Item 16 Staff Report Business Recognition EventsMEETING DATE: 9/3/02
ITEM NO. f f
COUNCIL AGENDA REPORT
DATE: AUGUST 7, 2002
TO: MAYOR AND TOWN COUNCIL
FROM: DEBRA J. FIGONE, TOWN MANAGER
SUBJECT: BUSINESS RECOGNITION EVENTS
RECOMMENDATION:
Approve the business recognition events as outlined below, with any modifications or additions as
may be desirable.
BACKGROUND:
On July 1, 2002, the Town Council adopted the Town of Los Gatos Economic Vitality Program. The
Program includes a detailed Work Program involving: A) Business Retention and Expansion; B)
Targeted Business Attraction and Development; C) Working with Specific Groups of
Businesses/Properties, and: D) Annual Monitoring. Staff is in the early stages of implementation
of the various aspects of the Work Program.
Several of the Work Program items will require Council involvement and will require substantial
lead time. Outlined below are those Work Program items with a suggested implementation program.
DISCUSSION:
Two Economic Vitality Program implementation actions will require Council involvement. Work
Program Item A2 states: "Annually, the Town should hold a business recognition event. This may
take the form of a reception or lunch where the larger businesses are invited to meet with Town
officials and appreciation is extended by the Town."
(Continued on Page 2)
PREPARED BY: Bud N. Lortz
Community Development Director
Marty Woodwo
Redevelopment Manager
Reviewed by: 1&TAssistant Town Manager Attorney Clerk 4' Finance
Community Development Revised: 8/7/02 11:37 am
Reformatted: 5/30/02
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MAYOR AND TOWN COUNCIL
SUBJECT: BUSINESS RECOGNITION EVENTS
August 7, 2002
Work Program Item A8 states: "The shopping centers/districts that are not in the downtown area
sometimes have expressed concern that they don't feel part of the Town. For these three or four
areas, an annual meeting should be held in the area with Town officials to discuss issues and express
appreciation for these businesses."
In discussing business recognition with Mayor Attaway, it has been suggested that the business
recognition event and the outreach to business districts not in the downtown be combined in order
to be more inclusive for the business community. This may be structured for the following areas:
1. Los Gatos Blvd.
2. Northwest Los Gatos (Winchester Blvd. north of Lark and Pollard Rd.)
3. North Santa Cruz Ave. Area (Santa Cruz Ave. and University Ave. north of Highway
9)
4. Downtown Core (Santa Cruz Ave. from Highway 9 to Wood Rd.; Main St.; Old
Town area)
5. East Los Gatos (Shopping areas at Union/Los Gatos Almaden Rd. and Blossom
Hill/Harwood Rd.)
It is suggested that the Town hold a meeting followed by an informal reception at a
restaurant/meeting place in the respective business area. Letters would be sent to businesses in the
area inviting them to participate in the recognition event. Town Council, Department Heads and
Chamber Board Members would help host the event. Information on Town events and programs and
Chamber programs could also be provided. Light refreshments would be served. The suggested
time would be 5pm to 7 pm on a weekday evening. The Mayor may wish to offer words of
appreciation to the businesses and ask for comments or suggestions from the businesses in terms
of how the Town can better serve the area. Following this, the informal reception would take place.
We could schedule these events about two months apart. Should the Council wish to proceed, the
following may serve as a tentative schedule: Los Gatos Blvd.- October, 2002; Northwest Los Gatos -
January 2003; North Santa Cruz Ave. - March 2003; Downtown Core - May 2003; East Los Gatos -
July 2003.
As another form of business recognition, it has been suggested that Council Members, on a regular
basis, select a business in Town that they believe provides outstanding customer service, benefits
to the community or other notable accomplishments. Each month, a Council Member would provide
a proclamation or other declaration to the business of their choice at the beginning of a Council
meeting. This would be a highly visible means by which the Council can extend its appreciation to
selected businesses. Should the Council wish to proceed, the following is a tentative schedule that
the Council may wish to consider:
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MAYOR AND TOWN COUNCIL
SUBJECT: BUSINESS RECOGNITION EVENTS
August 7, 2002
The first Council meeting of the month, the following Council Members would provide a
proclamation to a business of their choice:
October, 2002
November, 2002
December, 2002
January, 2003
February, 2003
CONCLUSION:
Mayor Attaway
Council Member Blanton
Vice -Mayor Decker
Council Member Pirzynski
Council Member Glickman
Business recognition and appreciation is an important component of the Los Gatos Economic
Vitality Program. Hosting business outreach events in the four business areas of Los Gatos will
demonstrate the Town's recognition of the business community and give business owners an
opportunity to informally talk with Town officials. Recognizing businesses monthly at Council
meetings will be a highly visible means of business recognition.
ENVIRONMENTAL ASSESSMENT:
Is not a project defined under CEQA, and no further action is required.
FISCAL IMPACT:
The four business outreach events are estimated to cost approximately $1,000 each to host.
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Town Council Minutes September 3, 2002
Redevelopment Agency Los Gatos, California
AMICUS BRIEF/CAYETANO, ET AL VS. CHEVRON USA (10.28)
Motion by Mr. Blanton, seconded by Mrs. Decker, to authorize request for amicus participation in
Cayetano, et al., vs. Chevron USA, Inc. 9th Circuit Court of Appeals, Case 02-15867, at no cost to
the Town. Carried unanimously.
LEAGUE OF CALIFORNIA CITIES/ANNUAL CONFERENCE/VOTING DELEGATES (11.28/12)
Motion by Mr. Blanton, seconded by Mrs. Decker, to appoint Mayor Randy Attaway as the primary
voting delegate and Vice Mayor Sandy Decker as the alternate voting delegate for the League of
California Cities Annual Conference scheduled for October 2-5, 2002 in Long Beach. Carried
unanimously.
EXAMINATION OF AUDITS AND FINANCIAL REPORTS/GRAND JURY REPORT (12.09)
Motion by Mr. Blanton, seconded by Mrs. Decker, to approve responses contained herein and
enumerated below to the four findings and four recommendations made as part of the Santa Clara
County Civil Grand Jury's Final Report -Examination of Audits and Reports. Carried unanimously.
NATIONAL CIVIC PARTICIPATION WEEK/SEPTEMBER 11-17,2002 (13.28)
Motion by Mr. Blanton, seconded by Mrs. Decker, to adopt a proclamation declaring the week of
September 11-17, 2002 as "National Civic Participation Week." Carried unanimously.
MOBILE HOME PARK CONVERSION/WOODLAND AVENUE 484/DENIAL (14.15)
Motion by Mr. Blanton, seconded by Mrs. Decker, that Council accept and file report in the form
of meeting minutes from the Planning Commission regarding a Mobile Home Park Closure and
Planned Development at 484 Woodland Avenue. Carried unanimously.
RESIDENCY REQUIREMENTS/BOARDS & COMMISSIONS/RESOLUTION 2002-134 (15A.12)
Motion by Mr. Blanton, seconded by Mrs. Decker, that Council adopt Resolution 2002-134 entitled,
RESOLUTION OF THE TOWN OF LOS GATOS RESCINDING RESOLUTION 1995-44,
AND ESTABLISHING RESIDENCY REQUIREMENTS FOR SPECIFIED BOARDS AND
COMMISSIONS. Carried unanimously.
TRANSPORTATION & PARKING COMMISSION/RESOLUTION 2002-135
COUNCIL ACTING AS PARKING AUTHORITY (15B.12)
Motion by Mr. Blanton, seconded by Mrs. Decker, that Council adopt Resolution 2002-135 entitled,
RESOLUTION OF THE TOWN OF LOS GATOS DETERMINING THE NEED FOR A
PARKING AUTHORITY; DECLARING THE TOWN COUNCIL TO BE THE PARKING
AUTHORITY; ESTABLISHING THE TRANSPORTATION AND PARKING
COMMISSION; AND RESCINDING RESOLUTION 2002-102. Carried unanimously.
COUNCIL/COMMISSION RETREAT ISSUES MATRIX (15C.12)
Motion by Mr. Blanton, seconded by Mrs. Decker, to approve the 2002 Council/Commission
Retreat Issues Matrix. Carried unanimously.
BUSINESS RECOGNITION EVENTS (16W
Motion by Mr. Blanton, seconded by Mrs. Decker, to approve the business recognition events as
outlined below, with any modifications or additions as may be desirable. Carried unanimously.
AUTO DEALER FOLLOW-UP ACTIONS (17.38)
Motion by Mr. Blanton, seconded by Mrs. Decker, to accept and file the review of follow-up actions
to the Los Gatos Auto Dealers Study Session held on April 29, 2002. Carried unanimously.
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