Item 8 Staff Report Music in the PlazaS •
DATE:
TO:
FROM:
SUBJECT:
MEETING DATE: 4/1/96
ITEM NO.
COUNCIL AGENDA REPORT
March 28, 1996
MAYOR AND TOWN COUNC
TOWN MANAGER
MUSIC IN THE PLAZA
1. APPROVE MUSIC IN THE PLAZA GUIDELINES, THE 1996 MUSIC IN THE PLAZA
BUDGET, AND THE SOLICITATION OF DONATIONS TO COVER PROJECT
COSTS.
2. AMEND THE COMMUNITY SERVICES DEPARTMENT FY 1995-96 BUDGET AS
FOLLOWS: DECREASE COMMUNITY GRANT TO LOS GATOS CHAMBER
ORCHESTRA (8040-72025) BY $1,500 AND INCREASE MUSIC IN THE PLAZA
DEPOSIT ACCOUNT (8040-72115) BY $1,500.
RECOMMENDATION:
1. Approve Music in the Plaza Guidelines, the 1996 Music in the Plaza Budget, and the solicitation of donations
to cover project costs.
2. Amend Community Services Department FY 1995-96 budget as follows:
a. Decrease Community Grant to Los Gatos Chamber Orchestra (8040-72025) by $1,500 and decrease
the corresponding purchase order (96032) by $1,500;
b. Increase Music in the Plaza Grant (8040-72115) by $1,500.
BACKGROUND:
Music in the Plaza (MIP) is a summer series of free musical concerts held in the Town Plaza Park on Sunday afternoons.
It is an extremely popular event which has enriched the community and added vitality to the downtown area since 1988.
Five to ten performances of various musical styles are planned each season; the number of concerts actually presented
is dependent upon donations, grants, and project costs. Each concert attracts between 100 and 300 community and area
residents. All concerts are planned to:
• meet the highest quality artistic standards;
• allow community members to share a common experience;
• support a variety of styles, forms, and multi -ethnic and cultural origins;
• support the arts through the presentation of world music and promotion of local talent; and
• meet the social and cultural needs of families.
DISCUSSION:
The Arts Commission is planning the 1996 M1P concert series and has formed a MIP Subcommittee to expedite
planning processes. To assure continued interest in the concerts, the Subcommittee has decided to present a variety of
musical styles (country western, classic jazz, marching band, new age/instrumentation, etc.). It may also distribute a
PREPARED BY: `.,� a A. Falkner, Community Services Director
Reviewed by: Attorney mance Revised: 3/28/96 5:02 pm
Reformatted: 10/23/95
, Th
PAGE 2
MAYOR AND TOWN COUNCIL
SUBJECT:
1. APPROVE MUSIC IN THE PLAZA GUIDELINES, THE 1996 MUSIC IN THE PLAZA BUDGET, AND
THE SOLICITATION OF DONATIONS TO COVER PROJECT COSTS.
2. AMEND THE COMMUNITY SERVICES DEPARTMENT FY 1995-96 BUDGET AS FOLLOWS:
DECREASE COMMUNITY GRANT TO LOS GATOS CHAMBER ORCHESTRA (8040-72025) BY $1,500 AND
INCREASE MUSIC IN THE PLAZA DEPOSIT ACCOUNT (8040-72115) BY $1,500.
March 28, 1996
questionnaire among concert audiences, to better assess the appeal of individual concerts and determine how to shape
future concert programs.
Music in the Plaza Guidelines: The attached Music in the Plaza Guidelines define responsibilities of the Town of Los
Gatos and the Los Gatos Arts Commission in the production of the 1996 concert series. The following table highlights
critical responsibilities:
TOWN OF LOS GATOS
LOS GATOS ARTS COMMISSION
Provide use of Town Plaza Park from 5:00 p.m. to
7:00 p.m. for up to ten concerts (June - August).
Provide Town stage and approx. 30 chairs for each
concert.
Provide a two -person stage crew to transport,
assemble, and remove stage for each concert.
Provide park clean-up after each concert.
Execute contracts with musical performers, sound
system operators, and other vendors.
Monitor insurance and business license
requirements.
Operate as Fiscal Agent for MIP.
Work with the Arts Commission to use volunteers
when practical in the production of MIP concerts;
ensure that all appropriate volunteer enrollment
and insurance requirements are met.
• Prepare program budget.
• Conduct fundraising activities.
• Contact and schedule musical performers.
• Communicate with the Community Services Department
regarding performances and schedules.
• Monitor MIP account and ensure program funds are received in
the MIP account prior to contract execution.
• Raise funds sufficient to cover business license fees required of
all performers.
• Organize and secure equipment and materials not already
secured by the Town.
• Coordinate any food, soft drink, or merchandise sales at the
Plaza.
• Conduct appropriate recognition activities.
• Coordinate promotional activities with Community Services
Dept.
Schedule: The MIP Guidelines require that all program funds be received in the MIP account(s) before any contracts
are executed. In order to comply with this requirement, the Arts Commission will plan two concert series. Plans for the
first series will proceed pending the accumulation in the MIP accounts of all revenue required for the first five concerts
by May 1, 1996. Plans for the second series will be determined on May 31, 1996; the number of concerts included in
the second series will be proportionate to the amount of funds collected (to include funds granted by the Town of Los
Gatos). The Community Services Department, as Fiscal Agent for MIP, will monitor the MIP accounts to ensure
compliance with this approach.
This year, the Arts Commission agreed to work with the San Jose Wind Symphony to produce a special July 4th
(Thursday) concert. This concert will be held on the lawn in front of Los Gatos High School and will be counted among
the ten total concerts to be produced.
DEADLINE
REQUIRED
REVENUE
PERFORMANCES
FUNDING SOURCE
1st Series:
May 1, 1996
$3,000 - $6,000
5 Concerts
(June, July)
Donations and grants
2nd Series:
May 31, 1996
$1,000 to $6,000
1-5 Concerts
(July, August)
Town of Los Gatos
Community Grant. Other
donations and grants.
PAGE 3
MAYOR AND TOWN COUNCIL
SUBJECT:
1. APPROVE MUSIC IN THE PLAZA GUIDELINES, THE 1996 MUSIC IN THE PLAZA BUDGET, AND
THE SOLICITATION OF DONATIONS TO COVER PROJECT COSTS.
2. AMEND THE COMMUNITY SERVICES DEPARTMENT FY 1995-96 BUDGET AS FOLLOWS:
DECREASE COMMUNITY GRANT TO LOS GATOS CHAMBER ORCHESTRA (8040-72025) BY $1,500 AND
INCREASE MUSIC IN THE PLAZA DEPOSIT ACCOUNT (8040-72115) BY $1,500.
March 28, 1996
Budget: The Arts Commission expects a 10 concert MIP series to cost approximately $12,000; this sum must be raised
through donations and grants. Attachment 2 outlines the budget for the 1996 MIP summer concert series. Sources of
funding are planned or pending as follows:
Amount
Funding Source
Fiscal Impact
1.
$5,000
A $5,000 grant proposal has been submitted to Target Stores. Funding
decisions will be made in April 1996.
Deposit Account:
100-26220
2
$3,000+
Donations obtained from local merchants, businesses, and city/county
residents. Individuals donating $25, $50, or $100 to MIP receive a
bronze, silver, or gold pin, respectively, inscribed with musical notes
and the initials MIP. Businesses/corporations donating $1,000 or more
to a Sunday program sponsorship are publicized as sponsors.
Deposit Account:
100-26220
3
$ I ,500
FY 1995-96 Community Grant fund transfer from Los Gatos Chamber
Orchestra to Music in the Plaza.
From: 8040-72025
To: 8040-72115
4.
$3,960
The Town has traditionally granted funds to the MIP program; $3,960
was granted in FY 95/96. The Art Commission will pursue similar
funding for the 1996 summer concert series. Funding decisions will be
made in May/June 1996.
Grant Account:
8040-72115
The Los Gatos Chamber Orchestra was awarded $2,000 in Community Grant funds for FY 1995-96. Despite repeated
requests, the agency never executed its agreement with the Town. Pending authorization from Council, $1,500 of the
Chamber's grant will be transferred to the MIP grant. Appropriately, the transfer allows funding initially intended for
one musical endeavor to be applied towards another musical endeavor.
Each Music in the Plaza Series extends over two fiscal years. Any Town grant provided to MIP is not available until
July 1, after two or three concerts have been performed. As a result, the Art Commission struggles to collect revenues
to fund the first two or three concerts. Allocation of these funds to MIP will provide the Arts Commission working
capital while working to raise revenues.
It is expected that funds will be accumulated in the deposit account sufficient to fund the 1996 MIP series. At the
season's end, the balance should be $1,500 to partially fund the 1997 summer concert series.
ENVIRONMENTAL ASSESSMENTS:
This is not a project defined under CEQA, and no further action is required.
PAGE 4
MAYOR AND TOWN COUNCIL
SUBJECT:
1. APPROVE MUSIC IN THE PLAZA GUIDELINES, THE 1996 MUSIC IN THE PLAZA BUDGET, AND
THE SOLICITATION OF DONATIONS TO COVER PROJECT COSTS.
2. AMEND THE COMMUNITY SERVICES DEPARTMENT FY 1995-96 BUDGET AS FOLLOWS:
DECREASE COMMUNITY GRANT TO LOS GATOS CHAMBER ORCHESTRA (8040-72025) BY $1,500 AND
INCREASE MUSIC IN THE PLAZA DEPOSIT ACCOUNT (8040-72115) BY $1,500.
March 28, 1996
FISCAL IMPACT:
1. Authorize budget changes:
a. Decrease the Community Grant to Los Gatos Chamber Orchestra (8040-72025) from $2,000 to $500
and decrease the corresponding purchase order (96032) by $1,500;
b. Increase the MIP non -interest bearing deposit account (8040-72115) by $1,500.
2. Currently, the MIP revenue (8040-48730) and expenditure (8040-72115) account balances for FY 1995-96 are
as follows: Revenues $6,245 and Expenses $5,674.10. A $570.90 fee for 1995 MIP related services rendered
by Parks, Maintenance, and Forestry is currently outstanding and will be paid from the MIP expense account.
This transaction will increase 1995 expenses to $6,245.
C S D24: a:\artscommlmip9 6. fin
Attachments:
1. Music in the Plaza Guidelines
2. 1996 MIP Concert Series Budget
Distribution:
Town of Los Gatos Arts Commission
MUSIC IN THE PLAZA GUIDELINES
1. PURPOSE
These guidelines identify the responsibilities of the Town of Los Gatos and the Town of Los Gatos
Arts Commission in the production of the 1996 Music in the Plaza (MIP). MIP will be planned
in two phases to accommodate the requirement that all program funds be received in the MIP
account before contracts with performers are executed. Plans for the first series will proceed
pending the accumulation by May 1, 1996 of all revenue required for the first five (5) concerts.
Plans for the second series will be determined on May 31, 1996; the number of concerts included
in the second series will be proportionate to the amount of funds collected.
2. GUIDELINES
A. TOWN OF LOS GATOS RESPONSIBILITIES:
The Town of Los Gatos shall provide the following services contingent upon the Arts
Commission depositing revenues in the MIP account sufficient to cover expenses for the
first concert series by May 1, 1996:
1. Provide use of Town Plaza Park from 5:00 p.m. to 7:00 p.m. for a maximum of ten
Sunday concerts, starting June 16, 1996. Concerts scheduled for a different time
frame must be approved by all Art Commissions and the Community Services
Director.
2. Provide use of Town stage and approximately thirty (30) chairs for each concert.
3. Provide for Park cleanup after each concert performance. The cost of Park cleanup
will be charged to the MIP account.
4. Retain stage crew (2 persons) as temporary Town employees under the Parks
Forestry and Maintenance Department. The stage crew will work on MIP concerts
commencing June 16, 1996. They will transport stage to and from the Park,
assemble stage and take down stage for each concert. They will work an estimated
3-4 hours per concert at an hourly rate appropriate to the classification of
employee(s) retained. As temporary employees, the stage crew will be covered
under the Town's liability insurance and workers compensation program.
5. Execute contracts with musical performers, sound system operator, and other
vendors. Require all performers and vendors to execute a hold harmless agreement
and require insurance for contracted vendors.
1
6. Monitor insurance requirements: Musical performers/groups shall not be required
to submit proof of insurance, but they are required to submit an executed hold
harmless agreement in favor of the Town.
7. Ensure compliance with the Town's Business License requirement by event
participants as appropriate.
8. Operate as Fiscal Agent for the event:
a. Receive all mail for MIP, including donations, Call -for -Entry submittals,
and invoices, at the following address:
Music in the Plaza
c/o Town of Los Gatos
Community Services Department
P.O. Box 949
Los Gatos, CA 95031
b. Monitor the MIP accounts. Ensure all program funds are received in the
appropriate MIP accounts prior to contract execution. Prepare periodic
revenue and expense reports and a final report at the end of the series.
Provide periodic status reports to the MIP Chair as appropriate.
c. Coordinate and approve distribution of funds to performers, sound system
operator, stage crew, and other vendors in conjunction with Town's Finance
Department, with payments made no later than 15 days following receipt of
original invoices.
d. Prepare and maintain a list of donor names and addresses (separate private
from business donors); provide listings to MIP Chair upon request.
e. Pay American Society of Composers, Authors and Publishers (ASCAP)
expenses, as required.
9. Work with the Arts Commission to use volunteers where practical in the production
of MIP concerts; ensure that all appropriate volunteer enrollment requirements are
met.
B. TOWN OF LOS GATOS ARTS COMMISSION RESPONSIBILITIES:
1. Prepare separate program budgets for Concert Series I and II.
2. Conduct fundraising activities in accordance with program budgets. Fundraising
activities requiring an investment of over $200.00 must be presented to the Arts
Commission for approval by all commissioners.
3. Contact and schedule musical performers for specific dates. Notify performers of
the need to execute a hold harmless agreement.- Inform the Community Services
Director of performers and dates so contracts can be executed.
4. Monitor MIP accounts in conjunction with Community Services Department.
Ensure all program funds are received in the MIP accounts prior to contract
execution.
5. Work with Community Services Department to ensure compliance with the Town's
Business License requirements. Raise sufficient funds to pay for business license
fees required of all MIP performers.
6. Organize and secure all required equipment and materials not already secured by
the Town. Notify potential vendors of insurance requirements. Inform Community
Services Director of stage, sound system, and other necessary services so contracts
can be executed.
7. Coordinate any food, soft drinks or merchandise sales at the Plaza. All proceeds
from sales shall be specifically designated to support Music in the Plaza only.
8. Conduct recognition activities as appropriate (i.e., distribution of MIP pins - bronze,
silver, gold).
9. Coordinate with Community Services Director regarding advertising and promotion
strategies, such as: flyers, news articles, ads in local newspaper, banners, etc.
C. OTHER:
1. All funds intended for the first concert series must be received in the appropriate
MIP accounts by May 1, 1996 (5:00 p.m.) before any contracts are executed. All
funds intended for the second concert series must be received in the appropriate
MIP accounts by May 31, 1996 (noon) before any contracts are executed.
2. The Town will continue to provide services listed herein as "Town
Responsibilities" for the second concert series if the Arts Commission meets the
3
following requirements by noon, May 31, 1996:
a. Provides the Community Services Director with a separate, complete
budget for the second concert series;
b. Deposits the full cost of the second concert series (including business
license fees) into the designated MIP accounts; and,
c. Provides the Community Services Director with the names, addresses and
telephone numbers of "second series" performers.
d. Adheres to all other obligations outlined in Item 2.B. above.
3. The Town will provide all appropriate services listed herein as "Town
Responsibilities" in conjunction with a special July 4th concert, if such a concert
is included in the first MIP concert series. However, the Town limits its
responsibility to the production of ten total concerts.
CSD 18:A:\ARTS\PSHIP21
(revised February 26, 1996)
4
Attachment 2
1996 MIP CONCERT SERIES BUDGET
EXPENSES REVENUE
SERIES I 16-Jun 23-Jun 30-Jun 4-Jul 7-Jul TOTAL TOTAL
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EXPENSES REVENUE
SERIES II 14-Jul 21-Jul 28-Jul 4-Aug 1.1-Aug TOTAL TOTAL
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$ 1,189.00 ' $ 1.189.00 ' $ 1,189.00 r $ 1,189.00 I $ 1,189.00 I $ 5,945.00 $ 7,500.00 I
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'Performer
Sound
ASCAP
PFM (Stage setup/cleanup)
Business License Fee
Promo/Marketing (Inkind Serv)
Donations (100-26220)
Town Grant (8040-72115)
TOTAL
'Performer
Sound
ASCAP
PFM (Stage setup/cleanup)
Business License Fee
Promo/Marketing (Inkind Serv)
Donations (100-26220)
Town Grant (8040-72115)
TOTAL
C S DT L E X C E L: A: \A RTIM I P B U D G. 96
April 1, 1996
Los Gatos, California
CLAIM REJECTION/GEORGE POPE (06.01)
Motion by Mr. Blanton, seconded by Mr. O'Laughlin, that Council deny claim of George Pope
for alleged personal injuries occurring on December 29, 1995. Carried unanimously.
MUSIC IN THE PLAZA (08.20)
Motion by Mr. Blanton, seconded by Mr. O'Laughlin, that Council approve Music in the Plaza
Guidelines, the Music in the Plaza Budget, and the solicitation of donations to cover project
costs and amend Community Services Department 1995-96 Budget. Carried unanimously.
AMICUS BRIEF/SOUZA V. CITY OF ANTIOCH (09.01)
Motion by Mr. Blanton, seconded by Mr. O'Laughlin, that Council authorize amicus participation
in Souza v. City of Antioch, Court of Appeal, at no cost to the Town. Carried unanimously.
BOARD OF APPEALS/TERMS OF OFFICE/RESOLUTION 1996-31 (11.20)
Motion by Mr. Blanton, seconded by Mr. O'Laughlin, that Council adopt Resolution 1996-31
entitled, RESOLUTION OF THE TOWN OF LOS GATOS AMENDING RESOLUTION 1991-
279 ESTABLISHING THE BOARD OF APPEALS TO CLARIFY THE TERM OF OFFICE.
Carried unanimously.
GENERAL PLAN COMMITTEE/MEMBERSHIP CLARIFICATION/RESOLUTION 1996-32 (12.20)
Motion by Mr. Blanton, seconded by Mr. O'Laughlin, that Council adopt Resolution 1996-32
entitled, RESOLUTION OF THE TOWN OF LOS GATOS AMENDING THE RESOLUTION
1994-15 REGARDING THE GENERAL PLAN COMMITTEE. Carried unanimously.
KENNEDY MEADOWS/BENEFIT ZONE/LANDSCAPE AND LIGHTING ASSESSMENT
ENGINEER'S REPORT/RESOLUTION 1996-33 (13.14)
Motion by Mr. Blanton, seconded by Mr. O'Laughlin, that Council adopt Resolution 1996-33
entitled, RESOLUTION OF THE TOWN OF LOS GATOS INITIATING PROCEEDINGS FOR
THE FORMATION OF KENNEDY MEADOWS BENEFIT ZONE TO LANDSCAPE AND
LIGHTING DISTRICT #1, DESIGNATING THE ENGINEER OF WORK AND DIRECTING
THE FILING OF AN ANNUAL REPORT. Carried unanimously.
TOURNEY ROAD #6/ANNEXATION/RESOLUTION 1996-34 (14.14)
Motion by Mr. Blanton, seconded by Mr. O'Laughlin, that Council adopt Resolution 1996-34
entitled, RESOLUTION OF THE TOWN OF LOS GATOS ORDERING THE ANNEXATION
OF CERTAIN UNINHABITED TERRITORY DESIGNATED AS TOURNEY ROAD #6 TO THE
TOWN OF LOS GATOS. Carried unanimously.
TREE PRUNING/DAVEY TREE/9514 PROJECT/RESOLUTION 1996-35 (15.35)
Motion by Mr. Blanton, seconded by Mr. O'Laughlin, that Council adopt Resolution 1996-35
entitled, RESOLUTION OF THE TOWN OF LOS GATOS ACCEPTING WORK OF DAVEY
TREE EXPERT COMPANY ON PROJECT 9514 - TREE PRUNING - AND AUTHORIZING
THE TOWN MANAGER TO EXECUTE CERTIFICATE OF ACCEPTANCE AND NOTICE OF
COMPLETION FOR RECORDING BY TOWN CLERK. Carried unanimously.
TC: D8: MM040196
2
OFFICE OF TOWN GATOS
TO: THE LOS GATOS COMMUNITY C/O THE LOS GATOS WEEKLY TIM S
FROM: THE LOS GATOS ARTS COMMISSION, CHAIR EMERALD HATHWAY BUSH
SUB: MUSIC IN THE PLAZA
Music In The Plaza is a popular and much loved community program and an Arts
Commission project since 1988. As founder and Chair of Music In The Plaza, and
on behalf of the Arts Commission I present this article (letter) with the hope it will
clear up any concern about Music In The Plazas continued success in the future.
When I wrote the first proposal for Music In The Plaza, my mission statement to the
Arts Commission and the Town Council is as true today as it was then:
* To offer free to the Community musical performances, meeting the highest
quality artistic standards.
* To offer a carefully though -out program where the whole community could
share a common experience.
* To design concerts that unite both informative and pleasurable music in a
variety of styles and forms, of multi -ethnic and cultural origins.
* To design Music In The Plaza so that the sum total of Los Gatos profits through
the joy and enrichment brought to the cultural life of all those who participate.
Included in this proposal was a budget and cost break -down. Everyone loved the
proposal. As Chair of Music In The Plaza I was responsible, not only for the
production and artistic standard of the program but for any and all assets, deficits
and expenditures. In 1988 and 1989 thirteen concerts in all were well within
budget.
While I was away from Los Gatos, in the years 1990 through 1992, Music In The
Plaza shrunk from a 13 week summer concert series to 5 concerts and was losing
its shine and lustre to continue. Re -joining the Arts Commission in 1993 I co-
chaired Music In The Plaza becoming full Chair in the middle of the 1993 series
and reviving Music In the Plaza to a 10 week concert series for both 1993 and
1994.
The Town Council has always supported Music In The Plaza financially through
proposed funding in the form of a grant, and in assisting with procedure and
policy.
The Downtown Association has, in the past, performed the duties of partial fiscal
agent for the monies they contributed to Music In The Plaza. Also, I chose to
deposit any new resources of revenue into the Downtown Association, Music In
The Plaza Account, as it was much simpler to invoice then the two week turn
around time required by the Town,
1994 was a lot of hard work but very rewarding. Operating with an expanded
budget that included funding for the production of the Brazilian Festival the Arts
Commission ended its 1994 season of 9 concerts and one Brazilian festival well
under budget.
For the 1995 summer music series the Arts Commission planned 10 sunday
concerts. Unfortunately, the July 30th and August 20th concert had to be
canceled due to lack of sufficient funds, The August 13th concert, in honor of
Brazil, featuring Claudia Villela and funded by Willow Street Piazza will be the only
exception.
As Chair of the Arts Commission, I called a special session, meeting on sunday July
30, 1995 at 7:00 p.m. (Also in attendance was our Town Manager and Director
of Community Services.) The Commission discussed Music In The Plaza and its
present circumstances. The meeting was very productive. The Arts Commission
is dedicated toward ensuring Music In The Plaza's position as a vital Arts
Commission project.
Further, I presented to the Commission a list of approximately 50 signatures I had
collected out at the Plaza from families, friends and neighbors who had come to
hear the canceled July 30th performance. Their honest and sincere support,
genuine concern, and offers of financial donations uplifted my spirit and warmed
my heart. I thank each one of you for your support.
Music In The Plaza is successful and will continue its success because it serves the
community without self interest. The most important ingredient, beyond the
musical enrichment of a performance, is neighbor experiencing neighbor and
realizing, feeling, a closer alliance to a community with substance.
The Arts Commissions is actively promoting Music In The Plaza for corporate
business and private funding sources. And while the Town Council continues its
support for Music In The Plaza, the key to stabilizing the 1996 concert series is
money!
Although there is no cost to the audience, there are increasing costs in presenting
the performances. We must have contributions from all sectors of the community.
Music In The Plaza looks forward to a very prosperous 1996 summer music series.
Do your part in supporting Music In The PLaza by sending your contribution to:
Music In The Plaza, c/o The Los Gatos Arts Commission, 208 East Main Street, Los
Gatos, Ca. 95032
Help support the following merchants who partially funded Music In The Plaza:
Willow Street Piazza, C.B. Hannagan's, The Los Gatos Roasting Co., Mables Lantern
House, The Dragon Bistro, The Yellow Brick Road, ACE Hardware, Pro -Signs, The
Diamond Source, Rural Supply, Susan Farwell.
See you at the Plaza!!!!
Emerald Hathway Bu
Chair. Los Gatos Arts Commission
C.C: The Town Council, Mayor, Pat O'laughlin
David Knapp, Town Manager
Reginia Falkner, Community Services Dir.
Barbra Toren, Downtown Assoc, Dir.