Business District: ! C-2 :LHP -------··----:---···------·------·----·-···· .. ·--·····-··-·-·· .. i"••---.. ----··-····--------····--·--········-·-·--·---·····-·---············· .. ·····-·--········-····i··-··---·-··· ..................................... . West i Residential 1 Central Business District l C-2 South i Commercial _ I Central Business District r C-2----... East·----~--C-omme-~cial" · ------··r ce~i~ai"s~si-~e-ss nT8iri.ci _______ ·· ·c~-2 The project is Categorically Exempt pursuant to the adopted Guidelines for the Implementation of the California Environmental Quality Act, Section 15301 : Existing Facilities. • As required , pursuant to the adopted Guidelines for the Implementation of the California Environmental Quality Act , this project is Categorically Exempt, Section 15301: Existing Facilities. Planning Commission Staff Report -Page 2 of 6 II N. Santa Cruz Avenue/U-15-005 October 14, 2015 CONSIDERATIONS: ACTION: EXHIBITS: BACKGROUND: • As required by Section 29.20.190 of the Town Code for granting a Conditional Use Permit. • As required by Section IV.B of the Redevelopment Plan for the Central Los Gatos Redevelopment Project that it meets the use set forth in the Town 's General Plan. None. The decision of the Planning Commission -is final unless appealed within ten days. 1. Location Map 2. Required Findings 3. Recommended Conditions of Approval (one page) 4. Project Description (one page), received September 2 , 2015 5. Letter of Justification (two pages), received September 2 , 2015 6. Letter of Outreach Conducted (two pages), received September 16 , 2015 7. Map of Formula Retail Businesses (one page) 8. Public Comment (one page), received October 3, 2015 9. Development Plans (13 sheets), received September 2 1, 2015 In November 2002 , the Town Council adopted an ordinance defining a "formula retail business" as a retail business which, along with seven or more other business locations is required by contractual or other arrangement to maintain any of the following: standardized merchandise, services, decor, uniforms, architecture , colors, signs or other similar features. Town Code Section 29 .20.185 requires a Conditional Use Permit (CUP) for a formula retail business of any size in the C-2 zone. The proposed business, Bluemercury, falls under the definition of a formula retail business and requires a CUP. Bluemercury is a retail store offering beauty products such as skin care, hair care, makeup, and fragrances with an ancillary personal service (spa) use. Town Code Section 29.20.185 requires a CUP for a personal service business in the C-2 zone. The proposed spa service would be ancillary to the retail use . The l ,044-sqaure foot tenant space is located on the west side of N. Santa Cruz, 140 feet north of W . Main Street. Previous tenants include Peabody Fine Art Gallery and most recently Wink and Willo , a women 's clothing retail store. Planning Commission Staff Report -Page 3 of 6 11 N. Santa Cruz Avenue/U-15-005 October 14, 2015 PROJECT DESCRIPTION: A. Conditional Use Permit When reviewing a Conditional Use Permit, the deciding body should consider the information in the applicant's business plan; however , the key consideration should be the explicit proposed use since the business plan can change from owner to owner. The explicit use may be, and is often , defined in the recommended conditions of approval as a "use" condition. The CUP runs with the land , and the deciding body should review applications based on the explicit use as opposed to the applicant or the applicant's business plan. B. Location and Surrounding Neighborhood The project site is located on the west side ofN. Santa Cruz Avenue, 140 feet north ofW. Main Street. C. Zoning Compliance Both a formula retail and personal service use is allowed in the C-2 Zoning District subject to the approval of a Conditional Use Permit. ANALYSIS: A. Project Summary Bluemercury is requesting to operate a formula retail business with spa services. The majority of the 1 ,044-square foot tenant space is proposed to be dedicated as retail space with makeup , skin care, hair care, and fragrance products. Approximately 72 square feet in the back of the tenant space is proposed to be used as a spa room for facials , waxing, and microdermabrasion. The applicant is proposing to operate from I 0 a.m. to 8:00 p.m. Monday through Saturday and 11 a.m. to 6 p.m. Sunday. The spa operating hours are the same as the retail operation. The spa services will be on an appointment basis provided by one employee. Exhibit 5 describes the proposal further and provides the applicant's justification for the proposal. B. Formula Retail Town Code requires a CUP for a formula retail business of any size in the C-2 zone (Section 29.20.185). The proposed formula retail business will occupy a space not Planning Commission StaffReport-Page 4 of6 11 N. Santa Cruz Avenue/U-15-005 October 14,2015 previously occupied by a formula retail business . Bluemercury will be the tenth formula retail business located within subarea B (Exhibit 7). The General Plan states that retail uses should be emphasized in the Central Business District where the subject space is located . Bluemercury has 60 stores nationwide, with three stores in California. Bluemercury would contribute to the retail mix at the southern end of N . Santa Cruz Avenue and enhance the existing retail businesses in the Central Business District due to their minimal presence in California. Staff supports the project for these reasons. C. Parking and Traffic The previous retail use and the proposed formula retail use have the same parking and traffic generation rates, therefore, neither parking nor traffic will be impacted by the proposed application. D. General Plan The goals and policies of the 2020 General Plan applicable to this project includes but is not limited to: • Policy LU-9.2 -Maintain a variety of commercial uses, including a strong Downtown commercial area combined with Los Gatos Boulevard and strong neighborhood commercial centers to meet the shopping needs of residents and to preserve the small- town atmosphere. • Goal LU-1 0 -To preserve Downtown Los Gatos as the historic center of the Town with goods and services for local residents while maintaining the existing Town identity, environment and commercial vitality. E. Environmental Review The project is Categorically Exempt pursuant to the adopted Guidelines for the Implementation of the California Environmental Quality Act, Section 15301 : Existing Facilities. F. Conditional Use Permit In order to grant approval of a Conditional Use Permit for a Formula Retail Business, the deciding body must make the following findings: (1) The proposed use of the property is essential or desirable to the public convenience or welfare; and Planning Commission Staff Report -Page 5 of 6 11 N . Santa Cruz Avenue/U-15-005 October 14, 2015 (2) The proposed use will not impair the integrity and character of the zone; and (3) The proposed use would not be detrimental to public health, safety or general welfare; and (4) The proposed use of the property are in harmony with the various elements or objectives of the General Plan and the purposes of the Town Code. In regards to the first finding, the proposed use would be considered desirable in that the proposed use will contribute to the retail mix in the Central Business District. As required by finding two, the proposed use is retail with a minimal store presence in California and will not take away from the retail oriented focus of the Central Business District. In regards to the third finding, the formula retail business will not be detrimental to public health, safety or general welfare, and the proposed permit conditions regarding operating hours, maximum number of spa employees, and stations will mitigate potential impacts. In regards to the final finding, the proposed use is in harmony with the General Plan and Town Code as addressed in the preceding discussion. PUBLIC COMMENTS: The applicant has provided a letter that provides input from commercial neighbors (Exhibit 6). In addition, staff received an email from Andrew Wolfe, a downtown tenant who has concerns the proposed business will not enhance the downtown business environment (Exhibit 8). SUMMARY AND RECOMMENDATION: A. Summary Staff has recommended conditions of approval consistent with the applicant's proposed use regarding the number of spa employees, stations, and operating hours. Traffic and parking will not be impacted by the proposed use. B. Recommendation Based on the analysis above, staff recommends approval of the Conditional Use Permit subject to the recommended conditions of approval. If the Planning Commission finds merit with the proposed project, it should: I. Find that the proposed project is Categorically Exempt pursuant to the adopted Guidelines for the Implementation of the California Env ironmental Quality Act, Section 15301: Existing Facilities (Exhibit 2); and Planning Commission StaffReport-Page 6 of6 11 N . Santa Cruz Avenue/U-15-005 October 14, 2015 2. Make the required findings as required by Section 29.20.190 of the Town Code for granting approval of a Conditional Use Permit (Exhibit 2) (Note: if the application is approved the findings for denial will be removed); and 3. Make the required finding as required by Section IV.B of the Redevelopment Plan for the Central Los Gatos Redevelopment Project that it meets the uses set forth in the Town's General Plan (Exhibit 2); and 4. Approve Conditional Use Permit application U-15-005 with the conditions contained in Exhibit 3. If the Commission has concerns with the proposed use, it can: I. Co ntinue the matter to a date certain with specific direction; or 2 . Approve the application with additional and/or modified conditions; or 3. Deny the application and make the required findings for denial (Exhibit 2) (Note: if the application is denied the provided findings for approval would be removed from Exhibit 2). Assistant Planner LRP:JGP:cg Approved by: Laurel R. Prevetti Town Manager/ Community Development Director cc: Bluemercury, Inc., 1010 Wisconsin Avenue, Suite 700, Washington D.C. 20007 La Canada Investments, LLC, 18831 Blythswood Drive, Los Gatos, CA 95030 N:\DEV\REPORTS\20 15\NSC-11 -CUPdoc 11 N. Santa Cruz Avenue 0 EXHIBIT 1 This Page I ntentiona/ly Left Blank PLANNING COMMISSION -October 14,2015 REQUIRED FINDINGS: 11 N. Santa Cruz Avenue Conditional Use Permit Application U-15-005 Requesting approval to operate a formula retail store (Biuemercury) on property zoned C- 2:LHP. APN 510-44-077. PROPERTY OWNER: La Canada Investments, L L C APPLICANT: Bluemercury, I nc. FINDINGS Required fmding for CEQA: • The project is Categorically Exempt pursuant to the adopted Guidelines for the hnplementation of the California Environmental Quality Act, Section 15301: Existing Facilities. Required fmdings for a Conditional Use Permit: • As required by Section 29.20.190 ofthe Town Code for granting a Conditional Use Permit : The deciding body, on the basis of the evidence submitted at the hearing, may grant a conditional use permit when specifically authorized by the provisions of the Town Code if it finds that: (1) The proposed use of the property is essential or desirable to the public convenience or welfare in that the proposed use will contribute to the retail mix in the Central Business District; and (2) The proposed use will not impair the integrity and character of the zone in that the proposed use is retail and will not take away from the retail oriented focus of the Central Business; and (3) The proposed use would not be detrimental to public health, safety, or general welfare in that the proposed permit conditions regarding operating hours , maximum number of spa employees, and stations will mitigate potential impacts; and ( 4) The proposed use of the property is in harmony with the various elements or objectives of the General Plan and Town Code. Required fmdings for Denial of a Conditional Use Permit for a Formula Retail Business: • The deciding body, on the basis of the evidence submitted at the hearing, may deny a conditional use permit for a formula retail or personal service business if any of the following findings are made: (1) The proposed use of the property i s not in harmony with specific provisions or objectives of the general plan and the purposes of this chapter; (2) The proposed use will detract from the existing balance and diversity of businesses in the commercial district in which the use is proposed to be located . EXHIBIT 2 (3) The proposed use would create an over-concentration of similar types of businesses, or; ( 4) The proposed use will detract from the existing land use mix and high urban design standards including uses that promote continuous pedestrian circulation and economic vitality. Required f"mding for the Redevelopment Plan for the Central Los Gatos Redevelopment Project Area: • That the proposed project is consistent with the Redevelopment Plan for the Central Los Gatos Redevelopment Project Area (Section N.B) in that the subject property is designated commercial and the proposed use falls under general commercial uses. N:\DEV\FINDINGS\20 15\NSC -11 -CUP.DOC PLANNING COMMISSION-October 14,2015 CONDITIONS OF APPROVAL 11 N. Santa Cruz Avenue Conditional Use Permit Application U-15-005 Requesting approval to operate a formula retail store (Biuemercury) on property zoned C-2:LHP. APN 510 -44-077. PROPERTY OWNER: La Canada Investments, LLC APPLICANT: Bluemercury, Inc. TO THE SATISFACTION OF THE DIRECTOR OF COMMUNITY DEVELOPMENT: Planning Division 1. APPROVAL: This application shall be completed in accordance with all of the conditions of approval listed below. Any changes or modifications made to the approved plans shall be approved by the Director of Community Development, the Development Review Committee, the Planning Commission, or Town Council, depending on the scope of the change(s). 2. EXPIRATION OF APPROVAL: The Conditional Use Permit will expire two years from the date of approval, unless it is used before expiration. Section 29.20.335 defines what constitutes the use of an approval granted under the Zoning Ordinance. 3. HOURS OF OPERATION : Maximum hours of operation shall be 10 :00 a.m. to 8:00 p.m. Monday to Saturday and 11 a.m. to 6 p.m. Sunday. 4. USES: The approved use is for a formula retail store with an ancillary spa room, providing only spa services identified in condition #5 and shall not permit, hair, nails, or massage services 5. SPA SERVICES: The approved spa u se is for facials, peels, waxing , and microdermabrasion. 6. SPA EMPLOYEE: There shall be no more than one employee and one station for the spa room. 7. SPA ROOM: The tenant space dedicated to spa services shall not exceed 72 square feet. 8. SIGN PERMIT: A sign permit is required for any new signs or any change of existing stgns. 9. CERTIFICATE OF USE AND OCCUPANCY: A Certificate of Use and Occupancy must be obtained prior to commencement of use . 10. BUSINESS LICENSE: A business license is required from the Town of Los Gatos Fi nance Department prior to commencement of use. 11. TOWN INDEMNITY: Applicants are notified that Town Code Section 1.10.115 requires that any applicant who receives a permit or entitlement from the Town shall defend, indemnify, and hold harmless the Town and its officials in any action brought by a third party to overturn, set aside, or void the permit or entitlement. This requirement is a condition of approval of all such permits and entitlements whether or not expressly set forth in the approval. N:\DEV\CONDITNS\2 0 15\NSC-11 -CUP.doc EXHIBIT 3 1 This Page Intentionally Left Blank b luemercury" ··r 1 .1 < € Ll p • S !( I I' ;: n ·· ~ • ~ ::.; i:. September 2, 2015 RE: Condition al Use Pe r m i t - Pr o ject Descri pti on Per the se cond tec hnica l review, there were some questions as to t he business and functionality of bluemercury's operations. Please find our answers to these questions below: • Hours of operation -Based on a survey of the tenants in los Gatos, we would plan on our hours being from 10:00AM -8:00PM Monday -Saturday and from ll:OOAM-G:OOPM on Sunday • Employee count-We would employee 5-6 people from the community. • Del ivery information-Our deliveries are made via USPS, UPS and FedEx appr oximately 2-3 days per week • Spa services-These are by appointment; however, we accommodate walk-in clients if we have availability. The spa operating hours are the same as the retail store, though there may instances when the spa is not open. For example, if we have only one spa employee, she can only work five days. The remaining two days of the week, the spa would be closed. As stated in our last submission, we have a m in imal presence in California (only three stores are open, two of which opened in 2015). Due to a lack of human resources in the state, we have been unable to dedicate someone to solicit the opinions of other tenants. However, we feel confident that we would be welcomed and looked upon as a positive addition to the downtown shopping district 1010 Wisc on sin Av enue • Suite 700 • Wa shington, DC 20007 RECEIVED SEP 0 2 201 5 TOWN OF LOS GATOS PLANNING DIVIS ION This Page Intentionally Left Blank bluemercury" ··r1 :1 < e u p · s < 1 ;-;: a · e • s ::.; c. July 29, 2015 -Updated RE: Conditional Use Permit Barry and Marla Beck are the founders and visionaries behind Bluemercury, Inc., the nation's leading luxury beauty products and spa retailer. In 1999, cosmetics could only be purchased at drugstores or department stores. As a recent graduate and working woman, Marla found less and less time to pursue her quest for products that would maintain glowing, healthy skin . Barry, a serial entrepreneur who had already started three businesses, saw an opportunity. Together, they created the first bluemercury in Georgetown, Washington D.C.-the neighborhood store for beauty where clients could find high quality, innovative beauty products and honest, expert advice. Today, Bluemercury is widely recognized nationwide. We offer the world's most innovative beauty products in a truly unique shopping experience. Bluemercury clients receive unparalleled technical product knowledge, expert advice and friendly service. Our teams would rather have clients leave the store with handfuls of samples, so that they can be sure to find products that work for them, rather than ever buy anything that is less than 100% right. Every day, we take hundreds of questions about skincare and makeup concerns and challenges. In addition to skin care, makeup, hair care, and fragrance products, clients can be pampered by our skin care experts in our locations' spas which are located at the rear of our stores and are comprised of one spa room and generate only 5% of revenue. Generally, there is one esthetician in each location, so we are not a parking intensive use. Our spas are home to the ultimate in results-oriented treatments, including our world renowned oxygen facials, glycolic peels, waxing and microdermabrasion . All of the aforementioned products and services will be offered at our Los Gatos location. Bluemercury's innovative retailing model has been written about in Inc. Magazine, the Wall Street Journal, USA Today, and has been the topic of numerous books, including Shopping: Why We Love It and How Retailers can Create the Ultimate Customer Experience and Be Happy at Work: 100 Women Who Love Their Jobs and Why. The future of Bluemercury is a continuation of Barry and Marla's initial goals, bringing the best personal care products in the world and expert advice to every individual in an informative manner. Bluemercury continues to expand across the United States, bringing our honest, friendly expertise to beauty junkies and product enthusiasts across the nation. Bluemercury currently has 60 retail stores and spas nationwide. BLUEMERCURY CUSTOMER PROFILE Women Ages: 25-54 Average Age: 38 Education: College degree Income: $100,000+ RECEIVED SE P 0 2 2015 TOWN OF LOS GATOS Annual Customer Store Visits: 2,ooo,Bb&.t:JNI NG DIVISION Annual Transaction Count s: 1,000,000+ Annual Website Visi s: 750,000+ a ~d gro~lngl EXHIBIT 5 1010 Wisconsin Avenue • Suite 700 • Washington, DC 20007 Supplemental Information Requested In First Technical Review The following statements were provided in Comment 12 of the bluemercury, inc., first technical review: i. The proposed uses of the property are essential or desirable to the public convenience or welfare; ii. The proposed uses will not impair the integrity and character of the zone; iii. The proposed uses would not be detrimental to public health, safety or general welfare; and iv. The proposed uses of the property are in harmony with the various elements or objectives of the general plan and the purposes of this chapter. v. A hazardous waste facility proposal is subject to the California Health and Safety Code, Article 8 . 7, Section 25199-25199.14 and shall be consistent with the Santa Clara County Hazardous Waste Management Plan As noted in the letter of justification, our brand is known in the most noteworthy communities as the place to receive first-class products, services, and customer assistance . We offer a convenience factor· for this client so that she does not have to venture to the more highly trafficked, congested malls to purchase these amenities. Our diversified product and brand assortment will greatly differentiate us from other retailers in the market, thereby adding value and uniqueness to the downtown shopping district. We are quite proud of our store design and have been profiled in numerous national publications highlighting our brand and interior esthetic. The press book that was submitted with our application showcases the attention to detail with our finishes and fixturing, always keeping the customer at the forefr.ont of our design ideas. Therefore, we believe that our concept will be complementary to the other businesses in Los Gato s and aqd value to the shopping experience of the consumer. Finally, there is nothing in our buildout or business model that would be detrimental or harmful to the health, safety, or general welfare of the customer or downtown area , in general. We welcome this Conditional Use Permit process as it maintains the integrity and culture of downtown Los Gatos. It is common for other neighboring businesses to thrive due to our loyal following and traffic that is drawn to our locations. Due to our minimal presence in California (we only have three stores open , two of which opened in 2015) and thus lack of human resources in the state, we have been unable to solicit the opinions of other tenants {Comment #3). However, we feel confident that we would be welcomed and looked upon as a positive addition to the downtown shopping district. Bluemercury looks forward to participating in the remaining parts of this process and being a part of the Los Gatos community for years to come. Please feel free to contact us w ith any other questions or comments that arise. b luemercury" rr 1:. k e ~ p · s •, 1 -·, c <:. r e · s p -~ September 16, 2015 -Neighborhood Responses RECEIVED SEP 1 6 Z015 TOWN OF LOS GATOS PLANNING DIVISION Below is a list of responses we gathered from phone and email correspondence with bluemercury's neighboring establishments in los Gatos . ABEO at 1 N Santa Cruz Ave . los Gatos, CA 95030 Contact: (805) 963-8727 x1217 Spoke with Joe Cattivera, SVP of Real Estate 'They are OK with us going in' Gherkens Jewelers at 3 N Santa Cruz Ave . los Gatos, CA 95030 Contact: (408) 354-2551 Spoke with Ken Gherkens 'They're fine with us going in' Gymboree at 5 N Santa Cruz Ave . los Gatos, CA 95030 Contact: (408) 399-0556 Spoke Angie, retail worker 'Sounds good for the area , only other makeup is Benefit' Benefit at 7 N Santa Cruz Ave. los Gatos, CA 95030 Contact : (408) 399-4442 Spoke with lisa Edwards, VP of Boutiques 'They are supportive of the complimentary use' Pizza My Heart at 9 N Santa Cruz Ave . los Gatos, CA 95030 Contact: (408) 529-9100 Exchanged emails with Chuck Hammers (owner) but was unable to get his opinion of the store going in . Tried calling but could not get through to him. Azuca at 11 Yl N Santa Cruz Ave. los Gatos, CA 95030 Contact: (408) 395-1680 Spoke with Amy Fasnacht, owner 'That is r ight next door! I'm happy to have a neighbor and Azuca does not sell makeup so I don't see any issues' ·:~1~ EXHIBIT 6 1010 Wisconsin Avenue • Suite 700 • Washington, 0 0 20007 Mountain Charley's at 15 N Santa Cruz Ave . Los Gatos, CA 95030 Contact: (408) 813-7490 Spoke with Jim Foley, owner 'They fully support our store going in' Yellow Brick Road Jewelers at 17 N Santa Cruz Ave . Los Gatos, CA 95030 Contact : (408) 395-9225 Spoke with Gary Shepcaro 'Why do we another makeup store? Isn 't there one down the street?' Great Bear Coffee Roasti ng at 101 W Main Street Los Gatos, CA 95030 Contact: (408) 354-3263 Tried calling and could only get a voicemail Andale Taqueria (Mexican Restaurant) at 6 N Santa Cruz Ave. Los Gatos, CA 95030 Contact : (408) 395-4244 Spoke to worker 'That's cool' about Bluemercury going in Cover Story at 2 N Santa Cruz Ave. Los Gatos, CA 95030 Contact: (408) 399-Q080 Spoke with worker 'how exciting' they have no issues with us goi ng in Main St Burger at 20 S Santa Cruz Ave. Los Gatos, CA 95030 Contact : (408) 354-1881 Spoke with Erica the manager 'that would be cool' about Bluemercury going in Jose ph A Bank at 150 W Main Street Los Gatos, CA 95030 Contact: (408) 354-1451 Spo k e w ith Alaleh the manager -she's 'OK' with us going in The Library at 14 N Santa Cruz Ave. Los Gatos, CA 95030 Contact: (408) 930-7575 Could not get through, kept getting voicemail Jennifer Croll at 34 N Santa Cru z Ave. Los Gatos, CA 95030 (408) 656 -5950 Could not get through, kept getting busy sig.nal . ---.. . .... ; .. ·c· .) . . ... . .... . ~~··,, . : . ~ . ... --... 1010 Wisconsin Avenue • Suite 700 • Washingt on;-;[) '2 ~7 . • . M I Town of Lo s Gato s Location of Formu la Retail Businesses in t he C-2 Zone 1 Whit~ House/Black Market 2 Chi cos 3 Talbot's 4 Banana Republic (Women) s Banana Republic (Men) 6 Gap/Gap Baby/Body 7 Anthropolosfe 8 Papyrus 9 Sur La Table 10 Title 9 Sports 11 WIHfams·Sonoma 12 Restoration Hardware 13 Gymbore~ H Appl ~ 1S J. Crew 16 Lucy 17 Jos 4. Bank 18 Pharmaca lntesratfve 19 Francesco's Collection 20 California Closets 21 Mike's Bfk~ 22 Benefit 23 Blue Illusion H We Olive 2S Powell's Sweet Shoppe • Subject Sit~ (Bluemercury) -C·2lone D SubArNA: H. S.nta Crvz Ave. from Htthway 9 to Royce St. D SubAIN&: H. S.nu Crvz Ave. from Main Stre-et to Royc.e St. D SUbAteeC: Ret1tl Usn on Untwrslty AW'nue (m~tnty Old Town CJ SubArelD: South S.nta Cruz Avenue D SubAreeE: Mltn Street etst of Slnta Cnn: Avenue ·•· s 1 ... =1~2i5-==2~.-....... ~C:=======7~-. .... .-~ •. •r"1 Jocelyn Puga To: Plann ing Subject: RE: Conditional Use Application for Bluemercury From: Andrew Wolfe [mailto:awolfe@awolfe.org] Sent: Saturday, October 03, 2015 11 :40 AM To: Planning Subject: Conditional Use Application for Bluemercury I am a tenant at 20 S. Santa Cruz Ave and a homeowner in Los Gatos. I received notice of a conditional use application for Bluemercury on the ne xt block over. I would like to encourage the commission to DENY this permit. I encourage allowing formula retail where it adds to the diversity of downtown business, provides a unique product or service, or sill substantially attract new customers to the downtown area . Bluemercury fits none of these requirements. It provides a product-spa and makeup-that is already prevalent downtown. It will compete with local businesses rather than enhance them . It will bring no new tourists or residents into town. It will not enhance the business environment. There are far better possibilities. 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