2011062001 - North 40 Specific Plan UpdateMEETING DATE: 06/20/11
ITEM NO.
COUNCIL AGENDA REPORT
DATE: June 8, 2011
TO: MAYOR AND TOWN COUNCIL
FROM: GREG LARSON, TOWN MANAGER
SUBJECT: NORTH 40 SPECIFIC PLAN UPDATE
RECENT ACCOMPLISHMENTS:
• Community Workshop #2 was held on May 18, 2011, at Calvary Church. Approximately 65
members of the public attended the workshop, most of them Los Gatos residents. Attendees
participated in a visual preference survey (VPS) and provided comments on a conceptual site
plan. Attachment 1 is summary minutes of the workshop. Attachment 2 is public comments
received at the workshop and via email. VPS results were provided to Council and
Commission members at the May 25, 2011, Joint Study Session and via email.
• The North 40 Advisory Committee met on May 19, 2011, to debrief on Community
Workshop #2. Bay Area Economics (BAE) presented preliminary findings on the market
study that is in progress, followed by a question and answer session. Advisory Committee
members took the same visual preference survey that was presented at the community
workshop. Three members of the public attended the meeting. Results of the VPS were
provided to Council and Commission members at the Joint Study Session and via email.
• A Joint Town Council -Planning Study Session was held on May 25, 2011, at the Police
Operations Building. Approximately 40 members of the public attended the meeting, and 15
spoke under verbal communications. The primary concerns expressed by the speakers were
impact to Los Gatos schools, traffic and circulation, and protection of the Downtown. BAE
presented findings from phase I of the market study, and the concept site plan and vision was
presented by RRM Design Group and the project team. The PowerPoint presentation was
provided to Council and Commission members via email.
• An online version of the visual preference survey went live on June 6, 2011. A link to the
survey is posted on the Town's website and the link was emailed to the North 40 Advisory
Committee members, the Youth Commission, Chamber of Commerce, and interested
residents. The survey will remain active through July 1, 2011.
PREPARED BY: Wendie R. Rooney, Director of Community Development
Reviewed by: f Assistant Town Manager
Community Development
L)
Town Attorney Clerk Finance
N:\DEV\TC REPORTS\2011\N4OSP-MonthlyRpt.6-20-11.doc Reformatted: 5/30/02 Revised: 6/8/11 1:39 PM
PAGE 2
MAYOR AND TOWN COUNCIL
SUBJECT: NORTH 40 SPECIFIC PLAN MONTHLY UPDATE
June 8, 2011
NEXT STEPS:
• Refinement of conceptual design and site plan.
• The North 40 Advisory Committee will meet on Wednesday, June 29, 2011. Discussion
topics include school impact, building scale, and visual perspectives and simulations.
• Tabulate results of online visual preference survey.
Attachments:
1. May 18, 2011 Community Workshop Minutes
2. Public comments received at community workshop #2 and via email
• 3. May 19, 2011 Advisory Committee Minutes
4. May 25, 2011 Council Commission Study Session Summary Minutes
WRR: SD:ct
Los Gatos Community Workshop #2
Public Comments, May 18, 2011
Comment/Question and Answer Period
1. Where are the community gardens? Urban farming? Emma Prusch Farms?
2. There currently is a barn on the land, how can we incorporate the barn into this design?
3. Let's not erase the "farm/orchard" concept. Although you have done an excellent first
step, I feel as if the orchard is erased, as if there is no evidence that it once existed.
4. What about small community parks in the residential areas? Your current plan shows
one small area to "fly kites" or throw a Frisbee. Thanks!
5. The mix of business and shopping looks good. It has a small downtown feel. But let's not
loose site of the history of the area (farmland, orchards, railroad, "Town vs. City")
6. If you took a survey of the opinions of Los Gatos citizens about this project, 90% of the
people would say it is way over -developed. Money always wins!
7. It's a shame we can't have more open spaces.
8. The vision inside the plan is good.
9. I would like to see more interfaces with the outside of the project area to encourage
bicycle and pedestrian connections (include components that are more visually
conducive to encourage people to use other modes besides driving in).
10. Los Gatos Blvd. / Samaritan intersection is a problem with traffic, as well as the Los
Gatos Blvd. /Lark intersection. Cut -through traffic in nearby neighborhoods usch as
Carlton Ave. is a concern.
11. What distinguishes this plan from the 1999 Draft North 40 Specific Plan? The new plan is
not integrated or user friendly. Wendie Rooney commented that the original plan was
primarily a commercial development. The principle difference is integrating residential
uses into the plan.
12. Never envisioned buildings as intensive as what is being proposed.
13. "More of the same" is what we want for LG. We do not want bldg. heights and intensity
that you are showing in the ppt.
14. Looks like it should be called Santana Row South.
15. Land shouldn't be covered with bldgs.
16. We want an open feeling for storefronts on Los Gatos Blvd. Solid storefronts @ Los
Gatos Blvd. needs to be broken up.
17. Outdoor mall feel is bad.
18. We want more community outdoor space for social activities.
19. Incorporate orchard/farm space into the site. (Agriculture).
Attachment 1
20. Nothing was mentioned in the vision about agricultural history. Debbie Rudd noted that
an economic study is being done.
21. Open space is more in the center as opposed to the perimeter streets; objective is to
provide a more inviting entry from LGB (more important than the freeways).
22. Will it compete with downtown? Like the idea of a market hall (smaller version of the
Ferry Building in San Francisco), something that is unique to the area.
23. May need to have higher buildings along the freeway and lower buildings and more
open space along Los Gatos Blvd. would be desirable.
24. How will trucks and construction activity affect LGB?
25. Was a certain cost benefit analysis done? No idea how much square footage is being
proposed.
26. How was economic impact evaluated?
27. What is the height of the freeway ramp?
28. What is the existing commercial that will remain on Los Gatos Blvd.?
29. How will the main road be transitioned?
Comment Sheets on back of Agenda's
1. Incorporate a real orchard and/or agricultural land
2. The plan as presented is far too "busy" and crowded.
3. There is far too much residential and crowded commercial.
4. There should be no earth turned until traffic congestion problems present and
anticipated, are solved.
5. Why are the following uses suggested since we have plenty of them in the area: hotel,
movie theater, health club.
6. Why is entertainment such a big part of the attention given since it was not highly
important at the 15t meeting and in light of the planned residential units in the
commercial area?
7. The Town Green in Windsor, CT is a large open area for community gathering and
events, surrounded by shops, restaurants, and markets with low level buildings.
8. Would like to seem more European architectural influence with a mix of old and new.
Thank you.
9. Where is the connection to the trail?
10. Schools:
a. Currently at capacity.
b. Currently out of bonding capacity by statute, we can't even ask the taxpayers to
vote for a new bond to build more school space until the assessed values go up.
c. District actual student generation rates exceed the town plan on all recent
residential development.
d. Developer impact fees don't cover required cost of building
e. LGUSD is Basic Aid — we get $0 more/pupil
11. The value of homes as driven by school performances at risk.
12. Maybe Grovesnor could help pay for building school space off this site! If not, maybe
willing to do so somewhere else.
13. Very concerned about traffic on LG Blvd. and nearby neighborhoods. As it is, cars cut
through on Carlton Ave, Esther Dr. and Los Gatos
14. No large businesses like Best Buy.
15. No parking on L.G. Blvd.
16. Enlarge L.G. Blvd. with more lanes.
17. Not another Santana Row.
18. No bars (liqueur)
19. Did you say there would be underground parking?
20. Is there enough parking?
Comments via Email
1. Via email — from AgroEcology@aol.com to Arlene, May 17, 2011
Hello Arlene,
Would the committee consider part of the North 40 plan a community garden ? There is
a community garden at the 101 Fwy interchange in San Jose called Emma Prusch Park.
The San Jose Mercury News printed this op-ed from our Los Gatos based group that we
hope you might find interesting.
http://www.mercurynews.com/opinion/ci 14687546
Les Kishler, co -director
www.CommunityGardensAsAppleseeds.info
2. Via email —from Bnilesl@aol.com to Suzanne Davis, May 18, 2011
Hi-- We are unable to attend tonight's meeting, but want you to know that we think a
Costco should be part of the plan. Why do we keep giving our tax dollars to Santa Clara,
San Jose and Santa Cruz, when that money should come to our town? We should not
rely entirely on Netflix to bail us out.
Barbara Niles
3. Via email — from bronco60@comcast.net to Suzanne Davis, May21, 2011
Dear Ms. Davis,
Thank you for the opportunity to comment by email since I will be out of town on May
25. While there is a lot to be said, I'll make this concise.
The Vision, presented at the May 18 meeting, was disappointing. Despite heavy
emphasis by the public on the "rural", "charming", "historic" essence of the Town and
the desire to see the incorporation of agricultural/orchard use in the plan, the Vision
was crowded and in fact, claustrophobic. Lining some streets with flowering fruit trees
was the developer's concession to memorializing the agricultural heritage.
In addition, the Vision included a hotel, a health club and multi-plex cinemas. Why?
The area is already saturated with all three and theaters would directly compete with
the Los Gatos Theater which is currently for sale and is a truly historic anchor to our
downtown.
Los Gatos schools are at capacity yet the developer jammed the housing, excessive in
itself, at the south end of the property where it will directly impact Los Gatos schools.
I urge you to view this not as a stand-alone project but in conjunction with the rest of
the projects on Los Gatos Blvd. and throughout the town.
As to circulation: LG Blvd at Samaritan/85 is already a nightmare. It will be worsened
when the new Samaritan Cancer Center building becomes operational. The Lark
Avenue/ LG Blvd. area is also congested. In the interest of residents in the area, those
who patronize the hospital and medical facilities, and those who visit the Town via those
intersections, all necessary widening and reconfiguration of those streets and
intersections must be completed before one spade of earth is turned in the North 40.
Thank you for the effort the Town is taking to keep this in perspective.
Woody Nedom
16280 Azalea Way
TOWN OF LOS GATOS
110 East Main Street, Los Gatos, CA 95032 (408) 354-6872
SUMMARY MINUTES OF NORTH 40 COMMUNITY WORKSHOP #2; WEDNESDAY,
MAY 18, 2011, HELD IN THE CALVARY CHURCH PARKSIDE ROOM, 16330 LOS
GATOS BOULEVARD, LOS GATOS, CALIFORNIA.
ATTENDANCE
Staff present:
Consultants present:
Public present:
Wendie Rooney, Director of Community Development; Suzanne Davis,
Senior Planner; John Gaylord, Associate Civil Engineer.
Jami Williams, Debbie Rudd and Lance Wierschein, RRM Design Group;
Don Capobres and Whitney Sylvester, Grosvenor; Paula Krugmeier and
Douglas Oliver, BAR, David Janes, SGPA; Bill Callaway, SWA
Larry Arzie, Florence & Earl Bell, Jenny Belser, Lynlee Bischoff, Ernie
Boitano, Joanne Bosomworth, Russell Brutsche, Patty Connell, Cleve &
Karen Dayton, Doug Dodd, Virginia Fiorentino, Rhodie Firth, Scott
Forbes, Kathie & Jeff Gaylord, Janet Goodman, Rick Gosalvez, Rebecca
Haggerty, Reg & Shirley Hildreth, Rachel Hinojosa, Deb Hope, Jim
Howell, Jun Lambert, Peter Larko, Carol LaMarre, David Lawler, Kirstie
Leary, Denise Leffers, Jean Libante, Michelle Loftis, Terry Martin,
Cynthia & William McAlister, Milt Mintz, Patrick Mockler, Doug
Moisenco, Samuel Munoz, Pat Nash, Woody Nedom, Jonathan Noble,
Ingrid Oakley-Girvan, Soodie Odegard, Len Pacheco, Liana Palmer, Leslie
Paulides, Rich Popejoy Jr., Lee Quintana, Frederick Rehhausser, Rob
Rennie, Mary Roach, Gina Robinos, Ginger Rowe, Debbie Sacks, Ed
Schell, Grant Sedgwick, Joan Tabb, E. Talbott, Joanne Talesfore, JJ
Taughinbaugh, Anne Thatcher, Kim Walker, Mindy Wellington, Ryan &
Eileen Werner, Laura Worthington -Forbes
VERBAL COMMUNICATIONS
None
OPENING REMARKS
The workshop was opened by Mayor Joe Pirzynski. He thanked everyone for coming and asked
that the community comment on what is appropriate. He noted that the North 40 Advisory
Committee will be meeting tomorrow evening and the public is welcome to attend.
Debbie Rudd explained that the workshop is broken into two components, a concept site plan and
visual preference survey based on input that has been received to date. She provided background
and showed where we are in the specific plan process.
Attachment 2
North 40 Community Workshop #2
May 18, 2011
Page 2 of 5
Jami Williams presented the General Plan North 40 principles. She noted that the property is
privately owned and that any property owner could propose a development in line with existing
zoning. The specific plan will include a set of rules, land use, architectural building heights and
forms, street network, and infrastructure to set the stage for future development.
Debbie Rudd summarized the results of the Town Council/Planning Commission/ Advisory
Committee Kickoff workshop, Community Workshop #1 and Advisory Committee meeting #1.
A tape dot exercise was done at the first two meetings to prioritize community needs. She
presented the top priorities from each category, including the essence of Los Gatos, public
spaces, architectural design, commercial sizes, and circulation.
Wendie Rooney commented that environmental impact analysis was completed for the 2010
General Plan update. Schools were one consideration, and the high level of education offered by
Los Gatos schools is animportant part of the community. Generation rates were developed to
project the number of students that will be added by development of residential within the North
40. It is estimated that there will be about 95 school aged children within the southern part of the
development that is part of the Los Gatos School Districts. (via an estimated 450 units; 300
attached, 60 apartments and 90 affordable units).
CONCEPT PLAN AND VISION
Debbie Rudd commented that a vision and concept plan is to be presented showing how the
space will be organized and how public spaces will be integrated. It is a pedestrian oriented plan
with parking behind buildings, a variety of open spaces, scaled down at the edges with higher
buildings strategically located, reflective of the property's history, supporting the arts, sustainable
development, and eclectic architecture.
Don Capobres commented that this process fits very well with the way Grosvenor works.
Grosvenor is a long-term hold company and wants the property to fit into the fabric of Los Gatos.
The General Plan update process was followed and guiding principles have been considered in
developing the plan:
Concepts for food include a market hall, dining and cafe choices, uses that will bring a lot
of vibrancy.
Concepts for health include outdoor activities, a healthy environment, REI or a similar
tenant is a possibility.
• Concepts for fun include things that kids enjoy such as an interactive fountain, and possibly
a music venue.
• Sustainability is an important element of the project.
Paula Krugmeier commented that BAR Architects, SGPA Architects and SWA are working
together to develop the plan.
North 40 Community Workshop #2
May 18, 2011
Page 3 of 5
Debbie Rudd explained that the specific plan is being prepared to plan holistically for the
development of the entire site. There is no requirement for people to develop their properties, and
no one is required to leave or sell their property.
Paula Krugmeier summarized key goals of the plan:
Pedestrian oriented
Walkable district
• Mixed uses to the north, residential uses to the south, simple, clear circulation (T plan with
curved and linear streets)
• Achieve a built over time look
• Multiple connections (entrance points) to the existing community
• Ease of access to parking
• Traffic calming measures; promote pedestrian and bicycle activity
• Frequent intersections make walkable blocks
• Drought tolerant and welcoming landscaping
Variety of open spaces
Bill Callaway showed concept designs for public and open spaces. Large existing trees can be
saved and/or relocated. Concepts include:
• Heart of the district
• Entertainment plaza: possible hotel, entertainment venues
• The Commons: open greens and pocket parks
Paula Krugmeier talked about streets, and using them to promote pedestrian, flow and promote
the goal of walkability. Paseos and lanes can be used to provide connections and passages
between buildings.
Variety of uses
David Janes discussed a variety of potential uses, including residential, retail, dining, fitness,
entertainment (possibly a theater complex) and hospitality (boutique hotel with approximately
125 rooms).
• Residential over commercial in some locations.
• Range of uses
• Dining: small cafes to larger restaurants
• Activate and synergize streets.
• Anchor tenants at ends of streets.
Paula Krugmeier discussed the importance of creating buffers to the freeways. -Parking along the
North 40 Community Workshop #2
May 18, 2011
Page 4 of 5
freeway can provide a good buffer. Landscape buffers will also be used.
• Two -stories along Los Gatos Blvd.
• Residential uses on both sides of the property.
Bill Callway discussed reflecting the site's history, through planting flowering trees, planting
large specimen trees, and use of historic or historic looking structures such as a barn or other
agrarian design.
David Janes indicated that parking will be provided in multiple areas. Parking fields will be
heavily landscaped. Solar access may be integrated into roofs of parking structures.
Paula Krugmeier commented that supporting the arts is an important element, as is sustainability
and water conservation.
QUESTIONS AND COMMENTS
Debbie Rudd opened a question and answer/comment session. The following comments were
received from workshop attendees:
• Like the vision so far. Interface to the outside of the community seems to be missing;
encourage people to walk and bike into the area, not just drive (include components that are
more visually conducive to encourage people to use other modes besides driving in).
• Existing traffic problems; intersection of Samaritan Drive is already impacted and
additional traffic will cause gridlock. Same for Lark Avenue and Los Gatos Blvd. Cut-
through traffic in nearby neighborhoods such as Carlton Avenue is a concern.
• What distinguishes this from the 1999 Draft North 40 Specific Plan? Wendie Rooney
commented that the original plan was primarily a commercial development. The principle
difference is integrating residential uses into the plan.
• Never envisioned buildings as intensive as what is being proposed.
• The transition zone between the community and this site is Los Gatos Blvd. Theer appears
to be intensive commercial uses along LGB; there needs to be more of an open feeling.
• The plans has an outdoor mall feel to it. Need more community gardens, outdoor uses.
• Incorporate part of orchard, agricultural use into the site plan.
• Nothing was mentioned in the vision about agricultural history. Debbie Rudd noted that an
economic study is being done.
• Don Capobres commented that the intention is not to have a development that is inward
facing and unwelcoming to the community. He suggested a market hall fronting on Los
Gatos Blvd. Grosvenor's web -site is: losgatosnorth40.com
• The open space is more in the center as opposed to the perimeter streets; objective is to
provide a more inviting entry from LGB (more important than the freeways).
North 40 Community Workshop #2
May 18, 2011
Page 5of5
Paula Krugmeier noted that a 40-foot sidewalk is shown along Los Gatos Blvd, with space
for a double or triple row of trees.
Concerned about uses that will compete with the Downtown. Like the idea of a market hall
(smaller version of the Ferry Building in San Francisco), something that is unique to the
area. May need to have higher buildings along the freeway and lower buildings and more
open space along Los Gatos Blvd.
• Construction impacts to Los Gatos Blvd. needs to be considered. Debbie Rudd noted that it
will be looked at with the EIR
• Was a certain cost benefit analysis done? No idea how much square footage is being
proposed.
• What uses are being retained on Los Gatos Blvd.?
• How will the main road be transitioned?
VISUAL PREFERENCE SURVEY
Jami Williams explained the visual preference survey process. Voting is anonymous. Three
topics will be discussed, public space, architectural style and building form. Participants voted
on 46 slides within these categories (vote choices: appropriate, may be appropriate, neutral, may
not be appropriate and not appropriate).
Debbie Rudd explained that the results of the survey will be printed out and provided for the
architects, Town staff and officials and the public. The Advisory Committee will be taking the
same survey.
ADJOURNMENT
The workshop was adjourned at 8:20 pm.
Prepared by:
Suzanne Davis, AICP
Senior Planner
N:\DEV\North 40\CW2Minutes05181 I.doc
This Page
Intentionally
Left Blank
TOWN OF LOS GATOS
110 East Main Street, Los Gatos, CA 95032 (408) 354-6872
SUMMARY MINUTES OF NORTH 40 ADVISORY COMMITEE; THURSDAY, MAY 19,
2011, HELD IN THE TOWN COUNCIL CHAMBERS LOBBY, 110 E. MAIN STREET, LOS
GATOS, CALIFORNIA.
ATTENDANCE
Members present:
Barbara Spector, John Bourgeois; Marcia Jensen, Marico Sayoc, Barbara
Cardillo, Todd Jarvis, Jim Foley, Tim Lundell, Dan Ross Deborah
Weinstein, Gordon Yamate
Members absent: Joe Pirzynski, Chuck Sloan, Marissa Miller, Perry Hariri
Staff present:
Consultants & N40
Team present:
Wendie Rooney, Director of Community Development; Suzanne Davis,
Senior Planner; Fletcher Parsons, Civil Engineer; Jessica von Borck,
Economic Vitality Manager; Joel Paulson, Senior Planner; Jennifer
Savage, Associate Planner; Jarett Blaskey, Parks & Public Works
Debbie Rudd, Jami Williams and Lance Wierschem, RRM Design Group;
Paula Krugmeier, BAR Architects, David Janes, SGPA; Bill Callaway,
SWA; Don Capobres and Whitney Sylvester, Grosvenor; David Shiver
and Ray Kennedy, B-ay Area Economics
Public present: Carol Lind, Lee Quintana, Fred Rehhausser
OPENING REMARKS
The meeting was called to order by Barbara Spector. Self -introductions were made.
Debbie Rudd explained that the purpose of the meeting is to provide background, present
preliminary findings of the on -going market study, view a concept plan and vision, and
participate in a visual performance survey. She briefly reviewed the specific plan process and
showed progress to -date.
Jessica Von Borck introduced Ray Kennedy and David Shiver from Bay Area economics (BAE).
MARKET STUDY
David Shiver commented that BAE was tasked by the Town to conduct a market study for the
North 40 and other commercial areas in town. BAE has been studying retail, office and hotel and
meeting facilities. Findings are preliminary and will be refined to as the process moves forward.
A leakage analysis has been done to determine what residents are leaving town for and what
people are coming into town for. Basic trends are a decline in 2009 with a rebound in retail sales
Attachment 3
North 40 Advisory Committee
May 19, 2011
Page 2 of 5
in 2010. Data is show with and without Netflix included (Netflix accounted for 44% of sales tax
in 2010). Evaluation of business districts indicates that the Downtown had a decline and is now
rebounding. Los Gatos Boulevard has stabilized and is showing a slight rebound.
Ray Kennedy commented that on a per capita basis the Town was doing well in retail sales in
2008, with overall sales declining since then.
David Shiver commented that restaurant and food stores are particularly strong for the Town
versus the County. No sales are generated by general merchandise (Target, Costco, Macy's, etc.).
Motor vehicle sales are still strong. Injections also include health and personal care stores, food
service. There is a need for building materials and garden equipment and supplies and general
merchandise stores. On the office side, the Town has an 11 % vacancy rate which is lower than
the region. Asking rents are above average. The target market is the end user. Hotel and
lodging has strong occupancy and provides strong revenue. Town has outperformed the County
in these categories. Main sources of demand include business travelers drawn by Downtown
amenities, weekend leisure travel and wedding parties. The North 40 is a good location for a
hotel given the location, high visibility and proximity to freeways. Meeting facilities are limited
in Town and existing facilities are inadequate for corporate events and meetings. Demand is for
facilities for 200+ people and has breakout space as well as modern technology.
CONCEPT PLAN AND VISION
Debbie Rudd commented that feedback has indicated a desire for a pedestrian oriented
environment, creating a variety of open spaces, recognizing the site's history, sustainable and
smart development practices
Don Capobres commented that the public outreach process works well with Grosvenor's
operation and philosophy. The vision for the plan includes outdoor activities, sustainable, smart
development, vibrancy, innovative, quality design. The objective is to create a timeless project
with the following elements:
• Food: slow food movement, dining and outdoor cafes
• Health: wellness through lifestyle, outdoor activities
• Fun: areas for kids, places where people can congregate, arts/music venue
• Sustainable
Paula Krugmeier commented that community outreach has indicated a strong desire for a
walkable environment. The focus so far has been more on public domain and spaces rather than
design details. Goals are as follows:
Walkable district
• Mix of uses to north, residential to south
• Simple, clear circulation
• District heart
North 40 Advisory Committee
May 19, 2011
Page 3 of 5
• Vistas and axes terminate in key views
• Sense of landmarks, space and variety
• Implement plan over time
• Edge development scaled down
• Multiple entrance points along Los Gatos Blvd.
• Ease of access to parking
• Traffic calming measures throughout project; promote pedestrian and bicycle activity
• Blocks and elements not oversized
• Building entries to activate streets
• Drought tolerant planting and landscape
• Streets and plazas that feel right, with facades and dimensions that provide a sense of place
Create variety of public spaces
Bill Callaway showed concept sketches of various areas including a central square (the heart of
the district). Other key concepts are:
• Retention of large specimen trees
• Bring paving across intersections to allow spaces to be shut off for special events
• Entertainment plaza anchors the north end and provides a secondary arrival point
• The commons, open greens and pocket parks; could include a pool
• Orchard theme will be incorporated into the development
Paula Krugmeier talked about streets and having multiple entrances. Paseos and lanes can be
used to break up buildings and provide a variety of outdoor spaces of varying sizes.
Variety of uses
David Janes discussed the wide range of retail uses that are being considered, a range of
restaurants, from small cafe to larger restaurant, boutique hotel with up to 125 rooms, fitness
center and office use. Anchoring ends of streets with larger tenants to create draw between areas.
Like uses can be located together. He showed three sizes of retail spaces.
Create buffer to the freeway
Paula Krugmeier commented on the need to buffer the site from the freeways. A layering
concept is being used, including landscaping and parking structures as buffers.
Scale down at the edges
• Wide sidewalk with heavy landscaping
Lower height buildings along Los Gatos Blvd.
Reflect the property's history
Bill Callaway showed concepts including rows of flowering trees, specimen trees for a built over
time look, and agricultural essence.
North 40 Advisory Committee
May 19, 2011
Page 4 of 5
Multiple parking areas
David Janes commented that parking fields are being broken up and hidden by structures where
possible. Where garages can, be seen, heavy landscaping will be planted.
Paula Krugmeier commented that solar panels may be integrated into parking structures. Parking
is being located so it is not fronting on Los Gatos Blvd.
Sustainable building practices
• Power field lighting and fountains with solar.
• Holistic approach to design
QUESTIONS AND COMMENTS
• John Bourgeois commented that he appreciate the difficulties in balancing the issues and
demands of all the different groups. Do not want something that will compete with the
Downtown. How will this development be different from the Downtown. Don Capobres
noted that Grosvenor wants to do place making, high end residential, a market hall; more
practical mixed use with a neighborhood serving component as well as regional draw retail.
Debbie Rudd noted that the landscape and buildings can be designed at a smaller scale with
good articulation.
Jim Foley commented that the proposal is much better and classier than Santana Row. He
would like to see a neighborhood oriented development.
Jessica Von Borck commented that one of the goals of the economic study is identifying
what the community's needs are, and then hopefully providing those types of uses which
will be different from those in the Downtown.
Barbara Cardillo would like a sense of how much retail will be supportive of the N40
neighborhood (restaurant and eclectic shops). David Janes stated that a neighborhood size
retail component is about 100,000 square feet. A community center would be up to
300,000 square feet. Relying on the leakage study to determine the most appropriate uses.
The current concept includes up to 200,000 square feet of retail with a health or fitness
center.
Gordon Yamate commented on the level of activity and traffic in the Downtown versus
what will be occurring in the North 40. David Janes noted that the City of Petaluma is
developing retail sites outside of the downtown and the local business association was
supportive of more retail that would actually assist the downtown area in advertising and
bringing more shoppers to their community.
Barbara Spector asked where comments should be directed. Wendie Rooney indicated that
comments should go to Debbie Rudd at RRM Design Group.
• Debbie Rudd commented that perspective sketches will be shown at the June meeting.
North 40 Advisory Committee
May 19, 2011
Page 5 of 5
VISUAL PREFERENCE SURVEY
Jami Williams explained the visual preference survey process. Voting is anonymous. Three
topics will be discussed, public space, architectural style and building form. Participants voted
on 46 slides within these categories. Survey results will be presented at the May 25, 2011 study
session.
Debbie Rudd showed images that had strong support or opposition at the community workshop.
NEXT STEPS
• May 25, 2011 Town Council/Planning Commission Joint Study Session
• Concept design refinement
• June 29, 2011 Advisory Committee meeting
• Specific Plan draft
PUBLIC COMMENT
Lee Quintana commented that she was at the workshop last night and she voted the way the
advisory committee did. She expressed concern about the proximity of the residential to the
freeway and exposure to noise and air quality. There should be some written recognition of the
Yuki family in addition to the orchard use. The online survey should reach out to all people, not
just organized groups. She noted that Kaiser Permanente just put solar ,panels on all their
garages.
Fred Rehhausser commented that there should be more outreach to North 40 property owners
along Los Gatos Blvd.
ADJOURNMENT
The meeting was adjourned at 8:20 pm. The next Advisory Committee meeting is scheduled for
June 29, 2011.
Prepared by:
Suzanne Davis, AICP
Senior Planner
N:1DEV\North 40'N40AC\N40AC Minutes\N4OACMinutes05191 l.doc
This Page
Intentionally
Left Blank
TOWN OF LOS GATOS
110 East Main Street, Los Gatos, CA 95032 (408) 354-6872
SUMMARY MINUTES OF A JOINT STUDY SESSION OF THE TOWN COUNCIL AND
PLANNING COMMISSION OF THE TOWN OF LOS GATOS FOR MAY 25, 2011, HELD
IN THE POLICE OPERATIONS BUILDING, 15900 LOS GATOS BOULEVARD, LOS
GATOS, CALIFORNIA.
The meeting was called to order at 6:05 P.M. by Mayor Joe Pirzynski.
ROLL CALL
Town Council present: Mayor Joe Pirzynski, Vice -Mayor Steve Rice, Diane McNutt, Steve
Leonardis, Barbara Spector
Commission present: Marico Sayoc, John Bourgeois, Charles Erekson, Marcia Jensen, Jane
Ogle, Joanne Talesfore
Commissioners absent: Tom O'Donnell
Staff Present: Greg Larson, Town manager; Pamela Jacobs, Assistant Town Manager;
Wendie Rooney, Director of Community Development; Suzanne Davis,
Senior Planner; Joel Paulson, Senior Planner; Jessica Von Borck, Economic
Vitality Manager; Fletcher Parsons, Associate Civil Engineer
Consultants present:
Debbie Rudd and Jami Williams, RRM Design Group; Ray Kennedy
and David Shiver, BAE; Paula Krugmeier, BAR Architects; David
Janes, SGPA; Bill Callaway, SWA
Others present: Larry Arzie; Patricia Ernstrom, Rhodie Firth, Eleanor Gallmeister, Mr.
Gardner, Kirstie Leary, Jeff Milde, Milt Mintz, Gerry Mirassou, Len
Pacheco, Lee Quintana, Wendy Riggs, Ginger Rowe, Susan Testa, Melinda
Wellington
VERBAL COMMUNICATIONS
Rhodie Firth commented that she attended both community meetings. She
prioritization exercise from workshop #1 and stated that the visual preference
done, however, was is very disillusioned with the process.
Jeff Milde commented that this is the first meeting he has attended. He is very
mixed residential and how it will impact the schools.
summarized the
survey was well
concerned about
Attachment 4
Council/Commission Joint Study Session
May 25, 2011
Page 2 of 7
Larry Arzie commented that is concerned about the highway circulation pattern (the developer
has shown no circulation plans), and why conceptual drawings like Santa Row are being shown
when that will not be approved. This will be a fabulous center and people will be drawn to it
which will lead to the demise of the Downtown.
Ginger Rowe commented that she lives in Los Gatos and has a business downtown. She would
be tempted to move her business to the North 40. She is concerned about the impact to the
Downtown and that the project will lead to its demise.
Len Pacheco commented that he feels the plan is a work in progress. He is concerned about the
apparent lack of consideration of the historical significance of the site.
Susan Testa commented that she has owned a business in the Downtown for the past 17 years.
She thinks this is a terrible idea for the Downtown.
Patricia Ernstrom commented that she was born and raised in Los Gatos.. The North 40 is an
open space that is underdeveloped. From a density perspective it will change to fabric and
community. feel. This is the last open space in Town.
Iraj commented that he is working on a project called Fusion and is creating something for the
community. He feels that 50% of the site should be used for parks, gardens and open space uses.
Rob commented that the development looks very inward focused. It is not .integrated into the
community and what is around the site. Means of ingress other than vehicular should be part of
the project.
Melinda Wellington commented that she is concerned about bringing businesses in that will
compete with the Downtown, and the impact high density housing will have on schools.
Gerry Mirassou commented that he was born in town as were his father and grandfather. The
most important impact of the development is circulation and traffic.
Lee Quintana commented that there appears to be a disconnect between the General Plan and the
types of development being approved.
Mr. Gardner commented that the Town does not need more kids. More open space is needed.
He does not want to see big box stores, there should be places for families.
Eleanor Gallmeister commented that she is concerned about the impact to schools from new
housing, as well as the traffic impact. There is no space for more students in Los Gatos schools,
Council/Commission Joint Study Session
May 25, 2011
Page 3 of 7
Kirstie Leary commented that she has a huge concern about schools. There are other housing
projects in the process -that need to be considered. She is also concerned about traffic.
Wendy Riggs commented that the traffic impact from Santana Row is significant. She is
concerned that existing traffic conditions will be exacerbated and about the impact to schools.
ITEM 1 NORTH 40 SPECIFIC PLAN
Joe Pirzynski commented that this is the last large piece of undeveloped property and it is a gem.
The Town Council and Planning Commission are listening. The proof will be in the product.
Debbie Rudd, RRM Design Group, explained that RRM has been hired by the Town to write the
specific plan. She summarized public meetings to -date and the General Plan guiding principles..
She noted that property is privately owned and could be developed according to existing zoning.
The Town will guide future development through the specific plan. She summarized the results
of the kick-off and community workshops.
Bay Area Economics (BAE) provided an overview of the market study that is in progress:
David Shiver explained that BAE looked at retail sales trends and compiled information on retail,
office, hotels and meeting facilities. A leakage analysis was done to determine unmet demand,
the strengths and weaknesses of local retail and whether shoppers are being attracted to the
Town. Netflix generated 44% of the Town's sales tax revenue is 2010. When Netflix is
excluded, retail sales have declined. The key question is whether the Town is experiencing more
sales based on its size (per capita). The Town is a strong attractor for automotive sales, grocery
stores and restaurants. Leakage is occurring in general merchandise and building materials and
hardware. There is 1.4 million square feet of office space in Los Gatos which is 12% of the west
valley market. The vacancy rate of 11 % is lower than the average for the region. Asking rents
are above average in good times. There is a need for meeting facilities with space for 200 or
more people. The site provides an opportunity for a boutique hotel.
Questions on the market study:
Marico Sayoc asked for clarification on planned or proposed projects and how much floor area
was included for the Albright site. David Shiver said 550,000+ square feet is being proposed and
the existing floor area that would be demolished is deducted.
Marico Sayoc asked if the 10 minute radius is used to determine what the Town can pull in or
what is drawing people out of town. David Shiver said that to some extent it is both.
Council/Commission Joint Study Session
May 25, 2011
Page4of7
Marcia Jensen asked if the concept of how retail on the North 40 will impact the Downtown can
be identified. Response: The issue will be addressed. Phase 2 of the market study will be to look
at the performance of Downtown and Los Gatos Boulevard.
Steve Rice asked how much specialty retail will be included in the report and what the timing is.
Response: The report should be completed in July. The specificity depends on the data that is
available. A qualitative overview will be provided, but the report will probably not identify
specific uses or retailers,
Diane McNutt commented that appliances and electronics are not currently available in Town,
other than Apple. She asked is quantitative conclusions can be made about Apple and if there are
specific categories besides appliances and electronics.
John Bourgeois asked why there is a difference in the hotel analysis versus retail. Response:
Different methodologies are used for different uses. For hotels, drive time is a demand generator.
It is the same for the office market.
Barbara Spector felt it is common sense that residents cannot buy appliances in Town and that
there is not a department store. She asked if there is analysis based on common sense and/or
known facts.
Charles Erekson asked how internet sales leakage is determined. Response: Point of sales data is
used to determine leakage. Sales trend data incorporates internet purchases, and the data reflects
the impacts of that trend.
Charles Erekson asked about causes of the down trend. Response: There are two levels of
leakage based on point of sale in market area or Town. Internet sales cannot be forecast, but
current trends can be identified.
Joanne Talesfore asked how taxable sales are attributed to residents versus visitors to Town.
Response: Demand is driven by residents. Supply is driven by reported sales within Town and
the trade area. The two are then compared. Sources for demand numbers will be included in the
report.
Marico Sayoc asked about retail changes and if there will be recommendations on the types of
retail that will likely be most successful. Response: Retail trends are difficult to forecast.
National trends can be referenced.
Marico Sayoc asked if there are requirements such as retail that relate to a boutique hotel.
Response: Yes, restaurants are desirable, and other factors can be identified.
Council/Commission Joint Study Session
May 25, 2011
Page 5 of 7
Joe Pirzynski commented on the need for assurance that the Downtown will not be adversely
affected. It is important to protect the Downtown. Response: As best as possible, BAE will
identify uses that can be located in the North 40 without negatived impacting Downtown.
Conceptual Site Plan
Debbie Rudd summarized key goals of the plan.
Don Capobres, Grosvenor, commented that this is an open dialog. The North 40 is an important
project for the Town. Schools and traffic are major concerns. Staff and consultants need to work
with BAE to find uses to complement Downtown. The Los Gatos Boulevard frontage and how
the street view and interface will work are important, as is the agricultural heritage. The concept
of a market hall rather than a grocery store has been well received. Elements of the plan include
food, health, fun and sustainability. It is Grosvenor's goal to develop a timeless project.
Paula Krugmeier summarized existing conditions and key plan components including having a
pedestrian oriented, walkable community.
Bill Callaway discussed providing a variety of spaces including a central square, entertainment
plaza and commons (greens and pocket parks).
Paula Krugmeier commented that streets are important to activate public spaces. Lanes and
paseos can be used to provide connections and break up buildings.
David Janes discussed the variety of uses that are being considered including a mix of housing
types, restaurant and retail. A fitness center, office space, entertainment and boutique hotel may
also be included in the plan.
Don Capobres noted some different types of entertainment uses that are being considered
including a cinema, comedy club and bowling.
David Janes discussed small, medium and large different retail sizes and how they will or will
not fit the concept site plan.
Paula Krugmeier talked about providing buffers from the freeways, using building massing and
orientation to protect public spaces from noise, and scaling down at the edges through use of
lower buildings along Los Gatos Boulevard and taller buildings toward the center of the site.
The agrarian history is to be reflected in the architecture and landscape elements. The Yuki
Council/Commission Joint Study Session
May 25, 2011
Page 6 of 7
family history should be recognized. Supporting the arts and sustainable building practice are
also important plan elements.
Debbie Rudd summarized comments received at the second community workshop that was held
on May 18, and the May 19 Advisory Committee meeting. The visual preference survey results
were presented.
Next Steps:
• Concept design refinement
• Online visual preference survey
• June 29 Advisory Committee meeting
• Draftspecific plan and EIR
Questions and Comments
Barbara Spector commented that once uses are approved the specific tenants are determined by
the developer.
Marico Sayoc commented that the site encompasses two school districts and asked why the
residential is planned on the south end. Don Capobres clarified that the residential has been
evenly distributed between the two school districts.
Marico Sayoc commented that sensitive receptors have been placed near the freeway.
Diane McNutt commented that the North 40 is an opportunity to fill in the gaps in the
community. One thing that is needed is senior housing. She suggested focusing on this within
the south side of the property as it will serve a need while not impacting the Los Gatos school
districts. A movie theater is a concern. Focus on providing a new park versus green space. A
new neighborhood is being created. A performing arts venue is desirable, but the Town already
has large music events.
Joanne Talesfore commented that a performing arts venue is needed rather than a movie theater.
A real community benefit would be parks that can be used for Town events. Incorporate
buildings into the orchard (example: Saratoga Library).
Steve Rice commented that the amount of intensification will drive traffic and affect preservation
of the agrarian use. There is not enough green space if targeting families. We want a great
project as this will be the first new development in Town in many years.
Council/Commission Joint Study Session
May 25, 2011
Page 7of7
Charles Erekson suggested that community input from the General Plan update process be
reviewed.
John Bourgeois asked how much architectural detail will be included in the specific plan. The
land use pattern and circulation are important components. Debbie Rudd noted that perspective
sketches will be developed next and architecture needs to be considered.
Marcia Jensen commented that she is having trouble with the process, She feels they are looking
at a Planned Development.
Marico Sayoc commented that land use is a concern. She is not convinced that the residential is
located in the most appropriate areas. Land use should be based on available social services. In
the development of architecture, uses should not be forgotten.
Joanne Talesfore commented that staff should work with the school district to reach a conclusion
on student ratio generation figures. Shopping categories do not all need to be provided on this
site.
Joe Pirzynski commented that we may not be able to accomplish everything on the wish list.
ITEM 2 CONDITIONAL USE PERMITS
See official Council minutes for this item.
ADJOURNMENT
The meeting was adjourned at 9: 3 0, pm.
Prepared by:
Suzanne Davis, AICP
Senior Planner
N:IDEV HISTORIC PRESERVATION U-IPCminutes12011VMinutes052511.doc
This Page
Intentionally
Left Blank