Appointments - Board, Commissions, and CommitteesDATE:
COUNCIL AGENDA REPORT
MARCH 31,2005
MEETING DATE:04/04/2005
TO:
FROM:
SUBJECT:
DISCUSSION:
MAYORANDTOWNCOUNC~
TOWN MANAGER,DEBRA FIGONER-~~~<----
APPOINTMENTS TO BOARDS,COMMISSIONS,AND COMMITTEES.
Interviews for Community Services Commission,General Plan Committee,and Transportation and
Parking Commission were held prior to the March 21,2005 Town Council Meeting.There were no
applicants to the Community Service Commission.Bruce Entin had applied to the Transportation
and Parking Commission,but was not present for interviews.Council interviewed Barbara Cardillo,
Libby Lane,and Mark Sqarlato (incumbent)for the General Plan Committee.
The three applicants for the General Plan Committee have also indicated that they are interested in
serving on the Community Service Commission or the Transportation and Parking Commission if
they are not appointed to the General Plan Committee.
Following are the names of the applicants and the vacant positions.Council may appoint applicants
to any of the vacant positions on the Community Services Commission,General Plan Committee,
and Transportation and Parking Commission.
The Clerk Department will re-advertise vacancies not filled at tonight's meeting.The vacancies will
be advertised during the month of April with a tentative closing date of May 20,2005.Interviews
will be tentatively scheduled for June 6,2005,and appointments scheduled for June 20,2005.
PREPARED BY:
()/).~1/JtVU11MiG~Mar~~1{~£~~
Clerk Adminsitrator
N:\CLK\BOARDS &COMMISSIONS FILE\TCRPT .4-04-05.wpd
Reviewed by:Manager26$Asst.Manager fj,L-Attomey __Community Services
__Community Development__Library :f1arks Revised:3/31/05 10:11 am
Reformatted:5/30/01
PAGE 2
MAYORANDTOWNCOUNC~
SUBJECT:Commissions,Boards,and Committees
(03/31/05)
APPLICANTS:
Barbara Cardillo
Libby Lane
Mark Sgarlato -Incumbent to the General Plan Committee
POSITIONS:
Community Services Commission
One (1)Vacancy
General Plan Committee
Two (2)Vacancies:
*One property owner or manager of a business in Town.
*One public representative.
Transportation and Parking Commission
One (1)Vacancy
DATE:
COUNCIL AGENDA REPORT
MARCH 31,2005
MEETING DATE:04/0412005
TO:
FROM:
SUBJECT:
DISCUSSION:
MAYOR AND TOWN COUNCa
TOWN MANAGER,DEBRA FIGONER-~8~<----
APPOINTMENTS TO BOARDS,CQMMISSIONS,AND COMMITTEES.
Interviews for Community Services Commission,General Plan Committee,and Transportation and
Parking Commission were held prior to the March 21,2005 Town Council Meeting.There were no
applicants to the Community Service Commission.Bruce Entin had applied to the Transportation
and Parking Commission,but was not present for interviews.Council interviewed Barbara Cardillo,
Libby Lane,and Mark Sqarlato (incumbent)for the General Plan Committee.
The three applicants for the General Plan Committee have also indicated that they are interested in
serving on the Community Service Commission or the Transportation and Parking Commission if
they are not appointed to the General Plan Committee.
Following are the names of the applicants and the vacant positions.Council may appoint applicants
to any of the vacant positions on the Community Services Commission,General Plan Committee,
and Transportation and Parking Commission.
The Clerk Department will re-advertise vacancies not filled at tonight's meeting.The vacancies will
be advertised during the month of April with a tentative closing date of May 20,2005.Interviews
will be tentatively scheduled for June 6,2005,andappointmehts scheduled for June 20;2005.
PREPARED BY:
Clerk Adminsitrator
N:\CLK\BOARDS &COMMISSIONS FILE\TCRPT .4-04-05.wpd
Reviewed by:Manager::26$Asst.Manager -QUAttorney __Community Services
__Community Development__Library arks Revised:3/31/05 10:11 am
Reformatted:5/30/01
PAGE 2
MAYORANDTOWNCOUNC~
SUBJECT:Commissions,Boards,and Committees
(03/31/05)
APPLICANTS:
Barbara Cardillo
Libby Lane
Mark Sgarlato -Incumbent to the General Plan Committee
POSITIONS:
Community Services Commission
One (1)Vacancy
d~neral Plan Committee
Two (2)Vacancies:
*One property owner or manager of a business in Town._
*One public representative.
Transportation and Parking Commission
One (l)Vacancy
*First Name:Xtz-/Z..6 cc.ecr..'
*City:L.os 0~j-zJS •Zip:Z:f'Z/{?-
Work Phone:t.[Og-'3y?,-~tPW
"TOWN OF Los GATO
GENERAL PLAN COMMITTEE APPL ATIOre:a _9 2005
Submit to:Office of the.Town Clerk
lUi-iii"~110 East Main Street,P.O.Box 949,Los Gatos,A 9J~N OF LOS GATOS
Telephone:(408)354-6834 •"Fax:(408)354-8431.Email:clerk(al DEPARTMENT
Please or rint I 'b
*Last Name:L!.a.te it'I/O
*Address:'./'1 2 .5~b It...Ct-(oJ !Z..67,
*Home Phone:G.f 08'-·3 9 {"~S '?-/tf
f
Email:Eo=rb~ro-Gi2 (!..eu-c1i 110 (~.
Present Employer:f-./rc'f;.je .~
I
Length ofResidency in Los Gatos:.2..1 1 Y:a-cS
*L ointed,this in ormation will be made available to the blie.
Previously Held Elected or Appointed Position/Office Held DatesGovernmentalPositions
i1~n p
Civic or Charitable Organizations Position/Office Held DatesYouHaveBelongedTo
L-ecdr:rsl-i rJ LoS0it--Y-zs ~/tX.-c «Ct r a.../CA.a-f<r:e/l?l'-s -~dt ~.
(~1t-fl'..1'In LJI/i'JU;I~&k.~/u.g I~a-II/fA h ~fp COe)I ....2'·00 t-
".'Schools A~dedlAttending /Major Subject and/or Grade Level
.\j-~~/j(/L/1.'1'U 'e~~Yc-,'?Je h./~d ;:~").0l !/V'l etA ,-("V Co?h-o-x
./
A separate application is required for each Commission.Please list other Commissions you are applying to:
I1JJnce
Date:.2 -;7 -O...J"'-
Page tof2
What community needs would you like to specifically address?
~aIJ1 appl}rin$as a resident of the Town of Los Gatos.
o I am applying as a business property owner or manager in Los Gatos,but not necessarily as a Town
resident.
1.Have you ever attended a General Plan Committee meeting?If so,please provide a sUll1l1la1'Y ofyour
impression of the meeting.,
X,·h.d.P-<://toe aZ::Ckd~</~.~f-'~77C)7"4.-d~<="t/ek
3.What do you think the role of a committee member is in setting policies?'~~~~~_~_~_
I1f?Nl~$I!e ~/.zt:O/trrif"S~'~.t/';"Sidk-ZL-!d &;diA&~
Y&-.t/42k-ahd htJ4-'<~)45P12/J'/ez/~(~.:C:S"ii:WC #-tt.d /?a/cn:s ~~
/j/JA..:J::1 /e..f-1'1 en/cd hy 'fv~x--/HI'H-t/Kr:-nt?:ftx-r.I
4.What design or land use experience do you have that would be useful on the committee?~_-'-'--_
.TUy/'"-~~0/d:ee>"'Uec>~//c~,Ot:£¢;.rH eSQ/'e/S~/A--
n~~.d&.'-/f;;~.7 /'C~I'CZ~Ck '.ft:;~cs~x
5.
.U~j7.s!:~//cc::~:
..!:::...7i~"::=:'':''::;;::::.L...f:-4..:.;..:..:::z.=.:=::...L-:::'':::=.!..c....L..l..LI.....:::.~~~~'"'''''''Io~~-#-...LJ....:..--Lt:.~..:.....£...!::::.£.:'''=''''<--I::.::'''''=:~~?{d.~p
6.Have you discussed the role of a committee member with anyone on the Planning staff?_
Ida ~ial/~.~s c!v.r.J eL /1),-~~/CI/1 c-e ~.:is;;,j
Page2of2
17256 Nalor Court barbara ncardillooCOlll
Los Gatos,CA 95032 408·,348-4020
Barbara Cardillo
Skills:ability to think strategically and implement tactically;strong leadership abilities resJlltirig
in successful marketing teams and goodcrosg.-functional relationships;solidobusiness capabilities
including Business Plan development,managing P&L and a multi-product portfolio;excellent
ocommunicator.
Experience 0
Firetide ~Los Gatos,CA 200 I-present
o Co-founder and Vice President,Marketing
Firetide is a privately held mesh technology cOInpany that develops networking 0
eqUipment to deploy wireless networks quickly,easily and affordably.Investors include
Menlo Ventures,HMS Ventures,and Mitsui &Co.Venture Partners;Responsible for all
aspects ofmarketing including building the marketing team,product management,0
channel marketing,marketing communications,public relations,and customer support.
Propel,San Jose,CA 1999-2001
Vice President,Corporate Marketing
Propel was a startup providing a platform and applications for building mission critical websites.
Responsible for building the marketing team,positioning,pricing,competitive analysis,
marketing communications,public relations,market research,and company business plan.
Accomplishmeilts include:
•Developed the Propel brand including company name,logo,website,and
collateral.See www.propel.com.0
•Reported to CEO and,as an officer ofthe company,developed the company
business plan that was instrumental in successfully raising $38M in Series B
financing.Developed business model,pricing strategies,and P&L model.
•Responsible for customer research to define initial product suite;led the
marketing efforts to launch the coInpiIDY and its first products.
•Through strong press relationships wasabletogetthe cover ostory in Silicon
Valley Magazine,April 2000,on creating a startup with a values-centered
culture.As a result Propel was able to quickly build a quality team in a
highly competitive hiring environment.
Ridge Techno~San Jose,CA 1997-1998
Vice President,Marketing
Ridge Technologies was a startup that created RAID storage systems for the NT market.
Responsible for branding,positioning,pricing,market research,marketing communications,
website,public relations,and company hUSIDesS plan.Adaptec acquired the company in 1998.
Apple Computer,Cupertino,CA 1988-1997
Vice President,Powerbook Marketing 1996-1997
Managed the Powerbook product line,a $1.5B business,including product roadmap,pricing,
forecasting,product transitions,P&L,and business planning.Responsible for all marketing
activities including product marketing,product introductions,collateral,website,public relations,
and advertising.Heavy interaction with press and analysts.Accompl~hments include:
•Through a close working relationship with the development team,drove new product
definition and product roadmap for the highly successful Powerbook 1400 and 3400
products.,
•Created the marketing strategy and programs to change public perception of the troubled
Powerbook product line to a positive public reception of the Powerbook 1400 and 3400
products.Result was cover story positioning the new Powerbook 1400 as the "Volvo"of
laptops.
•Carefully managed product transitions and pricing resulting in r~establishing healthy
margins and returning Powerbook product line to profitability.
Dir,#ctor,Desktop Product Marketing 1994-1996
Product Line Manager 1992-1994
InitiallYlIlanaged the high-end product line,a $3B business,and eventually mana~ed all
PowerMacs,Performas,servers,displays,and printers.Worked closely with engineering to
develop product roadmap;respollSiblefor MRDs,pricing,forecasting,positioning,naming,lif~
cycle management and product transitions,arid product launch activities ..Heavy interaction v.Iit:h
press and analysts.Accomplishments include:
•Successful introduction of over 30 products for Apple Computer.
•Managed product pOrtfolio and transi~OIJS resulting in increased revenues and higher
overall margins.
•Led transition to the PowerMac brand including positirining,naming,forecasting,and
partner relationships,resulting in excellent product availability with little excess
inventory..
•Revitalized the Product Marketing team by establishing goals,processes;and positive
relationships with the engineeriIig and sales organizations;.
Manager,Custom~Research 1988-1991 .
Established a team to conduct product developtnent research·including market segmentation,
product concept testing,naming and positioning research,and customer satisfaction.
Tymnet,San Jose,CA 1984-1988
Manager,Market Reseal'ch
Responsible for all market research activities for this data networking coinpany including primary
research,industry analysis,and competitive analysis.
Education
Ph.D.in Communication,Stanford University
M.S.in Communication Research,Boston University
RA.in English,University of Rhode Isl8nd
oTOWNOFLosGAT
GENERAL PLAN COMMITTEE AP ICAlfW~1 2005 J
.Submit to:Office of the Town CI rk .~
l()a G~1\\Cit...110 East Main Street,P.O.Box 949,Los Ga s,C~_E~~~~~~N~
Telephone:(408)354-6834 •Fax:(408)354-8431 •Email:·9cl~er[]k;@j~~~.~r~;:;;,,;,,;_-.a
Please e or rint Ie ibl
*First Name:.-~~f--_-:-'--_---'---*Last Name:L=(j"'-';u}!..!-e:>L·~----
*Address:7'f!76en1~.....*City:LDbcrfr;.:5 I *Zip:9502t:>
*Home phone:1t:i5'=~;7 '.Work Phone:_---'D~Ja.~----'----~-Email:~/ane1~MM.COm·Fax:_.~.I _--,.-_--,...-__
Present Employer:Se/(~Potd;&Jer.slxds f'i!~b Title:._
.Length of Residency in Los Gatos:flJ1Q1fl.5 ,-bv-l I"1lcJ here -fr6»1 t'175 118"/
*J;a ointedthis in ormation will be made available to the ublic.
Previously Held Elected or Appointed Position/Office Held Dates·Governmental Positions
{~1'lJelet /dky
Civic or Charitable Organizations Position/Office Held DatesYouHaveBelongedTo
f:e-t CCJJe/.'e:d«
Schools Attended/Attending MajorSu.bj~ct::l1J.cl/()rQrade,LeVel ..
~\lYtt.fhte {}nu)t¥5I..f 15./1 .~n~ll6M I
{q6")
6~Jl£xfM(()nl leAs;!\.l "B;fl StaO/~li I I /17/
A separate application is r~quired fof each Commission.Please list other coID'inissfons you are applying to:
/"'\
Signa :iIk w'Jd Date:c2bD!oS-·V(/v I 7
Page 1 of2
What community need~~would you like to specifically address?
~am applying as a resident of the Town of Los Gatos.
o I am applying as a business property owner or manager in Los Gatos,but not necessarily as a Town
resident.
2.
3.
4.
6.
~.
Page 2 of2
Libby Lane
78 Bentley Ave.#9
Los Gatos,CA 95030
408 354.5437
February 10,2005
Dear Town Council Members,
I am attaching a cover letter to lily application to present additional information.I
have only lived in Los Gato~for six months·but consider Los Gatos my home..1 lived
here from 1975-1981 and then moved away after I got married.I,however,
continued to return here to visit with friends and family.In June 2004,I had an
opportunity to change my life completely and knew that there was only one place I
wanted to live -Los Gatos.I returned in September and truly feel like tam home.
When I first arrived,I saw that the Council was looking to make appointments to
various committees/commissions.I wanted to apply then but felt that it was a little
presumptuous since I had only just moved here.Then last week when I noticed in
the paper that the Council still had some appointments to make,I decided to go for
.it anyWay.
The General Plan Committee appeals tome for several reasons.I know that a
general plan,as the blue print fo..land use in a community,is critical to ensuring not
only the character but the economic vitality of a place.As you will notiCe,I have not ..
served as an elected or appointed official.There is a reason for that.For mbst of
the 24 years since I left Los Gatos,I was a newspaper reporter and generally
prohibited from serving and writing about the same community.Being a reporter,
however,exposed me to local land-use planning.I have covered and reported on
many land U$e issues in various cities and counties,including adoptions of new
general plans and amendments.Land use was always the most interesting issue to
cover.Furthermore,.my husband of 20 years was a community development
director....
I am very eager to get involved in:the government of my community."am one of
those somewhat rare people who likes government and believes that governm~nt
can···be·gooo,·After ··Ieavingjournalismandbefore retl..lmiOgnere,...I'oNc:>rkEld for
Stanislaus County -first as a field representative for a county supervisi;lr and then
as the county's public information officer.
Thank y~consideration.a~e
.TOWN OF Los GATOS
GENERAL PLAN COMMITTEE APPLICAlIOI ~~::---I
.Submit to:Office of the Town Clerk
11 ~.110 East Main Street,P.O ..Box 949,Los Gatos,CA 95031
Telephone:(408)354-6834.Fax:(408)354-8431.Email:clerk'aJosgatosca.gov
Please or tint I °b
*First Name:M /H<'~~---'-"--~-------
*City:loc;,~orvs *Zip:q~{)3J--
Work Phone:Lfl 0 ~S"3 G".~b 30 S>
Fax:-----'-------~---
Job Title:s<o6:f-Wf-)r(.-€.e.Nj IN e.<K.
*Last Name:.~"Ss ~e.L fila
*Address:I?'C)R\\.I \/!.-f.O UR.~c:;-(1,,\
*HomePhone:6003~L.j -71S""o ...
Email:Mt;~/H.LAT e c.()T"\{.pst-.N"r
Present Employer:AOOBe S1S-kM';I /rJ'-:
Length of Residency in Los Gatos:~8----=t~.;.;.~.L,)_
*Z a inted..this in 'Ormation will be TfI(J(;/e available tothe bUe.
:',Previously Held Elected or Appointed Position/Office Held DatesGovernmentalPositiOliS
Cs,·<'N(!.R..b L.Pf-jJ~COMMlk,c;..Pv/.,tk Re..fJ j U I~-f.tJ,'o I~~oa'-i
I
Civic or Charitable Organizations Position/Office Held DatesYouHaveBelongedTo
Schools Att~dedl Attending Major Subject and/or Grade .Level
....................
A separate application is required for each Commission.PI~e list other Commissions you are applying to:
JVl«V
I ~!J !>/oySignature:~Date:rr "-i )~~,,
Page 1 of2
Whatco~unity needs wOlI1d you like to specifically address?
tif I am applying as a resident of the Town of Los Gatos.
o I am applying as ~business property owner or manager in Los Gatos,but not necessarily as a Town
resident
1.Have you ever attended a General Plan Committee meeting?If so,please provide a swnmary ofyour
impression of the meeting.f7-f\J/uJ ~,\.,J ltv IlR;tJ (Zoit.<S7~e-~+-
\\\1 p.\oJJ
2.Describe your knowledge ofthe Town's General Plan?/JIJouf--30%<!.of"\(J/<'k..I /'AS IN
rcOGV~'6'(C-L~rJJ usz.p.rJ~GoI\fI1eredvl!~~lJel O~wyL~
cf .
4.What design or land use experien~do you bave that wollld be us~ful on the committee?_
"/'1 e rg vc..()&G P c..
5.Howwouldyoud~cribeyourphilosophy of planning?CON5e.~lJ;~L pfGiJ'i (?Jf.,SS
•..u.7
.~K,,AM .e..'1~'..-h~Prt..J ,F-JI2.J..krv/1-.f)f'potl.bJhJJ~f.<...,>.fLAt.(,..JIll
bJl..,.JI;¢.jt-}4-.tDlfll--".5u."Jh'Ji-t.N~<;S.cS A i.o1"\"'Vtv l{-&::
6.Have you discussed the role of a committee member with anyone on the Planning staft?_
'SVft.,L.
Page2of2
DATE:
COUNCIL AGENDA REPORT
MARCH 31,2005
MEETING DATE:04/04/2005
TO:
FROM:
SUBJECT:
DISCUSSION:
.MAYOR AND TOWN COUNCIL ..
TOWN MANAGER,DEBRA F1GONER--1.-be::~~:",----
APPOINTMENTS TO BOARDS,COMMISSIONS,AND COMMITTEES.
futerviews for Community Services Commission,General Plan Committee,and Transportation and
Parking Commission were held prior to the March 21,2005 Town Council Meeting.There were no .
applicants to the Community Service Commission.Bruce Entin had applied to the Transportation
and Parking Commission,but was not present for interviews.Council interviewed Barbara Cardillo,
Libby Lane,and Mark Sqarlato (incumbent)for the General Plan Committee.
The three applicants for the General Plan Committee have also indicated that they are interested in
serving on the Community Service Commission or the Transportation and Parking Commission if
they are not appointed to the General Plan Committee.
Following are the names of the applicants and the vacant positions.Council may appoint applicants
to any of the vacant positions on the Community Services Commission,General Plan Committee,
and Transportation and Parking Commission.
The Clerk Department will re-advertise vacancies not filled at tonight's meeting.The vacancies will
be advertised during the month of April with a tentative closing date of May 20,2005.futerviews
will be tentativefyscheduled ror June 6~2005,arida:l?:I?oiritmentsscheduledfotJune 20;2005:
PREPARED BY:
Clerk Adminsitrator
N:\CLK\BOARDS &COMMISSIONS FILE\TCRPT .4-04-05.wpd
Reviewed by:Manager£6SA"sst.Manager~Attomey __Community Services
__Community Development__Library ffarks Revised:3/31/05 10:11 am
Reformatted:5/30/01
PAGE 2
MAYOR AND TOWNCOUNCa
SUBJECT:Commissions,Boards,and Committees
(03/31/05)
APPLICANTS:
Barbara Cardillo
Libby Lane
Mark Sgarlato -Incumbent to the General Plan Committee
POSITIONS:
Community Services Commission
One (1)Vacancy
General PlaJi Committee
(Two (2)Vacancies:
*One property owner or manager of a business inTown.
*One public representative..
Transportation and Parking Commission
One (1)Vacancy