07 Dixon Agreement
PREPARED BY: Nicolle Burnham
Parks and Public Works Director
Reviewed by: Town Manager, Assistant Town Manager, Town Attorney, and Finance Director
110 E. Main Street Los Gatos, CA 95030 ● (408) 354-6832
www.losgatosca.gov
TOWN OF LOS GATOS
COUNCIL AGENDA REPORT
MEETING DATE: 08/05/2025 ITEM NO: 7
DATE: July 31, 2025
TO: Mayor and Town Council
FROM: Chris Constantin, Town Manager
SUBJECT: Authorize the Town Manager to Execute the First Amendment to the
Agreement for Services with DIXON Resources Unlimited for Services
Related to the Downtown Parking Program to Increase the Total
Compensation to $485,297 and Extend the Term to June 30, 2028, and
Make Associated Revenue and Expenditure Budget Transfers
RECOMMENDATION: Staff Recommends that Town Council Authorize the Town Manager
to:
a. Execute the First Amendment to the Agreement for Services
(Attachment 1) with DIXON Resources Unlimited in relation to
the Downtown Parking Program to increase the total
compensation to $485,297 and extend the term to June 30,
2028; and
b. Authorize revenue and expenditure budget transfers in the
amount of $19,618 from CIP Project 4118148 (Legacy Program
813-0242) Parking Implementation Program Project to Parks &
Public Works operating program 5201. FISCAL IMPACTS:
The total not-to-exceed amount for the amended agreement is $485,297, which includes the
original contract amount of $168,955 for services from April 2024 through August 2025, future
program management services through June 30, 2028, and two one-time tasks: a parking
occupancy study and a transition and implementation plan. The cost of FY 2025-26 (September
2025 through June 2026) program management ($80,000), the occupancy study task ($22,208),
and the implementation planning task ($13,410) totaling $115,618 will be funded through
existing appropriations in the Parks and Public Works adopted FY 2025-26 Operating Budget
Program 5201 ($96,000 account 1115201-63234) and the recommended budget transfer from
CIP Project Parking Implementation Program Project CIP# 813-0242 ($19,618 project org
PAGE 2 OF 6 SUBJECT: First Amendment to Agreement for Services with DIXON Resources Unlimited DATE: July 31, 2025
4118148). Funding for subsequent fiscal years of program management ($98,880 for FY 2026-
27 and $101,844 for FY 2027-28) will be subject to future budget approvals. The agreement
supports continued implementation of the Downtown Parking Roadmap and related Town
Council priorities without requiring the addition of new Town staff positions.
STRATEGIC PRIORITIES:
Work associated with the proposed action supports the Core Goal of Quality Public
Infrastructure and the Strategic Priority related to managing Downtown Parking.
BACKGROUND:
On March 19, 2019, the Town Council approved an agreement with DIXON Resources Unlimited
(Dixon) for a Comprehensive Downtown Parking Study.
After receiving an update and providing input on the study on August 20, 2019, the Town
Council received the final Parking Roadmap1 on December 17, 2019. Implementation of the
Roadmap has been ongoing since that time, and addressing concerns related to Downtown
parking remains a Town Council priority.
On August 15, 2023, the Town Council received a report on Parking Program Implementation
and acted on certain items. Those items included changes to the residential permit parking
program charges, eliminating employee parking permit fees for the Olive Zone, and allocating
up to $200,000 to fund a limited-term (one-year) Parking Coordinator position to continue
implementing the Downtown Parking Program.
On March 5, 2024, the Town Council authorized the Town Manager to execute an agreement
with Dixon in the amount of $168,955 to provide parking management services for the Town of
Los Gatos for a period of 17 months in lieu of hiring the limited-term Parking Coordinator.
Through that agreement, Dixon has provided support to the Town for a flat monthly fee, and
Dixon staff have been serving as an extension of Town staff since April 2024.
On March 4, 2025, the Town Council received a report on the progress of the parking initiatives
since March 2024 and authorized staff to continue using Dixon’s services in-lieu of hiring a
Parking Coordinator as a Town Employee, and took actions related to timed parking in the
Downtown area.
Since the April 2024 inception of this current agreement with Dixon, the parking program has
accomplished the following:
1 https://www.losgatosca.gov/DocumentCenter/View/23807/Los-Gatos-Parking-Roadmap
PAGE 3 OF 6 SUBJECT: First Amendment to Agreement for Services with DIXON Resources Unlimited DATE: July 31, 2025
1. Begun the transition of parking program management from the Los Gatos Monte Sereno
Police Department to the Parks and Public Works Department (with enforcement
remaining with the Police Department);
2. Transitioned primary support for parking permit processing to the existing provider,
Turbo Data Systems, to enhance the permit application process for residential and
employee parking permit holders and reduce the burden on staff;
3. Updated the Town’s parking-related website to clarify and streamline the information
being provided;
4. Converted the Downtown employee parking program to an annual permit program;
5. Extended Downtown employee parking permit restrictions to include Saturdays and
coordinated the installation of redesigned employee parking signage in all Downtown
Parking lots;
6. Supported the installation of the Downtown Wayfinding and Signage project;
7. Assessed parking regulations and related signage throughout Downtown and the Olive
Zone and reconciled via Town Council Resolution;
8. Responded to numerous concerns and assessed the business parking impacts in the
Olive Zone;
9. Prepared a comparable cities analysis of parking violations, fines, and related fees; and
10. Completed a review of the Town’s Residential Parking Permit (RPP) program’s policies to
prepare for the development of updated policies and regulations to optimize program
management and enhance services to the community.
DISCUSSION:
Staff recommend that the Dixon agreement for program management services be extended,
and the addition of two one-time tasks that will be completed in fall 2025. These are described
below. The one-time tasks include: 1) assessment of parking occupancy and inform policies; and
2) development of a transition plan to document how the work related to parking will be split
between Parks and Public Works and the Los Gatos Monte Sereno Police Department.
Ongoing Annual Services
Through this agreement, Dixon serves as an extension of Parks and Public Works staff. Work
under this task is charged as a lump sum monthly fee for which Dixon provides ongoing
program management support services. These services include general support in answering
community questions, coordinating with community members and staff as necessary, website
updates, vendor coordination with TurboData and Tannery Creek, analyzing parking conditions
throughout the Downtown and Olive Zone, evaluating and updating signage for consistency
with current regulations and ordinance, and evaluating the residential and employee parking
permit programs. The Dixon team leads bi-weekly coordination meetings with Town staff from
PPW, Police, and Economic Vitality to discuss all aspects of parking and foster communication
between Departments.
PAGE 4 OF 6 SUBJECT: First Amendment to Agreement for Services with DIXON Resources Unlimited DATE: July 31, 2025
As part of the ongoing program management work, staff and Dixon have identified certain
additional services that are important to advance the implementation of a comprehensive
parking program for Downtown. These services are outside the scope of normal program
management.
Parking Occupancy
Modern parking management policy development is rooted in up-to-date parking utilization
information. Parking occupancy data collected in 2019 during the development of the Parking
Roadmap was completed by manual counts. During and following the COVID-19 pandemic,
driver and consumer habits changed considerably, which may have changed parking demand in
the Downtown. This proposed task would allow for updated occupancy counts in a study area
extending from Broadway in the south to past Blossom Hill Road in the north; and from
approximately Tait Avenue to the west and Loma Alta Avenue in the east.
The proposed plan would leverage the Town’s existing license plate recognition (LPR)
equipment to gather parking utilization information over the course of 30 days. The LPR
equipment used will be those currently in use for parking enforcement. The LPR equipment is
currently attached to the parking enforcement vehicles and will continue to be used in this
same manner throughout the course of the analysis period. Information gathered from the
Town’s LPR equipment will be combined with a targeted two-day collection effort using a
secondary mobile LPR device, provided by Dixon. Both the Town and Dixon LPR equipment
would gather parking occupancy, turnover, and length of stay information across the study
area, which includes some of the most congested commercial and residential on and off-street
parking areas near downtown Los Gatos.
Vehicle license plate information will be strictly anonymized to maintain privacy, and the
information collected will be coupled with aerial imagery, collected by FAA-certified drone
operators, to capture a detailed understanding of parking dynamics near downtown.
Information collection under this item is strictly for modeling and management purposes and
will not be used for any type of enforcement. All information collected using the Town’s LPR
equipment will be submitted from the LPR vendor directly to Dixon without passing through the
Town of Los Gatos. Information collected by Dixon LPR equipment and drones will be held by
Dixon, and the information will be anonymized by Dixon during the course of the modeling
work.
The information collected will be modeled by Dixon to assess parking occupancy and length of
stay. This information will then be used to determine parking policies and congestion
management strategies, such as time-limited spaces and permit parking policies.
Transition Planning
Town staff have requested that Dixon prepare a parking program management transition and
implementation plan. The process of transitioning the parking program management from PD
PAGE 5 OF 6 SUBJECT: First Amendment to Agreement for Services with DIXON Resources Unlimited DATE: July 31, 2025
to PPW was started in 2024 and is ongoing. With a series of retirement-related staffing changes
anticipated in PD within the next six to 12 months, it has become critical to complete the
transition of program management to PPW, and staff have requested Dixon’s support in this
effort.
The transition plan would identify key roles and responsibilities and provide critical dates and
milestones to finalize the necessary changes. The plan will provide guidance on multiple facets
of the transition, planning for anticipated staff retirements and opportunities to expand and/or
enhance contracted services to reduce administrative demands for Town staff. The plan will
also include recommendations related to the procurement and implementation of parking
technology that can better serve the parking needs of the Los Gatos community.
Building on the data collection work mentioned above, updated financial modeling and revenue
estimates will be prepared to assist Town staff in exploring parking revenue sources and
examining costs and benefits related to the recommended parking technologies and solutions.
Amended Contract Costs:
Existing agreement total costs: $168,955
Recommended contract amendment costs:
Annual Monthly Costs (Agreement Exhibit A)
Year 1 (9/1/25 to 6/30/26, 10 months $8,000/mo) $80,000
Year 2 (7/1/26 to 6/30/27, 12 months $8,240/mo*) $98,880
Year 3 (7/1/27 to 6/30/28, 12 months $8,487/mo*) $101,844
Data Collection (Agreement Exhibit B) $22,208
Implementation Planning (Agreement Exhibit C) $13,410
Amended NTE Total $485,297
*Pricing includes a 3% annual increase each fiscal year and pending future
budget authorizations.
CONCLUSION:
The proposed amendment to the Dixon agreement will provide the resources needed to
continue management of the Downtown Parking Program and develop the analyses and
policies needed to improve the program.
COORDINATION:
This report was coordinated with the Los Gatos Monte Sereno Police Department, Dixon, the
Town Attorney, and the Finance Director.
ENVIRONMENTAL ASSESSMENT:
This is not a project defined under CEQA, and no further action is required.
PAGE 6 OF 6 SUBJECT: First Amendment to Agreement for Services with DIXON Resources Unlimited DATE: July 31, 2025
Attachments:
1. First Amendment to Agreement for Services with Exhibits A, B, C, and D
Page 1 of 3
Amendment to Agreement
Dixon Resources Unlimited
AMENDMENT TO AGREEMENT
PREAMBLE
This First Amendment to Agreement for Consultant Services is dated for identification on this
5th Day of August 2025, and amends that certain Agreement for Consultant Services dated
March 5, 2024, made by and between the Town of Los Gatos, ("Town,") and the DIXON
Resources Unlimited (“Consultant”) identified as an S Corporation and whose address is 1519 E
Chapman Ave #200 Fullerton, CA 92831.
I.RECITALS
A.Town and Consultant entered into Agreement for Consultant Services Agreement on
March 4, 2024, (“Agreement”), a copy of which is attached hereto and incorporated by
reference as Exhibit D to this Amendment.
B.Town desires to amend the Agreement to Town desires to amend the Agreement to
provide additional scope of services, extend the term and add to the compensation.
II.AMENDMENT
A.Section 2.1 Scope of Services is hereby amended to add the services described in the
proposals submitted to the Town of Los Gatos incorporated by reference and as shown
in Exhibits A, B and C, dated May 27, 2025, July 14, 2025 and July 14, 2025.
B.Section 2.2 Term and Time of Performance is hereby amended to read: This contract will
remain in effect upon execution to June 30, 2028. Consultant shall perform the services
described in this agreement as described in Exhibits a during that time. Services
described in Exhibits B and C will be completed by March 31, 2026.
C.Section 2.6 Compensation is hereby replaced and shall read: Compensation for
Consultant's professional services described in Exhibit A plus the original agreement
amount, shall be paid on a lump sum basis and shall not exceed $449,679, inclusive of all
costs and pending future budget appropriations. Compensation for Consultant's
professional services described in Exhibit B and C shall not exceed $35,618 inclusive of
all costs. Total compensation under this agreement therefore shall not exceed $485,297.
Payment shall be based upon Town approval of each
invoice.
D.All other terms and conditions of the Agreement remain in full force and effect.
ATTACHMENT 1
Page 2 of 3
Amendment to Agreement
Dixon Resources Unlimited
Page 3 of 3
Amendment to Agreement
Dixon Resources Unlimited
IN WITNESS WHEREOF, the Town and Consultant have executed this Amendment.
Town of Los Gatos by:
________________________________________
Chris Constantin, Town Manager
DIXON Resources Unlimited by:
________________________________________
Julianne Dixon, President
Recommended by:
________________________________________
Nicolle Burnham,
Director of Parks and Public Works
Approved as to Form:
________________________________________
Gabrielle Whelan, Town Attorney
Attest:
________________________________________
Wendy Wood, CMC, Town Clerk
Attachments:
A - Exhibit A to Attachment 1
B - Exhibit B to Attachment 1
C - Exhibit C to Attachment 1
D - Exhibit D to Attachment 1
Exhibits List
A - Exhibit A to Attachment 1
B - Exhibit B to Attachment 1
C - Exhibit C to Attachment 1
D - Exhibit D to Attachment 1
Exhibit A
Exhibit A to Attachment 1
DIXON | Proposal for Town of Los Gatos – Program Management Support Services Page 1 of 3
Proposal – Ongoing Program Management
Support Services
To: Nicolle Burnham, Town of Los Gatos
From: Dixon Resources Unlimited
Date: May 27, 2025
Subject: Proposal for Ongoing Program Management Support Services
Dixon Resources Unlimited (DIXON) is pleased to present this proposal to provide
ongoing program management support services to the Town of Los Gatos (Town). Our
team is proud to have partnered with the Town on a number of parking initiatives, and
we are excited to continue our support. Most recently, we have been working with
Town staff to advance the implementation of Downtown Parking Roadmap strategies
and Town Council directives. This includes reviewing and enhancing permit parking
programs, expanding off-street parking lot time limits to include Saturdays, and
installing wayfinding signage downtown. The following scope of work details our
proposal to provide ongoing program management support.
Task 1. Program Management Support
DIXON will continue to assist the Town with various parking initiatives as needed. Below
is a summary of the services we can provide.
Task 1.1 Project Management & Meetings
Your dedicated DIXON project manager will
lead the coordination and execution of all
support activities. Throughout the
engagement, DIXON and the Town will
collaboratively identify key initiatives, define
tasks, and establish clear objectives. We will
conduct virtual bi-weekly meetings with the
Town to track assignments and review
progress.
Task 1.2 Support Initiatives
DIXON’s support will focus on strategic initiatives that impact municipal parking
management, including, but not limited to:
• Optimize the Town’s Residential Parking Permit (RPP) program, including
recommendations for code, policy, and permit fee adjustments, including low-
income rates, temporary visitor passes, and potential discounts for households
without off-street parking.
• Update the employee permit program, including recommended policies and
permit fees to support cost recovery.
Task 1. Deliverables
• Dedicated Project Manager.
• Virtual bi-weekly project
management calls.
• Support the Town’s parking
program initiatives as outlined in
this proposal.
• Monthly reports and bi-weekly
meeting notes.
• Includes up to one (1) site visit
per month.
DIXON | Proposal for Town of Los Gatos – Program Management Support Services Page 2 of 3
• Evaluate, assess, and recommend changes to parking conditions, signage, and
wayfinding in the Town's parking areas, including Downtown, Olive, RPP zones,
and areas near Los Gatos High School.
• Provide ongoing support for the transition of parking permit management from
the Police Department to Parks and Public Works.
• Assist with the design and implementation of parking congestion management
strategies and the development of internal tools to measure program
performance and effectiveness, including recommendations for collecting
parking utilization data.
• Support community engagement, public outreach, and education efforts, and
attend Town Council meetings virtually, as needed.
• Support the implementation of paid parking in various locations, including Oak
Meadow Park, Downtown, and the Olive Zone, as directed by Town Council,
including evaluating and making recommendations related to parking fees, paid
parking technology, and mobile payment solutions.
• Develop data-driven parking management recommendations related to current
and future parking programs utilizing the results from targeted or ongoing data
collection studies, if available.
Task 1.3 Onsite Support
Your DIXON project manager will be on-site once a month throughout the
engagement. During site visits, we will engage with stakeholders and representatives
to support ongoing initiatives. We will participate in Town Council presentations as
required.
Task 1.4 Reporting
DIXON will deliver a monthly report outlining the specific activities completed and
results achieved. Additionally, notes and action items from weekly meetings will be
shared to ensure accountability.
DIXON | Proposal for Town of Los Gatos – Program Management Support Services Page 3 of 3
Cost Proposal
This cost proposal is based on a program management model designed to provide the
Town with the direct support needed each month. The proposal presented below is
inclusive of all DIXON staff costs and any travel or incidental expenses required. Refer
to the table below for pricing by fiscal year.
*Pricing includes a 3% annual increase each fiscal year
Cost Estimate
Fiscal Year Description Cost
Sep ’25 –
Jun ‘26 Program Management Support Services $8,000
per month
Jul ’26 –
Jun ‘27 Program Management Support Services $8,240
per month
Jul ’27 –
Jun ‘28 Program Management Support Services $8,487
per month
Total Year 1
Total Year 2
Total Year 3
$80,000
$98,880
$101,844
Exhibit B
Exhibit B to Attachment 1
DIXON | Proposal for Town of Los Gatos – Data Collection Services Page 1 of 4
Proposal – Parking Data Collection Services
To: Nicolle Burnham, Town of Los Gatos
From: Dixon Resources Unlimited
Date: July 14, 2025
Subject: Proposal for Parking Data Collection Services
Dixon Resources Unlimited (DIXON) is pleased to present this proposal to provide
parking data collection services using our DIXON Data Suite® Rapid LPR Tool to the
Town of Los Gatos (Town). We are currently working with the Town in developing a
comprehensive data collection plan to support several of the Town’s parking initiatives.
Accurate, reliable parking data is critical to modern parking programs, and our proven
approach ensures high-quality, actionable results. DIXON’s Data Team specializes in
parking inventory and utilization analysis for municipalities nationwide. To maximize
efficiency and cost-effectiveness, we use the DIXON Data Suite® Rapid LPR Tool,
integrating mobile license plate recognition (LPR) and drone technology to deliver
detailed occupancy and turnover insights.
Proposed Scope of Services
Task 1. Project Setup
As part of our ongoing work with the Town,
DIXON has already completed several
initial tasks for this project. We have
confirmed the Study Area—covering
approximately 300 block faces and 19 off-
street facilities (see Figure 1)—completed a
comprehensive parking inventory,
developed data collection routes, and
initiated coordination with the Town’s LPR
provider. Final configuration of the Rapid
LPR Tool will occur once data collection
begins, enabling the processing and
visualization of data gathered under Task 2.
Task 1. Deliverables
• Study Area confirmation (completed)
• Inventory collection and database
provided in Excel and GIS formats
(completed)
• Data collection route development (completed)
• Rapid LPR Tool setup and configuration
Figure 1. Project Study Area
DIXON | Proposal for Town of Los Gatos – Data Collection Services Page 2 of 4
Task 2. Data Collection
Our team will collaborate with the Town to develop and implement a data collection
plan that utilizes vehicle-mounted LPR equipment and drones to capture parking
occupancy and turnover data in the Study Area.
Our approach is designed to ensure that comprehensive data is available for this
project.
• DIXON-led LPR Data Collection – Our team will conduct on-site field data
collection using LPR on one (1) weekday and one (1) weekend day, during
morning, mid-day, afternoon, and evening times.
• DIXON Drone Image Collection – Our team will also perform on-site drone
image collection. Drone imagery has proven to be a highly effective tool for
illustrating parking conditions, providing a clear visual reference that reinforces
the data findings. Our FAA Certified Drone Pilot will be on site to collect images
on the same two days and times as the LPR data collection.
• Town LPR Data Integration – Where feasible, we will also integrate up to one
(1) month of LPR data provided by the Town to enhance the final analysis.
Task 2. Deliverables
• Data collection plan
• DIXON-led LPR data collection
• DIXON drone image collection
• Town LPR data integration, up to one (1) month of LPR data provided by the Town
Figure 2. Drone Image of Windsor, Colorado
DIXON | Proposal for Town of Los Gatos – Data Collection Services Page 3 of 4
Task 3. Data Analysis and Web Dashboard
The mobile LPR data collected within the
defined Study Area will be uploaded and
visualized within our reporting and analytics
platform, the DIXON Data Suite®, as shown in
Figure 3. The Town will have access to an
interactive web dashboard to view the results
and analysis, including trends by location, time
of day, and day of the week. Metrics such as
parking occupancy, length of stay, and repeat
parking patterns will be included.
Task 3. Deliverables
• The Town will retain access to the dashboard for an additional six (6) months
following the end of the contract to review historical results
• DIXON will host a meeting with the Town at the conclusion of the project to review
and interpret the results
Optional - Ongoing Rapid LPR Tool Services
If desired, DIXON can provide ongoing Rapid LPR Tool services to the Town. Our
approach to data collection ensures high-quality, comprehensive, and year-round
results by utilizing the Town’s mobile LPR equipment and enforcement staff. By
integrating data gathering into routine enforcement activities, DIXON can provide
ongoing analysis at a fraction of the cost of periodic, short-term studies. This strategy
delivers continuous insights that enhance the Town’s ability to manage parking
efficiently and effectively.
Deliverables
• Ongoing data processing and analysis of Town’s mobile LPR data gathered through
routine enforcement or targeted data collection efforts
• Web dashboard access
• Monthly data summaries and quarterly meetings to review results
Figure 3. Examples of the DIXON Data Suite®
DIXON | Proposal for Town of Los Gatos – Data Collection Services Page 4 of 4
Cost Proposal
This cost proposal follows a flat fee structure, with a total budget allocated by task. The
prices listed below are all inclusive, covering the full scope of services required to
achieve the Town’s objectives, including all DIXON staff and travel costs associated with
contract deliverables. DIXON utilizes milestone billing, invoicing upon completion of
each task. Our approach is flexible and tailored to the Town’s priorities, ensuring all
deliverables are completed on time and within the agreed-upon budget.
Cost Estimate
Milestone/Task Description Estimated
Cost
1 Project Setup (final configuration of Rapid LPR Tool) $3,010
2 Data Collection $16,203
3 Data Analysis and Web Dashboard $2,995
Total $22,208
Optional Services
At the Town’s request, DIXON is prepared to support additional ongoing Rapid LPR
Tool services. Pricing for these optional services is described below:
Description Estimated
Cost
Ongoing Rapid LPR Tool Services $2,295
per month
Exhibit C
Exhibit C to Attachment 1
DIXON | Proposal for Town of Los Gatos – Program Management Support Services Page 1 of 3
Proposal – Parking Program Transition &
Implementation Plan
To: Nicolle Burnham, Town of Los Gatos
From: Dixon Resources Unlimited
Date: July 14, 2025
Subject: Proposal for Parking Program Implementation Support
Dixon Resources Unlimited (DIXON) is pleased to submit this proposal for parking
program implementation support services for the Town of Los Gatos (Town). Our
uniquely qualified firm specializes in supporting parking and mobility programs across
the country, consistently proving our ability to identify and implement operations,
management, and technology recommendations to transition municipal parking
operations to long-term, sustainable programs.
Task 1. Project Management
DIXON’s assigned Project Manager, Elliott Holt,
will lead the coordination and execution of all
support activities. Throughout the engagement,
DIXON and the Town will collaboratively identify
key initiatives, define tasks, and establish clear
objectives. We will conduct monthly virtual
meetings with Town staff to track progress,
address any issues, and keep all parties aligned. Our team will provide meeting
agendas and post-meeting notes, addressing the project schedule, budget status, and
presenting the project’s next steps to ensure timely completion of all project tasks.
Task 2. Draft Implementation Plan
Our team will develop a Parking Program
Transition and Implementation Plan (Plan)
detailing the interdepartmental transition of
parking program oversight from the Los Gatos-
Monte Sereno Police Department to the Parks and
Public Works Department. The Plan will include the identification of key milestones and
provide suggested phasing for the efficient transition of parking program services.
DIXON will work with the Town to prepare a draft Plan that will include guidelines on
the following topics:
• Roles and responsibilities
• Data-driven policy development
• Enforcement optimization
• Vendor contract review and expansion
• Solicitation and specification development
• Procurement and implementation of parking technology and services
Task 1. Deliverables
• Dedicated Project Manager
• Monthly virtual project
management calls and
meeting notes
Task 2. Deliverables
• Draft Implementation Plan
DIXON | Proposal for Town of Los Gatos – Program Management Support Services Page 2 of 3
Task 3. Financial Modeling
DIXON will work with the Town to refresh the
financial modeling and parking revenue estimates
originally developed for the 2019 Parking
Roadmap and the 2023 Roadmap Refresh. DIXON
will leverage our Financial Modeling Tool and all
existing workbooks to update the previously
forecasted parking revenues and expenditures, taking into account all parking
utilization information, as available.
The DIXON Financial Modeling Tool allows for the adjustment of many variables,
including equipment costs, operating days/hours, permit types, occupancy rates, and
compliance rates as applicable. Equipment costs can be forecast based on the types
of technologies considered, as well as estimated installation costs, meter warranties,
software fees, and credit card processing fees as applicable.
Figure 1. DIXON Financial Modeling Tool
Task 4. Final Implementation Plan
Our team will circulate the draft Plan to Town staff
and stakeholders to gather feedback and
comments. DIXON will incorporate that feedback
into a revised draft and prepare a final Plan. Our
goal is to deliver an actionable plan that provides
clear roles and responsibilities, recommendations on timing, and suggested
milestones to support Town staff with the transition of parking program oversight.
Task 3. Deliverables
• Updated Financial Modeling
Tool
Task 4. Deliverables
• Final Implementation Plan
DIXON | Proposal for Town of Los Gatos – Program Management Support Services Page 3 of 3
Cost Proposal
This cost proposal is based upon a Time & Materials (T&M) approach to ensure that the
project is managed in the most cost-effective and efficient manner. There is an NTE
amount, and we will deliver within that budget, customizing our solution to focus on
what the project needs to achieve its objectives and adapting in order to ensure that
the task is completed within the agreed-upon budget and timing. The budget includes
all required travel or related expenses, which are based upon GSA standards and will
be billed per Town requirements and guidelines.
Hourly Billing Rates
Classification Labor Rate Per Hour
Principal-in-Charge $255/hr.
Principal $235/hr.
Senior Associate $185/hr.
Associate $165/hr.
Cost Estimate
Task Description Cost
1 Project Management $2,065
2 Draft Implementation Plan $5,300
3 Financial Modeling $3,205
4 Final Implementation Plan $2,840
Total $13,410
Exhibit D
Exhibit D to Attachment 1
Page 1 of 7
Agreement for Consultant Services
Dixon Resources Unlimited
AGREEMENT FOR CONSULTANT SERVICES
THIS AGREEMENT is dated for identification on March 5, 2024 by and between TOWN OF LOS
GATOS, a California municipal corporation, (“Town”) and Dixon Resources Unlimited
(“Consultant”), a California Corporation, whose address is 3639 Midway Drive, Suite B345 San
Diego, CA 92110. This Agreement is made with reference to the following facts.
I. RECITALS
1.1 The Town desires to engage Consultant to provide services to Parking Program
Management Services.
1.2 The Consultant represents and affirms that it is willing to perform the desired work
pursuant to this Agreement.
1.3 Consultant warrants it possesses the distinct professional skills, qualifications, experience,
and resources necessary to timely perform the services described in this Agreement.
Consultant acknowledges Town has relied upon these warranties to retain Consultant.
II. AGREEMENTS
2.1 Scope of Services. Consultant shall provide services as described in that certain proposal
sent to the Town and dated February 22, 2024 which is hereby incorporated by reference
and attached as Exhibit A.
2.2 Term and Time of Performance. This contract will remain in effect upon execution to
December 31, 2025. Consultant shall perform the services described in this agreement as
described in Exhibit A.
2.3 Compliance with Laws. The Consultant shall comply with all applicable laws, codes,
ordinances, and regulations of governing federal, state and local laws. Consultant
represents and warrants to Town that it has all licenses, permits, qualifications and
approvals of whatsoever nature which are legally required for Consultant to practice its
profession. Consultant shall maintain a Town of Los Gatos business license pursuant to
Chapter 14 of the Code of the Town of Los Gatos.
2.4 Sole Responsibility. Consultant shall be responsible for employing or engaging all persons
necessary to perform the services under this Agreement.
2.5 Information/Report Handling. All documents furnished to Consultant by the Town and all
reports and supportive data prepared by the Consultant under this Agreement are the
Town’s property and shall be delivered to the Town upon the completion of Consultant's
services or at the Town's written request. All reports, information, data, and exhibits
prepared or assembled by Consultant in connection with the performance of its services
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pursuant to this Agreement are confidential until released by the Town to the public, and
the Consultant shall not make any of the these documents or information available to any
individual or organization not employed by the Consultant or the Town without the
written consent of the Town before such release. The Town acknowledges that the
reports to be prepared by the Consultant pursuant to this Agreement are for the purpose
of evaluating a defined project, and Town's use of the information contained in the reports
prepared by the Consultant in connection with other projects shall be solely at Town's risk,
unless Consultant expressly consents to such use in writing. Town further agrees that it
will not appropriate any methodology or technique of Consultant which is and has been
confirmed in writing by Consultant to be a trade secret of Consultant.
2.6 Compensation. Compensation for Consultant's professional services shall not exceed
$168,955, inclusive of all costs. Payment shall be based upon Town approval of each
invoice and billed on a per month basis based on percentage of work complete.
2.7 Billing. Billing shall be monthly by invoice within thirty (30) days of the rendering of the
service and shall be accompanied by a detailed explanation of the work performed and
tasks completed. in consideration of Consultant's performance in a satisfactory and
efficient manner, as determined solely by the Director, for all services set forth in this
Agreement, City agrees to pay Consultant at a rate of $9,938.53 per month for seventeen
months. In no event will the City pay more than $168,955 as total compensation for the
Agreement. No additional fees or expenses of Consultant shall be charged by Consultant
nor be payable by City.
Payment shall be net thirty (30) days. All invoices and statements to the Town shall be
addressed as follows:
Invoices:
Town of Los Gatos
Attn: Accounts Payable
P.O. Box 655
Los Gatos, CA 95031-0655
Email: ap@losgatosca.gov
2.8 Availability of Records. Consultant shall maintain the records supporting this billing for not
less than three years following completion of the work under this Agreement. Consultant
shall make these records available to authorized personnel of the Town at the Consultant's
offices during business hours upon written request of the Town.
2.9 Assignability and Subcontracting. The services to be performed under this Agreement are
unique and personal to the Consultant. No portion of these services shall be assigned or
subcontracted without the written consent of the Town.
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2.10 Independent Contractor. It is understood that the Consultant, in the performance of the
work and services agreed to be performed, shall act as and be an independent contractor
and not an agent or employee of the Town. As an independent contractor he/she shall not
obtain any rights to retirement benefits or other benefits which accrue to Town
employee(s). With prior written consent, the Consultant may perform some obligations
under this Agreement by subcontracting, but may not delegate ultimate responsibility for
performance or assign or transfer interests under this Agreement. Consultant agrees to
testify in any litigation brought regarding the subject of the work to be performed under
this Agreement. Consultant shall be compensated for its costs and expenses in preparing
for, traveling to, and testifying in such matters at its then current hourly rates of
compensation, unless such litigation is brought by Consultant or is based on allegations of
Consultant's negligent performance or wrongdoing.
2.11 Conflict of Interest. Consultant understands that its professional responsibilities are solely
to the Town. The Consultant has and shall not obtain any holding or interest within the
Town of Los Gatos. Consultant has no business holdings or agreements with any individual
member of the Staff or management of the Town or its representatives nor shall it enter
into any such holdings or agreements. In addition, Consultant warrants that it does not
presently and shall not acquire any direct or indirect interest adverse to those of the Town
in the subject of this Agreement, and it shall immediately disassociate itself from such an
interest, should it discover it has done so and shall, at the Town's sole discretion, divest
itself of such interest. Consultant shall not knowingly and shall take reasonable steps to
ensure that it does not employ a person having such an interest in this performance of this
Agreement. If after employment of a person, Consultant discovers it has employed a
person with a direct or indirect interest that would conflict with its performance of this
Agreement, Consultant shall promptly notify Town of this employment relationship, and
shall, at the Town's sole discretion, sever any such employment relationship.
2.12 Equal Employment Opportunity. Consultant warrants that it is an equal opportunity
employer and shall comply with applicable regulations governing equal employment
opportunity. Neither Consultant nor its subcontractors do and neither shall discriminate
against persons employed or seeking employment with them on the basis of age, sex,
color, race, marital status, sexual orientation, ancestry, physical or mental disability,
national origin, religion, or medical condition, unless based upon a bona fide occupational
qualification pursuant to the California Fair Employment & Housing Act.
III. INSURANCE AND INDEMNIFICATION
3.1 Minimum Scope of Insurance:
i. Consultant agrees to have and maintain, for the duration of the contract,
General Liability insurance policies insuring him/her and his/her firm to an
amount not less than: two million dollars ($2,000,000) combined single
limit per occurrence for bodily injury, personal injury and property damage.
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ii. Consultant agrees to have and maintain for the duration of the contract, an
Automobile Liability insurance policy ensuring him/her and his/her staff to
an amount not less than one million dollars ($1,000,000) combined single
limit per accident for bodily injury and property damage.
iii. Consultant shall provide to the Town all certificates of insurance, with
original endorsements effecting coverage. Consultant agrees that all
certificates and endorsements are to be received and approved by the
Town before work commences.
iv. Consultant agrees to have and maintain, for the duration of the contract,
professional liability insurance in amounts not less than $1,000,000 which is
sufficient to insure Consultant for professional errors or omissions in the
performance of the particular scope of work under this agreement.
General Liability:
i. The Town, its elected and appointed officials, employees, and, agents are to
be covered as insured as respects: liability arising out of activities
performed by or on behalf of the Consultant; products and completed
operations of Consultant, premises owned or used by the Consultant. This
requirement does not apply to the professional liability insurance required
for professional errors and omissions.
ii. The Consultant's insurance coverage shall be primary insurance as respects
the Town, its elected and appointed officials, employees, and agents. Any
insurance or self-insurances maintained by the Town, its officers, officials,
employees or volunteers shall be excess of the Consultant's insurance and
shall not contribute with it.
iii. Any failure to comply with reporting provisions of the policies shall not
affect coverage provided to the Town, its officers, officials, employees or
volunteers.
iv. The Consultant's insurance shall apply separately to each insured against
whom a claim is made or suit is brought, except with respect to the limits of
the insurer's liability.
3.2 All Coverages. Each insurance policy required in this item shall be endorsed to state that
coverage shall not be suspended, voided, cancelled, reduced in coverage or in limits except
after thirty (30) days' prior written notice by certified mail, return receipt requested, has
been given to the Town. Current certification of such insurance shall be kept on file at all
times during the term of this agreement with the Town Clerk.
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3.3 Workers’ Compensation. In addition to these policies, Consultant shall have and maintain
Workers' Compensation insurance as required by California law and shall provide evidence
of such policy to the Town before beginning services under this Agreement. Further,
Consultant shall ensure that all subcontractors employed by Consultant provide the
required Workers' Compensation insurance for their respective employees.
3.4 Indemnification. The Consultant shall save, keep, hold harmless and indemnify and defend
the Town its elected and appointed officials, agents, employees and volunteers from all
damages, liabilities, penalties, costs, or expenses in law or equity that may at any time
arise or be set up because of damages to property or personal injury received by reason of,
or in the course of performing work which may be occasioned by a willful or negligent act
or omissions of the Consultant, or any of the Consultant's officers, employees, or agents or
any subconsultant.
IV. GENERAL TERMS
4.1 Waiver. No failure on the part of either party to exercise any right or remedy hereunder
shall operate as a waiver of any other right or remedy that party may have hereunder, nor
does waiver of a breach or default under this Agreement constitute a continuing waiver of
a subsequent breach of the same or any other provision of this Agreement.
4.2 Governing Law. This Agreement, regardless of where executed, shall be governed by and
construed to the laws of the State of California. Venue for any action regarding this
Agreement shall be in the Superior Court of the County of Santa Clara.
4.3 Termination of Agreement. The Town and the Consultant shall have the right to terminate
this agreement with or without cause by giving not less than fifteen days (15) written
notice of termination. In the event of termination, the Consultant shall deliver to the
Town all plans, files, documents, reports, performed to date by the Consultant. In the
event of such termination, Town shall pay Consultant an amount that bears the same ratio
to the maximum contract price as the work delivered to the Town bears to completed
services contemplated under this Agreement, unless such termination is made for cause,
in which event, compensation, if any, shall be adjusted in light of the particular facts and
circumstances involved in such termination.
4.4 Amendment. No modification, waiver, mutual termination, or amendment of this
Agreement is effective unless made in writing and signed by the Town and the Consultant.
4.5 Disputes. In any dispute over any aspect of this Agreement, the prevailing party shall be
entitled to reasonable attorney's fees, including costs of appeal.
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4.6 Notices. Any notice required to be given shall be deemed to be duly and properly given if
mailed postage prepaid, and addressed to:
Town of Los Gatos
Attn: Town Clerk
110 E. Main Street
Los Gatos, CA 95030
Dixon Resources Unlimited
3639 Midway Drive, Suite B345
San Diego, CA 92110
or personally delivered to Consultant to such address or such other address as Consultant
designates in writing to Town.
4.7 Order of Precedence. In the event of any conflict, contradiction, or ambiguity between the
terms and conditions of this Agreement in respect of the Products or Services and any
attachments to this Agreement, then the terms and conditions of this Agreement shall
prevail over attachments or other writings.
4.8 Entire Agreement. This Agreement, including all Exhibits, constitutes the complete and
exclusive statement of the Agreement between the Town and Consultant. No terms,
conditions, understandings or agreements purporting to modify or vary this Agreement,
unless hereafter made in writing and signed by the party to be bound, shall be binding on
either party.
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IN WITNESS WHEREOF, the Town and Consultant have executed this Agreement.
Town of Los Gatos by:
Laurel Prevetti, Town Manager
Recommended by:
Nicolle Burnham
Director of Parks and Public Works
Consultant, by:
Julianne Dixon, President
Dixon Resources Unlimited
Approved as to Form:
Gabrielle Whelan, Town Attorney
Attest:
Wendy Wood, CMC, Town Clerk
Prepared by Dixon Resources Unlimited
Program
Management
Support
Services
(Revised)
Proposal
Town of Los Gatos, CA
February 22, 2024
EXHIBIT A
DocuSign Envelope ID: FDD48C8F-7D0C-4BD1-B50C-348536592962
DIXON | Program Management Support Services - Los Gatos Page 1 of 3
Proposal for Program Management Support
To: Nicolle Burnham, Parks & Public Works Director, Town of Los Gatos
From: Dixon Resources Unlimited
Date: February 22, 2024
Subject: Revised Proposal for Program Management Support Services
Dixon Resources Unlimited (DIXON) is pleased to submit this revised proposal to
provide program management consulting services to the Town of Los Gatos (Town).
Our uniquely qualified firm specializes in supporting parking and mobility programs
across the country, consistently proving our ability to identify and implement
operations, management, and technology recommendations to transition municipal
parking operations to long-term, sustainable programs.
We have direct, hands-on experience acting as interim parking manager and
supporting municipal programs to manage the ongoing optimization of parking
programs, including policy updates, permit management, use of technology, and
community engagement and education.
For the City of Seal Beach, we assisted in the complete overhaul of the City’s parking
program as the interim Parking Manager, overseeing the transition of parking
management between city departments, installation of turnkey parking technology,
and ongoing community engagement, which resulted in the City being awarded
Parking Today’s 2019 “Innovative Use of Technology” Award.
In the City of Ventura, we have assisted as interim Parking Coordinator to assist the City
through municipal code and parking policy updates, participating in regular meetings
of the City’s Downtown Parking Advisory Committee, and assisting the City as it
contemplates the implementation of paid parking and congestion management
strategies in their on- and off-street parking locations.
DIXON has provided on-call parking consulting for the City of Monterey since 2018.
This project is a great example of how we personify the “Parking Coach” mentality,
providing hands-on collaboration with the City to thoroughly evaluate staffing
challenges, provide customized recommendations for parking technology and
solutions, and offer full support in the installation and implementation of equipment
and services.
We have the resources and experience to help the Town manage the assist with hiring
qualified parking staff, optimizing the parking program and policies, implementing
parking program adjustments and enhancements, and providing critical engagement
with the community to provide education, build consensus on policy changes, and
promote long-term success of the parking program.
Proposed Scope of Services
The following work plan details the technical approach, methodology, specific tasks,
and associated deliverables that our team will perform.
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DIXON | Program Management Support Services - Los Gatos Page 2 of 3
Task 1. Interim Parking Coordinator Services
DIXON will serve as the interim Parking Coordinator to support the Town’s parking
operations and program initiatives for a period of approximately seventeen (17)
months, until August 31, 2025, with options to extend on a month-to-month basis.
We will assign a dedicated Project Manager and who will work directly with the Parks
& Public Works Director and other assigned Town staff to provide program
management support for the Town’s parking programs and assist in implementing the
Town’s immediate parking initiatives, including but not limited to, on- and off-street
parking operations, residential parking permit fees, employee parking permit policy
and related signage, coordinate community outreach and public engagement as
necessary, and perform related work as assigned.
DIXON is prepared to support, but not limited to, the following core services:
•Assisting with the hiring process for a full-time Parking Coordinator position.
•Optimization of the Town’s residential parking permits processes and developing
recommendations for permit fee adjustments.
•Employee permit program policy updates and related community outreach.
•Ongoing implementation of the wayfinding program, including related signage
enhancements in Downtown and Olive Zone areas.
•Assessment of parking related signage, design, and painting and developing
recommendations for adjustments or improvements as necessary.
•Participate in Town Council meetings, as requested.
•Coordinate public outreach, as required.
Additionally, our team is prepared to support, but not limited to, the following projects
as budget allows:
•Evaluate the feasibility of alternative fees for residential parking permits, including
low-income rates and potential discounts for households without off-street parking,
as well as temporary visitor passes.
•Evaluate the parking conditions adjacent to Los Gatos High School, including the
Olive Zone and nearby residential parking areas and prepare recommendations to
optimize the use of existing parking supply.
•Assist with transition of parking permit management from the Police Department to
Public Works.
•Coach City staff on how to develop an internal measurement tool to assess ongoing
program performance and effectiveness.
•Implementation of parking congestion management strategies to manage parking
demand.
•Assisting with public outreach and education related to parking program updates.
Task 1. Deliverables
•Assign a Project Manager to serve as the single point of contact for overall
communications and project coordination with the Town.
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DIXON | Program Management Support Services - Los Gatos Page 3 of 3
•Conduct a virtual project kickoff meeting and bi-weekly calls.
•Assist in the hiring of a full-time Parking Coordinator.
•Provide support for the Town’s overall parking program; our support will include
the core services and will extend to the parking initiatives outlined in this proposal
as budget allows.
•Includes up to two (2) site visits per month.
•Participate in Town Council meetings, as requested.
Cost Proposal
This cost proposal is based upon a program management model that will provide the
Town with the direct support needed to ensure an efficient and optimized parking
operation, especially for the long term. Our terms can be customized based upon the
Town’s priorities.
Our monthly program management pricing model is inclusive and adaptive. The rates
presented below include all services necessary to accomplish the Town’s objectives,
incorporate DIXON staff costs, and any travel/incidental expenses required to produce
the deliverables under the contract. The Town will be invoiced monthly at one
consistent flat monthly rate.
We have supported many similar projects and understand the labor required to
support your initial, ongoing, and developing parking program needs. This approach
allows for flexibility, optimization, and convenience, regardless of the phase or task.
Program Management Pricing
The total, flat monthly rate is detailed below:
Cost Estimate: DIXON Program Management Pricing Model
Task Description Monthly Fixed Fee
1
Interim Parking Coordinator Services
• Assign a Project Manager
• Virtual project kickoff meeting and bi-weekly calls
• Assist in the hiring of a full-time Parking
Coordinator
• Provide support for the Town’s overall parking
program; our support will include the core
services and will extend to the parking initiatives
outlined in this proposal as budget allows
• Includes up to two (2) site visits per month
• Participate in Town Council meetings, as
requested
$9,938.53
Total Cost
17 months from Contract Date
$168,955
DocuSign Envelope ID: FDD48C8F-7D0C-4BD1-B50C-348536592962