10 Staff Report - Central Business District Sign Replacement ProgramCOUNCIL AGENDA REPORT
DATE: April 15, 1998
TO: MAYOR AND TOCOUNCIL
FROM: TOWN MANAGER
SUBJECT:
MEETING DATE: 4/20/98
ITEM NO.
Jn
CENTRAL BUSINESS DISTRICT SIGN REPLACEMENT PROGRAM
A) CONSIDER COMMENTS FROM TOWN CHAMBER OF COMMERCE,
COMMISSIONS AND COMMITTEES
B) CONSIDER REVISED SIGN REPLACEMENT PROGRAM FOR THE CENTRAL
BUSINESS DISTRICT (CBD)
C) ADOPT RESOLUTION ESTABLISHING THE SIGN REPLACEMENT PROGRAM FOR
THE CENTRAL BUSINESS DISTRICT (CBD)
RECOMMENDATION:
1. Consider comments from Chamber of Commerce, and Town commissions and committees.
2. Consider revised sign replacement program for the Central Business District (CBD).
3. Adopt Resolution establishing the CBD Sign Replacement Program (Attachment 1).
PURPOSE:
The sign replacement program for the CBD will simplify directions and improve the appearance of the right-of-way.
With the streetscape improvements (planters, pedestrian scale light installation and new street furniture), the downtown
needs the finishing touch of a unified sign program. Signs currently posted in the CBD right-of-way are redundant,
inconsistent, and not always helpful to visitors.
BACKGROUND:
The CBD Streetscape and Improvement Guidelines were amended in April 1996 to include the Streetscape Concept Plan.
The Guidelines include a section on signs in the public Right -of -Way that is listed below:
1) The Town shall develop a consistent public sign program for non -regulatory signs that allow the casual user
to quickly orient themselves to the area. Typical sign groups are directional, traffic, street signs and public
parking lot signs.
2) Sign locations shall be chosen carefully and should be consolidated when possible to reduce visual clutter.
3) The selected sign program shall be consistent throughout the CBD and signs shall consist of the same material,
size, color and type.
PREPARED BY:
Reviewed by:
PLANNING DIRECTOR
Attorney
(Continued on Page
LEE E. BOWMAN Ste. SCOTT R. BAKER (Jn'
DIRECTOR OF PARKS AND PUBLIC WORKS
Finance
Revised: 4/15/98 9:07 am
Reformatted: 10/23/95
PAGE 2
MAYOR AND TOWN COUNCIL
SUBJECT: CBD Sign Replacement Program
April 15, 1998
4) Town signs shall use symbols instead of text as much as possible, particularly for traffic signs.
5) Town signs shall be fully compliant with ADA and Title 24 requirements.
Planning and Engineering staff reviewed these guidelines, surveyed the downtown and drafted the proposed sign
replacement program.
On January 20, 1998, staff presented the draft program to the Town Council. Council requested that staff present the
Program to various Town committees and commissions (Attachment 10). During the month of February, staff received
input from the eight groups listed below:
Arts Commission
Chamber of Commerce
Historic Preservation Committee
Planning Commission
Community Services Commission
Downtown Beautification Committee
Parking Commission
Redevelopment Advisory Committee
Staff presented a slide show to these groups illustrating existing signs downtown and sign examples from other cities,
and the four alternatives for a street name sign graphic (as prepared by graphic artist Patrick Keller). A summary of
comments from the Chamber and each committee and commission are included as Attachment 2. The following
comments were made most frequently and consistently:
• A sign replacement program for the CBD is needed.
• New street name signs incorporating a graphic icon to represent the Historic Downtown will help
distinguish the Downtown.
• Directional signs for the downtown posted at locations outside the downtown would be helpful for visitors
(e.g. at Winchester exit from HWY 85 and at Los Gatos Boulevard and Los Gatos- Saratoga Road).
• The Parking Commission and Police Department should be involved in removing and/or replacing parking
regulation signs.
• A welcome sign to the downtown should be added at a prominent entrance only, for instance on S. Santa
Cruz Avenue at the HWY 17 exit.
Based on these comments, staff has re-evaluated the program presented to Town Council on January 20, 1998 and
revised it as described below.
RECOMMENDATION:
All of the groups agreed that steps must be taken to improve and reduce existing signs in the downtown. Based on this
guidance, staff has divided the sign replacement program into five steps:
I) Replace all existing street name signs in the CBD;
2) Remove and replace public parking lot directional signs;
3) Reduce the amount of parking / traffic regulation signs and confusing signs;
4) Create welcome signs and directional signs; and
5) Create Downtown location map signs for placement in public parking lots.
Staff proposes that the overall sign replacement program be implemented in the steps listed above. The focus of this
report is on the street name signs and public parking lot directional signs. The third step involving parking and traffic
regulation signs will involve the Police Department and the Parking Commission (Attachment 9). The fourth and fifth
steps will involve more time for sign design considerations and cost estimates. Details about the welcome signs for
entrances to downtown, directional signs posted outside of the downtown and location map signs for parking lots are
listed in Exhibit A of Attachment 1. Staff anticipates bringing a comprehensive design for welcome signs, directional
signs and location maps to the Council by June 1998.
PAGE 3
MAYOR AND TOWN COUNCIL
SUBJECT: CBD Sign Replacement Program
April 15, 1998
Street name signs:
Existing street name signs are inconsistent in color, shape and letter type; one has a brown background with beige
lettering and one has a white background with black lettering. Proposed street name signs will be consistent in color.
shape and letter type as well as highlight our "Historic Downtown" as shown in the draft street name sign format
(Attachment 4).
Staff proposes that a graphic icon be integrated into the street name sign design. The well known cupola from the La
Canada Building is recommended. (The Farwell family has released permission to the Town for graphically reproducing
the cupola.) Graphic Artist Patrick Keller produced four alternatives for the sign design using one cupola icon. These
alternatives were presented to the Council on January 20, 1998 and all other groups mentioned earlier. Comments were
made by all groups about the level of detail in the cupola icon. Based on these comments, Mr. Keller will prepare a
revised icon for the April 20, 1998 meeting.
Members of the Downtown Beautification Committee recommended that staff contact local designer Rick Tharp to see
if he would like to present alternatives also. Mr. Tharp is very interested and will provide a concept for the street name
signs (including mounting hardware, colors and typeface style). He proposes a street name sign using the La Canada
building cupola as an icon and has worked with Patrick Keller to create the icon. He will present his proposal to the
Town Council at its April 20, 1998 meeting.
Mr. Keller and Mr. Tharp have generously donated their time in preparing alternatives for the street name signs. Each
has indicated to staff that if his design is chosen, he will charge for the time required to prepare a photo -ready copy of
the street name sign design. Staff has indicated that the Town will spend up to $1,000 for design services alone. Out
of respect to both designers, no alternatives are attached to the report because the Town has not paid for any services
and does not own the proposed graphics.
Street name signs were originally proposed to be reflective with a white background and green text. Based on comments
from Town Committees such as the Historic Preservation Committee, the sign colors proposed has been revised. The
signs are proposed with a low reflectivity brown background and a high reflectivity white text. Rather than green and
white which connotes "parks", the brown and white connotes a historic built environment. Staff proposes "Monterey"
typeface style as designated by the sign manufacturer, using capital and lower case letters. (Rick Tharp may present a
different typeface style on April 20, 1998.) Currently, signs are single faced and double mounted. Staff proposes double
faced, single mounted signs which will be more cost effective and conducive to the arched "Historic Downtown" element
on top of the signs. Signs will be posted on individual posts, street signal posts, and/or stop sign posts. Locations are
indicated on the Sign Location Map, Attachment 3. Fifty sign locations are involved for replacing street name signs.
Existing street name sign inventories and new street name sign cost estimates are included in Attachments 6, 7 and 8.
Public Parking Directional Signs:
A round sign with a capital "P" and an arrow pointing toward the parking lot was proposed in January 1998. In response
to Chamber, committee and commission comments, staff proposes a rectangular sign with "Parking" spelled out and an
arrow pointing toward the parking lot (Attachment 5). Sign colors are proposed as consistent with street name signs,
brown background and reflective white text. Locations are shown on Attachment 3. All 27 existing Parking Lot signs
would be removed and replaced. A directional sign for pedestrian orientation to public parking lots was proposed in
January 1998, but due to comments this is not a part of the revised program. The majority of comments reflected that
the intent of the program was to reduce the amount of signs, not add new ones.
CONCLUSION:
Signs in the CBD right-of-way are currently functional, yet many are inconsistently designed and redundant. The
proposed sign replacement program will serve to unify the sign designs, clarify locations, and simplify where signs are
posted. Sign improvements implemented via the Sign Replacement Program for the CBD will provide the finishing touch
to the Streetscape Plan implementation.
PAGE 4
MAYOR AND TOWN COUNCIL
SUBJECT: CBD Sign Replacement Program
April 15, 1998
ENVIRONMENTAL ASSESSMENTS:
Is not a project defined under CEQA, and no further action is required.
FISCAL IMPACT:
This program will be completed using current year operating funds from Program 4840.
ATTACHMENTS:
1. Resolution Adopting the Downtown Sign Replacement Program for Signs in the Right -of -Way
2. Comment summaries from Town Commissions and Committees
3. Proposed Downtown Sign Location Map
4. Street Name Sign Format
5. Parking Sign Format
6. Inventory of existing street name signs
7. Cost of new street name signs, per location
8. Miscellaneous sign costs
9. Memo from Police Department, received October 22, 1997
10. Town Council Report dated January 8, 1998 for Downtown Sign Replacement Program
DISTRIBUTION:
Shirley Henderson, 264 Los Gatos Boulevard, Los Gatos, CA 95030
Ellen Graff, 805 Lilac Way, Los Gatos, CA 95032
Richard Lang, 809 University Ave., Los Gatos, CA 95030
Randal Mackley, 205 Belgatos Road, Los Gatos, CA 95032
Lee Quintana, 5 Palm Avenue, Los Gatos, CA 95030
Morris Trevithick, 55 Church St. #1203, Los Gatos, CA 95030
Rick Tharp, 50 University Avenue, Suite #21, Los Gatos, CA 95030
LEB:KS:TD:sm
N:1DEVICNCLRPTS\DTSIGNS.2
DT-SIGNS:IA:ICNCLRPTSIDTSIGNS.2
RESOLUTION 1998 -
RESOLUTION OF THE TOWN COUNCIL
OF THE TOWN OF LOS GATOS
ADOPTING THE CENTRAL BUSINESS DISTRICT
SIGN REPLACEMENT PROGRAM FOR SIGNS LOCATED
IN THE RIGHT-OF-WAY
WHEREAS, the Town Council and Redevelopment Agency adopted the Central
Business District Improvement Guidelines and Streetscape Plan in May 1996 and implementing
the Guidelines involves creating a Sign Replacement Program; and
WHEREAS, the Los Gatos Town Council/ Redevelopment Agency and Town
Manager referred this item to staff in August 1997; and
WHEREAS, staff surveyed the existing Downtown signs, took slides and
considered the recommendations of the Central Business District Improvement Guidelines
about signs before developing a Draft Sign Replacement Program; and
WHEREAS, staff presented the Draft Sign Replacement Program to Town
Council on January 20, 1998 and Council requested staff to present the Program to the
Chamber of Commerce and all pertinent Town Committees and Commissions; and
WHEREAS, during February 1998 staff presented the Sign Replacement Program
to the Historic Preservation Committee, Arts Commission, Community Services Commission,
Chamber of Commerce, Parking Commission, Planning Commission, Downtown
Beautification Committee, Redevelopment Advisory Committee and Chamber of Commerce;
and
WHEREAS, during March 1998 staff re-evaluated the Draft Sign Replacement
Program and made revisions based on the input of all groups mentioned above, and worked
with two graphc designers on creating an icon for the street name signs; and
WHEREAS, the focus of the Sign Program is to simplify and reduce the number
of signs in the downtown; and
WHEREAS, Town Council and all groups presented with the Sign Replacement
Program agree that the downtown needs a unified sign program for signs located in the Right -
of -Way.
RESOLVED, that the Town Council finds that the Central Business District Sign
Replacement Program is not a project subject to CEQA pursuant to Section 15061(b)(3) of the
California Environmental Quality Act Guidelines.
FURTHER RESOLVED, that the Planning Commission recommends that the
CBD Sign Replacement Program, which is attached hereto, marked Exhibit A, should be
adopted by the Town Council.
PASSED AND ADOPTED at a regular meeting of the Town Council of the Town
of Los Gatos, California, held on the 20th day of April 1998 by the following vote.
TOWN COUNCIL MEMBERS:
AYES:
NAYS:
ABSENT:
ABSTAIN:
SIGNED: /s/ Linda Lubeck
LINDA LUBECK, MAYOR
LOS GATOS TOWN COUNCIL
ATTEST:
Is/ Marian V. Cosgrove
MARIAN V. COSGROVE
LOS GATOS TOWN CLERK
N:1DEVIRESOS\DTSIGNS.TC
CENTRAL BUSINESS DISTRICT SIGN REPLACEMENT PROGRAM
Adopted April 20,1998 by Resolution 1998-
I. INTRODUCTION
The Central Business District Streetscape and improvement Guidelines were adopted by the Town Council and
Redevelopment Agency in April 1996 (Resolution 1996-3RD). The Guidelines include a section on signs in the public
Right -of -Way. These guidelines are as follows:
1) The Town shall develop a consistent public sign program for non -regulatory signs that allow the casual user
to quickly orient themselves to the area. Typical sign groups are directional, traffic, street signs and public
parking lot signs.
2) Sign locations shall be chosen carefully and should be consolidated when possible to reduce visual clutter.
3) The selected sign program shall be consistent throughout the Central Business District and signs shall consist
of the same material, size, color and type.
4) Town signs shall use symbols instead of text as much as possible, particularly for traffic signs.
5) Town signs shall be fully compliant with ADA and Title 24 requirements.
The Sign Replacement Program is based on the above mentioned guidelines and information gathered by Town staff from
field surveys and sign inventories.
The Town Council, Planning Commission, Chamber of Commerce and other Town Committees and Commissions
presented with the Sign Replacement Program have all agreed that steps must be taken to improve and reduce existing
signs in the downtown. Based on this guidance, staff has divided the sign replacement program into five sections and
it will be implemented in these sections:
1) Replace all existing street name signs in the Central Business District;
2) Remove and Replace public parking lot directional signs;
3) Reduce the amount of parking / traffic regulation signs and confusing signs;
4) Create welcome signs and directional signs; and
5) Create Downtown location map signs for placement in public parking Tots.
I1. SIGN REPLACEMENT
a. Replace all existing street name signs in the Central Business District.
Proposed street name signs will be consistent in color, shape and letter type as well as highlight our "Historic
Downtown" with a graphic element above the street name. A graphic icon representing the identifiable cupola
from the La Canada Building will be used in the element above the street name.
The street name signs will have a low reflectivity brown background and a high reflectivity white text. The
brown and white connotes a historic built environment. "Monterey" typeface will be used, as designated by
the sign manufacturer, using capital and lower case letters. Currently, signs are single faced and double
mounted. The signs will be replaced with double faced, single mounted signs which will be more cost effective
and conducive to the arched "Historic Downtown" element on top of the signs. Signs will be posted on
individual posts, street signal posts, and/or stop sign posts. Fifty sign locations are involved for replacing street
name signs.
Page 2
CBD Sign Replacement Program
Adopted April 20, 1998
b. Remove and Replace public parking lot directional signs.
A rectangular sign with "PAIuuNG" spelled out (larger "P" and smaller "arking") and an arrow pointing toward
the parking lot will be the standard sign. Sign colors and typeface will be consistent with street name signs. The
sign background will be brown with reflective white text. All 27 existing Parking Lot signs will be removed
and replaced.
III. SIGN REDUCTION
a. Reduce the amount of parking / traffic regulation signs and confusing signs.
The emphasis of this step is to reduce the existing visual clutter in the Downtown. "Two Hour" and "30
Minute" parking space signs are currently posted on electroliers and individual posts. The frequency of these
signs is nearly one per two on -street parking spaces. Signs on electroliers should be retained and signs on
individual posts should be removed where appropriate. The Planning Department will work with the Police
Department and Parking Commission to achieve the goal of reducing traffic regulation signs without reducing
the signs' effectiveness.
Confusing signs such as conflicting 15 m.p.h. speed limit signs and "No Cruising" signs; skateboarding signs
mounted too high on electroliers for pedestrians to see; and Public Parking directional signs posted where no
turn into a parking lot is possible should all be identified and removed as determined possible by the Police
Department and Planning Department.
IV. NEW DIRECTIONAL AND LOCATION SIGNS
a. Create welcome signs and directional signs.
Erect one monument "Welcome Sign" in the proposed median at the main entrance to downtown on S. Santa
Cruz Avenue (northbound). The median will be constructed as part of the CBD Streetscape Plan; location in
front of the Toll House Hotel. The sign will be a maximum three feet high as to not obstruct the traffic view
area. Text will be on one side and consistent with the "Monterey" typeface on street name and public parking
directional signs. The sign will read"Welcome to Historic Downtown Los Gatos." Sign material will be
determined based upon criteria for durability, aesthetics, and low maintenance. A graphic may be included in
the sign format
Two "Directional Signs" will be placed outside the downtown. These signs will be placed either on intersection
signals, electroliers or individual posts. The sign area for each will be a maximum or nine square feet. The
background will be low reflective brown with high reflective white text. Typeface will be "Monterey". The
text will read "Historic Downtown Los Gatos" with an arrow pointing toward downtown. One sign will be
located at the intersection for the Winchester exit from Highway 85 and one sign will be located at the
intersection of Los Gatos Boulevard and Los Gatos -Saratoga Road.
2
Page 3
CBD Sign Replacement Program
Adopted April 20, 1998
b. Create Downtown location map signs for placement in public parking lots.
Erect ground signs showing "You are here" on a base map of the CBD. The signs will be located at one end
of each public parking lot and in the Town Plaza (total of seven signs). The sign face will measure
approximately six square feet, stand three feet high and be set at an angle. The map will show land marks such
as the Town Plaza, Post Office, Town Service Center and Civic Center; address ranges will also be shown. As
part of the locator sign element, a sign with the Parking Lot Number will be posted at public parking lot
entrances. Planning Department staff will work with the Parking Commission to reassign public parking lots
dtsigns:\a:\misc\signreso.dt
3
Downtown Sign Replacement Program
Comment Summaries from Town Commissions and Committees
Comments from:
Historic Preservation Committee 2/3/1998
1. Make sure to replace Forbes Mill directional signs.
2. All downtown signs should have consistency in typeface.
3. For street name signs: White with green is nice, but connotes parks.
4. Just the capital letter "P" with an arrow underneath it does not convey enough. Need the word
"Parking" for parking directional signs.
5. Lot number sign maybe necessary for public parking lots.
6. "Thank you for visiting" seems trite, do not include on welcome signs.
7. Continuity in color and type style is important.
8. Green = parks, which is not appropriate for downtown.
9. Brown = Associated with downtown historic structures for street signs.
10. Graphic icon should be more representative of La Canada building cupola:
-not so simplified
-like the historic element
-overall, they like the graphic icon
11. "Calle de Los Gatos" sign should be removed from Lot IV parking lot signs.
12. Numbering the Town Lots may not be helpful. Town isn't that big!
13. Welcome signs could be same as arch element on street name signs.
14. Most prefer upper left street name sign alternative.
15. Prefer green background with white text, more visible. But brown is more appropriate.
16. Refer to Downtown Beautification Committee and Commissions i.e., Parking Commission, Arts
Commissions for review of sign program.
17. Visitors should see welcome sign at South entrance right away.
18. Welcome signs: "Welcome to Historic Los Gatos", may only be necessary at S. Entrance, not others.
19. Street name sign: "Downtown Los Gatos", no need to include the EST. 1887 date.
20. One member provided a sketch for refinement of the cupola for the street name signs.
21. They like icon. Reduces confusion from signs for timed parking stalls/curbs.
Comments from:
Arts Commission 2/5/1998
1. Hills in background great (upper left alternative).
2. A little more accuracy is needed in cupola icon.
3. Historic Connotation very good.
4. Cats may be appropriate for downtown welcome signs or Town logo.
5. Include sign for clubs i.e., Kiwanis Rotary at the S. entrance to Town. On Town property possible?
6. Like the white sign with green lettering.
7. Rounded corners on signs appropriate.
Comments from:
Redevelopment Advisory Committee 2/10/1998
Location of welcome signs and height should be considered. Visibility important.
2. Consider allowance for special event sign on welcome signs.
3. Lighting of welcome sign important. Uplighting preferred for night visibility (similar to Campbell).
4. U-turn signs could be posted at either entrance rather than at every intersection?
5. Prefer the mountain silhouette (upper left).
6. Look at reduction of the P signs (number of parking lot directional signs).
A:\MISC\SIGNCOM.WPD
Page 2
Downtown Sign Program
Comment summaries
7. Prefer white with green text.
8. Historic Downtown should definitely be part of the welcome sign.
9. Height of welcome sign is important. Use theme from street name sign on welcome sign (same graphic).
10. What about welcome sign at N. Santa Cruz near Blossom Hill Rd? Enter discussion re: where else welcome
sign appropriate in Town.
Comments from:
Planning Commission 2/1 1 / 1998
1. Prefer that there not be any cats in the design.
2. Concerned about removing the hospital directional signs and would like to see them remain.
3. One commissioner not happy with the La Canada building logo proposed for the street name signs. She feels
it looks like a lighthouse and is too simple.
4. Prefers the sense of mountains as shown in upper left alternative for street name signs.
5. Stylized drawing of cupola may not truly identify what it is meant to be. Feels if it were more accurate and
encompassed more detail with the mountains in the background, it would work.
6. Feels that if the Incorporation date is included, it is too much information and too small.
7. Questioned the budget priority for this project.
8. One commissioner concurred with the recommendation from the Police Chief regarding U-turn signs (that
they are necessary).
Comments from:
Chamber of Commerce 2/18/1998
1. Consider advertisement on Location Maps in public parking lots.
2. Welcome signs proposed at other locations too (no just limited to downtown)?
3. Support the idea of La Canada Building for street name signs.
4. Consider kiosk in Plaza with touch screen subject directory listing downtown merchants.
Comments from:
Community Services Commission 2/19/1998
1. Welcome signs proposed on N. Santa Cruz at Blossom Hill Rd?
2. Want to see number of signs reduced.
3. What about directional signs for downtown in other areas, i.e., Los Gatos Boulevard at HWY 19?
4. Prefer Mountain backdrop, more detail on cupola (upper left hand corner alternative).
5. Like white background with green text, should be reflective.
Comments from:
Downtown Beautification Committee 2/24/1998
1. Directional sign at HWY. 85 and Winchester. On Winchester consider directional sign for "Downtown Los
Gatos".
2. Consistency in colors very important.
3. Welcome sign should say "Historic Downtown".
4. Sign at Winchester and Blossom Hill Road should be considered.
5. Street name signs should be consistent with welcome sign in color.
6. Street name sign should be brown background, with beige text. More historic connotations.
7. Use "oldest date" - Bill Wolf.
8. Rick Tharp: Artist, did logo on Weekly.
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STREET NAME SIGN INVENTORY
Street Name
No. of
Signs
Cost Per
Sign *
Total Sign
Cost
Almendra Av.
1
50.00
$ 50.00
Bachman Av.
2
50.00
100.00
Bean Av.
1
40.00
40.00
Broadway
1
40.00
40.00
Church St.
1
50.00
50.00
College Av.
1
50.00
50.00
E. Main St.
5
50.00
250.00
Elm St.
2
40.00
80.00
Fiesta Wy.
1
50.00
50.00
Grays Ln.
1
40.00
40.00
Los Gatos -Saratoga Rd.
3
80.00
240.00
Lundy Ln.
1
40.00
40.00
Maple Ln.
1
40.00
40.00
Montebello Wy.
2
50.00
100.00
Mullen Av.
1
50.00
50.00
N. Santa Cruz Av.
13
50.00
650.00
Nicholson Av.
1
50.00
50.00
Pageant Wy.
1
50.00
50.00
Park St.
1
40.00
40.00
Royce St.
1
50.00
50.00
S. Santa Cruz Av.
4
50.00
200.00
University Av.
4
50.00
200.00
Victory Ln.
1
50.00
50.00
Village Ln.
3
50.00
150.00
W. Main St.
7
50.00
350.00
Wood Rd.
1
40.00
40.00
TOTAL 61 $ 3,010.00
* NOTE: The cost is for one double-faced sign.
DT-SIGNS:\MISC\Sign-inv
SIGN COST PER LOCATION
Location
Name Signs
Cost
Mounting
Hard-
ware
Install-ation
Cost
Icon Sign
Total Cost
S. Santa Cruz Av.
@ Wood Rd.
$ 90.00
$ 25.00 $ 50.00
$ 150.00 $ 315.00
S. Santa Cruz Av.
@ Broadway
100.00
25.00
50.00
150.00
325.00
S. Santa Cruz Av.
@ Montebello Wy.
100.00
25.00
50.00
150.00
325.00
-
S. Santa Cruz Av.
@ W. Main St.
-E--
100.00
25.00
50.00,
150.00
325.00
N. Santa Cruz Av.
@ W. Main St.
100.00
25.001
50.00
_
150.00
325.00
N. Santa Cruz Av.
@ Elm St.
90.00
25.00
50.00
150.00
315.00
N. Santa Cruz Av.
@ Bean Av.
90.00
25.001
50.00
150.00
315.00
N. Santa Cruz Av.
@ Grays Ln.
90.00
25.00
50.001
150.00
315.00
N. Santa Cruz Av.
@ Royce St.
100.00
25.00
50.00
150.00
325.00
N. Santa Cruz Av.
@ Nicholson Av.
100.00
25.00
50.00
150.00
325.00
N. Santa Cruz Av.
@ Bachman Av.
100.00
25.00
50.00
150.00
325.00
N. Santa Cruz Av.
@ Bachman Av.
100.00
25.00
50.00 150.00
325.00
N. Santa Cruz Av.
@ Almendra Av.
100.00
25.00 50.00 150.00
325.00
N. Santa Cruz Av.
@ Village Ln.
100.00
25.00 50.00 150.00
325.00
N. Santa Cruz Av.
@ Los Gatos -
Saratoga Rd.
130.00
25.00
50.00
150.00
355.00
N. Santa Cruz Av.
@ Los Gatos -
Saratoga Rd.
130.00
25.00
50.00
150.00
355.00
DT-SIGNS:\MISC\Sign-inv
SIGN COST PER LOCATION
Village Ln.
(near bank)
50.00
25.00
50.001
150.00
275.00
Village Ln.
@ internal corner
50.00
25.00
50.00
150.00
275.00
University Av.
@ W. Main St.
100.00
25.00
50.00
150.00 325.00
University Av.
@ Elm St.
90.00
25.00
50.00
150.00 315.00
University Av.
@ Mullen Av.
100.00
25.00
50.00
150.00 325.00
University Av.
@ Los Gatos -
Saratoga Rd.
130.00
25.00
50.00
150.00
355.00
W. Main St.
@ Victory Ln.
100.00
25.00
50.00
150.00
325.00
W. Main St.
@ Montebello Wy.
100.00
25.00
50.00
150.00
325.00
W. Main St.
@ Lundy Ln.
90.00 2.5.00
50.00
150.00
315.00
W. Main St.
@ Park St.
90.00
25.00
50.00 150.00
315.00
E. Main St.
@ Maple Ln.
90.00
25.00
50.00
150.00
315.00
E. Main St.
@ College Av.
100.00
25.00
50.00
150.00
325.00
E. Main St.
@ Pageant Wy.
100.00
25.00
50.00
150.00
-
E. Main St.
@ Church St.
100.00
25.00
50.00 150.00
325.00
E. Main St.
@ Fiesta Wy.
100.00 25.00 50.00 150.00 1
325.00
TOTAL
COSTS $ 3,010.00 $ 775.00 $ 1,550.00 $ 4,650.00 $ 9,660.00
NOTE: Mounting hardware does not include the cost of new poles. It is the cost of
mounting the new signs on existing poles or street lights.
DT-SIGNS:\MISC\Sign-inv
MISCELLANEOUS SIGN COSTS
Sign Type
No. of
Signs
Sign
Cost
Hard-
ware
Remove
& Install
Total Cost
Parking 30 $ 30.00 $ 10.00 $ 50.00 $ 2,700.00
Icon Signs * 32 150.00 N/A N/A 4,800.00
Extra Icon Sign 18 150.00 N/A N/A 2,700.00
* This is the actual number of signs needed. However, staff feels
that additional icon signs should be kept on hand in case there
are any that are damaged.
DT-SIGNS:\MISC\Sign-inv
TO: LEE BOWMAN
PLANNING DIRECTOR
FROM: LARRY J. TODD
CHJJF OF POLICE
POLICE DEPARTMENTIIMORANDOI
DATE: JANUARY 8, 1998
SUBJECT: SIGNREPLACEMENT FOR THE CENTRAL BUSINESS DISTRICT
I have reviewed your recommendations to Council concerning the removal of certain parking and traffic
regulation signs in the Central Business District. I concur with the majority of your recommendations,
but I do have some concerns.
Reduce the amount ofparlring regulation signs (Recommendation la.)
While I would agree that there is no need to maintain one parking regulation sign for every two spaces,
I do not concur with the removal of signs designating loading zones, red zones, or temporary parking
zones. The goal of the parking program is to gain voluntary compliance with parking regulations,
ensuring that all visitors to the Central Business District have an opportunity to park and conduct
business. While drivers are, of course, required to park in conformance with the curb markings, the
gradual fading of paint, inclement weather, and night time parking sometimes reduce the visibility of
the markings. The placement of signs drawing attention to green zones, yellow zones, etc., assists
motorists in complying with the regulations.
I believe that painting all 30 minute zones white, with the words "30 minutes" stenciled on the curb
does not conform with the Vehicle Code, nor with Town Code. For example, a white curb restricts
parking to purposes of loading/unloading passengers, or the deposit of mail into an adjacent mailbox.
Town Code Section 15.40.110 limits white zone parking to 10 minutes. Likewise, green, yellow, red
and blue each have a special significance. Town Code conforms to the Vehicle Code; to vary from the
provisions of the Vehicle Code would be both illegal and confusing to motorists.
Remove confusing and misplaced signs (Recommendation lb)
Section 22102 of the Vehicle Code permits U-turns at intersections in a business district unless a sign
prohibiting such turn in placed at the intersection. While Streetscape Plan improvements provide for
the installation of "bulb -outs", I do not concur that U-turns will be impossible to execute, but rather will
merely require a series of turning and backing movements to complete the turn_ Experience has taught
many police officers that some people will try to make U-turns even in situations that would require
difficult maneuvering. In addition, the bulb -outs will not deter motorcyclists or bicyclists from making
U-turns. Unless there are regulatory signs, officers will not be able to prevent motorists from making
ATTACHMENT 9
U-turns at intersections, even if the turns impede the flow of traffic.
I agree that the present signage in the Central Business District can be confusing to some. My staff and
I will be pleased to work with the Planning Department to address issues concerning the placement of
traffic and panting regulatory signs so that confusion is reduced.
L- v. odd
Chief of Police