216 N. Santa Cruz Ave - Staff Report and Exhibits 1-5TOWN OF LOS GATOS
PLANNING COMMISSION
REPORT
MEETING DATE: 02/08/2017
ITEM NO: 3
DATE : February 3, 2017
TO: PLANNING COMMISSION
FROM: JOEL PAULSON , COMMUNITY DEVELOPMENT DIRECTOR
SUBJECT: CONDITIONAL USE PERMIT APPLICATION U-16-007. PROJECT LOCATION :
216 N. SANTA CRUZ AVENUE. PROPERTY OWNER: McCarthy Santa Cruz
Ave. LLC. APPLICANT: Pressed Juicery. Aaron Rujz. ·
CONSIDER A REQUEST OF APPROVAL TO ALLOW A RESTAURANT USE ON
PROPERTY ZONED C-2. APN 529-04-085.
DEEMED COMPLETE : DECEMBER 12, 2016
FINAL DATE TO TAKE ACTION: JUNE 12, 2017
RECOMMENDATION:
Approval, subject to conditions.
PROJECT DATA:
General Plan Designation:
Zoning Designation:
Applicable Plans & Standards:
Parcel Size:
Surrounding Area:
Existing land Use
North Commercial
East Public Parking Lot
South Commercial
West Commercial
Central Business District
Central Business District, C-2
General Plan
11,564 square feet
General Plan
Central Business District
Central Business District
Central Business District
Central Business District
PREPARED BY: LEVI HILL
Associate Planner
Reviewed by: Planning Manager and Community Development Director
Zoning
C-2
C-2
C-2
C-2
110 E. Main Street Los Gatos, CA 95030 • 408-354-6874
www.losgatosca.gov
I
PAGE 2 OF 7
SUBJECT: 216 N. SANTA CRUZAVENUE/U-16-007
FEBRUARY 3, 2017
g_Q8:
The project is Categorically Exempt pursuant to the adopted Guidelines for the Implementation
of the California Environmental Quality Act, Section 15301: Existing Facilities. No significant
effect on the environment will occur since the project uses an existing structure with no
increase in floor area.
FINDINGS :
• As required, pursuant to the adopted Guidelines for the Implementation of the California
Environmental Quality Act, this project is Categorically Exempt, Section 15301: Existing
Facilities.
• As required by Section IV.B of the Redevelopment Plan for the Central Los Gatos
Redevelopment Project that it meets the use set forth in the Town's Redevelopment Plan.
• As required by Section 29.20.190 of the Town Code for granting a Conditional Use
Permit.
ACTION :
The decision of the Planning Commission is final unless appealed within ten days.
BACKGROUND:
At their January 25, 2017 meeting, the Planning Commission continued the matter to the
February 8, 2017 Planning Commission meeting at the applicant's request.
The proposed project would occupy a commercial space that was last occupied by a retailer
{Diamond Source Jewelers) in 2015, but is currently vacant. The subject space is one of two
ground floor commercial suites located on t~e property and was included in the recently
approved Architectural and Site application (S -16-002) that allowed exterior modifications to
the building. The other space on the property will be occupied by Soul Cycle pursuant to the
recent approval of CUP application U-16-001.
The applicant is requesting approval of a CUP to allow a juice shop (Pressed Juicery) in the 805 -
square foot space.
DISCUSSION :
A. Location and Surrounding Neighborhood
The project is located at 216 N. Santa Cruz Avenue, on the east side of N. Santa Cruz Avenue
between Royce Street and Bachman Avenue (Exhibit 1). Adjacent properties and those
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SUBJECT: 216 N. SANTA CRUZ AVENUE/U-16-007
FEBRUARY 3, 2017
d i rectly across the street are located in the C-2 zone and are developed with commercial
buildings. A public parking lot is located behind the building followed by single-family
residences that are accessed from University Avenue.
B. Conditional Use Permit
The applicant !s requesting approval of a CUP to ope rate a juice shop {Pressed Juicery) in
the space that was previously occupied by a retailer (Diamond Source Jewelers). The hours
of operation would be 7:00 a.m . to 9 :00 p.m., Monday through Fri day and 7 :00 a.m. to 8 :00
p.m., Saturday through Sunday. The applicant has provided a description of the
business/letter of justification (Exhibit 4) describing the proposal.
When reviewing a CUP, the deciding body should consider the information in the applicant's
business plan; however, the key consideration should be the explicit proposed use since the
business plan can change from owner to owner. The explicit use may be, and is often,
defined in the recommended conditions of approval as a "use" condition. The CUP runs
with the land, and the deciding body should review applications based on the explicit use as
opposed to the applicant or the applicant's business plan.
C. Zoning Compliance
The proposed business falls under the restaurant use because it is a retail food service
establishment in which food or beverage is prepared, served, and sold to customers for on-
site or take out consumption (Town Code Sec. 29.10.020). Pursuant to the Table of
Conditional Uses {Town Code Sec . 29.20.185), a restaurant use is allowed with a CUP in the
C-2 zone.
D. Restaurant Use in the Downtown Area
In 1996, the Town Council adopted Ordinance 2021 that is uintended to d iscourage the
d isplacement of retail uses by restaurant uses by requiring the Planning Commission to
conduct a careful review of all applications for new restaurant uses in the C-2 zone through
the public hearing process."
The applicant has stated that although classified as a restaurant, the business will operate in
a fashion more closely resembling a specialty retail use, as the bulk of products are
prepackaged and served in a grab -and-go manner. Furthermore, the applicant states that
while the bus i ness would be replacing a former retail use, the proposed improvements
would not restrict a retail user from easily occupying the space in the future.
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SUBJECT: 216 N. SANTA CRUZ AVENUE/U-16-007
FEBRUARY 3, 2017
A NALYSIS :
A. Project Summary
The proposed use (Pressed Juicery) would occupy an 805-square foot commercial space
within an existing commercial building. The business would be serving both pre-packaged
juices and snacks as well as made-to-order frozen dishes.
The business is proposed to operate in a grab-and-go fashion, allowing patrons to purchase
food and beverages to be consumed off-site. As such, the applicant is not proposing any
seating. However, the proposed use is permitted a maximum of twelve seats based on the
total number of parking spaces available. The hours of operation would be 7 :00 a.m . to 9:00
p .m., Monday through Friday and 7:00 a.m. to 8:00 p.m., Saturday through Sunday.
Deliveries are proposed daily, typically between the hours of 10:00 p.m. and 2 :00 a.m. at
the N. Santa Cruz Avenue entrance.
The project would not result in an increase of average daily trips (ADT) or peak hour trips.
The applicant has provided a description of the business/letter of justification (Exhibit 4)
and development plans (Exhibit 5) describing the proposal.
B. Parking
The commercial building has 12 parking spaces on-site and 14 parking spaces in the Park i ng
Assessment District. Downtown restaurant uses require one parking space for every four
seats, and with the other use of the property taken into account, three on-site parking
spaces are allocated to the space. No seating is being proposed by the applicant, but a
maximum of 12 seats would be permitted based on the existing parking. The proposed use
would comply with the parking requirements as shown in the table below.
Address Business Name Calculation Main SF Student/Instructor Max. Allowable Total
Seats
212 Soul Cvcle 1 oer student+ 1 oer instructor 3 589 57(41 23
216 Pressed Juicery 1per300SF 805 12 3
Total Parking Required 26
Total Parking Provided 26
C. Conditional Use Permit Findings
In order to grant approval of a CUP, the deciding body must make the following findings:
1. The proposed use of the property is essential or desirable to the public convenience or
welfare; and
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SUBJECT: 216 N. SANTA CRUZ AVENUE/U-16-007
FEBRUARY 3, 2017
2. The proposed use wou Id not Impair the Integrity and character of the zone; and
3. The proposed use would not be detrimental to public health, safety or general welfare;
and
4. The proposed use of the property is iil harmony with the various elements or objectives
of the General Plan and the purposes of the Town Code.
In regards to the first finding, the proposed use is desirable to the public convenience
because it will provide healthy food and beverage options, thereby increasing the diversity
of commercial uses in the downtown. As required by finding two, the proposed use would
not impair the integrity of the zone, in that the proposed use is a commercial use and would
be located in a commercial zone. In regards to the third finding, the proposed use would
not be detrimental to public health, safety or general welfare, and the conditions placed on
the permit would maintain the welfare ofthe community. In regards to the final finding,
the proposed use is in conformance with the Town Code and is consistent with the .General
Plan .
D. General Plan
ihe restaurant use is consistent with the Central Business District General Plan Designation
for the property which envisions a mixture of retail, office, and residential in a mixed-use
setting, along with lodging, service, auto-related businesses, non-manufacturing industrial
uses, recreational uses, and restaurants.
The goals and policies of the 2020 General Plan applicable to this project include, but are
not limited to :
• Policy LU-2 .1-Minimize vehicle miles traveled for goods and services by allowing and
encouraging stores that provide these goods within walking distance of neighborhoods
in Los Gatos .
• Policy LU-9.2 -Maintain a variety of commercial uses, including a strong Downtown
commercial area combined with Los Gatos Boulevard and strong neighborhood
commercial centers to meet the shopping needs of residents and preserve the small-
town atmosphere.
• Polley LU -9.6 -Encourage development that maintains and expands resident-oriented
services and/or creates employment opportunities for local residents consistent with
overall land use policies of the Town.
• Goal LU-10-To preserve Downtown Los Gatos as the historic center oftl:le Town with
goods and services for local residents while maintaining the existing Town identity,
environment and commercial vitality.
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SUBJECT: 216 N. SANTA CRUZ AVENUE/U-16-007
FEBRUARY 3, 2017
E. Environmental Review
The project is Categorically Exempt pursuant to the adopted Guidel ines for the
Implementation of California Environmental Quality Act, Section 15301: Existing Facilities.
No significant effect on the environment will occur since the project uses an existing
structure w ith no increase in floor area .
PUBLIC COMMENTS:
At this time, the Town has not received any public comment.
CONCLUSION :
A. Summary
Staff has recommended conditions of approval for the proposed bus i ness. The site has
adequate parking to accommodate the proposed use and the business proposes to close by
9:00 p .m. each day. The proposed use is in conformance w ith the Town Code and is
consistent with the General Plan.
B. Recommendation
Based on the analysis above, staff recommends approval of the CUP application subject to
the recommended conditions of approval (Exhibit 3). If the Planning Commission finds
merit with the proposed project, it should:
1. Find that the proposed project is categorically exempt, pursuant to Section 15301 of the
California Environmental Quality Act as adopted by the Town (Exhibit 2); and
2. Make the required finding that the project is consistent with the Central Los Gatos
Redevelopment Plan (Exhibit 2};
3. Make the findings as requ i red by Section 29.20.190 of the Town Code for granting
approval of a CUP (Exhibit 2); and
4 . Approve CUP application U-16-007 with the conditions contained in Exhibit 3.
C. Alternatives
Alternatively, if the Commission has concerns with the proposed project, it can:
1. Approve the application with additional and/or modified conditions of approval; or
2. Continue the application with direction to a specific hearing date; or
3. Deny the application.
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PAGE 7 OF7
SUBJECT: 216 N. SANTA CRUZ AVENUE/U-16-007
FEBRUARY 3, 2017
EXHIBITS:
Received with this Staff Report:
1. Location Map
2. Required Findings for Conditional Use Permit (one page}
3. Recommended Conditions of Approval (three pages)
4. Business Description/L~tt.er of Justification, received February 1, 2017 (three pages}
5. Development Plans, received December 2, 2016 (nine pages)
Distribution:
Pressed Juicery c/o Aaron Ruiz, 155017th Street, Santa Monica, CA 90404
McCarthy Santa Cruz Ave, LLC, 221 Los Gatos-Saratoga Road, Los Gatos, CA 95030
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216 N. Santa Cruz Avenue
0 0.25 --------m:=============:=:::::iMiles 0.125
£XHIBIT 1
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PLANNING COMMISSION -February 8, 2017
REQUIRED FINDINGS FOR:
216 N. Santa Cruz Avenue
Conditional Use PermitU-16-007
Requesting approval of a Conditional Use Permit to allow a restaurant use on
property zoned C-2. APN: 529·04·085.
PROPERTY OWNER: McCarthy Santa Cruz, LLC
APPLICANT: Aaron Ruiz, Pressed Juicery
FINDINGS:
Requ ired finding for CEQA:
• The project is Categorically Exempt pursuant to Section 15301 of the State Environmental
Guidelines as adopted by the Town. No significant effect on the environment will occur
since the project uses an existing structure with no increase in floor area.
Required findi ng for the Redevelopment Plan for the Centr al Los Gatos Redevelopment
Proj ect Area:
• That the proposed project is consistent with the Redevelopment Plan for the Central Los
Gatos Redevelopment Project Area (Section IV.B) in that the subject property is designated
commercial and the proposed use falls under commercial uses.
Required findings for a Conditional Use Permit:
• As required by Section 29.20.190 of the Town Code for granting a Conditional Use Permit:
The deciding body, on the basis of the evidence submitted at the hearing, may grant a
conditional use permit when specifically authorized by the provisions of the Town Code if it
finds that:
1. The proposed use is des i rable to the public convenience because it provides healthy
food an d beve r age options, thereby i ncrea si ng the diversity of commercial uses in t he
downtown; and
2. The proposed use would not impair the integrity of the zone, in that the proposed use is
a commercial use and would be located in a commercial zone; and
3. The proposed use would not be detrimental to public health, safety or general welfa re,
and the conditions placed on the permit would maintain the welfare ofthe community;
and
4. The proposed use is in harmony with the General Plan and Town Code .
EXlDBlT 2·
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PLANNING COMMISSION -February 8, 2017
CONDITIONS OF APPROVAL
216 N. Santa Cruz Ave.
Conditional Use Permit U-16-007
Requesting approval of a Conditional Use Permit to aliow a restaurant use on
property zoned C-2. APN 529-04-085
PROPERTY OWNER: McCarthy Santa Cruz, LLC
APPLICANT: Aaron Ruiz, Pressed f uicery
TO THE SATISFACTION OF THE DIRECTOR OF COMMUNITY DEVELOPMENT :
Planning Division
1. APPROVAL: This application shall be completed in accordance with all of the conditions of
approval and in substantial compliance with the approved plans. Any changes or
modifications to the approved plans shall be approved by the Community Development
Di rector, DRC or the Planning Commission depending on the scope of the changes .
2. EXPIRATION: The approval will expire two years from the approval date pursuant to
Section 29.20.320 of the Town Code, unless the approval has been vested.
3. LAPSE FOR DISCONTINUANCE: If the activity for which the Conditional Use Permit has
been granted is discontinued for a period of one (1) year, the approval lapses pursuant to
Section 29.20.340 of the Zoning Ordinance.
4. USE: The approved use is for a juice/frozen dessert business without commercial cooking
facilities or equipment.
5. HOURS OF OPERATION: Maximum hours of operation are 7:00 a.m. to 9 :00 p.m ., Monday
through Friday and 7:00 a.m. to 8:00 p.m., Saturday through Sunday.
6. DELIVERIES: Typical delivery times shall be between 10:00 p.m. and 2:00 a.m. at the North
Santa Cruz Avenue entrance.
7. NUMBER OF SEATS: The maximum number of seats shall not exceed 12.
8. CERTIFICATE OF USE AND OCCUPANCY: A Certificate of Use and Occupancy must be
obtained prior to commencement of use.
9. BUSINESS LICENSE: A business license is required from the Town of Los Gatos Finance
De partment p r ior to commencement of use.
10. SIGN PERMIT: A Sign Permit from the Los Gatos Community Development Department
must be obtained prior to any changes to existing signs or installation of new signs.
11. ROOFTOP EQUIPMENT: Any new or modified roof mounted equipment shall be fully
screened prior to issuance of an occupancy permit.
12. TOWN INDEMNITY: Applicants are notified that Town Code Section 1.10.115 requires that
any applicant who receives a permit or entitlement from the Town shall defend,
indemnify, and hold harmless the Town and its officials in any action brought by a third
party to overturn, set aside, or void the permit or entitlement. Th is requirement is a
condition of approval of all such permits and entitlements whether or not expressly set
forth in the approval, and may be secured to the satisfaction of the Town Attorney.
EXHIBIT 3
13. COMPLIANCE MEMEMORANDUM : A memorandum, in compliance with standard Town
practice, shall be prepared and submitted with the building permit detailing how the
conditions of approval will be addressed .
TO THE SATISFACTION OF THE DIRECTOR OF PARKS AND PUBLIC WORKS:
Engineering Division
14. GENERAL: All work shall conform to the applicable Town ordinances. The adjacent public
right-of-way shall be kept clear of all job-related mud, silt, concrete, dirt and other
construction debris at the end of the day. Dirt and debris shall not be washed into storm
drainage facilities. The storing of goods and materials on the sidewalk and/or the street
will not be allowed unless an encroachment permit is issued by the Engineering Division of
the Parks and Public Works Department. The Applicant's representative in charge shall be
at the job site during all working hours. Failure to maintain the public right-of-way
according to this condition may result in the issuance of correction notices, citations, or
stop work orders and the Town performing the required maintenance at the Applicant's
expense.
15. APPROVAL : This application shall be completed in accordance with all of the conditions of
approval listed below and in substantial compliance with the latest reviewed and
approved development plans . Any changes or modifications to the approved plans or
conditions of approvals shall be approved by the Town Engineer.
16. CHANGE OF OCCUPANCY : Prior to initial occupancy and any subsequent change in use or
occupancy of any non-residential condominium space, the buyer or the new or existing
occupant shall apply to the Community Development Department and obtain approval for
use determination and building permit and obtain inspection approval for any necessary
work to establish the use and/or occupancy consistent with that intended .
17. RESTORATION OF PUBLIC IMPROVEMENTS: The Applicant shall repair or replace all
existing improvements not designated for removal that are damaged or removed because
of the Applicant's operations. Improvements such as, but not limited to: curbs, gutters,
sidewalks, driveways, signs, pavements, raised pavement markers, thermoplastic
pavement markings, etc., shall be repaired and replaced to a condition equal to or better
than the original condition. Any new concrete shall be free of stamps, logos, names,
graffiti, etc. Any concrete identified that is displaying a stamp or equal shall be removed
and replaced at the Contractor's sole expense and no additional compensation shall be
allowed therefore. Existing improvement to be repaired or replaced shall be at the
direction of the Engineering Construction Inspector, and shall comply with all Title 24
Disabled Access provisions. The Applicant shall request a walk-through with the
Engineering Construction Inspector before the start of construction to verify existing
conditions.
18. STREET/SIDEWALK CLOSURE: Any proposed blockage or partial closure of the street
and/or sidewalk requires an el')croachment permit. Special provisions such as limitations
on works hours, protective enclosures, or other means to facilitate public access in a safe
manner may be required.
19. SIDEWALK REPAIR: The Applicant shall repair and replace to existing Town standards any
sidewalk damaged now or during construction of this project. All new and existing
adjacent infrastructure must meet current ADA standards. Sidewalk repair shall match
existing color, texture and design, and shall be constructed per Town Standard Details.
New concrete shall be free of stamps, logos, names, graffiti, etc. Any concrete identified
that is displaying a stamp or equal shall be removed and replaced at the Contractor's sole
expense and no additional compensation shall be allowed therefore. The limits of
sidewalk repair will be determined by the Engineering Construction Inspector during the
construction phase of the project. The improvements must be completed and accepted
by the Town before a Certificate of Occupancy for any new building can be issued.
20. CURB AND GUTIER REPAIR: The Applicant shall repair and replace to existing Town
standards any curb and gutter damaged now or during construction of this project. All
new and existing adjacent infrastructure must meet Town standards. New curb and
gutter shall be constructed per Town Standard Details. New concrete shall be free of
stamps, logos, names, graffiti, etc. Any concrete identified that is displaying a stamp or
equal shall be removed and replaced at the Contractor's sole expense and no additional
compensation shall be allowed therefore. The limits of curb and gutter repair will be
determined by the Engineering Construction Inspector during the construction phase of
the project. The improvements must be completed and accepted by the Town before a
Certificate of Occupancy for any new building can be issued .
21. CONSTRUCTION HOURS: All site improvements construction activities, including the
delivery of construction materials, labors, heavy equipment, supplies, etc., shall be limited
to the hours of 8:00 a.m. to 8:00 p.m., weekdays and 9:00 a.m. to 7:00 p.m. weekends and
holidays. The Town may authorize, on a case-by-case basis, alternate construction hours.
The Applicant shall provide written notice twenty·four (24) hours in advance of modified
construction hours. Approval of this request is at discretion ofthe Town.
22. CONSTRUCTION NOISE: Between the hours of 8:00 a.m. to 8:00 p.m., weekdays and 9:00
a.m. to 7:00 p.m. weekends and holidays, construction, alteration or repair activities shall
be allowed . No individual piece of equipment shall produce a noise level exceeding
eighty-five (85) dBA at twenty-five (25) feet from the source. If the device is located
within a structure on the property, the measurement shall be made at distances as close
to twenty-five (25) feet from the device as possible. The noise level at any point outside
of the property plane shall not exceed eighty-five (85) dBA.
23. CONSTRUCTION ACTIVITIES: All construction shall conform to the latest requirements of
the CASQA Stormwater Best Management Practices Handbooks for Construction Activities
and New Development and Redevelopment and other generally accepted engineering
practices as required by the Town Engineer when undertaking construction activities.
24. GOOD HOUSEKEEPING: Good housekeeping practices shall be observed at all times during
the course of construction. All construction shall be diligently supervised by a person or
persons authorized to do so at all times during working hours. The Applicant's
representative in charge shall be at the job site during all working hours. Failure to
maintain the public right·of-way according to this condition may result in penalties and/or
the Town performing the required maintenance at the Applicant's expense.
25. COVERED TRUCKS: All trucks transporting materials to and from the site shall be covered.
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pressed juicery,..
OUR MISslON
To make high nutrition a realistic option for all people.
We are Pressed Juicery, and we make healthy, great-tasting products for everyone. We do this by taking
the things our bodies need like fruits, vegetables and other nutrient-dense Ingredients that come from
the ~arth and bringing them together in exciting, harmonious ways.
It's nothing new, but it's definitely something special . Our products come in many varieties, flavors and
colors; just like the magical ingredients that go in.side each b9rtle. we make our prOducts in central
California n~ar the farmers who grow the buik ofour produce. . . . . ·. . . . . .. . -. ' . . . .
Unfortunatelyi who-~esorne, nutritious roods are not rea~liy availabie in every community. Our goal Is to
actively addr~ss this problem a·nd -encourage a larger coriver5ation about these Issues. We wa~t heaithy
to be the nonn . We believe in nutrition for all-no questions ~nd no compromises. We believe that no
one sho~ld haye to choose bt!tween he~lth and affordability. . .
so hoW d~ we help? . •' ·.·· . .
We make deiicious products for everyone while keeping them affOrdable and simple. Everyone deserves
, to have CJ s~9t. at g~d. health~~nd we mean everyone .. Th~se are our r~·ots, now ~e~ back to yours,
-t~~~~~~GATm~~M-~A·~~~~>C , < ... •. . ' .
P~e~d JoI~e~~:go.al is t(>make o,ur'.n~trient~rich, great tastingJuic:es affo_rd~bJ~ _and acces~U~le to .
everyone. W~ have determined North ·santa Cruz Avf! as an imJ>Q,Unt part Qf the community, w~ere l,.os
Gatos:. l9caf residents frequent businesses for their dally fopd and beverage needs. However, we have
fouhcl thcit th~re is an .open space in the market for an affordable, inviting and healthy food ·
. ' establishment to eater to healih:-eonscious residents. . . . . :. . ·. . . ·.
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· . In addltio.~, Pressecl ~uil::ery LoS (jato~ \you Id be located next doofto ·So~ICyd.e, a -~ke.-:minded bran.d that
·· , · we t1aye :deep"'S.¢e,de~ ,ro_ots w11:h. ·oµr goaJ ~uld ~e to \fJor~.t~ether ~(H:te~.t~ ~n~lties; t~e _goal :.·
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• "'· • • o ' :\r-O• •o• • ·• •.. • • ' • -/, I • • ~~ ·" ""• .... : •4 ' ,,J' , • • I • , ., , • • "• • ~. ,., . ." ., · . .e'Xt~rrielj dedicated -to iflifeStyle ofhealth and wellJ'.'eSS, bu(tq_J~,'l!it-cOmmunliteS;·AtPressed Jl,ilcery,. · ..
. · .. : -...... · .... '\V~ b¢1ie\ie tila't ovr :S~orei don;t be!Q_ng to us, .but-~Tuefi~ ~~~~;;;~~itl~S: t~~tt'1eY'areJocated i~.-lt's.
. : JrrtpOrta~t td: U!{th°a.tour retaii storefronts refle(£ t~~ \taru~~-oftt~'.-toJtlfil~nli\i, from .our.in-store .team °. .
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•·· ,'• ' .' , • I ' • •
We· a~ t~rli!~d to share the health with the Los GCJtos c~~~~n~.
EXfflBlT 4
PROJECT SCOPE
The operation of a juice bar serving, plant, fruit, vegetable and nut-based cold pressed juices and
Hfreeze" a vegan, gluten-free, da i ry-free frozen dessert made from fresh produce. 100% fruits; 'nuts and
vegetables. Customers also have the ~ption of purchasing grab-and-go snacks, 2 o~: ~hots, custc;>m
bundles and juice cleanses. Pressed Juicery's layout Is designed for a grab-and-go strategy .
Town Ordinance 2021:
Pressed Juiceryvalues the importance of sustaining economic vitality and the historic atmosphere of
Santa Cruz Avenue in Los Gatos. A Pres~d Juicery store is different from a .restaurant or grab-and-go
food 'con~ept 'becaµse we offer pre-packed pr~ductS that residents can p_urchase a net" enjoy as they walJc
down Santa C:r'uz'Avenue. Furthermore, a Pressed Julcery Store is m~ant to offer' a. spedalty ret al!
experience where a customer can engage with our associates and '1earn about the healthy options
Presse~ Jul~ery o~er~. Final!y .. mi.nqr,tenant improvemen~s and no added fume rio9d e!'}sure that retail
terian~s ·~ould ~adily 9ccupy the sp~ce in ~he future . · · · · · · · · · ·
;, .: ''· .. l ' l : •. ~. ~.: .· ·. -.', ' -• . . . \ . • ' ' . . .
Hoili'S 0t o.,eriti~n:
Monday-Friday: 7am-9pm
Saturday-Sunday: 7am-8pm
I : •
. Delh~eries: ~r~-packaged bottles are delivered daily .after t>tisiness .hours 2 ~3 times a week, in a company
. ()Wned and operated truck. . . . .
~· ''.:.:_.~-·~j.<~'-~r ::,A.o" •-.:.: ': '• ,' o '' "• o •
Deliveries shall comply w ith all applicable laws, codes, and ordinances and will not disturb other tenant ' .. _ .. t<'' • ' I '· " • . ~ ' • • . • • -• -. . . •• ,· ., ,· -•' '.' ,-. -: : ~ ' ) \ ' ' , . . - -. •: ~~ ~~·~H)y ~~ighb,o~s ~h-eh 'making ~efw~rs . Jl.lice· d~live"ri.~~\~~i.(f t~k~ep.~~~~ ~~ ~~e· 'fr~rit ent~rice 'of the
store· 9n Sarifa Cr~i Avenue betWeen the hours of 10:00 PM and 2:00 AM to ens·ure no neighborly
diSturb~n~e.''"' · ·' · · ·'·iy .. ·'·' ;.:.,~,'. ... ,.
·. :. : · .. · .~ .
_ .. ___ _._ .. -_ Numbet-:b't~ff:-24-staff-membe r.s .-:... · ' .. , '. " · -· -· ··
• .. : '~. ··--:_, ~-:~~li~~.'\;.1 ~~~:;; ·:..!:.~;f: :-:~;i'r.'!• ~~~\ • ~~-" l ; ·~.:-·; __ :-~: •. _. . I _.'(• /!::•.:~~~=t.~::·.,:j_~;~~{~.:~._t.;:,f,:~."':-~.~·:. r--~~~----~~: ~ ~ "'~:, ' .·~·,: • './.:·
. ·Slle:'Pi~~~ed jui~rv intehdt1t)iea~~ ~pproxirfiiite1v;s6s·~~. lf~(~~~;i ~~\~'h ~~ fi6'N. santa ci-~t :tile
remairiingsp~ce WOLll,d be SoulCycle. . . ,
:~,~~·r.·;~, .. ··:~l.·''.•·,•';,I .:.:::"::. ;.,-~·~, ,. . ',•' ~ 1' ~ ::"-··· \;.~ i;· . .-•.';."':~} .. ~ .. :;,,,. i ."', ~.L_•" ... •!
-:\~ .. ·:_f·,~ .. :, .. ~ .. ·:.:::,>-·!~..:--.. ti\' ... _.'.:····t ';. l : ~~·~··.~<-i'.·~.;-·l-~-. .-·,·~· i ~·~ · .. :·; .... ,:···~-'..:· .. -·--.. .-...... ·· . '"4 -
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.:'. ~ · : : · ;. ~:Wti1~ii\,~)'olbui-.~:r<ld.u&;With 'ille'fuliOYJfog'ih ~Hli rid ~ ;•~1!:~-~ -~ ~:~ -..h ... : ~-· ~i < '.;,>~: .. , •.
. : ' ;.;: > .;:l:f9'(1f·:i '~:!1:·· '.j :; \ ·,? ,, . ; ,, "" •, .• ~ ~ "' . ~ ; : .· : "i "". :1 ,";.' .;_~:~7 ·1 ~:.j ~,~~-.·~:·,: ';;/i~ .;;~_1 ; . ; ' ; { :-. . ' ; . .. .
Affordablllty: We consciously chose a lower price point In orderto mak~ ·ollt products more attainable.
SimpHclty: Rather than overwhelming our customers with · an expansive menu and complicated options,
we sti ck to what we know and do it well.
Taste: We have something for everyone. Our flavors are uncomplicated and delicious. We believe that
healthy and tasty are not mutually exclusive.
Honesty: We believe in being transparent about our mission and our products. We welcome questions
and Invite others to engage in conversation about our offerings.
Co.m~nity: Our stores don't belong to us but rather to the communities in which they are located. We
want our stores to function as an inviting environment where people feel comfortable and welcome
whether they're longtime customers or visiting us for the first time.
Our roots: Regardless of the growth we experience, we never want to lose sight of our core values. We
think it's of crucial importance to remember our mission and why we' Fe here.
OUR STORY
In 2010, three childhood friends came together with .an Idea. Their different life exJ)eriences had all
steered them to healthier lifestvles, and their mutual love :for juice truly connected them. Individually,
they.all saw amazing results after incorporating cold-pre5$ed juiee.into .their routines, and they wanted
to share these benefits with others. Presse~ Juicery was e~tablished with the goal of making healthy,
nutrlerit-c:i~nse products a realistic option for everyone. . .
Born jn a 22 square foot broom closet in West Los Angeles, the company's juices were Initially made In
the back of a cupcake shop. The founders worked day and ·night to bfi~g fresh and delicious cold-
press~d juice to their customers. The juices were wi.ldly popolar and taught on quickly-not only did
~hey ~Si~ great, but people felt great when they .d~nk them~ _Fti>m 'ther1:, th~ PresSect Jultery team
'bedlm.e· dedicated to creating' attainable, ·affordab'e and n ~ttlen~::,r:i~h j~lces guided by the beliet' that
w~.ll~:e~s .is a right, not a luxury. Pressed Julcery's prodOc~s' are jTiade from 100% fruits and vegetables
(they never contain additives) and are cold·pressed using a custom hydraulic press to gently extract the
maximum amount of vitamins and minerals from fresh, raw produce.
While their beginnings were small, Pressed Juicery's prod(j~s $PO~~ for themselves and today, Pressed
.·: Julcefy nQ~ bpily offers affo~~ble, healthy pro_du~, ~ut.has ·t~ly ~vol~ed Into a lifestyle brand prQvin8
. that gr eat.taste and affor~ablllty don't have :~ be ·~i:rtually .4!xclu~.· ·:
·' . .. ... ·~-· ·: . . . . . .. . ' ~ . . . . . : -:~·
•.. ~ ~. . •• • -·. ·, ·-•·• •• .:. . ··."'."'~·' .•. ·•. :-:·· ,.''··· ; ;;!.'..:-~.~ • I . .. ~>-... : ,_, ·;, ,, ·· QUR PRODQCrs ·" , . . · ·. ·· · · -.·;., ·' '
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.. · .. ·· ·.• ·.' -:· : : •;'. . . ,, ,') .·.,. · .. ,·
. ·:J~lc~s: A,11 of our juices are made fresh using ·a clJs.tont hydr~~!Jc pfE!Ss in our centra I california juicing
.·. : . facllltY>We never use purees, additives or ~d~ed S(Jgars ..... ' ... : .. ,._ ... : : ..
. ' ··· · ; ~~.i'~~ddtom only the iflgre~IO~ i~ ~~~jfuc es, F_.. i~~ti~~;;;,::f ,ee, sU~r-tree, Vegan .01! .·• ·
.. . . · .. ; . ~.
s~rve. ~ink .col(f.ptessed juiee.i only colder,.:·::/ . ' . . . .. -. .. .. .
·=~·· .. '•· . ~ . -... . . ,' ....
· .. ·:(· ... •· .. · . . .. .
Shots: Our two ounce functional shots deliver the 5ame nutrient-dense goodness of our juices in a more
compact and potent form.
Snacks: We offer a curated selection of nutritious, great-tasting grab-and-go snacks, perfect to pair with
your favorite juice
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