Attachment 7 - Power Point PresentationPermit Parking
Recommendations and Paid
Parking Program Models
Town Council Meeting
August 15, 2023
ATTACHMENT 7
PARKING PROGRAM ACCOMPLISHMENTS
1.Established successful downtown employee parking pilot program
2.Released Request for Proposals for pay station kiosks and pay to stay
software
3.Acquired license plate recognition (LPR) system to support parking
enforcement
4.Developed wayfinding and signage program and associated cost
estimates
5.Staffed 0.25 Temporary Parking Manager from July 1, 2020 through
June 30, 2023
BACKGROUND
1.Implement the wayfinding program
2.Evaluate the charges for residential permits
3.Explain how a paid parking program could
help the downtown business community
4.Determine the necessary fees and charges
for a parking program that would be fully
cost recoverable (consider $2.00 to $2.50
per hour for off-street lots)
Council direction from December 6, 2022
WAYFINDING PROGRAM UPDATE
August 2023 Design Documents Complete
Early Fall 2023 Staff will Seek Construction
Authorization for Bidding
Winter 2024 Construction / Implementation
of Program Begins
RESIDENTIAL PERMIT PROGRAM
•Protect residents from spillover parking
•Escalating rates:
Encourage use of garage/driveway parking
Reduce excess parking on-street
•Administered by Police Department
•Current Rate: $42 per vehicle for up to four
vehicles + two free visitor passes + contractor
passes at $25 per day
RESIDENTIAL PERMIT PROGRAM
Proposed 2024 Rates: $52, $72, $92, $112 for first four vehicles
Discussion Points:
•Should visitor passes remain free?
•Should there be a reduced fee for low-income households?
OLIVE ZONE
•Existing: Employee permits $248 per year
•Recommend setting Olive Zone employee
permits to match downtown rates.
WHY PAID PARKING?
General Plan Element MOB-14.2: Implement parking management or Transportation Demand
Management (TDM) in the Downtown to address long-term (employee) and short-term (customer)
parking demands and maximize the efficient use of parking
•Paid parking is a management tool, not revenue generation
•Maximize efficient use of available parking resources
•Improve the experience for all users by reducing the time it takes to find
available parking
•Increase turnover of parking space occupancy and maximize underutilized
parking spaces to improve the economic vitality of downtown
PARKING MANAGEMENT OPTIONS
Current Town Approach
REVENUE ASSUMPTIONS
•Implement $6 per vehicle per day fee at Oak Meadow Park
•Implement fee for on-street parking spaces (Options 3A and 3B)
•Charge for parking in the Olive Zone at the same rate as downtown
•Charge for employee parking passes ($10 per month; $5 per month for low-
income)
•Increase rates for residential permits
•Allocate Tesla charging station revenue to parking program
EXPENSE ASSUMPTIONS
•Includes ongoing equipment management and charges for credit card
transactions
•Includes additional staffing necessary for program to fully function
Existing Staff Additional Staff
Option 1 Option 2 Option 3A/3B
Program
Management
•0.25 Manager (through 6/2023)
•Traffic Sergeant (1 day/week)
•Police Community Outreach
Coordinator (30+hr/week)
1.0 Parking Manager 1.0 Parking Manager 1.0 Parking Mgr
1.0 Admin Assistant
Enforcement 2 Parking Compliance Officers (PCO)1.0 PCO 1.0 PCO 2.0 PCO
Field Staff None 1.0 Maintenance
Worker N/A 1.0 Maintenance
Worker
Park Services NA –No paid parking 1.0 Park Service Officer
(PSO)1.0 PSO 1.0 PSO
COST ANALYSIS
PAID PARKING CONSIDERATIONS
•Merchant validation program could be established with Option 3A or 3B
•Consultant cost analysis assumed that all staff are Town employees.
•Alternatives include:
•Staffing Alternative A: Town staff is added to support program
•Staffing Alternative B: Town contracts a Parking Manager to support
development of program
•Staffing Alternative C: Contract services for entire program
STAFFING CONSIDERATIONS
•If Council decides not to pursue paid parking at this time, staff resources are
still needed for the administration of employee permit and residential
permit programs.
•Options include:
•Direct a modification to the budget to reinstate the temporary Parking
Manager position, or
•Realign the duties of an existing staff (from Parks and Public Works or
Police Department), recognizing that other work would not be completed.
RECOMMENDED ACTIONS SUMMARIZED
•Direct the Preparation of the Town's Fee Resolution, effective January 1, 2024, to:
Increase Residential Permit Parking to $52, $72, $92, and $112 for Vehicles One, Two, Three, and
Four,
Set Residential Permit Rates in the Olive Zone to Match Rates in Other Residential Parking Zones,
Eliminate the Annual Fee for Employee Parking in the Olive Zone;
•Provide Direction Regarding the Establishment of Residential Permit Rates for Low-Income Residents
(Households with Income of Less than 80% of Area Median Income)
•Provide Direction Regarding the Two Free Visitor Passes that are Available to Each Household in the
Residential Permit Parking Areas
•Provide Feedback and/or Direction on the Paid Parking Program Options, Pricing Models, Service
Delivery Scenarios, and Staffing Alternatives Required to Support a Functioning and Effective
Downtown Paid Parking Program
APPENDIX
PEER COMPARISON
City Rates Charged Annual Parking
Revenue
Total # of Paid
Spaces
Est. Total # of FTE/PTE
Los Gatos
(Option 3B)
On-Street: $3/hr
Off Street: 2-hr free, then $2.50/hr
On-Street:
$2,808,237
Off-Street: $48,410
On-street: 615
Off-street: 458
2 existing PCO + 6 additional
FTE proposed
Paso Robles 2 hr free, then $2/hr $408,640 On-street: 468
Off-street: 0
3 FTE / 1 PTE
Santa Rosa $1.50/hr up to 3 hours max for premium
and $1.00/hr up to 4 hours max for value
$3,182,043 On-street: 1,170
Off-street: 3,486
16 FTE / 9 PTE
Sausalito On-street peak:
Downtown Core: $6/hr
Downtown Periphery: $4.50/hr
Commercial: $3/hr
Off-street peak: $3-$5/hr
$30-$50 max per day
On-Street non-peak: $2.50/hr in all zones
Off-street non-peak: $2-$3.50/hr
$20-$35 max per day
$1,393,956 On-street: 180
Off-street: 590
7 FTE + 2.5 FTE
(plus contract coin collection,
revenue counting, citation
processing, and parking
permit fulfillment)
Downtown Parking
Zone
On-Street Spaces: 20 pay stations
for 440 spaces
Off-Street Spaces: 9 pay stations
for 435 spaces
29 pay stations total
Olive Parking
Zone
On-Street Spaces: 16 pay stations
for 175 spaces
Off-Street Spaces: 2 pay stations
for 23 spaces
18 pay stations total