Attachment 3
1
Survey 2 Final Report
May 29 , 2018
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A. Survey Background
Thank for participation in this second survey!
Background
The Town of Los Gatos, in partnership with local public and private schools, is exploring the feasibility of a
local school bus service, with the primary goal of reducing traffic congestion near schools.
This survey is based on the feedback we received in the first survey conducted in January. Your participation in
this second survey will help the Town of Los Gatos gain additional information to help design the potential
school bus service.
Concept
• A pilot school bus service with neighborhood -based stop s, providing morning and afternoon routes to
and from school. The earliest possible start of the service would be January 2019, with a few select
routes as part of a pilot program.
• Vehicles and drivers would meet Federal, State and industry -best -practice s afety standards.
• The service is not initially available to all schools / neighborhoods. It would focus on locations that
have the greatest potential impacts toward traffic reduction for the entire community.
• Funding would come from municipal sources as wel l as fees from parents / guardians whose students
utilize the service.
• The parent / guardian portion of the service cost is presented herein as both a daily cost as well as an
annual cost, for illustrative purposes. Some variations in pricing, such as one -way only and / or sibling
discount, may be considered. The cost presented in this survey is based on an annual subscription
basis.
How
Participate in this survey AS IF THE SERVICE WAS TO BE PRO VIDED BEGINNING IN JANUARY 2019 .
Further Information
http://www.losgatosca.gov/schoolbus
Survey Period
March 19 – April 8, 2018
Survey Mechanism
Online through SurveyMonkey. The survey link was sent via emails by Los Gatos Union School Distric t and Los
Gatos High School to approximately 6,000 addresses. There are some duplicates in the email addresses.
Methodology
This survey was intended to further the overarching feasibility effort by solidify ing commitment from
participants interested in subscribing to the service, as well as collecting more detailed information regarding
potentialAusers’AthresholdsAforA service -provision factors.
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B. Survey Responses
1. Do you have a child or children attending any of the following schools in January 2019 ?
• Blossom Hill Elementary
• Daves Avenue Elementary
• Lexington Elementary
• Louise Van Meter Elementary
• R.J. Fisher Middle School
• Los Gatos High School
ANSWER CHOICES RESPONSES
YES 94% 1160
NO 6% 69
Answered 1229
*2 . I/weAdon’tAhaveAanyAchildrenAinAanyAof these schools, however, I/we would like to express our
comments. Please select any or all that apply, or you may skip this page by simply clicking the "NEXT" button
below:
Answer Choices Responses
I/we support a school bus program to ease traffic congestion and improve public
safety.
83% 54
I/we have a child or children coming into one of the schools in the Fall of 2019 or
beyond and I/we would like to see a school bus service in the future.
25% 16
I/we do not support the school bus service becau se we are concerned about the
potential cost to local taxpayers.
3% 2
I/we do not support adding school bus service because I/we believe that the
buses will create more traffic and safety problems.
6% 4
I/we would like to see the Town of Los Gatos expand its consideration for the
school bus program to other schools. Please Indicate additional school(s) and / or
additional comments below:
22% 14
Answered 65
*If the response to question 1 was “NO”AtoAall of the school choices .
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3 . Please make the appropriate choices for your student(s) attending any or all of the preceding schools as
of Ja n u ary 2019 . Please make selections for all that apply.
Student School Attending Grade Level Interested in service?
Yes or No
Student 1
Student 2
Student 3
Student 4
Student 5
Partial results: TheArespondentsAindicatedAoverA1,000AstudentsA“wouldAbeAinterestedAinAtheAservice”AacrossAanA
estimated 680 families.
Additional results were used in guiding respondents to repeat Questions 5 -11 for as multiple students.
4. Please enter your full home address for the purposes of service demand and traffic congestion analyses.
For example, your answer format should look as follows: 1234 Main Street, Los Gatos, CA 95030
Partial results: Over 700 home addresses were provided by respondents. Home addresses will only be used
for data analysis purpose and will not be released for public review.
*Questions 5 -11 are repeated forAasAmanyAstudentsAthatAareAenteredA“YES”AforAinterestedAinAtransportationAtoA
question 3.
5. Please select the answer that best completes the following statement for you:
I would be comfortable with my student to walking no more than__________ to a bus stop to wait for the bus.
Answer Choices Responses
1 block 18% 190
2 -3 blocks 41% 436
4 -6 blocks 21% 221
7 -9 blocks 7% 71
I do not feel comfortable with my student walking any distance to a bus stop,
but I would consider walking with or driving my student to a bus stop location.
13% 138
Answered 1056
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6. Please select the answer that best completes the following statement for you:
I would allow my student to ride on a school bus no more than __________.
Answer Choices Responses
5 -15 minutes 25% 263
16 -25 minutes 43% 450
26 -35 minutes 24% 249
36 -45 minutes 8% 86
Answered 1,048
7. When answering the following question, please keep in mind that no level of public funding is guaranteed
for this potential service and the feasibility of providing this service will weigh heavily upon parents' /
guardians' abilities to maximize financial contributions t owards the service.
If the planned school bus service meets your criteria and preferences, then the benefits of reduced traffic
congestion, saved time, increased convenience, and lessened environmental impacts all motivate me to pay
up to the equivalent o f __________ for my student on an annual subscription basis.
Parent / guardian daily portion of the transportation cost
Answer Choices Responses
Two Tall Lattes per Day ($5.56) 11% 116
One Venti Latte per Day ($4.17) 13% 136
One Tall Latte per Day ($2.78) 26% 266
One Cup of Coffee per Day ($2.00) 36% 367
These benefits motivate me to pay a lesser amount per day for my student 13% 131
Answered 1016
8. Please select the answer that best completes the following statement for you:
The school bus service that would best fit the needs of my student would drop off at school in the morning
__________.
Answer Choices Responses
In time for the morning bell 80% 809
Approximately 30 minutes before school 8% 81
I don't have a preference 10% 96
I don't need or want school bus service in the morning 2% 22
Answered 1008
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9. Please select the answer that best completes the following statement for you:
The school bus service that would best fit the needs of my student would pick up from school in the afternoon
__________.
Answer Choices Responses
Just after the afternoon bell 64% 647
When after -school activities are over 19% 187
I don't have a preference 9% 93
I don't need or want school bus service in the afternoon 8% 81
Answered 1008
10. Please consider the following statements and then indicate the level of rank them according to your
priorities for your student.
Extremely
Important
Very
Important Important
Somewhat
Important
Not
Important
TheAbusAserviceAhasA“NoABullying”ArulesA
and enforcement policies / procedures.
62% 20% 13% 3% 2%
I do not want my child to ride the bus with
people other than school students.
50% 18% 12% 9% 12%
I do not want my child to ride the bus with
much older students, for example, middle
school or high school students.
12% 9% 14% 16% 48%
A bus system that requires rigorous and
regular driver background checks and drug
& alcohol testing.
81% 12% 6% 1% 0%
The presence of required safety features
for school buses in California, such as seat
belts, "compartmentalization" crash
protection, numerous emergency exits,
and loading zone protections like stop -
arms and flashing lights.
56% 22% 15% 5% 2%
Real -time tracking of the school bus and
parent service notifications.
24% 24% 23% 15% 14%
Having cameras on board the school bus
to record student behavior and driver
conduct
28% 22% 23% 15% 12%
Please list any other safety and technology features that you feel are important for the service planners to
consider.
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11. Under which annual subscription price will you be both willing and able to sign up your student for the
pilot service planned to begin in January 2019?
Answer Choices Responses
Two Tall Lattes ($1,000 per year / $5.60 per day) 6% 57
One Venti Latte ($750 per year / $4.20 per day) 12% 120
One Tall Latte ($500 per year / $2.80 per day) 25% 246
One Plain Coffee ($350 per year / $2.00 per day) 39% 377
I need to pay less than $350 per year for my student's school bus
service. The amount that I am willing and able to pay is:
18% 179
Answered 979
47. Please enter your email address so that we may contact you about the updates on the pilot service.
(Optional)
77. Please indicate the reason(s) for your disinterest in school bus service for your student(s): Please check
all that apply.
Answer Choices Responses
My child(ren) walk(s) and / or bike(s) to school, which I prefer. 64% 124
I am concerned about how much this school bus service would cost my family 13% 25
I would need to know more about this school bus service before becoming
interested
12% 24
I am concerned about student behavior on the bus and how it would be effectively
managed
12% 23
I am concerned about the safety of school bus transportation 10% 20
I feel more comfortable personally dropping off and picking my child(ren) 13% 25
My child(ren) has many after school activities and we need flexibility in
his/her/their schedule
31% 60
My child(ren) will graduate from the school(s) or will not return to his/her school in
January 2019.
2% 3
Other (please specify) 31% 60
Answered 193
Skipped 1036
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C. Data Summary and Analysis
a. Distilling Responses (Questions 1, 3 and 5 through 11)
Total survey responses (families) 1229
Number of families would be interested in bus service 680
NumberAofA“yes”Astudents represented 1056
TotalAcompleteA“yes”AresponsesAwithAallAquestionsAanswered 979
b. Walk Distance (Question 5)
c. Travel Time (Question 6)
1 block 2-3 blocks 4-6 blocks 7-9 blocks Would walk with
or drive my
student to a bus
stop location
0%
5%
10%
15%
20%
25%
30%
35%
40%
45%
Walk Distrance to a Bus Stop
5-15 minutes 16-25 minutes 26-35 minutes 36-45 minutes
0%
5%
10%
15%
20%
25%
30%
35%
40%
45%
50%
Ride Time No More Than
9
0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
100%
$2.00 $2.80 $4.20 $5.60
Si
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Daily Cost
Price Sensitivity Based on Daily Cost
d. Schedule Flexibility (Questions 8 and 9)
e. Price Sensitivity (Questions 7 and 11)
Survey respondents were asked the questions of how much they were willing to pay in two
different questions.
Furthermore, whenAcombinedAwithAtheAtotalAofA“yes”Aresponses,AtheAtotalAfareArevenueAforAtwoAroutesA
was projected:
8%
9%
19%
64%
2%
10%
8%
80%
0%10%20%30%40%50%60%70%80%90%
I don't need or want school bus service in the morning or
afternoon
I don't have a preference
~30 minutes before school or when after-school
activities are over
In time for morning or afternoon bell time
Morning or Afternoon Bus Schedule Preference
AM PM
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f. Home Locations of All Interest Students (Question 4)
$-
$5,000
$10,000
$15,000
$20,000
$25,000
$30,000
$35,000
$40,000
$45,000
$50,000
0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
$350 $500 $750 $1,000
Fa
r
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R
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v
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Si
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Price Sensitivity and Fare Revenue
Annual Cost Fare Revenue
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g. Concentrations ofA“ menableACustomers”A(QuestionsA4,A5,A 6, 7, 8, 9and 11)
“ menableACustomers”:APotentialAcustomersAwhoAmeetA
the minimum thresholds in walk distance, travel time,
schedule flexibility and willingness to pay.
Zoomed in locations