19a Staff Report - Holiday Banner DesignDATE:
TO:
FROM:
SUBJECT:
MEETING DATE: 10/6/03
ITEM NO.
COUNCIL AGENDA REPORT
OCTOBER 2, 2003
MAYOR AND TOWN COUNCIL
DEBRA J. FIGONE, TOWN MANAGE
COUNCIL APPROVAL TO PROCEED WITH HOLIDAY BANNER DESIGN
RECOMMENDATION:
That the Town Council direct staff to proceed with the ordering and installation of holiday banners
for the Downtown and Los Gatos Blvd.
BACKGROUND:
In spring, 2003 the Town installed new hardware and banners in the downtown and on Los Gatos
Blvd. The Banner Working Group developed the design in conjunction with Tharp Did It. The
design was approved by the Town Council.
DISCUSSION:
Council has expressed an interest in having festive banners installed for the holiday season. The
Banner Working Group in conjunction with Tharp Did It designed
the downtown and Los Gatos Blvd. (A copywa unique holiday banner for each
The plan is to remove every other banner (the on s designithellrust" color)in be on display both the downtown at the Council meeting).d
Los Gatos Blvd. These would be replaced with the holiday banners. Installation of the new holidayy
banners is planned prior to Thanksgiving and then removal of the banners by the end of January,
2004. rye
Approximately 50 banners will be made for the downtown and about 25 for Los Gatos Blvd.
Estimated cost for manufacturing and installation is approximately $10,000. The Town will use the
manufacturer which was the low bidder for the banners installed last spring.
PREPARED BY: Marty Woodworth th-C,�
Redevelopment and Economic Vitality Director
Reviewed by: Assistant Town Manager g Town Attorney Clerk
Community Development p Revised: 10/2/03 2:29 pm
Reformatted: 5/30/02
PAGE 2
MAYOR AND TOWN COUNCIL
SUBJECT: COUNCIL APPROVAL TO PROCEED WITH HOLIDAY BANNERS
October 2, 2003
CONCLUSION:
Holiday banners will provide a festive environment for both the downtown and Los Gatos Blvd.
They can be used on a yearly basis during the holiday season for many years to come.
ENVIRONMENTAL ASSESSMENT:
Is not a project defined under CEQA, and no further action is required.
FISCAL IMPACT:
The downtown holiday banners and installation will be paid for with RDA funds from the
Downtown Streetscape project 930-0233 in the amount of approximately $6,000. The Los Gatos
Blvd. banners and installation will be paid for from Town Beatification project 400-0223 in the
amount of approximately $4,000.
Downtown Streetscape Project 930-0233:
FY2003/04 FY2003/04 Fiscal Year Actual FY2003-04
Downtown Streetscape Improvements 930-0233 Adjusted Expended/Encumbered Available
Budget Or Planned To Date Balance
FY2003/04 Carry Forward $ 1,535,826 1,518,783
Proposed Banner Installation 6,000
Total Downtown Streetscape Improvements 930-0233 $ 1,535,826 $
Total 930-0233 Since Project Inception $ 3,850,000 $
Town Beautification Project 400-0223:
FY 2003/04
Town Beautification 400-0233
FY2003/04 Carry Forward
FY2003/04 New Allocation
Proposed Banner Installation
1,524,783 $ 11,043
3,838,957 $ 11,043
FY 2003-04 Fiscal Year Actual FY 2003-04
Adjusted Expended/Encumbered Available
Budget Or Planned To Date Balance
79,423
25,000
4,000
Total Town Beautification 400-0233 $ 104,423 $ 4,000 $ 100,423
DOWNTOWN
Los GATOS
2zo,9.9-/6/4A5
LOS GATOS
Town Council Minutes October 6, 2003
Redevelopment Agency Los Gatos, California
ENGINEERING & TRAFFIC SURVEY/ESTABLISHING SPEED LIMITS/ORDINANCE (17A.41)
John Curtis, Director of Public Works, gave the staff report on this item explaining how the traffic
study survey data has remained consistent with our current speed signs throughout Town. He addressed
amendments in the Desk Item before Council concerning speed limits between Los Gatos -Saratoga
Road to Knowles Drive along North Santa Cruz Ave -Winchester Blvd.
Motion by Mr. Glickman, seconded by Mr. Wasserman, that Council approve the amendments to the
Proposed Ordinance which appear before Council in the Desk Item addressing a 25 mph speed zone
from Los Gatos -Saratoga Road to Vineland Ave. along Santa Cruz Ave and Winchester Blvd and the
other amendment is a 35 mph speed zone from Vineland Ave. to Knowles Drive along Winchester
Blvd. These revisions will return to the Ordinance will return to Council for approval on October 20,
2003.
COUNCIL MATTERS (18.28)
There were no issues presented from Council this evening.
MANAGER MATTERS (19.28)
Holiday Banner Program:
Marty Woodworth, Redevelopment Agency Manager, updated Council on the Town Banner Program
and asked Council to choose the color and style that they favored. Council decided on red background
with white stars and lettering with green outlining, and green to replace the brown areas so as to
brighten up the banners as much as possible. Mr. Woodworth also explained the positioning of the
banners in the downtown and on the boulevard. He will return to Rick Tharp with the requests and
believes the banners can be completed in two weeks time.
Alive and Loving Life Update:
Scott Seaman, Chief of Police, updated Council on the plans and activities for the fall months
involving the community working on this significant issue in a creative and effective way. Recent
projects and groups are Cops and Kids, Passions for Music, Under 21 Club, Freshman Skills & Parent
Skills. The music group was responsible for a successful series of concerts during the summer.
Sandy Decker, Mayor and Council Member, announced that she had been asked to remain on the Core
Four of the leadership team of the Alive and Loving Life activities. She asked for Council consensus
in allowing her to continue serving next year on this community activity.
ADJOURNMENT
Mayor Decker closed this evening's meeting at 10:50 p.m.
N:1CLK\Council Minutes120031M 10-06-03.wpd
ATTEST:
Marian V. Cosgrove
Town Clerk
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