Attachment 5Business Survey on Cut Through Traffic
July 2016
Business Categories Surveyed
Number of
Business
Responses
Restaurant- Quick dining/takeout 14
Restaurant- Sit down 4
Grocery/Drug Store 9
Retail- Apparel 11
Retail- Home Furnishings 4
Retail- Other 8
Other 3
ATTACHMENT 5
Business Location
Number of
Business
Responses
Downtown 24
Los Gatos Blvd. 13
N. Santa Cruz, north of 9 14
Other 2
In general,
cut through traffic has:
Number of
Business
Responses
A positive impact on my business 12
Little or no impact on my business 12
A negative impact on my business 29
Mitigation measures
the Town should explore:
(option to select multiple answers)
Number of
Business
Responses
Weekend closure at Wood Rd. 19
Weekend closure of neighborhood streets
(ex. Almond Grove) 10
Electronic signs throughout Town
directing traffic back to HWY 17 31
Weekend events that close a portion of N.
Santa Cruz Ave. 20
Changing N. Santa Cruz Ave. and
University Ave. to one-way streets 12
Other Comments:
Change traffic signals to blinking red/stop
signs 1
Do not allow construction during the day 1
Designated lane for local traffic 1
Reroute trucks 1
Do nothing 6
More specifically,
cut through traffic:
(option to select multiple answers)
Number of
Business
Responses
Provides an increase in sales for
my business 11
Provides exposure to my business 17
Provides exposure to our Town
and shopping areas 20
Has provided my business with a
new regular customer base 10
Keeps regular/local customers
away from my business or
shopping area
27
Drives new customers away from
my business 23
Has no significant impact on my
business 9