07-17-2000 Parking Mgmt Plan--~-----r---_..
1/
MEETING DATE:7/17/00
ITEMNO.'/
COUNCIL AGENDA REPORT
CONSIDER ADOP ING A RESOLUTION TO IMPLEMENT A DOWNTOWN PARKING
MANAGEMENT pr.;N
July 13,2000
TOWN MANAGEd.....'-/--+!Iff.
DATE:
TO:
FROM:
SUBJECT:
RECOMMENDATION:
1.Open and hold the public hearing.
2.Close the public hearing
3.Consider adopting a Resolution to implement a Downtown Parking Management Plan (Attachment1).
BACKGROUND:
On March 13,2000,an ad hoc citizens group,known as the Downtown Parking Community Task Force,appeared
before Council and requested that a parking management plan be developed to address ongoing concerns regarding
parking problems in the downtown business district and surrounding residential areas.The Task Force flew Mr.Tim
Ware,at the members'own expense,from Aspen,Colorado where he serves as the City's Operations Manager of
Transportation and Parking.Mr.Ware is a recognized expert on parking management.Mr.Ware made an in depth
presentation onthe overallconcepts ofparkingmanagement and explainedwhathadbeen successfully adoptedbyother
communities.Atits April 17,2000meeting,Council authorized the TownManagerto execute a contractwithMr.Tim
Ware to develop a proposedDowntownParkingManagementPlan.This contractspecified that Mr.Ware wouldassist
the Town in facilitating a series ofcommunity meetings in an effort to obtainmaximum consensus among those most
impactedbythe parking situation.Ina true Los Gatos approachto problemsolving,the TaskForce,inconjunctionwith
the Parking Commission,Chamber of Commerce,area churches,individual business owners,property owners,
employees,andother interestedcitizens attended a series ofmeetings to provideinputto Mr.Ware duringwhich several
conclusions and basic principals were identified:
•The current parking resources in the downtown business district are notbeing used efficiently.
The quality oflife in the residential areas surrounding the downtown business district has been negatively
impacted by the overflow vehicles that routinely park on residential streets.
PREPARED BY:ce~--7A7jr~
L J.TODD
Chie 0 Police
Reviewed by:Revised:7/13/00 4:26 PM
Reformatted:10/23/95
1
PAGE 2
MAYORAND TOWNCOUNQL
SUBJECT:CONSIDER ADOPTING A RESOLUTION TO IMPLEMENT A DOWNTOWN PARKING
MANAGEMENT PLAN
July 13,2000
•Residents should be able to parknear their homes.
Public streets and public lots belong to all members ofthe community.
All users ofpublic parking should pay their share ofany adopted plan.
•Failureto incorporate all impacted areas (including public streets,public lots andresidentialstreets)intheplan
will cause the problemto move to the areas not included.
•All funds generated frompaidparking shouldbe dedicated to the operation ofthe parking plan,maintenance
and improvement of existing resources,and the development ofnew parking resources (specifically new
parking structures).
Given a choice ofpaying or not paying for parking,mostpeople would prefer not to pay.However,the Town's
existing parking management methodologies,including the various residential permit zones,time limits and other
enforcement measures,usedto date have not effectivelymitigatedthe parkingproblem facing residents andbusinesses.
The Police Department issues between 15,000 and 18,000 parking citations a year in an effort to change peoples'
behavior.In spite ofthis,the chance ofreceiving a ticket is a random penalty and,while they generally aggravate
people,they arenotsufficient to change generalparking behavior.The experience ofourconsultantfromworkingwith
othercommunitieshas shownthat convenience andeconomics are the onlyeffective forces thatwillbringabout change.
DISCUSSION:
Recognizing that any parking management plan that includes a pay-to-park component would be controversial,staff
worked with Mr.Ware to hold a number of community meetings and to involve the community and especially those
most impacted by our parking problems.This included working with members ofan ad hoc Task Force ofresidents
from the Almond Grove and Edelenresidential areas,the Chamber ofCommerce,individual businesses andproperty
owners,employees,andtheParkingCommission.Three draftplans werepreparedbyMr.Ware over a periodoftwelve
weeks and were reviewed and commented on byhundreds ofpeople who have been actively involved in developing
the fourthandfmal draft currentlyunderconsideration.Ontwo occasions,includingfor this meeting,morethan 14,000
public notices were mailed to every residence and licensed business in the town.Town staffalso hand delivered over
500 notices with copies ofthe frrst draft to all businesses,public institutions and many residences surrounding the
business district in an effort to insure that those most affected by the proposal would have personal notification.In
addition,the Los Gatos Weekly-Times and San Jose Mercury News have publishedpublic notices and run articles on
the efforts to develop this parking management plan.
The following is a Jist ofpublic actions taken by the Council and some ofthe meetings thatwere scheduled to receive
comments and suggestions regarding the.development ofa fmal draftParking Management Plan:
March 13,2000 Councilmeeting:members oftheDowntownCommunityParkingTaskForceinviteMr.Ware
to make a public presentation regarding the general concepts of a Parking Management Plan and Council
directs staffto prepare a proposed contract with Mr.Ware.
•April 17,2000:Council authorizesthe TownManagerto execute the contractwithMr.Ware to assistthe staff
andcommunityindeveloping aproposedParkingManagementPlan,customizedfortheunique characteristics
ofour community,for considerationby the Council.
April 18,2000:Mr.Ware meets with members of the Task Force,Chamber of Commerce,Parking
Commission,and other interested citizens and conducts an analysis ofexisting parking regulations parking
resource use as part ofa preliminary fact fmding ofLos Gatos.
April 19,2000:Mr.Ware facilitates two separate public meetings to receive community input regarding
parking concerns.
May 8,2000:frrst draft ofthe proposedparkingmanagementplan was released.Over 300 copies were hand
delivered to all businesses andmostresidences surrounding the downtownbusiness district.Copies were also
PAGE 3
MAYORAND TOWN COUNCIL
SUBJECT:CONSIDERADOPTING A RESOLUTION TO IMPLEMENT A DOWNTOWN PARKING
MANAGEMENT PLAN
July 13,2000
available at the Town Hall,Library,Community Center,and Police Department,and it was posted on the
Town's web site.
May 8,2000:staff mailed over 14,000 public notices to every residence,licensed business and public
institution announcing a series ofcommunity meetings (J.C.C.,Leigh High School andTownHall)to receive
input onproposedparkingmanagementplan.Noticewas also available atthe TownHall,Library,Community
Center,and Police Department,and posted on the Town's web site.
•May 11,2000:Mr.Ware and staffmet with members ofthe Task Force,Chamber of Commerce,Parking
Commission,and other interested citizens to receive input ofthe draft parking managementplan.
•May 11,2000:Mr.Ware facilitated a community meeting atthe Jewish Community Center.
May 12,2000:Mr.Ware facilitated a community meeting at Leigh High School.
May 13,2000:Mr.Ware facilitated a community meeting atthe Town Hall.
May 17,2000:second draft ofthe proposedparking managementplanwas released;522 copies were mailed
to residents and business owners in the downtown area,Task Force and Parking Commission members,the
Chamber ofCommerce,public institutions,and other interested citizens.
•June 7,2000:staffmet with restaurant owners to receive input on proposedparking managementplan.
•June 22,2000:third draftreleased;614 copies weremailed to residents and business owners in the downtown
area,Task Force andParking Commissionmembers,the Chamber ofCommerce,public institutions,and other
interested citizens.
•June 29,2000:staffand Mr.Ware met with owners Jim Zuur and Dennis Skaggs,ofthe Los Gatos Cinema
to receive comments onthe third draft.
June 29,2000:staffandMr.Waremetwith representativesofthe TaskForce,ChamberofCommerce,various
interested residents and business owners,and members ofthe Parking Commission to receive input on third
draft.
June 29,2000:staff and Mr.Ware held an advertised Community Meeting to discuss the third draft.The
meeting was advertised inthe Weekly-Times.
June 30,2000:staff and Mr.Ware met with private lot owners and business owners/managers to discuss
validation,enforcement and Town participation in private lotmanagement options.
June 30,2000:staff and Mr.Ware met with representatives ofthe Task Force,Chamber ofCommerce,St.
Mary's Church,Los Gatos Methodist Church,various interestedresidents andbusiness owners,andmembers
oftheParking Commission for awrap up meeting andto solidifythe recommendations for thefourth andfInal
draft for presentation to the Council.
July 6,2000:staffbriefedthe Parking Commission at a regularly scheduled meeting about the fourth draft,
answered questions and outlined the remaining issues to be resolved regarding parking around St.Mary's
Church.
July 6,2000:staffmet with a representative of St.Mary's Church,Task Force,and Rex Morton,Parking
Commission Chair andsuccessfullynegotiated amutually agreeable compromise forpay-and-display parking
on Tait and Bean immediately adjacent to the church.
•July 6,2000:staff met with a representative of Los Gatos Methodist Church and resolved the employee
parking issue on Church Street adjacent to the church.
July 7,2000:14,000 public notices were mailed to every residence,licensed business and public institution
in the Town announcing the public hearing on the Downtown Parking Management Plan to be held by the
Town Council on July 17,2000 and advising that the Plan would be available at the Town Hall,Library,
Community Center,and Police Department,and that it would be posted on the Town's web site on July 11,
2000.
July 11,2000:thefourth andfmal draft ofthe DowntownParking ManagementPlan(ExhibitA)was released.
Over 350 copies were delivered to businesses,public institutions and residents in the downtown area.
PAGE 4
MAYOR AND TOWN COUNCIL
SUBJECT:CONSIDERADOPTING A RESOLUTION TO IMPLEMENT A DOWNTOWN PARKING
MANAGEMENT PLAN
July 13,2000
July13,2000:representatives ofthe TaskForce,Chamber ofCommerce,churches,Planning Commissionand
other interestedbusiness owners andcitizens were briefedby staffand questions were answered regarding the
fmal draft.
Refer to the attached spreadsheet (Attachment 2)for more details.
At each ofthese meetings up to the release ofthe fmal draftonJtlly 11th,recommendations were incorporated into the
fmal draft to the extentthattheydid not conflictwiththe fundamental concepts previously discussed andthatconsensus
among the various groups could be obtained.Copies of the letters and e-mails received by staff are included as
Attachment3.Thoserecommendations thatwerenotincluded,onbalance,didnotmeet the overallneeds ofthevarious
groups impactedby the problems this plan is designedto mitigate.Itis staffsbeliefthat the result ofthis broad based
community efforthas lead to generalconsensus in favor ofCouncil adoption ofthe plan among the following groups:
DowntownParkingCommunityTaskForce,ChamberofCommerce,St.Mary'sChurch,Los Gatos MethodistChurch,
St.Luke's Episcopal Church,the Parking Commission,as well as numerous individualresidents,business owners and
property owners.It will beimpossible to develop any plan that will receive unanimous acceptance.However,based
on the expertise brought to this effort by Mr.Ware,combined with the concerted and sincere efforts ofthe various
constituent groups most directly affected,this plan represents a comprehensive attempt to provide Council with
recommendations for both immediate and long term solutions which will enhance the quality oflife ofresidents and
improve the environment for downtown businesses,employees andthe individuals whousethe facilities offeredinour
community.
CORRECTIONS TO THE PARKING MANAGEMENT PLAN (Exhibit A):
St.Mary's Church-Page 9,LastParagraph:After publication ofthe plan,itwas discovered that the discussion section
describedthe parking limitonTaitandBeanas two hours.This shouldhavebeen"unlimited."This isto accommodate
the volunteer staff who work with St.Mary's and people attending weddings,funerals and other activities which
generally require more than two hours.
Attachment 5:The fmal draft ofthe planwas delivered to over 350 residents and business owners on July 11,2000.
Atapproximately 5:00 P.M.that evening,staffwas notifiedby acommunitymember ofanerror inattachment 5 (map
ofdesignated employee permit parking areas).The map incorrectly showed that Church Street was designated for this
use.This was the case inthe first three drafts,but had been removed after negotiations with the Los Gatos Methodist
Church.The error was correctedonthe attachments includedinthis Council Report,the maps displayedonthe Town's
Web site,in allreports posted for publicviewing including those at the Clerk's office,Library,CouncilChambers,and
those releasedto the media.
PARKING COMMISSION ACTION:
The ParkingCommissionmetonThursday,July 13,2000 at 7:30A.M.to considertheParkingManagementPlan.They
accepted public comment and the Commission members discussed the plan themselves.At the conclusion ofthis
discussion,the Commissionvotedto endorsethe Planwiththe following recommended additions to employeeparking:
The east row ofparking spaces along the fence in public lots 1,2 and 3 should be added to the employee
parking inventory at a rate of$30.00 permonth or $300.00 per year.
The stalls onboth sides ofthe westrow ofpublic lot 6 shouldbe added to the employee parking inventory at
a rate of$30.00 per month or $300.00 peryear.
PAGES
MAYOR AND TOWN COUNCIL
SUBJECT:CONSIDERADOPTING A RESOLUTION TO IMPLEMENT A DOWNTOWN PARKING
MANAGEMENT PLAN
July 13,2000
CONCLUSION:
Inorder to implement this plan by late September or early October,and to test and modify any deficiencies before this
year's holiday season,a decision on this matter is needed at this meeting.Itwill take up to 60 days for the pay-and-
display equipment recommended by this plan to be delivered.Installing,testing,and stafftraining will ~equire an
additional two weeks.In addition,the Town will need to aggressively recruit and hire the added staff required to
implement the plan.Staffbelieves that these tasks are achievable ifa decision to proceed is made.
To aid the community in learning how the system operates and to assist in gaining community support,Mr.Ware has
suggested that every residence be sent a 20 hour debit card.There is no direct costto the Town,other than the minor
costofthe debitcards.This is an effective and economical way to introduce this systemto members ofthe community.
In addition,the ticketing system has the ability to track the license plates ofvehicles.It is staff's intention to issue
warnings and courtesy citations,when appropriate,andto develop othermethods ofeducation inorderto gainvoluntary
compliance with this plan rather than focus on penalty assessments during the start-up period (4 to 6 months).
ENVIRONMENTAL ASSESSMENTS:
The proposed Downtown Parking Management Plan is intended and designed to efficiently manage the parking
resources inthe Los Gatos centralbusiness district.ThePlanis a projectdefmedunder CEQAbutis statutorily exempt
pursuant to section 15273 of the CEQA Guidelines.This exemption is intended to apply to the establishment,
modification,structuring,restructuring,orapproval ofrates,tolls,fares,orothercharges forthe purpose ofmaintaining
existing service within a service area.It does not apply to rate increases intended to fund capital projects for the
expansion of services.Consequently,any subsequent decision by the Town to use funds generated by the Plan for
purposes ofconstructing additional parking facilities would likely be subject to CEQA analysis.
FISCAL IMPACT:
Staffhas discussedpotentiallease/purchase options withrepresentatives fromseveral ofthe companies who manufacture
or sell the equipment needed to implement a pay to park system.All have stated that the only real options are to buy
the equipment out right orto enter into a lease/purchase agreement.This latter method is much more expensive and
would still require that the Townpay a minimumamount (equal to the cost ofthe equipment)even ifthe program were
canceled after a few months..
There are several sources offunds available for start-up costs and initial operating expenses.
1.A grant from the RDA which can be used for capital items such as the pay-and-display units,pedestal
installation,a permit and ticketing system,and existing public lot improvements.
2.EquipmentReplacement funds may be transferred to off-set start-up costs.
3.General fund savings from prior years may be used for initial operating costs.
If Council approves a parking management plan,staffrecommends that this matter be continued to a Special Town
Councilmeeting on/or before July 31,2000.That willprovide staffwithtime to prepare the reports for consideration
by Council that are needed to develop a detailed budget with a special account for the parking plan,contracts for the
pay-and-display units and permit/ticketing system,an amendment to the Employee Classification Plan,and other
administrative requirements.Staffwill also issue a Request For Proposals (RFP)for a shuttle service and bring that
contract to Council for approval at a later date for implementation withthe entire plan.The scheduling ofthis special
meeting willbe critical ifthe Parking Management Plan is to be initiated before the holiday season.
PAGE 6
MAYORANDTOWNCOUNC~
SUBJECT:CONSIDER ADOPTING A RESOLUTION TO IMPLEMENT A DOWNTOWN PARKING
MANAGEMENT PLAN
July 13,2000
Attachments:
1.Resolution
Exhibit A -Downtown Parking Management Plan
2.Spreadsheet ofCouncil Actions and other community outreach activities
3.Letters and e-mail received by the Town
Distribution:
Parking Commission
Downtown Parking Community Task Force
Chamber ofCommerce
St.Mary's ChUrch
Los Gatos Methodist Church
St.Luke's Episcopal Church
General
RESOLUTION NO.
RESOLUTION OF THE TOWN COUNCIL OF THE TOWN OF LOS GATOS
WHEREAS,limitedparkingresources inthe downtownbusiness district,including the
surrounding residential areas,have had a negative impact on business owners,employees,patrons
and residents;and
WHEREAS,the current time zone limits,residential permit system,and enforcement
strategies have not mitigated these parking problems;and
WHEREAS,members of the community formed an ad hoc coIillnittee which was
joinedbymembers ofthe Town's Parking Commission,Chamber ofCommerce,representatives of
area churches,business and property owners,employees,and other interested citizens to develop
recommendations for a Parking Management Plan to help resolve these parking problems;and
WHEREAS,the Town Council desires to adopt policies that provide better
management ofthe available parking resources in this area;
BE IT RESOLVED,that the Town Council adopts the attached Downtown Parking
ManagementPlan (ExhibitA)and directs theTownManager to prepare the appropriate ordinances,
contracts and otherprocedures to implement this plan in accordance with other Council policies and
Town ordinances,including establishing a special account for the parking unit in conformity with
other designated funds and approved accounting practices.
PASSED AND ADOPTED at a __meeting ofthe Town Council ofthe Town of
Los Gatos,California,held on the day of .,2000 by the following vote:
COUNCIL MEMBERS:
AYES:
NAYS:
ABSENT:
ABSTAIN:
SIGNED:
MAYOR OF THE TOWN OF LOS GATOS
LOS GATOS,CALIFORNIA
ATTEST:
CLERK OF THE TOWN'OF LOS GATOS
LOS GATOS,CALIFORNIA
ATTACHMENT 1
LOS GATOS
PARKING MANAGEMENT PLAN
Prepared by
Tim Ware
July 7,2000
Final Draft
EXHIBIT A
TOWN OF LOS GATOS
DOWNTOWN PARKING MANAGEMENT PLAN
Executive Summary
The success of the Town of Los Gatos is causing high levels of vehicle traffic
and parking congestion throughout the downtown and nearby or adjacent
residential areas.The vehicle traffic is brought on by a number of factors:vibrant
commercial areas,excellent employment opportunities,and the variety of
restaurants to name just a few.Town officials,to preserve the downtown and
residential areas,should review the current method of parking management and
address parking issues related to this increasing demand.
Members of the community have expressed a strong desire to see a new parking
management plan in place by early fall of 2000 to ease the demand on the
current parking inventory.
.The following report brings together a plan that includes,but is not limited to,a
paid component,residential plan,employee permit program,public transit
system and some ideas on incentives to compliment the system.All revenues
from the parking management system would go into a parking improvement
fund.
This report is in draft format and is not to be considered complete.The purpose
of this report is to inform the Mayor,Town Council and the Citizens of Los Gatos
of the general concept of the new parking management plan designed by Town
Staff,Parking Commission,Task Force,Chamber of Commerce and the public.
This report should be considered as a starting point and will need continual input
from the community throughout its existence,if approved.
2
Parking Management:
As part of this study,I have reviewed the parking system as it is currently
structured and the organizations involved with its administration and
enforcement.This study recommends that the Town create a new parking
management system through the means of a paid component supplemented
with time restrictions.This study also recommends that a uniform residential
permit only plan be put in place surrounding the downtown business district.
Other issues include an employee permit plan serviced by a fixed route shuttle
system and better use of the current off-street parking inventory.
This report recommends that the parking management system be used as a tool
to better utilize the current parking inventory through fees,time restrictions,
convenience and incentives.The current parking issue affects the entire Town of
Los Gatos,therefore,any plan should be equitable and the burden shared by all.
(See attached map of entire proposed district-Attachment 1)
On-Street Parking:
In reviewing the operation of the Town's current on-street program,the time
restricted parking in the commercial area has become an ineffective
management system due to the amount of vehicle traffic on a daily basis.This
study recommends that all of the downtown commercial area be converted to a
pay-to-park zone with two (2)hour maximum time restrictions to encourage
turnover.These parking spaces should be considered prime spots due to the
fact that they immediately service the core business district.
This study recommends pay-and-display meters be used as the primary means
to manage the on-street program.The recommended regulations would be:
•$1.00 per hour.
•Two (2)hour maximum between the hours 10:00 a.m.and 6:00
p.m.and no time restriction from 6:00 p.m.to 12:00 midnight
•Residential permits are not valid in the paid zone
3
•Hours of enforcement would be 10:00 a.m.to 12:00 midnight
•Days of enforcement would be six (6)days per week,including
holidays.Sundays would be exempt
•The current $25.00 fine for on-street violations is appropriate
This report recommends that the parking spaces located in front of the Post
Office on Montebello remain free with a 20-minute restriction.
There seems to be adequate loading zones under the current system but this
may not be the case with a paid format.This report recommends monitoring this
resource at the start for compliance and any needed expansion.Several
business owners have expressed specific concerns regarding this issue.Strict
enforcement of loading zones may mitigate some of these concerns.
(See attached map of the area-Attachment 2)
Off-Street Surface Lots:
After reviewing parking habits throughout the Town,this was found to be the
most under-utilized parking resource within the business district.The three (3)
hour time limit in the lots is producing two types of use:
1 All day parking which the user will come out once a day and move
the vehicle or remove the enforcement chalk from the tire.
2 Overflow parking when the main streets are at full occupancy.
Additionally,the three (3)hour time limit in the lots brings more vehicles to the
residential neighborhoods where they don't have to move all day.
This study recommends implementing paid parking in all the surface lots using
the same format as on street with a few modifications:
•$1.00 per hour
•No time restrictions
4
•Hours of enforcement would be 10:00 a.m.to 12:00 midnight
•Days of enforcement would be six (6)days per week,except
Sundays and including holidays
•Designated lots would allow for employee permit parking
•The current $2_5.00 fine for off-street violations is appropriate
(See attached map of the affected lots that also shows the employee parking
area-Attachment 3)
Payment Options:
By using pay-and-display meters,we have the ability to have several payment
options.As discussed with staff and the committee the following should be used:
•Coins
•Credit Cards
•Stored Value Cards
•Tokens
•·In-Car-Meters
In-ear-Meters:
This report recommends the use of in-ear-meters as one of the payment options.
This option has been proven to be an excellent compliment when used with pay-
and-display technology.
Using an in-ear-meter is very simple and offers the customer convenience along
with flexibility.Once the customer has parked their vehicle,simply turn the unit
on and select the appropriate zone.The defaults are set into the system
beforehand by the Parking Office.When the customer returns,just turn it off.The
user only pays for the actual time used.
These units will cost the Town between $30.00 -$80.00 per meter with some
associated set up fees.Typically this type of application would have the user pay
a one time deposit or administrative fee for the unit.The meters are re-
5
chargeable and all the time is pre-paid.
The following zones are recommended:
•Zone 1
•Zone 2
•Zone 3
On-street,two hour maximum
Off-street surface lots
On-street,after 6:00 p.m.
i
!
If the town opts to use this component,this report recommends that the town
complete an RFP process for approximately 2000 -5000 units.Any
manufacturer could supply this order within 30 -45 days.
These units would not be allowed for residential use.
Validation Programs:
While the system that is recommended to manage the paid component is very
flexible,validating on-street parking is a difficult task.With that in mind there are
few programs that have had proven success.
With the use of tokens,business owners can be offered this payment
option at a discounted rate (a typical rate is 85 cents per dollar).They can
be used instead of making change or the business owner can simply give
them to their valued customer for the next visit into town.This does
require the customer to pay up front for parking but gets the commercial
aspect involved with the plan.
Pay-on-foot systems have been used in other towns but are more
practical in parking structures.This system does require the customer to
drive through a gate and take a ticket.The customer takes the ticket with
them and has the business validate the ticket.When the user returns to
the parking area,there is a pay-on-foot machine that calculates the
validation,charges any excess parking fees and gives the user another
ticket for exit of the parking area.The downside to this program is that it
requires every step to be followed without error.When a step is missed
6
the result is usually the need for on-site attention.This system is very
costly and normally comes with a price tag over $100,000.00 to purchase
and install.
The last option would be to designate a lot(s)for gates and on-site
attendants.This would be the least complicated and cost effective system.
Any business owner could participate with the plan and it does offer the
most amount of flexibility.This system could be offered full time or during
select time periods.
Anyone or combinations of the above validation programs could be used
successfully with the towns parking management plan.
Residential Zones:
The current residential plan at first glance is complicated and incomplete.Certain
areas have a l,imited permit system,some areas have 24 hour permit only
parking and others have no regulations at all.While the residents may
understand this,it is very complicated for visitors.This study recommends that
the residential areas become uniform in enforcement.
There are a number of issues that factor into any plan for the Los Gatos
residential component:
1.Six churches that are located very close to the downtown area.
2.Old Town's proximity to the residential area and the Environmental
Impact Report.
2.Businesses located in residential areas.
3.Employees parking all day in the neighborhoods.
The above issues are cause for parking concerns especially by the residents
who live in the affected areas.The streets are public and can be used by
anyone,but homeowners and their guests should be able to park near their
respective dwellings.
7
This report recommends that residential zones (shaded in green on the attached
map)be converted to permit parking only.This plan then would allow permits to
be sold to non-residents for use from 8:00 a.m.to 6:00 p.m.Monday through
Friday on a monthly or annual basis.These permits would be used within
designated blocks of the residential area only after the following requirements
have been met:
•Survey of available parking spaces
•Public meeting with the affected residents of the block
•Permits would only be sold to business owners and employees.
There will be certain residential blocks that will not be able to accommodate any
extra vehicles due to the lack of off-street parking and or the proximity of large
commercial businesses in the area.
This program would need to be reviewed annually to ensure that residents are
not over populated with vehicles.The fee for this permit is recommended at
$50.00 monthly or $500.00 annually.
Permits should be issued to all proven residents in the parking restricted zones
at a cost of $50.00 per vehicle.Each residence would be eligible for two (2)
guest passes free of charge after this first permit is paid.Residents would have
to provide proof of residency before a permit is issued.
This report recommends that the Edelen area is assigned as "Zone A"and
Almond Grove is assigned "Zone B".Implementing the two different zones will
give the residential permit program more control.Each zone could then have
separate renewal dates for better administrative service.
This report recommends that the following residential streets be included within
the on-street paid parking component:
•West Main Street on the north side of the street,between Santa
Cruz Avenue and Tait Avenue,and on the south side of the
street,between Santa Cruz Avenue and the west property line of
245 W.Main Street (Happy Dragon Thrift Shop)
8
,,
~
•Lyndon Avenue north from W.Main Street to the dead end of
the street
•Bean Avenue between Santa Cruz Avenue and Massol Avenue
•Nicholson Avenue,between Santa Cruz Avenue and Victory
Lane
•Bachman Avenue,between Santa Cruz Avenue and Victory
Lane
•Almendra Avenue,between Santa Cruz Avenue and Tait
The above listed areas service many commercial businesses that would suffer if
the parking spaces were eliminated..Residents who live of the affected areas
and display a valid permit would not be required to use the pay stations on those
blocks.
It is also recommended that the fines for residential zone parking violations be
increased to $35.00 and that the illegal use of any permits will carry a $100.00
fine and the permit revoked for one (1)year.
(See attached map that shows the residential zones-Attachment 4)
st.Mary's Church:
St.Mary's Church presented a unique problem because of its location in the
Almond Grove residential area.The church has been a part of this area for
decades and has a large number of parishioners and a very popular K thru 8th
grade school.It is also frequently used for weddings and funerals.
After lengthy discussions with representatives from the Church and Task Force,
a compromise was agreed upon by both groups that will limit on street parking to
the two streets,Bean and Tait,that boarder the church.While pay-and-display
units have deliberately been kept out of the residential areas,the representatives
from the Task Force and the Church both agreed that this was the most
desirable and easily managed alternative available.It was agreed that fewer pay
stations would be used in this area than would normally be installed and that
both groups would work with the Town staff and the chosen vendor to insure that
to the extent possible the number and location of the stations would be
agreeable to the neighbors.The cost would be $1.00 per hour with a two hour
9
maximum.Area neighbors with Almond Grove residential permits would be
exempt from paying additional parking fees.
The streets agreed upon were:
•The eastside of Tait from the south church driveway to Bean
•Bean between Santa Cruz Ave.and Masso!.
Employee Permit Program:
Currently there are limited options available for employees that work in the
business district to park all day.The preferred option appears to be moving the
vehicle to comply with time restrictions or parking in the residential
neighborhoods.When this topic was discussed at the public meetings there were
a number of residents that acknowledged giving employees their guest passes.
Each employee of the affected business area would be made eligible to
purchase an employee parking permit.These permits would allow the user to
park all day in designated surface lots and on specified on-street areas without
having to use the pay-and-display units.
This plan recommends that all designated employee areas still be available to all
who want to pay the hourly rate.The permits would exempt any further
requirement for payment.
If it is later determined that there is not adequate free parking,the following
areas have been identified for potential expansion:
•University north of Blossom Hill Road
•The Town owned property at Winchester and Lark
These areas would need to be serviced by a shuttle.
These permits should be sold on a monthly and annual basis depending on the
user's needs.This report recommends that the issuing agency deal directly with
the business owner or representative of each business to distribute the permits
for the following reasons:
10
---:,
1)This will keep foot traffic to a minimum when implemented.
2)Will assist with better control procedures.
This would also give the business owner an excellent chance to provide input.
The permits should be issued with the business name or some sort of indicator
as to whom each permit is assigned.This again will give better control of the
program and will give the Town valuable information on the number of
employees and where parking inventory is needed.
The fee associated with the employee permit has been discussed with all who
have attended the public meetings.As would be expected,there have been
many suggestions.There was however,consensus that lower lot 4 was a
premium employee parking location,and that the Park-and-ride and Miles
Avenue lots have historically been virtually unused by employees.It was also
the consensus that businesses would have difficulty hiring minimum wage
employees if they were required to pay anything more than a minimal
administrative fee for parking.After considering these various comments,it is
recommended that the three employee permit classifications be established and
the fees set at:
•Premium -which would include Lower Lot 4 and a limited number of
residential Employee Permits -$50.00 per month or $500.00 annually
•Standard -which would include all other designated employee
parking areas except the Park-and-ride and Miles Avenue lots $30.00
per month or $300.00 annually
•Economy -which would include the Park-and-ride and Miles Avenue
lots -$10.00 annually
(See attached map ofaffected area-Attachment 5)
Fixed Route Shuttle:
The message herd from all the groups involved is that there needs to be a
shuttle system to service the outer lots.This report recommends implementing a
11
fixed route service that will primarily be used to service the employee/business
owner lots.Each lot should have 10-minute service and the system should
operate between the hours of 8:30 a.m.to 11 :30 p.m.Monday through Saturday.
This could be done with two (2)shuttles to begin with,but any expansion of
remote employee parking would require additional shuttles.
Such a system should have an annual operating cost of $500,000.00 for two (2).
shuttles.
This report recommends that the shuttles begin operation at the same time the
paid component is implemented.
Parking Fees and Restrictions:
Pay Stations
Location
On street
Surface lots
Rate
$1.00 per hour
$1.00 per hour
Time Restrictions
2 hour between 10:00a.m.-6:00p.m.
No time restriction after 6:00p.m.-midnight
No time restrictions
Type
Residential
Guest pass
Residential (non-resident)
Replacement permit
Permits
Restrictions
Valid in assigned zones
Valid in assigned zones
Valid in assigned block
N/A
12
Fee
$50.00 annually per vehicle
2 Free per residence
$50.00 monthly
$500.00 annually
$10.00
Deposit
$50.00 Per unit
Violation
In-Car Meters
Restrictions
Valid on street and surface lots
Fines
Fee
Minimum/Maximum
20/200 hours
Late Fee
Multi-space meter
Expired in-car meter
Timed Parking
Residential
Fraudulent use of permits
$25.00
$25.00
$25.00
$35.00
$100.00
12.50
12.50
12.50
17.50
50.00
Parking Improvement Fund:
This report recommends that the Town create an enterprise fund labeled the
Parking Improvement Fund.This self-supporting fund would then be in a
financial position to address future parking improvements and needs.
This fund should be allowed to absorb the initial start up capital costs associated
with the parking management plan over the first year of implementation.
There are some improvements this report recommends occur during the start-up
phase of the plan:
•New pavement for the current surface lots.
•Better lighting for all lots and trails/paths servicing the Miles
Avenue lot.
Organizational Structure:
The current organizational structure has two (2)departments playing key roles in
the parking system.
13
The Police Department has an existing parking unit that enforces all parking
regulations on and off-street.
The Town Clerk is responsible for the issuing of all residential permits.The
current computer system in the Clerk's Office used for this task is not sufficient to
handle the proposed permit system.
With the parking system that is proposed,there will need to be dedicated
personnel assigned to the operation on a consistent basis.
This report recommends that enforcement and administration of all permit and
parking operations be consolidated into one unit.
The following positions are recommended:
•Parking Coordinator
•Admin.Specialist
•Records Specialist
•Parking Officers
Outreach Projects:
1
1
1
6
(new)
(new)
(new)
(3 new)
While there have been several public meetings to date,this has to be an ongoing
process.So far there appears to be overwhelming support for the parking
management plan.This is related to the fact that there has been a very strong
grassroots effort over the last few years.
Any requests for presentations from groups or employers should be entertained.
whenever possible.This can be an excellent educational forum for both parties.
Keeping the lines of communication open between the Town and all residents
will minimize the negative impacts of the plan upon implementation.
14
Start Up Cost:
The following information is put together using similar type installations.These
projections are only estimates based on the experience of current parking
systems.
Qty Equipment Estimated Price
85-90 Pay-and display units $850,000.00
2 Shuttles $500,000.00
2000 In-car-meters $70,000.00
1 Per~itlTicket system $47,000.00
The price for the pay-and-display units would include signage,installation,parts
inventory and training.
Permit/Ticketing system would include all hardware,software,installation and
training.
In-ear-meters cost would include installation and training.
The following is a breakdown of parking space inventory and projected
equipment required for each block.
15
Los Gatos,
California
Parking Survey May 12-13,2000
Stall Count and Recommended Pay Station Quantities for Commercial Core
On Street Parking
30 1 Hour 2 Hour Total Pay &
Minute Display
To On Stalls Stalls Stalls Stalls Stations
Highway 9 Santa Cruz Village Lane 31 31 3
Highway 9 Village Lane Santa Cruz 5 4 9 1
Tait Santa Cruz Almendra 34 34 2
Village Lane Royce Santa Cruz 3 33 36 4
Santa Cruz Wilder Bachman 21 21 2
Santa Cruz University Bachman 21 21 2
Santa Cruz Wilder Nicholson 8 8 1
Santa Cruz University Royce 11 11 1
Royce Elm SantaCruz 46 46 6
Santa Cruz University Grays Lane 2 2 0
Santa Cruz Wilder Bean 1 15 16 2
Santa Cruz University Elm 4 4 1
Elm Broadway Santa Cruz 49 49 6
Santa Cruz Lyndon Main Street 19 19 2
Santa Cruz Montebello Main Street 3 3 1
Main Street Broadway Montebello 20 20 1
Broadway Hwy17 Santa Cruz 7 20 27 2
Montebello Santa Cruz Broadway 10 10 Post Office
Montebello Park Ave Main Street 13 13 1
Main Street Grays Lane University 4 33 37 4
Subtotal West Side 26 24 360 410 42
Park Ave College Ave E Main Street 34 34 4
College Ave High School Ct E Main Street 3 24 39 66 6
High School Ct Pleasant St E Main Street 10 24 34 4
E Main St Villa Ave Fiesta 3 3 0
Subtotal East Side 13 24 100 137 14
Total On-Street Stalls in Commercial Area 39 48 460 547 56
Off-Street Parking
Park and Ride Lot 153 5
Lot 1 111 3
Lot 2 77 2
Lot 3 48 2
Lot 4 Upper Level 155 4
Lot 4 Lower Level 152 5
Lot 5 98 3
Lot 6 83 2
16
30 1 Hour 2 Hour Total Pay &
Minute Display
To On Stalls Stalls Stalls Stalls Stations
Lot 7 39 1
Trailer Lot (Santa Cruz @ Wood Street;near Hwy 17)16 1
Subtotal West Side 932 28
Civic Center Lot 54 1
Neighborhood Center Lot 23 1
Subtotal East Side 77 2
Total Off-Street Stalls in Commercial Area 1009 30
Total Public Parking in Commercial Area 1556 86
Revenue Estimates:
This again,is based on similar installations of size and rates.The revenue
estimate is only based on the performance of the pay-and-display units and the
in-car-meters.
This report will use a formula of a 50%occupancy rate of all the paid parking
inventory,six (6)days a week,313 days per year,and the enforcement hours
10:00 a.m.to midnight.
The first year should see an approximate gross of $2,200,000.00.
Pay for parking
Residential permits
Employee permits
Total first year estimated revenue
Operating Cost:
$2,200,000.00
$50,000.00
$30,000.00
$2,280,000.00
This report will give an estimated operating budget based on this plan.This
budget can and will change depending on variations to the management system.
With that said,this will still be a very good estimate to work with.
17
The following budget has taken into account the cost of business in an area such
as Los Gatos and only similar towns were used in this estimate.
Payroll
Operations
Shuttles
Total estimated operating budget
$380,000.00
$300,000.00
$500,000.00
$1,180,000.00
Operating budget will be compiled by individual line items once the plan is
adopted.
Based on these estimates,the annual net from the program would be
approximately $1,100,000 after initial start up costs.
VVorkin Progress:
Enforcement Procedures
Education/Marketing Plan
Ordinance Design/Adoption
Signage Design
Conclusion:
The Town has taken some very big steps towards solving the current parking
issues.This has been a grassroots effort by the Task Force,Parking
.Commission,Chamber of Commerce,Citizens of Los Gatos and the Town Staff.
They should be commended for all of their long hours and endless meetings.
The program as it is presented,is the result of many public meetings.The plan
contains four (4)components that include paid parking,residential zones,
employee/business owner permits and fixed route shuttles.
18
While certain things such as rates,hours,fees and days can be adjusted,all
groups involved,including the consultant,strongly recommend that all the
components be adopted together.The plan is designed for them to interact and
compliment one another.To implement only parts of the plan would potentially
have an overall negative impact.
This proposed parking management system should be viewed as an investment
not only financially,but also for the future of the Town.
Lgp3
19
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DOWNTOWN PARKING MANAGEMENT PLAN
TOWN OF LOS GATOS
PAGE 1 OF 7
~~I
N
Downtown Community Parking Task Force
presents Consultant,Tim Ware,to discuss
Managed Parking System
"Man From Aspen"Paid for Parking
Presentation -Council Meeting 3/13/00
Editorial:"Community Task Force"
Feedback:"Parking Management Plan"
Video Showing from 3/13/00 Council Meeting
Notice Advising:3/13/00 Council Meeting
"Paid for Parking"video to be aired 4/6/00
Video Showing from 3/13/00 Council Meeting
Council Approves Contract to hire Consultant -
Tim Ware
Introductory Fact Finding Meeting -Tim Ware,
Staff,Task Force:
-Downtown Community Task Force
-Parking Commission
-Chamber of Commerce Council Chambers
-Other interested citizens
8:00 -10:00 p.m.
Public Fact Finding Meetings held with
Tim Ware,Staff.Attendees arranged by
Task Force Members.
Meetings held at Town C.ouncil &Community
Center at:.
1:30 -4:00 p.m.
6:30 -9:00 p.m.
MEDIA COVERAGE
Los Gatos SJ Mercury
Cat's Meow KCAT Weekly News
3/22/00
3/22/00
Spring 2000
4/3/00
4/5/00
4/6/00
"--
COMMUNITY OUTREACH
Draft Posted Council
Releases Mailings Meetings Notices Actions
3/13/00
4/17/00
4/18/00
4/19/00
DOWNTOWN PARKING MANAGEMENT PLAN
TOWN OF LOS GATOS
PAGE 2 OF 7
Letter to Editor:
-Parking Structures
Town News:
-Appointment of Parking Coordinator
-Contract for Parking Consultant
-Parking Structure Update
Editorial:
-Town Commits to Parking Solution
Panel Discussion on Proposed Parking
Management Plan (aired twice)
-Dave Knapp -Town Manager
-Rex Morton -Chair/Parking Commission
-Robin Tole -Parking Coordinator
DeCinzo Cartoon
"Consultant from Aspen"
Draft #1 -Released &Mailed to Task Force
Members.500 copies hand delivered to
Downtown area Business and Residences.
Copies available at:
-Town Hall
-Town Library
-Community Center
-Town Website
14,000 mailers sent to Community Business
and Residences advising of upcoming Public
Meetings
MEDIA COVERAGE
Los Gatos SJ Mercury
Cat's Meow KCAT Weekly News
4/19/00
4/26/00
4/26/00.
4/26/00
4/26/00
Last week
of April
5/3/00
COMMUNITY OUTREACH
Draft Posted Council
Releases Mailings Meetings Notices Actions
5/8/00
5/8/00
DOWNTOWN PARKING MANAGEMENT PLAN
TOWN OF LOS GATOS
PAGE 3 OF 7
Notice of Public Meetings Scheduled Posted:
-Town Hall
-Town Library
-Community Center
-Town Website
Notice of Public Meeting(s)Scheduled
Letter to Editor:
"Parking Solutions"
Tim Ware/Staff Meeting with Task Force
9:30 -10:30 p.m.
Public Meetings:
-Jewish Community Center 7:00 -8:30 p.m.
-Leigh High School 7:00 -8:30 p.m.
-Town Council Chambers 9:30 -11 :00 a.m.
Summary Outline of Draft #1 and Public Mtg.
Draft #2 -Released
Mailing to 322 Business,Residences,
Task Force Members
-Cover Letter
-Draft #2
- Maps
-5/22/00 Council Agenda Report
Council Approval to Issue RFP's for:
-Pay n'Display Equipment
-Automatic Ticket Management System
-In-Car Meters
-Shuttle Service
MEDIA COVERAGE
Los Gatos SJ Mercury
Cat's Meow KCAT Weekly News
5/10/00
5/10/00
5/17/00
COMMUNITY OUTREACH
Draft Posted Council
Releases Mailings Meetings Notices Actions
5/9/00
5/11/00
5/11/00
5/12/00
5/13/00
5/17/00
5/19/00
5/22/00
DOWNTOWN PARKING MANAGEMENT PLAN
TOWN OF LOS GATOS
PAGE 40F 7
Summary of Council Action taken on 5/22/00
Town News:
-Parking Garage Moves Forward
Letter to Editor:
"Paying to Pray"
Pay n'Display Equipment RFP's mailed to
nine(9)vendors.
Close date:6/16/00 @ 5:00 p.m.
Letter to Editor:
-Church Needs to Pay Fair Share
Staff/Special Interest Group -Restaurants
Community Center 10:00 -12:00 noon
Staff/Special Interest Group -Church's
-S1.Mary's
-S1.Luke's
-First Methodist
Community Center 2:00 -3:00 p.m.
Pay n'Display RFP
Legal Notice
Letter to Editor:
-S1.Mary's Rebuttal Position
-Churches Are Not a Business
-Neighborhood Changes Add to Parking
Crunch
Automatic Ticket Management System RFP
mailed to five (5)vendors -Closed date of
7/7/00 @ 5:00 p.m.
MEDIA COVERAGE
Los Gatos SJ Mercury
Cat's Meow KCAT Weekly News
5/31/00
5/31/00
5/31/00
6/7/00
6/8/00
6/9/00
6/14/00
6/14/00
6/14/00
COMMUNITY OUTREACH
Draft Posted Council
Releases Mailings Meetings.Notices Actions
5/31/00
6/7/00
6/7/00
6/15/00
DOWNTOWN PARKING MANAGEMENT PLAN
TOWN OF LOS GATOS
PAGE 5 OF 7
Tim Ware Contract Expanded
Automatic Ticket Management System RFP -
Legal Notice
Letter to Editor:
-Parking Should Not be Restricted to
Residents
-Paid Parking Would Negatively Impact
First Methodist Church
Draft #3 -Released -614 copies mailed to:
Business,Residences,Task Force Members,
Chamber Members within the Downtown area,
all Private Lot Owners and Business Owners
with private lots.
Copies available at:
-Town Hall
-Los Gatos Police Department
-Town Library
-Chamber of Commerce
-Town Website
Automatic Ticket Management System RFP-
Legal Notice
Briefs:
-Public Meeting Scheduled
-3rd Draft of Parking to Council 7/17/00
Legal Notice of 6/29/00 -Public Meeting
Tim Ware,Staff and Special Interest Group
Cinema Theatre 1:30 p.m.
MEDIA COVERAGE
Los Gatos SJ Mercury
Cat's Meow KCAT Weekly News
6/21/00
6/21/00
6/21/00
6/27/00
6/28/00
6/28/00
6/28/00
COMMUNITY OUTREACH
Draft Posted Council
Releases Mailings Meetings Notices Actions
6/19/00
6/22/00
6/29/00
DOWNTOWN PARKING MANAGEMENT PLAN
TOWN OF LOS GATOS
PAGE 6 OF 7·
Tim Ware,Staff and Task Force
2:00 -4:00 p.m.
Public Meeting
Council Chambers 6:30 p.m.
Tim Ware,Staff,Special Interest Group,
Private Lot Owners and Business Owners
with private lots.
9:00 -11 :30 a.m.
Tim Ware,Staff and Task Force
10:30 -12:00 noon
Town News:
-Downtown Parking Plan Plays to Mixed
Review
DeCinzo Cartoon:
"St.Mary's Church"
Staff and Special Interest Group -Churches
-St.Mary's and Task Force Representative
8:30 a.m.
-First Methodist
3:00 p.m.
14,000 mailers sent to Community Business
and Residences advising of upcoming Public
Hearing on 7/17/00
Staff and Special Interest -Cinema
MEDIA COVERAGE
Los Gatos SJ Mercury
Cat's Meow KCAT Weekly News
7/5/00
7/5/00
COMMUNITY OUTREACH
Draft Posted Council
Releases Mailings Meetings Notices Actions
6/29/00
.6/29/00
6/30/00
6/30/00
7/6/00
\
7/6/00
7/7/00
7/10/00
DOWNTOWN PARKING MANAGEMENT PLAN
TOWN OF LOS GATOS
PAGE 7 OF 7
Draft #4 -Final Released
350 copies hand delivered to:
-Task Force
-Parking Commission
-Downtown Area -Business/Residence
Copies available:
-Town Hall
-Los Gatos Police Department
-Town Library
-Chamber of Commerce
-Town Website
Staff/Task Force discussion of Draft #4/Final
Council Chambers 7:30 p.m.
MEDIA COVERAGE
Los Gatos SJ Mercury
Cat's Meow KCAT Weekly News
COMMUNITY OUTREACH
Draft Posted Council
Releases Mailings Meetings Notices Actions
7/11/00
,
7/13/00 I
LETTERS AND E-MAILS RECENED BY THE TOWN
ATTACHMENT 3
DATE:
TO:
FROM:
SUBJECT:
COUNCIL AGENDA REPORT
July 14,2000
TOWN MANAGER
MEETINGDATE:July 17,2000
ITEM NO.11
ADDENDUM
RECOMMENDATION:
1.Open and hold the public hearing.~,
2.Close the public hearing.
3.Consider adopting a resolution to implement a Downtown Parking Management Plan (Attachment 1).
BACKGROUND:
On Thursday,July 13,2000 staffmet with members ofthe Downtown Parking Community Task Force,the Chamber
of Commerce,area churches,and other local business owners and citizens to discuss the [mal draft of the Parking
Management Plan prepared by Mr.TimWare and the staffreport regarding this matter.Refer to Attachment A for a
list ofthose in attendance.The purpose ofthe meeting was to discuss any concerns or added recommendations that
these diverse constituent groups mighthave to ensure that the planaccuratelyrepresented the consensus opinion ofthe
groups.
DISCUSSION:
The following suggested changes were agreedto by consensus:
1.The Task Force unanimously agreed with the Planning Commission's recommendation to add employee
parking to Lots 1,2,3 and 6 which were included in the original staffreport.
2.Lot 8 is currently designatedfor employee parking.TomCastro,the owner ofLo Castro Salon,308 E.Main
Street"stated that he supports the paid parking concept because he believes that it will eliminate most student
use ofthose spaces during the school year.But,he strongly opposed the employee designation in Lot 8
becauseitwould virtually eliminate customerparking for his business.Aftermakinghis presentation,the Task
Force and members of the Parking Commission agreed with his request.Staff also supports the
recommendation.
3.Additionally,it was recommendedthatemployeeparking spaces be added onJackson betweenMainandVilla,
and on the north side ofVilla from Jackson to the west end ofthe commercial property line.'Staffinspected
that area and concurs with the recommendation.Eleven (11)employee spaces would be added.
Reviewed by:__Attorney
Reformatted:7/14/99
Revised:7/14/00 9:00 PM
PAGE 2
MAYOR AND TOWN COUNCIL
SUBJECT:
July 17,2000
4.Add diagonal parking on S.Santa Cruz south ofBroadway for employee parking.Again,the Task Force
stronglysupportedthis recommendationandstaffagrees,subject to a fmal traffic engineering evaluation.This
would add twelve (12)employee spaces adjacent to the Post Office and 9 in the area ofthe Toll House.It
wouldalso cause the roadway to appear narrower andwouldtendto slow traffic traveling along S.Santa Cruz.
5.All those present strongly opposed adding toll gates/booths to any of the public lots for a "pay on foot"
validation system.Theyunanimously felt that the $145,000 to $175,000 for equipment andinstallation costs
and an estimated $60,000 to $80,000 for on-going personnel costs was far too expensive to consider such a
program.The Task Force,however,recommend that the discounted Token system remain an option for
businesses choosing to participate.The Task Force also acknowledged that the Los Gatos Cinema was a
unique symbol ofthe smalltown,historic imagethat they felt was important to preserve.Individualmembers
discussed the need to provide a validation systemthat would work for the theater.They expressed the belief
that the theater serves as an anchor that draws people to the downtown area and that a high percentage of
theater customers patronize other businesses.Having unanimously opposed the payonfoot system,the Task
Force asked ifstaffwould meet with the theater owners and attempt to fmd anagreeable alternative that was
not as costly.Tom Boyce,a member ofthe Task Force,agreed to assist.
OnFriday,July 14t\staffspoketo various vendors who specializeinpaidparking systems.We were provided
several alternative methods that could allow the Townto meetthe needs ofthetheater ifCouncil decidedthat
it wantedto establish an exemptionfrom paidparking or at least exempt a specific number ofhours for those
attending the theater.JimZuur,a co-owner ofthe theater,TomBoyce,Robin Tole and myselfmet to discuss
those options inan attempt to reach an agreed uponvalidation method.Mr.Zuur has been very supportive of
the Task Force efforts and has contributed a greatmany suggestions as the process has progressed.However,
after discussing the various options available,he andhis partnerwantedthe Councilto know that they stillfelt
strongly that their best option was the "pay on foot"method with a gated lot.He stated that they were not in
a fmancial position to assist in purchasing or operating the "pay on foot"system.If the Council adopts a
parking management plan,they request that Council refer this aspect ofthe plan back to staffwith guidance
regarding the type ofvalidation andthe amount ofexemptionthat Council would bewilling to support.They
would then work with staff to develop a detailed proposal for later Council approval.Staff supports this
recommendation.However,staff also recommends that a "pay on foot"type of system be eliminated by
Council as an option unless the theater owners or otherbusiness owners wish to significantly contribute to the
initial equipment cost and the on-going personnel costs.
6.The Chamber ofCommerce submitted their Position Paper (Attachment 2)regarding a Downtown Parking
Management Plan.
7.The Task Force also asked for anexactcount ofthe number ofparking spaces available for employee permit
use allocatedby the plan,including those recommended inthis addendum.Staffestimates this number to be
768 spaces not counting any employee permitparking that will be allocated in the residential permit zones.
8.A young couple who live in the condominiums above the commercial building at the corner ofMain and
Montebello askedhowthis plan would affect the people who live in the six units intheir building.They were
advised that staffwould research the Conditional Use Permit that was issued for their building and evaluate
what recommendations to make to Council.They willbe at the meeting on Monday and staffwill attemptto
have information on the Conditional Use Permitfor Council at the meeting.TheTaskForce emphasized that
this is a perfect example of the type of unusual situations that will occur as the plan is implemented and
demonstrates the needfor theplanto remainflexible.The TaskForcerecommendsthat to the degreepossible,
staffshould be authorized to make temporary adjustments to the plan,pending review by the Council at a
future meeting.
PAGE 3
MAYORAND TOWN COUNCIL
SUBJECT:
July 17,2000
ENVIRONMENTAL ASSESSMENT:
Same as originalreport.
FISCAL IMPACT:
Same as originalreport
Attachments:
1.Meeting Roster from July 13,2000 Task Force meeting
2.Chamber ofCommerce PositionPaper on Downtown Parking Management Proposal
.Distribution:
Parking Commission
TaskForce
Chamber ofCommerce
JimZuur
General
TOWN OF Los GATOS
CMCCENTER
110 E.MAIN S1REET
P.O.Box 949
Los GATOS,CA 95031
DOWNTOWN PARKING MANAGEMENT PLAN
TASK FORCE MEETING
July13,2000,7:00 PM -Town Council Chambers
MEETING ROSTER
PLEASE PRINT
NAME·BUSINESS ADDRESS TELEPHONE #
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Chamber Position On Downtown Parking Management Proposal
July,2000
The Town of Los Gatos Chamber ofConnnerce represents about 400 businesses,many ofwhich
are located in the historic downtown.Because each business has its own set ofneeds and
concerns about parking,the Chamber is focusing on the broad parameters that we believe are
necessary in order for any parking management plan to be a success.
Therefore,the Town ofLos Gatos Chamber of Connnerce supports the concept of a downtown'
parking management plan that includes paid parking and permit parking elements as long as the
following criteria are met:
o The plan accomplishes two things:1)better short:-term utilization of the parking
resources that currently exist in downtown;and 2)revenue generation that will fund the
construction of two parking garages as a long-term solution.
o The plan acconnnodates the needs ofall-downtown residents,other Town residents,
business and property owners,employees ofdowntown businesses and shoppers,diners,
and visitors from outside of Town.
o The plan does not inhibit the ability of patrons of downtown businesses to get where they
want and need to go.The Town does not need a parking restriction plan.--it needs a
parking management plan.It should not convey the message,either explicitly or
implicitly,that Los Gatos does not want people in its downtown.
o The plan must be flexible and the Town must commit to closely monitoring the situation
and be willing to make changes quickly.
o The plan must recognize employees of downtown businesses as a valuable resource.We
must provide reasonable parking options for employees -options they can afford and that
are perceived as being safe and convenient.There must be sufficient parking for
employees an~there must be at least one area that is free.