06 MIP Staff report
PREPARED BY: MONICA RENN
EONOMIC VITALITY MANAGER
Reviewed by: Town Manager, Assistant Town Manager, Town Attorney, and Finance Director
110 E. Main Street Los Gatos, CA 95030 ● (408) 354-6832
www.losgatosca.gov
TOWN OF LOS GATOS
COUNCIL AGENDA REPORT
MEETING DATE: 05/05/2020
ITEM NO: 6
DATE: April 28, 2020
TO: Mayor and Town Council
FROM: Laurel Prevetti, Town Manager
SUBJECT: Commitment of the Town Council Approved Funds from the 2020 Music in
the Park Concert Series to the Concert Series in the Summer of 2021.
RECOMMENDATION:
Commitment of the Town Council approved funds from the 2020 Music in the Park Concert
Series to the concert series in the Summer of 2021.
BACKGROUND:
On January 31, 2020, the Town issued a request for proposals (RFP) for a third-party vendor to
coordinate and execute the 2020 Music in the Park (MIP) season. On March 3, 2020, the Town
Council considered the results of the RFP, and approved staff’s recommendation to work with
the organizer group of Mark Secchia, Neal Turley, and Perry Thorwaldson (Organizers) for the
2020 series. As a part of the approval, The Town Council also approved the Organizer’s request
for $20,000 in sponsorship support of the concert series.
DISCUSSION:
Staff began working with the Organizers in early March to establish a partnership to support
the Organizers for MIP 2020, transition the concert series to them, and develop a conditional
letter of agreement for the special event permit. In addition, an agreement for the $20,000
MIP 2020 Naming Rights sponsorship was drafted.
As the unprecedented events of the COVID-19 pandemic have unfolded, including the most
recent extension of the Shelter in Place order by the County Public Health Official through the
end of May, it has become apparent that hosting a public event that attracts over 1,000 people
in close proximity will likely not be permitted or appropriate this summer.
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SUBJECT: Reallocate the funds for Music in the Park to FY 2020/2021 to provide support for
the concert series in the Summer of 2021.
DATE: April 28, 2020
DISCUSSION (Continued):
In addition, Governor Newsom recently identified four phases for reopening the economy of
which MIP would likely fall under the fourth and final phase.
While the postponement of this beloved event is disappointing in many ways, the Town and
Organizers look forward to the prospect of a robust and successful MIP concert series in 2021
that embodies a community driven, family-friendly atmosphere. Thus, staff is recommending
that the $20,000 currently allotted for the 2020 MIP series be reallocated to the FY 2020/2021
budget for the support of the 2021 MIP Concert Series.
CONCLUSION:
Given the current regulatory environment necessary for the health and safety of COVID-19
mitigation, the 2020 MIP concert series will be postponed. Thus, staff is recommending that
the approved $20,000 allocation from the 2020 MIP concert series be reallocated to the FY
2020/2021 budget to provide support for the concert series in the Summer of 2021.
COORDINATION:
This report was prepared in coordination between the Town Manager’s and Town Attorney’s
Offices.
FISCAL IMPACT:
The reallocation of the Town’s sponsorship amount of $20,000 is programmed in the FY
2020/21 proposed budget. This is being carried forward to support the 2021 MIP concert
series.
ENVIRONMENTAL ASSESSMENT:
This is not a project defined under CEQA, and no further action is required.