Staff Report. Sign Ord PC
Reviewed by: Town Manager, Assistant Town Manager, Town Attorney, and Finance Director
110 E. Main Street Los Gatos, CA 95030 ● (408) 354-6832
www.losgatosca.gov
TOWN OF LOS GATOS
COUNCIL AGENDA REPORT
MEETING DATE: 10/9/2024
ITEM NO: 2
DATE: October 4, 2024
TO: Planning Commission
FROM: Gabrielle Whelan, Town Attorney
SUBJECT: Consider and Make a Recommendation to the Town Council on Adoption of
the Draft Revised Sign Ordinance. Town Code Amendment Application A-24-
004. Project Location: Town Wide. Applicant: Town of Los Gatos.
RECOMMENDATION:
Consider and Make a Recommendation to the Town Council on Adoption of the Draft Revised
Sign Ordinance.
BACKGROUND:
On May 21, 2024, the Town Council adopted an ordinance to remove content-based regulations
from the Town’s sign ordinance. These amendments were made in order to bring the Town
into conformance with the U.S. Supreme Court decision in Reed v. Gilbert.
Since then, in the application of the sign ordinance, staff has determined that minor edits are
needed to clarify the ordinance requirements.
DISCUSSION:
The minor proposed edits are as follows:
1) In Section 29.10.110(5)(b), revise the limitation on temporary signs at intersections to
be two square feet instead of one square foot. This will match the typical size of a real
estate sign, which is the most common type of temporary sign placed at an in tersection.
2) In Section 29.10.110(15), specify that this regulation applies to temporary signs on
private property.
3) In Section 29.10.115(8), replace the heading “posters” with the heading “signs” so that
it is clear that the prohibition relates to all signage on objects in the public right of way.
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SUBJECT: Introduce Ordinance Amending Sign Ordinance
DATE: October 4, 2024
4) In Section 29.10.115(15), add a prohibition on signage on public property and describe
specifically where signage is prohibited within the public right of way. Previously, the
prohibition on signage on pavement was located in Section 29.10.115(8), but it is clearer
to include that prohibition with the other regulations pertaining to the public right of
way in Section 29.10.115(15).
CONCLUSION:
If the Planning Commission recommends approval of the proposed revisions, the proposed
revisions will be placed on a future Town Council agenda for introduction.
COORDINATION:
This report was coordinated with the Town Manager’s Office and the Community Development
Department. A copy of the proposed ordinance changes was provided to the Silicon Valley
Association of Realtors.
FISCAL IMPACT:
This proposed ordinance revision will not have a fiscal impact.
ENVIRONMENTAL ASSESSMENT:
This ordinance update will not have a significant impact on the physical environment and is
therefore not subject to CEQA.
EXHIBITS:
1. Redline of Proposed Revisions to Sign Ordinance
2. Updated Sign Ordinance for Introduction