Desk Item.Paid Parking
PREPARED BY: Nicolle Burnham
Director of Parks and Public Works
__________________________________________________________________________________________
Reviewed by: Town Manager, Assistant Town Manager, Town Attorney, and Finance Director
110 E. Main Street Los Gatos, CA 95030 ● (408) 354-6832
www.losgatosca.gov
TOWN OF LOS GATOS
COUNCIL AGENDA REPORT
MEETING DATE: 08/15/2023 ITEM NO: 14 DESK ITEM
DATE: August 15, 2023
TO: Mayor and Town Council
FROM: Laurel Prevetti, Town Manager
SUBJECT: Receive the Report on Downtown Paid Parking Program Models and Consider
the Following Actions:
a. Direct Staff to Return to Council with an Updated Fee Resolution to:
i. Increase the Rates Effective January 1, 2024 for Residential Permit
Parking to $52 per Year for Vehicle One, and $72, $92, and $112
for Vehicles Two, Three, and Four, Respectively;
ii. Set Rates for Residential Permits in the Olive Zone to Match Rates
for the Town’s Other Residential Parking Zones Effective January
1, 2024; and
iii. Eliminate the Annual Fee for Employee Parking in the Olive Zone
Effective January 1, 2024;
b. Provide Direction to Staff Regarding the Establishment of Residential
Permit Rates for Low Income Residents Defined as Households with
Income of Less than 80% of Area Median Income;
c. Provide Direction to Staff Regarding the Two Free Visitor Passes that are
Available to Each Household in the Residential Permit Parking Areas; and
d. Provide Feedback and/or Direction on the Paid Parking Program Options,
Pricing Models, Service Delivery Scenarios, and Staffing Alternatives
Required to Support a Functioning and Effective Downtown Paid Parking
Program
REMARKS:
The staff report had a couple of errors and this Desk Item provides the correct information.
• The staff report incorrectly stated that the residential rate in the Olive Zone was $248.
The cost of all residential permits is $42 a year per vehicle. The Villa/East Main Street
Residential Permit Parking district is on the east side of Highway 17, includes Villa
Avenue and Jackson Street, and overlaps with the Olive Zone business parking (which is
not to be confused with the Olive District Residential Permit area that is located west of
N. Santa Cruz Avenue near Robert’s Road and the Department of Motor Vehicles office).
PAGE 2 OF 2 SUBJECT: Paid Parking Models and Strategies and Other Recommendations DATE: August 14, 2023
REMARKS (continued):
• In the “Existing Staffing Resources and Challenges” section on page 9 of the report, the
gap that has occurred without the temporary, part-time Parking Manager is in parking
management and community outreach. Specifically, there is no staff assigned for
permit parking program oversight and analysis, policy development, research, data
collection and analysis, parking striping/signage maintenance, parking vendor contracts
and management, equipment and technology procurement and implementation, and
other efforts (e.g., preparation of reports).
All parking permits are handled by the Police Department’s Community Outreach Coordinator,
including all downtown employee permits. This is the staff member who is currently providing
direct customer service to all businesses, employees, and residents interested in any of the
Town’s parking permits. Even though the permit application is on-line, considerable hand
holding is needed to help customers navigate the software and respond to questions.
Attachment 6 contains public comments received between 11:01 a.m. Monday, August 14, 2023,
and 11:00 a.m. Tuesday, August 15, 2023.
Attachment 7 contains a PowerPoint presentation.
Attachments previously received with the Staff Report:
1. Downtown and Olive Zone Boundaries
2. Cost Recovery Evaluation
3. Parking Staffing Plan
4. Case Studies
Attachments previously received with Addendum B:
5. Public Comments received between 11:01 a.m. Thursday, August 10, 2023, and 11:00 a.m.
Monday, August 14, 2023
Attachments received with Desk Item:
6. Public Comments received between 11:01 a.m. Monday, August 14, 2023, and 11:00 a.m.
Tuesday, August 15, 2023
7. PowerPoint Presentation