8 Staff Report - Sign Replacement ProgramCOUNCIL AGENDA REPORT
DATE: June 24, 1998
TO: MAYOR AND TOWN COUNCIL
FROM: TOWN MANAGER
SUBJECT:
MEETING DATE: 7/6/98
ITEM NO.
APPROVE STREET NAME AND WELCOME SIGN DESIGNS DATED JUNE 15, 1998 FOR
THE CENTRAL BUSINESS DISTRICT SIGN REPLACEMENT PROGRAM.
RECOMMENDATION:
Approve street name and welcome sign designs dated June 15, 1998 for the Central Business District Sign Replacement
Program.
BACKGROUND:
On April 20, 1998 the Town Council adopted the sign replacement program for the Central Business District (CBD).
The Council also directed staff to revise the street name and welcome sign designs. Revisions have been made by
designers Rick Tharp and Patrick Keller according to Council comments.
DISCUSSION:
Designers Rick Tharp and Patrick Keller generously donated their time in preparing alternatives for the street name signs
that were reviewed by Council on April 20, 1998 (Attachment 1). They have responded to Council's comments with the
revised street name and welcome sign designs (Attachment 2). A copy of the colored version of the signs will be
available at the July 6, 1998 public hearing.
The street name and welcome signs are proposed with a low reflectivity brown background, beige border and a high
reflectivity white text (Attachment 3). The brown and white connotes a historic built environment, as recommended by
the Historic Preservation Committee. The cupola icon in the "Historic Downtown" crown element of the street name
signs represents the historic La Canada building and has been revised to include the building walls in the background.
As directed by Council, the "Cats" and the Town incorporation date have been included in the welcome sign design.
The street name sign specifications are included as Attachment 3. Although Rick Tharp and Patrick Keller have donated
all of their design time for the Sign Replacement Program, the sign format, letter spacing and graphics are not currently
the Town's property. The Memo from Rick Tharp (Attachment 2) explains that the sign design and production
supervision will be donated to the Town. After meeting with American Traffic Supply, Mr. Tharp determined that it
would be much more cost effective for he and Mr. Keller to provide the production services and digital formats for:
► 26 street name signs to be replaced;
► one welcome sign; and
► one parking directional sign.
PREPARED BY: LEE E. BOWMAN SCOTT R. BAKER
PLANNING DIRECTOR DIRECTOR OF PARKS AND PUBLIC WORKS
Reviewed by:Attorney
nce
Revised: 6/24/98 11:08 am
Reformatted; 10/23/95
PAGE 2
MAYOR AND TOWN COUNCIL
SUBJECT: CBD Sign Replacement Program
June 25, 1998
If the Town pays Mr. Tharp and Mr. Keller $950 for mechanicals and materials (computer design time and diskettes),
the digital files would be supplied to the Town for use when operating funds are available for production and installation
of the replacement signs. Due to the large amount of volunteer time and public input placed into the sign designs, staff
recommends acquiring the sign designs in digital format for future use.
CONCLUSION:
Sign improvements implemented via the Sign Replacement Program for the CBD will provide the finishing touch to the
Streetscape Plan implementation. A critical part of this program is the street name and welcome sign designs. Operating
funds are not available at this time for manufacturing and installing the replacement signs. Staff recommends that
Council approve the sign designs (Attachment 2). If signs are replaced through attrition it is estimated that it would take
two to three years to replace all the existing signs in the CBD. If Council decides to expedite implementation of the Sign
Replacement Program, the Council should direct staff to prepare a report identifying a funding source and schedule.
ENVIRONMENTAL ASSESSMENT:
Is not a project defined under CEQA, and no further action is required.
FISCAL IMPACT:
Acquiring the sign designs in digitized format will cost $950. The cost is fixed and will be expended from Program
5050. Mr. Tharp currently has a Town Business license.
The overall price for the production and installation of new street name signs in the CBD is estimated at $15,000. The
funding source will be identified at a later date and subject to Council approval.
ATTACHMENTS:
1. Town Council Minutes from April 20, 1998
2. Memo from Rick Tharp (Tharp Did It), dated June 15, 1998
3. Street Name Sign specifications
DISTRIBUTION:
Shirley Henderson, 264 Los Gatos Boulevard, Los Gatos, CA 95030
Ellen Graff, 805 Lilac Way, Los Gatos, CA 95032
Richard Lang, 809 University Ave., Los Gatos, CA 95030
Randal Mackley, 205 Belgatos Road, Los Gatos, CA 95032
Lee Quintana, 5 Palm Avenue, Los Gatos, CA 95030
Morris Trevithick, 55 Church St. #1203, Los Gatos, CA 95030
Rick Tharp, 50 University Avenue, Suite #21, Los Gatos, CA 95030
LEB:KS:TD:sm
n:ldev\cnclrptsldtsigns.rep
Town Council Minutes April 20, 1998
Redevelopment Agency Los Gatos, California
HEARINGS CONTINUED
HERNANDEZ AVE 55/DESIGNATE LANDMARK HISTORIC PRESERVATION OVERLAY/CONT.
Motion by Mrs. Benjamin, seconded by Mr. Blanton, to close the public hearing. Carried
unanimously.
Motion by Mr. Hutchins, seconded by Mr. Attaway, that Council uphold the Planning
Commission's decision to initiate proceedings to designate the site as a Landmark Historic
Preservation Overlay Zone with the understanding that the appellant will have ample opportunity
to present his case before a designation is actually enacted. Carried unanimously.
SIGN REPLACEMENT CENTRAL BUSINESS DISTRICT/RESOLUTION 1998-47 (10.47)
Rick Tharp and Patrick Keller, 50 University Ave., presented plan for signage downtown. The
crown logo for downtown signage to be discussed and refined during further discussion. Mr.
Tharp presented some designs for consideration. The posts for the signs should be considered
for beautification also.
Council comments: New street name signs to go throughout the town so you can readily identify
Los Gatos by its signs; Consider pipes other than galvanized; Each Historic District could have
its own identification on the crown element; The incorporated date, the cats and :Gem of the
Foothills" can be considered as elements of the design. Mr. Tharp should return with figures
on the cost of other than galvanized pipe and submit an estimate along with sign company
estimates.
Motion by Mr. Hutchins, seconded by Mrs. Benjamin, that Council adopt Resolution 1998-47
entitled, RESOLUTION OF THE TOWN OF LOS GATOS ADOPTING THE CENTRAL
BUSINESS DISTRICT SIGN REPLACEMENT PROGRAM FOR SIGNS LOCATED IN THE
RIGHT-OF-WAY, with additional consideration concerning poles and crown logo. Carried
unanimously.
RENT DISPUTE RESOLUTION PROGRAM/RESOLUTION 1998-48 (27.19)
RENTAL AND OTHER TENANT -LANDLORD DISPUTES/ORDINANCE INTRODUCTION
The Town Clerk read the Title of the Proposed Ordinance.
Motion by Mr. Blanton, seconded by Mrs. Benjamin, to waive the reading of the Proposed
Ordinance.
Motion by Mr. Blanton, seconded by Mrs. Benjamin, that Council introduce Proposed Ordinance
entitled, ORDINANCE OF THE TOWN OF LOS GATOS AMENDING THE LOS GATOS
TOWN CODE ARTICLE VIII, RENTAL AND OTHER TENANT/LANDLORD DISPUTES
(SECTIONS 14.80.045, 14.80.010 & 14.80.315). Carried unanimously.
Motion by Mr. Attaway, seconded by Mr. Blanton,that Council adopt Resolution 1998-48
entitled, RESOLUTION OF THE TOWN OF LOS GATOS ADOPTING REVISED RENTAL
DISPUTE RESOLUTION REGULATIONS AND RESCINDING RESOLUTION 1989-210.
Carried unanimously.
TC: D10: MM042098
9
ATTACHMENT 1
ESTIMATE
J U N 1 tJ 199
TOWN OF LOS GA TOS
PLANNING DEPARTMENT
By
Date: Monday, June 15, 1998
To: Kristine and Trish / Town of Los Gatos
From: Rick / Tharp Did It
cc: Patrick Keller
re: Central Business District Sign Replacement
Patrick Keller and I have redesigned the street name signs and the welcome signs as per the
Mayor and Town Council requests on April 20, 1998.
We met with Eric Blair of American Traffic Supply and have determined that it would be
considerably more cost effective for Patrick and me to provide the production services than
for American to attempt to reproduce our design and typography. We will provide digital
files of twenty-six (26) street name signs, one (1) welcome sign, and one (1) parking sign
design.
Our fees and costs are listed below.
Design 1,800 (no charge to Los Gatos)
Production Supervision 500 (no charge to Los Gatos)
Mechanicals 600
Materials 350 (S202.05 to date)
Total S 950 (+ State Sales Tax where applicable)
We will have digital files complete 15 working days after approval of the attached rough
designs and the above budget proposal.
ATTAC
4T
z
TOWN OF Los GATOS
DOWNTOWN STREET NAME SIGN SPECIFICATIONS
SIGN TYPE:
PLATE MATERIAL:
PLATE SIZE (min.):
MAIN COLOR:
BORDER COLOR:
LETTER COLOR:
LETTER STYLE:
POST TOP CAP:
90° CROSS:
SPIRE POINT FINIAL:
SIGN POST:
ORNAMENTAL BASE:
CIVIC CENTER
110 E. MAIN STREET
P.O. Box 949
Los GATOS, CA 95031
Double sided
0.050" flat aluminum
6 in. X 24 in.
3M Scotchcal, Series 220, "Russet Brown"
3M Scotchcal, Series 220, "Beige"
3M Scotchlite, Series 280, "Reflective White"
Per setup by Rick Tharp of Tharp Did It
w/5" slotted extrusion, Pelco Products style SH-1800
w/5" slotted extrusions, Pelco Products style SH-1801
w/5" slotted extrusion, Pelco Products style SH-1809
2 in. (2-3/8 in O.D.) x 10 ft., steel, with semi -gloss black powder
coat
Aluminum, 24 in. high w/2-3/8 in. I.D., Pelco Products style
AP-0801-2.375
NOTE: Sign harware, parts and aluminum base (from Pelco Products) are powder coated semi-
gloss black.
TTACF € ENT 3
DT-5IGN5:1A:\MISC\SI&NSPEC. WPD
INCORPORATED AUGUST 10, 1887
0
Town Council Minutes July 6, 1998
Redevelopment Agency Los Gatos, California
MINUTES OF JUNE 29, 1998 (06B.V)
Motion by Mrs. Benjamin, seconded by Mr. Blanton, that Council approve the Minutes of June
29, 1998 as submitted. Carried unanimously.
SANTA CRUZ AVENUE S.140/PLANNED DEVELOPMENT APPLICATION/DENIAL (07.09)
Motion by Mrs. Benjamin, seconded by Mr. Blanton, that Council accept report from Planning
Commission recommending denial of Planned Development Application DEV-97-004 and
Negative Declaration ND-97-015. Property Owner: Los Gatos Venture, Ltd. Applicant: Pacific
Valley Investments, Inc. Carried unanimously.
SIGN REPLACEMENT PROGRAM/CENTRAL BUSINESS DISTRICT (08.47)
Motion by Mrs. Benjamin, seconded by Mr. Blanton, that Council approve street name and
welcome sign designs dated June 15, 1998 for the Central Business District Sign Replacement
Program. Carried unanimously.
COMPUTER EQUIPMENT DONATIONS (09.28)
Motion by Mrs. Benjamin, seconded by Mr. Blanton, that Council continue this item to July 20,
1998 as recommended by staff. Carried unanimously.
AFSCME LOCAL 101/MOU WITH TOWN/RESOLUTION 1998-99 (10.10)
Motion by Mrs. Benjamin, seconded by Mr. Blanton, that Council adopt Resolution 1998-99
entitled, RESOLUTION OF THE TOWN OF LOS GATOS APPROVING MEMORANDUM OF
UNDERSTANDING BETWEEN THE TOWN OF LOS GATOS AND AFSCME LOCAL 101,
LOS GATOS CHAPTER. Carried unanimously.
TEMPORARY/HOURLY COMPENSATION FOR FY 98-99/RESOLUTION 1998-100 (11.10)
Motion by Mrs. Benjamin, seconded by Mr. Blanton, that Council adopt Resolution 1998-100
entitled, RESOLUTION OF THE TOWN OF LOS GATOS AMENDING TEMPORARY
HOURLY COMPENSATION FOR FISCAL YEAR 1998-99. Carried unanimously.
HOUSEHOLD HAZARD WASTE PROGRAM/SCC AGREEMENT/RESOLUTION 1998-101 (12.14)
Motion by Mrs. Benjamin, seconded by Mr. Blanton, that Council adopt Resolution 1998-101
entitled, RESOLUTION OF THE TOWN OF LOS GATOS AUTHORIZING THE TOWN
MANAGER TO EXECUTE THE FIRST AMENDMENT TO THE AGENCY AGREEMENT
WITH THE COUNTY OF SANTA CLARA FOR PARTICIPATION IN A HOUSEHOLD
HAZARDOUS WASTE COLLECTION PROGRAM FOR FY 1998-99. Carried unanimously.
EMERGENCY OPERATIONS CENTER/PROJECT EOC-473CEOC/RESOLUTION 1998-102 (13.09)
Motion by Mrs. Benjamin, seconded by Mr. Blanton, that Council adopt Resolution 1998-102
entitled, RESOLUTION OF THE TOWN OF LOS GATOS APPROVING PLANS AND
EQUIPMENT PURCHASE FOR PROJECT 473CEOC - EMERGENCY OPERATIONS
CENTER. Carried unanimously.
LONGMEADOW STORM DRAIN/PRJ 9818/WEST VALLEY CONST/RESO 1998-103 (14.35)
Motion by Mrs. Benjamin, seconded by Mr. Blanton, that Council adopt Resolution 1998-103
entitled, RESOLUTION OF THE TOWN OF LOS GATOS AUTHORIZING THE EXECUTION
OF AN AGREEMENT WITH WEST VALLEY CONSTRUCTION COMPANY, INC. FOR
CONSTRUCTION OF PROJECT 9818. LONGMEADOW STORM DRAIN. Carried
unanimously.
TC: D 10: MM070698
2