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Study Session
�pW N 0� DATE: TO: FROM: SUBJECT: BACKGROUND COUNCIL AGENDA REPORT February 9, 2012 MEETING DATE: 2/13/12 STUDY SESSION MAYOR AND TOWN COUNCIL GREG LARSON, TOWN MANAGER TOWN COUNCIL STUDY SESSION TO DEVELOP THE VISION FOR THE NORTH 40 SPECIFIC PLAN. On January 9, 2012, the Town Council and Planning Commission held a Joint Study Session to discuss the North 40 Specific Plan. The purpose of the Study Session was to: • Receive an update on the Specific Plan process • Review and discuss the vision • Review and discuss height • Review and discuss land use At that meeting, staff received direction that a vision statement needed to be prepared prior to further work on the conceptual design or drafting language for the North 40 Specific Plan. DISCUSSION The purpose of the February 13, 2012, Town Council Study Session is as follows: Develop the vision for the North 40 Provide direction regarding next steps for developing the North 40 Specific Plan This Study Session will provide the Town Council a unique opportunity to provide direction for a Vision Statement to guide the further development of the North 40 Specific Plan. In consultation with the Mayor, staff is proposing the following process to guide the Council's preparation for and participation in the Study Session. PREPARED BY Wendie R. Rooney, Director of Community Development 1P , A - Reviewed by: Assistant Town Manager Town Attorney Finance N:\DEV \TC REPORTS \2012 \N40SP- SS.2- 13- 12.doc Reformatted: 5/30/02 Revised: 5/20/201111:44 AM PAGE 2 MAYOR AND TOWN COUNCIL SUBJECT: NORTH 40 SPECIFIC PLAN February 8, 2012 In advance of the Study Session: 1. Review the attached materials which provide an abundance of source documents and information regarding the North 40 (the Council has previously received most of these documents, but they are provided again here for convenience and public access); 2. Review the sample vision statements provided below as well as other specific plan vision statements attached; 3. Consider and draft your responses to the following two Visioning Exercises: A. Working From Broad to Specific - Each response should be no more than 50 words. Please use adjectives, not numbers. Individual words or phrases instead of sentences are fine. a. How do you describe Los Gatos? b. How do you describe your home neighborhood, as distinct from other neighborhoods? c. How would you like to describe the North 40, years after it is developed? B. Working From Specific to Broad — The most important part of this exercise is the "why ?" question to identify and elevate the higher values and concepts driving specific preferences. a, List 1 to 5 uses or other attributes you believe should be in the North 40. Describe yhy that use or attribute is important for the North 40. b. List I to 5 uses or other attributes you believe should NOT be in the North 40 Describe � that use or attribute should NOT be in the North 40. c. Examples: • A hotel should be in the North 40 because it will provide an unmet need for more visitor accommmodations and meeting space, and increase local tax revenues. • A hotel should not be in the North 40 because it will compete with Downtown hotel accommodations and increase non - resident traffic. At the Study Session: 1. The Mayor will first call for public Verbal Communications regarding matters both on and off the agenda; 2. Staff will identify the visual reference and resource information available to the Council for the Study Session, including North 40 and contextual maps as well as summaries of the available North 40 background materials; PAGE 3 MAYOR AND TOWN COUNCIL SUBJECT: NORTH 40 SPECIFIC PLAN February 8, 2012 3. The Town Manager will assist the Council in reviewing and discussing the responses to the exercises detailed above. The Manager's role will not be to provide specific recommendations for Council consideration, as is typically the case, but to identify similarities and differences between the Council's responses. In addition, the Manager will likely ask questions to ensure that the Council's responses and comments are driving towards a broad -based high level Vision Statement for the North 40. Flip charts will be used as required to document preferred or discounted concepts for inclusion in the North 40 Specific Plan. 4. The Council will adopt by consensus the key concepts for inclusion in a draft Vision Statement, possibly to the point of actually writing a first draft of the Vision Statement during the meeting. Staff will be able to write and show possible language as it is being developed. 5. The Council is also asked to provide direction on the next steps for the North 40 Specific Plan, either as recommended by staff in Attachment 9 or as needed to complete the Vision Statement. Attached are documents that can assist the Town Council with developing and considering the vision for the North 40. Attachment 1 is the results of the March 30, 2011, joint Town Council, Planning Commission, and North 40 Advisory Committee Kick -Off meeting, where the group participated in a brainstorming exercise on issues, ideas, and concerns regarding the North 40 Specific Plan. The group also prioritized the results of the brainstorming activity. Both the results and a summary of the data are contained in Attachment 1. Attachment 2 contains the results of the first community workshop on April 2, 2011. At the workshop, the community participated in the same two exercises that were conducted with the Town Council, Planning Commission, and North 40 Advisory Committee at the Kick -Off meeting. Attachment 3 contains the General Plan and General Plan EIR policies, citations, and references to the North 40 Specific Plan. These policies, principles, and citations provide both vision and guidance for the plan development. Attachments 4, 5, and 6 contain the Vision Chapter from the 2020 General Plan, the Vision Statement from the 1999 Draft North 40 Specific Plan, and the Vision Statement from the Los Gatos Boulevard Plan, respectively. PAGE 4 MAYOR AND TOWN COUNCIL SUBJECT: NORTH 40 SPECIFIC PLAN February 8, 2012 Attachment 7 contains general information regarding creating a specific plan vision statement, including these two samples of vision statements: • To transform a former industrial area of our community into an attractive, safe, healthy, and vibrant new neighborhood of residential, commercial, public, park, and open space uses. • Guadalupe River Park & Gardens will be recognized as a world class, visitor friendly destination that is celebrated as an icon of the City of San Jose and Silicon Valley and renowned for educational and environmental programs. Attachment 8 contains examples of Specific Plan Vision Statements from other jurisdictions. Attachment 9 contains staff recommended next steps for developing the North 40 Specific Plan. Attachments 1. Results of the March 30, 2011, Town Council, Planning Commission, and North 40 Advisory Committee Kick -Off meeting 2. Results of the April 2, 2011, Community Workshop 3. General Plan and General Plan EIR policies, citations, and references to the North 40 Specific Plan 4, Vision Chapter from the 2020 General Plan 5. Vision Statement from the 1999 Draft North 40 Specific Plan 6. Vision Statement from the Los Gatos Boulevard Plan 7. Information regarding creating a vision statement 8. Vision Statements from other jurisdiction's Specific Plans 9. Next steps document 10. E -mail from Mark Brodsky, received February 4, 2012 Distribution Debbie Rudd, RRM Design Group, 3765 S. Higuera St., Ste. 102, San Luis Obispo, CA 93401 Don Capobres, Grosvenor, 1 California St., Ste. 2500, San Francisco, CA 94111 Planning Commission North Forty Advisory Committee WRR:JP:ct i 1 group M creating environments people onjoy- Attachment 1 THIS PAGE LEFT INTENTIONALLY BLANK NORTH 40 SPECIFIC PLAN TC, PC and AC Kickoff Workshop Summary March 30, 2011 The Town Council (TC), Planning Commission (PC), and North 40 Specific Plan Advisory Committee (AC) held a kickoff workshop on March 30`h. The purpose of this kickoff was to inform the TC /PC /AC of the Specific Plan process and to gather feedback regarding overall town essence, land use, circulation, public spaces, and architectural character. The TC /PC /AC was asked to participate in a brainstorming exercise to voice their issues, ideas, and concerns regarding these topics. Their comments were recorded on large posters. -Upon completion of the brainstorming exercise, each member was given twelve green sticker dots and three red sticker dots. They were then asked to use their dots as a voting mechanism and place them on high priority items that they were in agreement with or in disagreement with. A summary of the input that received the highest support, least support and mixed results is provided below and a complete dot exercise tally is attached. Essence of Los Gatos Highest Support • Los Gatos is a walking community • The Los Gatos General Plan does a good job summarizing the Town's core values • Los Gatos residents enjoy a high quality of life • The community is architecturally unique • Los Gatos has a strong education system Least Support Only positive feedback was received in this category. Mixed Results Only positive feedback was received in this category. Land Use Highest Support • Senior housing • Performing arts complex or center • Conference center (250 -400 people) • Destination retail • Large commercial stores • Entry -level housing • Electronics /large appliance store • Urban marketplace • Incorporation of an orchard feature to reflect the area's history • Restaurants (4 green dots, 1 red dot) rrm;: 'J�4w ,. { rou _. g p creating environments people enjoy' North 40 Specific Plan TC PC and AC Kickoff Workshop Summary March 30, 2011 Page 2 of 3 Least Support • Costco with rooftop use received a strong negative response (9 red dots) • An indoor public sports complex received no support and some negative responses Q red dots) Mixed Results The one. t?otable. item of contention in the Land Use category was a Target store, with 6 red and 4 green dots. Architectural' Character Highest Support • Provide a diversity in architecture as well as an appearance that the development was constructed over time • Pedestrian scaled buildings • Avoid maximizing buildout of site • Tall buildings should be strategically placed Provide a variety of architectural styles; an eclectic mix from historic through modern styles Least Support • Participants did not like the idea of mimicking the look of Downtown Los Gatos in the Specific Plan area • Big box stores were not supported, even under the pretense that the facilities' architecture would be unique Mixed Results There were no items that showed any mixed results in the Architectural Character category. Public Spaces Highest Support Outdoor entertainment opportunities Sidewalk dining • Gathering spaces - plazas /paseos • Historic orchard /perimeter • Pocket parks Least Support Only positive and mixed results were received in this category. Mixed Results The one notable item of contention in the Public Space category was a dog park, with 4 red and 2 green dots. i rrmdeesJgn rou �. g p creating environments people enjoy' North 40 Specific Plan TC, PC and AC Kickoff Workshop Summary P March 30, 2011 Page 3of3 Circulation Highest Support • Emphasis on pedestrians versus vehicles • Don't compound congestion at existing intersections (Los Gatos Boulevard /Lark Boulevard) • Incorporate traffic calming elements Least Support Only positive feedback was received in this category. Mixed Results Only positive feedback was received in this category. Miscellaneous Ideas and Issues Highest Support While no items received overwhelming support, of the items discussed, the following received the highest amount of support in this category: • Site plan design is key for pedestrian flow • A balanced mix of uses • Creation of new neighborhoods • Ambient light /shielded • Cluster /hide parking • Buffer to Hwy 17 and Hwy 85 - viewshed Least Support Only positive and mixed results were received in this category. Mixed Results Large gateways or arches received 3 red dots in opposition and 1 green dot in support The retention basin /on -site stormwater treatment facility received 1 red and 1 green dot rrmdesiC 1 rou 01 g p creating environments people enjoy, 9wk t'OWN COUP �LANf�ING COfViMISSI0N AND AbV.MRY tOMMITTEE' KICKOFF �IfORK5HQ1� CATEGORY GREEN DOTS RED DOTS ,Essence_o . Lds;GatgS ;'._- - Walking community - _ 6 0 _ General Plan summarizes core values _ — 6 0 -_ Quality of life _ . ... . _ _ 3 0 Architectural uniqueness and excellence _ 3 0 Str edu cation system Environment /natural beauty 3 ? 0 0 S et t ing - view of m ountains Arts - -- —_ 2 1 0 0 - -- Recreation - 1 0 (pre 1 0 _H ist o ry - genera appeal 1 0 _M ulti __- Inclus - affordable and rental housing (diversity) 1 0 __ Small town community 0 0 - Y outh 0 0 Seniors 0 0 Sustaina - -- 0 n 0 n vluf dlll bVL CI uic - -- -- Respect for buil environment - 0 - - - _0 -- - - - - -- - n n a 1 z v j CATEGORY - cY' ` I1CilliSe _R aF ,rl'"'`4 41�iL 't '�- `F z Y•FT"s -; .... -r_, ti.�a a #a�t� : ." 1.. t ., , a.: S. R rA...'�+'v+` . ....x... •..'t . , a fns .: °„- Senior housing (high- quality townhomes) Performing arts complex or center Large event meeting conference (250 -400 people) Destination retail 'Target Restaurants Large commercial store Entry -level housing Orchard - historic feature Electronics /appliance (large - scale) "U rban m arketplace Public meeting spaces (100 -150 people) Youth friendly businesses Entertainment - music /movies 1 n Lodging Grocery - boutique Costco with rooftop use such as a garden Indoor sports complex- public I School - Faith community 1 1 0 0 0 0 0 0 9 3 0 0 Downtown Los Gatos look TOTAL: 55 19 Archetectural Character l 0 4 Diversity /comfortable /developed overtime 6 4 Pedestrian scale 6 0 Avoid maximizing buildout of site 4 0 Strategically place tall buildings 4 0 f Variety - inclusive of several architectural styles 3 0 Eclectic - historic - modern 2 0 Clustered buildings 1 0 No fauMed x Mediterranean 1 0 Unique 1 0 No Santana Row 0 1 n No cookie cutter architecture 1 0 Downtown Los Gatos look 0 0 Work with big box store to provide unique architecture 0 4 Timeless architecture 0 4 Avoid unarticulated walls 0 0 360° architecture 0 0 Centrally located tall buildings 0 0 1 0 0 n TOTAL: 30 g 6 0 6 0 5 0 5 0 4 6 4 1 4 0 4 0 4 0 4 0 4 0 1 0 1 n CATEGORY GREEN DOTS i RED DOTS PublicSpaces. _ '` :Outdoor entertainment 10 0 Sidewalk dining 8 0 Gathering - plaza /paseo 5 0 Historic orchard around the perimeter _ 4 0 _ Pocket parks 3 0 Dog park 2 — -- 4 Walking trail /bike 0 0 TOTAL: 32 4 CirculsEion - Bal anced m of uses _ 4 Cars are not in control, people are Lark /Los Gatos Boulevard (level D intersections) - don't compound e s ignal issu 6 2 0 0 _ Inc traffic calming elements _ — 2 0 Complete streets - pedestrian and bike access, separate vehicles, public t ransit, street trees, walkable — _ 2 _ 0 Fronta on all Bike paths 1 0 Work with s af e routes to sc Avoid st st /include curves - - -- _ —_ -_– Em erg en cy e —.____ 0 _ —_— _ _____ C t o creek trail a lig ra il — —_ — 1 0 A_ll.e for service — _ — 0 0 Tra a nd conne to sc hool s _ _ —_— _ 0 0 Consider frontage roads /traffic off Los Gatos Boulevard 0 0 TOTAL: 18 Miscellaneous Ideas and Issues Ped mobility and flow site pla des is k 4 0 Bal anced m of uses _ 4 0 _ _ -- New n eig hb orhood __— _ - —_ 0 — Ambient light /shielded _ 3 0 — Cluster /hide parking from public view 2 _— 0 B uffer to 17 & 85 /viewshed —_ 2 0 _ Large gateways /arches — Retention. basin /on -site stormwater treatment 1 1 Sound mitigation 1 0_ Create a sense of community 0 0 Destination for outsiaers coming io Los Uaws Quiet centralized place TOTAL: 0 0 21 4 -9 I • rrm group kki —Ming -wlwma P-Pl. enjoy' Attachment 2 THIS PAGE LEFT INTENTIONALLY BLANK NORTH 40 SPECIFIC PLAN Community Workshop #1 Summary April 2, 2011 The Town of Los Gatos held its first North 40 Specific Plan community workshop on April 2nd, 2011 at the Calvary Church in Los Gatos. This workshop was held on a Saturday morning to encourage those who may not be able to participate on a weeknight evening. Approximately 60 people attended the workshop with many of those in attendance indicating that they were long- term residents. The purpose of this kickoff was to inform the community of the Specific Plan process and to gather feedback regarding overall town essence, land use, circulation, public spaces, and architectural character. The public was asked to participate in a brainstorming exercise to voice their issues, ideas, and concerns regarding these topics. Their comments were recorded on large posters. Upon completion of the brainstorming exercise, each participant was given twelve green sticker dots and three red sticker dots. They were then asked to use their dots as a voting mechanism and place them on high priority items that they were in agreement with or in disagreement with. A summary of the input that received the highest support, least support and mixed results is provided below and a complete dot exercise tally is attached. Essence of Los Gatos Highest Support • Los Gatos has many trees and has a rural feeling • Views of the mountains are an important component of the community and should be preserved • Los Gatos is an environmentally - friendly community • Los Gatos is a walkable community with pedestrian linkages and bike routes • Los Gatos has many trails and bikeways • Los Gatos does not have any big shopping centers • Los Gatos is a historic community • Los Gatos is a people - friendly town • Los Gatos is a small charming town Least Support Only positive and mixed results were received in the Essence of Los Gatos category. Mixed Results • "Not urban - low density, not tall, orchards" received mixed results with 4 green and 3 red • There was twice as much opposition to tall buildings as there was support Land Use Highest Support • Develop an integrated vision for the North 40 site, Los Gatos Boulevard and the town • Active recreation area • Senior housing /assisted living (rental) • Underground parking rrm� f ". 9 M 1-1 g rou �� �_� p creating environments people enjoy' North 40 Specific Plan Community Workshop #1 Summary April 2 2011 Page 2of3 • Other open spaces developed before North 40 • Small businesses • Local family restaurants Environmental consideration (fewer mitigation measures) • Long-term vision Least Support only positive and mixed results were received (n this category. Top Mixed `Results The concept of a new.school was strongly - supported with 8 green dots, but also somewhat opposed with 5 red dots. • _ Medium or small box stores received equal amounts of support and opposition, with a total of 4 dots (2 red, 2 green). Architectural Character Highest Support • 360° architecture • Architecture that complements the existing town character • Pedestrian - friendly design • Divers ity /eclectic architectural design Least Support Buildings with blended color (no standouts) received no support and 4 red dots in opposition. Mixed Results • Parking behind buildings received slightly more opposition than support (3 red dots, 2 green dots). • Victorian style design was mostly disliked (3 red dots), with 1 green dot in support. Public Spaces Highest Support • Performing arts venue Event /festival area • Connection to Vasona Trail • A venue similar to Pruch Park - farm, park, classes • Water play area • Orchard • Park • Small,gathering spaces (public) • Farmer's market • Flower gardens (colorful) rrmde- s' ESL; rou ONE �; ;g p creating environments people enjoy' North 40 Specific Plan Community Workshop #1 Summary April 2, 2011 Page 3 of 3 Least Support Only positive and mixed results were received in the Public Spaces category. Top Mixed Results • The dog park was a very contentious issue with 1 green dots in support and 13 red dots in opposition. • A fountain or other water feature was supported more than 2 -to -1 over opposition to the concept (7 green dots, 3 red dots). • A linear park, similar to Riverside Park in New York or those found in Portland, was mostly supported with 7 green dots, but there was some opposition to the concept with 2 red dots. Circulation Highest Support Community members are very concerned about the traffic impact on Los Gatos Boulevard (18 green dots) and somewhat concerned about the traffic impact on Lark Avenue (8 green dots). Community members would like the project to incorporate a pedestrian - friendly design. Community members would like to see bike lanes incorporated into the project. Least Support There were no items in the Circulation category that received a strong lack of support. Mixed Results There were no noteworthy items of contention in this category. Miscellaneous Ideas and Issues Highest Support Saving the orchard received an overwhelming amount of support, with 13 green dots. It was observed that most of these came from a single community member. Least Support Stepped back buildings were opposed with 3 red dots. Mixed Results A movie theater was mostly opposed (3 red dots), with 1 green dot in support. G I rinde rou g p �igr� 11 creating environments people enjoy- , CATEGORY GREEN DOTS RED DOTS ' Trees and rural setting 10 0 Preserve views of mountains 9 0 j Environmentally'friendly 9 0 Walkabilty ,pedestrian linkages,.bikes 7 0 Trails and bikeways ou tdoors No b shopping centers 7 -- — -- 6 -- 0 1 -- His People- friendly - -- - - -- - - - -- -- 6 -- - - - - -- - -- — 6 - - - 0 - -- -- -- Small charming town _ — 5 0 Los Gatos is not urban - low density, n ot tall, orchards 4 3 No ta bu ildings _ _� 4 2 Lin surro communities 3 0 — Desir destination 3 0 Highly re school 0 Community, ex - sc vision _ Diversity, ecle - archi people _ _ -- 1 — 1 0 — 0 Town vs. city _ 1 0 Varied topogr — }r CATEGORY GREEN DOTS RED D i -. �" Laiitl�Use T� i TTY k� 5 i/ �Lf S +.� iT � 3 � Li�' i t1.FC %� - �"�x�• .�ja .._�f ��?�svwy� vp Integrated vision (Los Gatos Boulevard, whole town, North 40) 15 'New school (elementary, no pre - fab) 8 5 Rec area (active) 0 Senior housing /assisted living (rental) 7 0 Undergrou.nd parking Other open spaces developed before North 40 6 0 6 0 Small businesses 5 1 Local family restaurants 5 0 Environm consideration (lower mitigation measures) 5 0 _ Long -term vision 5 0 Farm land _ 4 0 No big box center (Home Depot, Costco, BBB, Nordstrom) 4 0 Variety of uses (retail) 4 0 Mixed income residential 3 1 1 Small parking lots /no large surface lots 3 Develop infill areas first 3 0 No medium or small box 2 2 Density in the right places 2 1 Coordinate with Netflix development 2 0 Parking structures (well designed, sound buffer) 2 0 Well articulated large pad 1 2 Low impact on schools 1 0 No Costco 1 0 Neede d uses in appropriate building forms 0 0 TOTAL: 101 12 ,�� `�ryR��/,� � p�e i �y�v � CQMM F' ORKSH Ii F ? r. j . n t x ~ ° t �, � • �: r� ; sue& r�x� =emu �. �� � � , , ��� .� a .DO T EXEFC1S � RESULTS��� s §-r � 4n. rday�arj x 01 1 3 4 story m ax _ — 1 2 — � GREEN D ®TS , RED DOTS - :CATEGORY _ `.�rchrI pctura�`;Character 360° architecture 12 0 'Complement existing town character 11 0 ' Pedestrian-friendly - friendly designs 8 0 ,Diversity /eclectic 7 0 -Blended and integrated architecture _4 0 Not strip mall 4 0 _ Buildings set back from Los Gatos Boulevard — 3 0 Tuscan - Mediterranean 3 0 High quality 3 0 Balance high buildings with open space and low buildings 3 0 Cr Parking behind buildings 2 3 afts _ n 2 1 Historic preservation 2 1 No Missi 2 1 Not modernist 2 1 Designate where high buildings go 2 0 Victorian Evolved over time 1 0 Small scale 1 0 No pre _- - 1 0 Authentic second story 1 0 Maximize views inw ard and outward _— 1 0 I nc or pora te hi el 0 Blended color (no standout buildings 0 4 TOTAL.: 78 16 _ Evolved over time 1 0 Small scale 1 0 No pre _- - 1 0 Authentic second story 1 0 Maximize views inw ard and outward _— 1 0 I nc or pora te hi el 0 Blended color (no standout buildings 0 4 TOTAL.: 78 16 CATEGORY Dog park Performance venue Event /festival area : Connect Vasona Trail Pruch Park -farm, park, classes Water play area Fountains - water feature Linear park (see Portland, Riverside Park :'. Orchard Park Small gathering spaces (public) Farmer's market Flower gardens --> color Pocket parks Community garden Publicly accessible Circulate ®n Traffic impact on Los Gatos Boulevard Pedestrian - friendly design Traffic on Lark Bike lanes Meandering walkways Minimal driveways Blend Los Gatos Boulevard design Divert around historical trees Parking in back Alleys Revisit southbound ramp at Hwy 85 TOTAL: TOTAL: U 1.2 m �i 0 0 WI1 LI C C 0 0 0 4 `r 'ir f' �� v. " .f g .xi .kxia J "'A .,��. '{�'.t'Kr. ,. a k.r -bra .a. . GOM NIUNI T`f #1rt f� I R - a DOT EXERCISE RESULTS F u £ r ; v k urda - Apri l 2, 2Q1�1 �. =_ i GREEN DOTS , RED DOTS `.CATEGORY I n , - issues t t' Save the orchard 13 0 f Art /landscap to de pict /preserve ag history 3 0 - �< Arts and crafts 3 0._— Linked walkways b buildings (e.g. Santa Barbara, San Luis Obispo) 2 0 Outdoor dining 2 0 Movie theater 1 3 No mistakes like the new Safeway (height) 1 0 Te nnis cou rts 1 0 Community arts center 1 0 .St back b uildings 0 3 . Need storm d and sewers 0 1 Los Gatos Boulevard gateway treatment 0 — 0 Appreciate local context! SR85 /SR17 -this is not downtown 0 0 TOTAL: 2 7 7 S OWN Op M E MORANDUM COMMUNITY DEVELOPMENT DEPARTMENT To: - North 40 Advisory Committee From: Wendie R. Rooney, Director of Community Development Subject: North 40 Related 2020 General Plan Goals, Policies and Actions and Citations Date: June 29, 2011 One of the topics for the June 29, 2011, North 40 Advisory Committee will be a discussion of General Plan Goals, Policies and Actions as well as other General Plan or General Plan Environmental Impact Report (EIR) citations that are relevant to the North 40 Specific Plan. These provide both the vision and guidance for the development of the Specific Plan. Staff requests that Committee Members review this material in preparation for a discussion at the Advisory Committee meeting. General Plan Land Use Element Overlay Designations: The North Forty Specific Plan Overlay is applied to the approximately 40 -acre property bounded by Los Gatos Boulevard to the east, Highway 17 to the west, Lark Avenue to the south, and Highway 85 to the North. This Overlay requires the preparation and adoption of a specific plan that will determine the mix of uses, dimensional standards, architectural standards, phasing, and infrastructure to support the development of the property prior to approval of any entitlements. Drawing on the draft North Forty Specific Plan prepared in 1999, the General Plan overlay designation is intended to help guide the future development of this property. The 2020 General Plan Environmental Impact Report assumed a maximum capacity of 750 mixed residential units and 580,000 square feet of retail and offices uses for the purposes of assessing environmental impacts associated with the development of the property. While this is the maximum development capacity under this General Plan, the specific plan may be approved with lower densities and square footage of residential and commercial uses, respectively. The North Forty Specific Pan will be based on the following general guidelines: Include a mixture of uses that will complement the Downtown and the rest of the community. ® Be based on sustainable and "smart" development practices. ® Include public gathering spaces such as a plaza and park. ® Provide for a variety of residential housing types, both rental- and owner occupied. ♦ A minimum of 20 percent of the units shall be affordable to households at the moderate income level or below. 1 Include high- quality architecture and design that reflects the rural and agricultural history of the site. ♦ Provide pedestrian- oriented buildings along the Los Gatos Boulevard frontage, with minimal parking oriented to the street. ♦ Take advantage of the grade change across the site. Attachment 3 ® Continue the "boulevard treatment" along Los Gatos Boulevard, with interconnections from one parcel's drive aisle to the next. ♦ Include connections to existing intersections along Los Gatos Boulevard and Lark Avenue. + Develop gateway or landmark features at Los Gatos Boulevard and Lark Avenue and at Los Gatos Boulevard and the Highway 85 off -ramp. ♦ Provide an easily accessible, fully connected street network that encourages walking. Provide a vegetative buffer and screening along Highways 17 and 85. ® Preserve Town character and views. Relevant General Plan Goals, Policies, Actions and Citations (Goals are bolded and the associated Policies and Actions follow each goal): Goal LU -4: To provide for well- planned, careful growth that reflects the Town's existing'character and infrastructure. Policy LU -4.1: Integrate planning for the North Forty area, Los Gatos Boulevard, Vasona Light Rail area, and Downtown so that development in each area takes into consideration the Town as a whole. Goal LU -11: To plan for development of a variety of uses in the North Forty area in a coordinated and comprehensive way. Policy LU -11.1: Zoning shall be changed as part of development applications to provide consistency with the Vasona Light Rail Element and other elements of this General Plan and with any future specific plan prepared for this area. Policy LU -11.2: The Town shall encourage uses that serve Town residents. These include, but are not limited to, open space, playfields, office, retail, and other commercial uses. Residential uses may be permitted as part of mixed- use'development and only with acceptable mitigation of adverse noise, air quality, and other environmental hazards. Policy LU -11.3: Provide coordinated infrastructure in the North Forty area. Policy LU -11.4: Include a variety of regional destination and local - serving commercial uses in the North Forty area, following a logical land use pattern that takes advantage of the site opportunities while protecting adjacent uses. Policy LU -11.5: Avoid negative effects on the long -term development potential of the area surrounding the North Forty area. Policy LU -11.6: Incorporate multi -modal links from the North Forty area to the Vasona Light Rail station into the North Forty Specific Plan, Action LU- 11. 1: Prepare and adopt a specific plan for the North Forty area prior to development of the site. 2 Goal VLR -3: To encourage milted -use developments that coordinate housing in proximity to either neighborhood commercial uses or employment centers. Policy VLR -3.4: Encourage mixed -use development of commercial, office, and medium -high density residential uses in the North Forty area and along East Los Gatos Boulevard, north of Lark Avenue. Goal VLR -9: To reduce traffic impacts of residential development within the Vasona Light Rail area by,taking advantage of mass transit opportunities. Policy VLR -9.5: Promote the development of mass transit links between Los Gatos Boulevard, particularly any development on the North Forty site, and the planned Vasona Light Rail station. The following are 2020 General Plan Environmental Impact Report (EIR) North Forty Overlay Citations: In the proposed Draft 2020 General Plan, the North Forty Specific Plan Area Overlay is designated with the existing Mixed -Use Commercial land use designation, as well as with a tailored "Specific Plan Area Overlay" designation. The North Forty Specific Plan will be developed under a separate planning process. The North Forty Specific Plan will determine the mix of uses that will occur on the approximately 44 -acre site within the limits identified in the proposed Draft 2020 General Plan. This Specific Plan will limit development to not more than 750 dwelling units of mixed residential types. Nonresidential uses for this Specific Plan are limited to a total of 580,000 square feet of retail and office development. The Specific Plan may also specify a hotel on the site. The North Forty area contains the largest remaining contiguous parcels in Los Gatos with the potential for significant new development. The North Forty Specific Plan Area Overlay applies to the group of parcels that will be developed in a cohesive manner that is consistent with the goals of the proposed Draft 2020 General Plan. This Overlay designation requires that a Specific Plan be developed and approved by the Town prior to any significant large -scale development in this area. A Specific Plan is defined in the California Government Code (Section 65450 et seq) as a legal tool for detailed design and implementation of a defined portion of the area covered by a General Plan. A Specific Plan includes detailed regulations, conditions, programs and /or proposed legislation that are needed to implement General Plan designations and policies on a particular site. The intent of the North Forty Specific Plan Area Overlay is to provide a planning framework for future development of the area. Without a comprehensive plan to guide future development, individual parcels may not develop consistently with the broader community goals of. ® Providing coordinated infrastructure, ® Including a variety of regional destination and local - serving commercial uses, following a logical land use pattern that takes advantage of the site opportunities while protecting adjacent uses and e Avoiding negative effects on the long -term development potential of the larger area. This Page Intentionally Left Blank 2 VISION A. What Makes Los Gatos Special What makes Los Gatos special is its small -town atmosphere, strong sense of place, varied architecture, reminders of the past, traditions, unique physical setting, good schools, low crime rate, and the concerned and involved people who make up the community. The desire to protect the Town's high quality of life is demonstrated by extensive citizen participation in many service groups and community issues. While residents may disagree over specific issues, they share a common vision of the future of Los Gatos. Residents are adamant in their desire to maintain a high quality of life and preserve the character of the Town. The overall community consensus is that Los Gatos should: ♦ Foster a pedestrian - oriented community with a small -town character; ♦ Maintain a balanced, well- designed mix of residential, commercial, service and open space uses through integrated land use planning; 0 Be a full - service community that is also environmentally sensitive; o Support an active business community that provides a wide variety of goods and services and a broad range of employment opportunities, minimizing the need to travel to other communities; ♦ Provide a well -run, efficient municipal government that is fiscally healthy, with high levels of public safety, recreational, art and cultural amenities and that is supportive of high quality education. The Town has an eclectic mix of building styles. It boasts a unique combina- tion of old and new buildings that are indicative of a community that has evolved over a period of time. The Town's architecture ranges from a few homes built in the 1850s to a beautifully preserved mix of Victorian cottages and Craftsman bungalows, some Victorian and Art Deco commercial build- ings, post World War U ranch houses and postmodern homes and commercial buildings from more recent decades. The Town demonstrates that it is possi- ble to value innovation while appreciating and preserving the past. VIS -1 ATTACMMNT 4 TOWN OF LOS G A T O S 2 0 2 0 GENERAL P L A N VISION B. Role of the General Plan in Achieving the Vision The overall role of the 2020 General Plan is to provide a framework to ensure that the Town: ♦ Is a full- service community that is also environmentally sensitive; ♦ Maintains a balanced, well- designed mix of residential, commercial, service, and open space uses through integrated land use planning that fosters a pedestrian- oriented community consistent with a small -town character; ♦ Maintains and expands existing park and open space land to maintain and enhance quality of life and promote sustainability; ♦ Meets the changing needs of the Town's youth and senior populations; ♦ Supports an active business community that provides a wide variety of goods and services and a broad range of employment opportunities, minimizing the need to travel to other communities; ♦ Provides a well -run, efficient municipal government that is fiscally healthy with high levels of public safety, recreational, art and cultural amenities and that is committed to a high quality of life; ♦ Promotes a sustainable and environmentally conscientious community through conservation of resources, reduction in greenhouse gas emissions and smart - growth practices; and ♦ Provides housing that meets the needs of a diverse community. C. Vision Statement Los Gatos is home. It is the type of community people want to live in be- cause they feel a sense of belonging. When residents drive south on Highway 17, cross over Highway 85, see the beautiful Town of Los Gatos nestled at the base of the Santa Cruz Mountains, they know they are home. Los Gatos is an oasis of calm within one of the major economic engines of the world, Silicon Valley. People feel safe here. The Town provides excellent schools, a won- VIS -2 TOWN OF LOS G A T O S 2020 GENERAL PLAN VISION derful Downtown, diverse shopping experiences, and an open and responsive government. It offers amenities, support, and a high quality of life to all resi- dents, including youth and seniors. It incorporates a network of beautiful, well- maintained parks and safe, accessible trails. Its citizens and its govern- ment understand the importance of sustainability and are committed to mak- ing choices that protect and preserve Los Gatos's valuable natural environ- ment and reduce global environmental impacts. Los Gatos is a truly special place, and residents want to protect their commu- nity from the increasing development pressures of the region. Residents ex- pect all new development to fit into the fabric of the community and they expect that new businesses will enhance their high quality of life. Residents hold proposed development projects to a higher standard because what is ap- proved in other communities may not be acceptable in Los Gatos. New development must keep pace with the community's needs and must reflect the community's values. Extreme care is used in approving all new development applications. The impacts of new development are evaluated in light of the development's overall benefit to the community. In addition, the benefit of new development is measured against the ability of the proposed development and its architectural style to harmonize with existing develop- ment while minimizing impacts on existing residential neighborhoods and infrastructure. Input from surrounding residents and property owners is a major consideration during any development review process. Preserving the small -town character of Los Gatos requires attention to a col- lection of related issues, including human scale of development, historic pres- ervation, density and intensity, population growth, Downtown preservation, development in the Highway 85 /North Forty area, congestion, open space, views of the hills, the type of businesses located in Town, protection of the Town's various neighborhoods, and community design. VIS -3 TOWN OF LOS GAT 0 S 2020 GENERAL PLAN V I S I O N The Town can utilize three important means for ensuring the continuity of values: ♦ Providing mechanisms for broad public participation in government in general and planning in particular; ♦ Taking initiative to coordinate with other jurisdictions on regional issues that impact the Town's character and quality of life; ♦ Consistent and resolute enforcement of the General Plan, specific plans and the Town code. Residents expect strong leadership from their elected officials to guide the community and to ensure that the high quality of life in Los Gatos is pro- tected for future generations. ' The General Plan is the Town's guide to achieve this vision. Many of the issues identified in the General Plan are sustainability issues, in- cluding: open space, hillside preservation, environmental quality, natural plant and animal life conservation, resource conservation and community design. 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W a O N W (D �. n a (D 3 o " (% (D 2 w W C' (D , r a (D (D O � (D SD ( ( o O u ai W i I CL CD a Co ( 0 o N (D a a ro s � a ' o a o O 0 0 ct @ C2 O '0 0 K 5 0 Q (n' (n c CD ro :. a. a W CD (n CD cn W i O O c ZT (D (D R. C `G O C2 O O -0 O � Q D ZT c N -0 N o -n ro m (D o m O CD (D o W (D � N• N -i �C,�• — ,-r W . O o ( N (C U V C • • i • I O n n ATTACHMENT 5 Tlzis Page Intentionally Left Blank i LOS GATOS BOULEVARD PLAN 3 I. INTRODUCTION A. Vision Statement The Los Gatos Boulevard Plan has been created and adopted in order to establish a partnership among residents, businesses, property owners and the Town government to develop ;the Boulevard as a distinct place that enhances the quality of life of the people of Los Gatos through its economic vitality, beauty, and community. To realize this Vision, the overall Goals of the Plan are to: • Preserve and project the :essence of Los Gatos' history, individuality, character, and natural environment. • Promote commercial activity that complements the whole Town. Provide a dependable source of income, employment opportunities, goods and services, • Provide for attractive, easy and effective access to, from and through the Boulevard. • Provide effective links and interfaces between neighborhoods and commercial areas. The purpose of the Plan is to establish short, medium and long range goals, policies and implementation J measures including priorities for Boulevard improvements. B.. Study Area and Conditions The Los Gatos Boulevard Plan Study Area extends for approximately 1.8 miles between the Route 85 interchange to the north and Spencer Road to the south. Land use in this area consists primarily of mixed use commercial, neighborhood shopping centers, auto sales and repair and office. Existing zoning provides for the broadest range of .mixed use commercial and residential uses excluding industrial and manufacturing. The following vicinity maps illustrate 1) the study area location in relationship to downtown Los Gatos, and 2) the land uses along Los Gatos Boulevard as of June 1997. Several events have combined to lead to the current conditions along Los Gatos Boulevard: construction of Highway 85, relocation of several businesses leaving large vacant lots and buildings, and a message from both business owners and residents for a re- examuiation of the development and public improvement goals for the Boulevard. These events were the catalyst for the Town's re- evaluation of the Boulevard development goals. ATTACMIENT 6 This Rage Intentionally Left Blank What is a Vision Statement? A vision statement paints a picture of the future. In a specific plan the vision is often articulated in a chapter with text and images that provide an overarching description of the desired future state. Good vision statements are optimistic, inspiring, establish a standard of excellence and bridge the present to the future. Purpose of a Vision Statement The vision statement guides development and all other specific plan components. Vision statements should be supported by goals, objectives and /or planning principles that further articulate the future vision with respect to various topics, such as: ® Land Uses • Economic Development • Transportation /Circulation • Community Character • Natural Resources • Sustainability • Parks and Open Space • Implementation Vision statements often address the specific plan's intended primary users such as stakeholders, businesses, residents, the Town, and developers as well as how the specific plan provides value to these users (for example, offering specific types of land uses, services or amenities). Examples of Vision Statements As specific plans vary widely, vision statements vary widely in form and content. An example of a single sentence vision statement for a specific plan could be: To transform a former industrial area of our community into an attractive, safe, healthy, and vibrant new neighborhood of residential, commercial, public, park, and open space uses. Graphics, as well as narrative, playa key role in conveying future vision concepts. ATTACNENT 7 This Page Intentionally Left Blank 2.1 VISION AND DESIGN PRINCIPLES The vision forth e Scotts Valley Town Center has been evolving for 20+ years. This Specific Plan builds from the past efforts to create this vision for the Scotts Valley Town Center. F- z w w Q Ln Z 0 The Town Center vision provides a vital center to the City of Scotts Valley by offering a mix of commercial and residential uses that will energize and unify Scotts Valley. These uses will be supported by a library, outdoor dining opportunities, and a town green where people can congregate and come together as a community. The City and the community value the importance of sustainable planning and design concepts. These concepts were used to guide the visioning process. . �r an 4. It incorporates a range of pedestrian- oriented amenities (i.e. wide sidewalks, street trees, street lighting, benches, etc.) and pedestrian paths creating inviting spaces to walk and shop. 5. Enriched with new shopping, dining, and living opportunities that are focused around the town green and anchored by anew community library facility, the Town Center becomes "the heart of the City." Scotts Valley Town Center Specific Plan 5 The following Plan Area Design Objectives and Guiding Principles were developed and refined from input received through meetings with City representatives, stakeholder meetings, and community workshops. These design objectives and principles act as the foundation from which this Specific Plan was crafted and are consistent with the objectives of the City of Scotts Valley's General Plan and Municipal Code. Plan Area Design Objectives 1. Develop a distinct pedestrian — friendly streetscape along Mt. Hermon Road leading into the Plan Area with amenities, landscaping, and wide sidewalks. 2. Establish strong connections through effective streetscape and architectural design elements, both within the Plan Area and to surrounding uses such as the Scotts Valley Community Center, Scotts Valley Recreation Center, adjacent retail, and residential neighborhoods. 3. Create gateways at key intersections to denote entries into the Plan Area and establish a unique quality and identity for the Town Center. 4. Integrate a variety of housing opportunities throughout the project area that include a mix of product types and densities. 5. Incorporate a centrally located town green in the Plan Area that serves as the center of community events and celebrations (i.e., farmers markets, art shows, picnics, etc.). 6. Focus mixed -use development along Mt. Hermon Road and into the core of the Plan Area locating office and residential uses above ground level retail. Provide an opportunity for medium density residential with the intent of supporting the primary commercial and retail uses. 7. Plan for entertainment, community- serving retail, and related uses such as specialty markets and bookstores. 8. Encourage new public and quasi- public uses, such as anew public library or other family- oriented uses. 9. Encourage shared parking facilities, on- street parking, and opportunities to reduce parking that cannot support multiple businesses. 10. Prohibit certain land uses that erode the desired pedestrian village concept, such as mini - storage, building supplies, drive -thru restaurants, auto repair, etc. 11. Create a plan that reflects the Town Center Guiding Principles. Scotts Valley Town Center Specific Plan Vr rl S pi } N Ffy r 7. Provide safe and convenient parking for business and residential uses that minimize the visual impact on pedestrian and residential areas through parking location, shared parking, buffering and traditional main street design. 8. Provide a place for community gatherings (i.e., farmers market, concerts, festivals and other community events). 9. Overall Town Center and building design should be timeless and non - thematic and ensure the fine grain detail of a pedestrian - friendly environment. 10. Provide a range of housing types from attached single - family townhomes and condominiums to apartments. 11. Incorporate affordable rental /owner housing in the housing mix. 12. Incorporate sustainable development policies and green building design standards in Town Center development. 13. Provide the opportunity for community participation in all phases of the planning process; confirm vision, review plan elements and design alternatives and review draft plan and plan selection. 14. Provide a planning and design framework to help coordinate phased development through public /private partnerships. 15. Provide a Town Center infrastructure improvement program that can provide a basis for grant assistance from State and Federal organizations and capital improvement scheduling and budgeting. 54 • • T own C en t er Sp • This Page Intentionally Left Blank F ai z z z W � A�w IF' AI C a e N 0 o G 0 i O � K C + H L n 0• SA n n A� n p- A n D 0, L n O pi (D N K O y d O 0, O G � � n G� b . G My (D O 0 N (D 0 G o 0 rt G G (D N N n o G ti y. N N o co P- O Z G v Z Z Z q YJ' �7 Z C7 9) n C 'P' G r+ 0 G F �d' O G 0 (D n �. n G O 0 O 0 G G 0 G O GG> O ^ i' y p rr (D (D G �+ (D R O P G p P- (D * rt G y O -. (D *` G0 n 0 C 0 o G y' o° o Pi is P' b G �. � - K Oa G O G y O K 0 ' G C" 0 p O (D (D G .. �� Oa y G o p G 0 K KF (J + rD C (D O G O O (D (D G O y 0 K c`tii Cc, O p ` ID n (D 4 L, O G G G n (D (D o G Oa �. 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IIII�r n '0' d r� i c �• p. --• y4 G �• G Cu p � �... tf I P rt u .e (D - (v p (nJ (v "l cJ ( D 0 G OA K r (u y + (D C rt nl (ND U' m Is O G (J 0 0. � 0 y G �+ r Ort 0 G G _0 (D G 0 K G G 0 n co, P G y a 0 y G N G (J Oa G • ¢ y C Yi 0 o ti O G' O Cb. K G O � G 0 (( o N a G n � G o. 0 0 0 � 0 (D O G O 0 Ca G 0 G N Uz. r � (¢i � ` I S IiA Igo? JEM F 1 ME � ` �1! a`CE' -' I y °`tom- :. = c�'+ ° ° n'';:.��,Sa � 0"1.6 lit U1 I-ONPI. � r '> . � f F I1 � � �''{ .: -fir .:•i�,7 � � /'"' ?�_ �s�,�� gg I ,'� : >� �e. � a'h � j1 t' ■z �. tt " .�,® Ill. Vision A. Vision for the Urban Core The Specific Plan provides framework for enhancement to the economic, social,, and community fabric of Chula Vista's Urban Core. The Specific Plan will produce an economically enhanced Urban Core that is once again a thriving downtown and focus of the City. The vision for the Urban Core builds upon the vision for the City in the General Plan. The area will exhibit revitalized core uses linked by pedestrian and bicycle connections with easy access to goods and services and exhibiting quality design. The vision for the Urban Core seeks to make a great place to live, work, and play even better. While much of the existing stable residential fabric of the Urban Core will be preserved, an increase in living and lifestyle choices for existing and future residents will be afforded. These residents will further add to local business revenues and create a vibrant, pedestrian - friendly activity center throughout the day. The Specific Plan provides framework for additional mobility options by creating linkages between the Urban Core, the Bayfront, and east Chula Vista and encouraging increased pedestrian, bicycle, and transit activity. Improved services and amenities will make Chula Vista's Urban Core an attractive and focal hub of the City, as well as the South County region. The Urban Core Vision aims to create a uniquely identifiable Urban Core for Chula Vista that is an economically vibrant, pedestrian- oriented, and multi- purpose destination. As part of the early foundational planning process, a vision for the urban core was framed using the broad policies and objectives outlined in the General Plan (2005). Imagine a future for the Urban Core that is... • A pedestrian- friendly City Center with an integrated mix of land uses (retail, office, residential, entertainment and civic /cultural) woven together by attractive and cohesive street improvements and buildings. • The entertainment "hub" of the City with movie theaters, a playhouse, restaurants with outdoor dining, adorned with broad sidewalks, plazas and green parks that feature music and artistic performances. • A place where new businesses are eager to locate and are attracted by the improvements and the encouragement the City gives to investors, downtown merchants, and property owners. • A place for living as well as working. New "loft" style apartments that will allow artisans and small businesses to get a start in the Village, while new office spaces and residences for a diverse age group will flourish above and behind ground floor shops. • Supportedbyan expa n ded and improved public transitsystem, including a new west side shuttle, with frequent and conveniently located stops and including connections to the proposed transit centers, the Bayfront, and the existing regional trolley system. • Enriched with new cultural, recreational, and civic facilities to support the mixed -use environment and reinforce the Urban Core as the "heart of the City." • A harmonious blend of old and new, where new development takes its design cues from the existing culture, character, and history of northwest Chula Vista. OlVa yr g J� J T.. i 1 .,,' 1 .� f l I: ` ; flji� - II 3 t II v � p 0 I The Urban Core should again he the heart of the City Fg. 3.2 Ch apte r 111 I Vision f l I: ` ; flji� - II 3 t II v � p 0 I The Urban Core should again he the heart of the City Fg. 3.2 Ch apte r 111 I Vision K. Ten Key Principles Based on input from the community and Urban Core Specific Plan Advisory Committee, ten key principles were established. The future development of Chula Vista's Urban Core shall be guided by the following overarching ideas and goals that apply to all of the vision areas. 1. Develop a vibrant, distinct urban atmosphere with a day to evening environment. 2. Build on and enhance Chula Vista's cultural and historic traditions and diversity. 3. Foster visible cultural and civic amenities, such as urban parks, outdoor dining opportunities and civic promenades. 4. Establish a hierarchy of building forms with greatest densities at key nodes. 5. Connect and integrate the Bayfront, East Chula Vista and individual focus areas within the urban core. 6. Create lively and pedestrian- friendly environments through a concentration of activities in a compact, mixed -use setting. 7. Transition new development to minimize impacts on existing residential neighborhoods. 8. Provide creative parking strategies, including parking districts, structures and reductions. 9. Define unique identities for focus areas through individualized streetscape design and public spaces. 10. Restore the historic streetgrid in orderto maximize transportation choices and increase mobility and circulation opportunities for pedestrians, transit and automobiles. C. Vision Areas As part of the visioning process, three distinct "vision areas" were identified. The Vision areas were not intended to cover the entire Specific Plan Subdistricts Area but rather capture the most significant areas that required further planning guidance beyond that provided in the General Plan Update. The three areas selected included. the "Village ", consisting of downtown Third Avenue and the surrounding area, the "Grand Boulevard ", concentrating on the H Street Corridor, and the "Promenade ", focusing on the rectangle between E Street and H Street and 1 -5 and Broadway. Though the Urban Core area needs to be unified and identifiable as the Urban Core of Chula Vista, the individual vision areas each have distinguishing. characteristics. Each vision area is described below and a vision statement for that area is delineated. The Village Vision Area a. Description The Village Vision Area is the heart of Chula Vista's traditional downtown. This area is generally bounded by Church Avenue and Fourth Avenue on the east and west and by E Street and G Street on the north and south. Third Avenue is the primary retail and office district and is anchored by transitional office and residential uses. The Civic Center, including City Hall and associated facilities, is located at Fourth Avenue and FStreet and is in the process of being upgraded pursuant to the Civic Center Master Plan. Friendship Park, Memorial Park, and other potential park opportunities link the Village and provide quality urban amenities to nearby residents. This area exhibits much of the traditional community character and is home to many community facilities, such as the Civic Center, the Central Library, Police Station, and Friendship Park. Vision Statement The Village will be a lively destination with a small town feel. Restaurants, outdoor cafes, bookstores, art houses, theaters, and shops will flank the expanded sidewalks and tree -lined streetscape. This entertainment and retail destination serves all of Chula Vista by energizing the 3rd Avenue corridor and vicinity. The district also celebrates cultural arts and civic functions linked by an enhanced park system. In addition, the new residential housing opportunities will allow the area to resurge and thrive. la' ti ?J' lire y• g I The Village Visionary Sketches Fg. 3.3 Chapter III I Vision 2. The Grand Boulevard Vision Area a. Description The Grand Boulevard Vision Area is the central axis of the Urban Core area. This vision area consists of H Street and the adjacent area from Third Avenue to Broadway. This area includes the Gateway office development, the South County Regional Courthouse Complex, Scripps Hospital and associated medical facilities, and the Chula Vista Center regional shopping mall, as well as a variety of other office and commercial activities. b. Vision Statement The H Street corridor is the primary business, commercial and transit backbone of the Urban Core. Buildings, plazas and parkways activate the street edge and deliver a bustling pedestrian environment. The Grand Boulevard is the most urban of the vision areas with medium rise buildings forming the backdrop to the double rows of trees, extended sidewalks, frequent transit stops, newspaper stands and kiosks. A unique streetscape character provides continuity among diverse elements such as the regional mall, hospital, and office developments. ti 4 KIM low . • I ,t I I u7 Qxia:� lL� v f� � A 13 IL r 3 1[� g I ' O N , ��i4r€� €�.- 15 e �� E�� �ll !•�I� r ��I [- .'-Il; 1�tI ���3Ll�,i c The Grand Boulevard Visionary Sketches Fg. 3.4 �9'a��er lil Vision The Promenade Vision Area a. Description The Promenade Vision Area acts as an attractive entryway to the City of Chula Vista. Stretching parallel to the I -5 corridor and generally west of Broadway, from E Street to H Street, the area is currently a mix of auto - oriented retail commercial uses and low -rise multi- family housing and mobile home parks. Redevelopment of the area will provide a mix of aesthetically pleasing visitor serving and resident serving uses and create a desirable neighborhood atmosphere. Vision Statement A dynamic mix of regional transit centers, visitor serving uses and a retail complex surrounds an enhanced, medium -rise residential quarter. Circulation is improved by re- establishing the traditional street grid. A tree - lined, extended linear park offers both neighborhood and community serving amenities supported by mid -block paseos. The park transitions from an active community venue with a more formal landscape to recreational features such as tennis and basketball courts to passive greens. Anchoring the park, the retail plaza links the Bayfront to the regional mall. 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If the result from Council is a Vision Statement, the Advisory Committee can develop the supporting goals to the Vision Statement. If the council visioning session results in both a Vision Statement and supporting goals, then the Advisory Committee can determine if there is a need for supporting design principles /objectives. If there is a need, we can use this meeting to outline and craft these principles /objectives. 2. 2012 AC Meeting #2 - Defining the Common Ground This meeting will focus on defining the types of land uses and site planning components that the vision and supporting goals encourage. The Advisory Committee will be asked to discuss and provide recommendations on the types and amounts of uses. The Advisory Committee recommendations will be used to develop a new land use plan. 3. 2012 AC Meeting #3 This meeting includes a presentation of a new Land Use Plan. We will present and get feedback on a new concept plan that reflects the information gathered and discussions from the Council and the Advisory Committee. The Advisory Committee will evaluate whether the land use concept plan is consistent with the overall vision and any guiding principles /objectives. 4. 2012 AC Meeting #4 After receiving input from Advisory Committee meeting #3, Town staff and the consultant team will revise the Land Use Plan and return to the Advisory Committee for confirmation and input. This meeting will also give the Advisory Committee the opportunity to tackle any outstanding issues or questions. S. 2012 AC Meeting #5 This meeting is a placeholder to allow for previous meeting topics to span two meetings, if necessary, or to cover outstanding issues and topics. ATTAC@NENT 9 From: Mark Brodsky Imailto:brodsky.mark @gmail.coml Sent: Saturday, February 04, 2012 1:21 PM To: Joe Pirzynski; Diane McNutt; Town Manager; BSpector; Steve Rice; Steve Leonardis Subject: 10 Goals for the North 40 Dear Mayor Rice and Honorable Council members, All I know is what I read in the paper, and of course hear at the Rotary Club. It is good that there is a desire to have clear Town Goals for the North 40 before considering any developer design. This is a valuable "Systems Approach" where the outcome is more important a factor than any means proposed. Here are 10 outcomes which I believe most of you will support: 1. Enhance the perceived quality of Los Gatos to keep up property values 2. Enrich and Not compete with downtown businesses and attractions 3. Minimize impact on city and educational services 4. Reduce town wide auto congestion by increasing parking options 5. Increase pedestrian traffic to shops and stores throughout the town 6. Connect to the existing neighborhood without an impassible traffic barrier 7. Incubate new local businesses instead of relying on national brands 8. Rationalize local transit delivery 9. Make substantial downtown growth possible 10. Connect residents seamlessly to regional destinations I'd also add a 11th. Be the Northern Gateway Los Gatos I do not know if the next Grosvenor proposal will address these goals. I do know that www.NorthLosGatos.com will achieve all of them. It is scaled for this town and is the culmination of most of desires of the participants of the Design Charette. When you look at the new Grosvenor plan, please compare it to www.NorthLosGatos.com and see which will better serve the community, now and into the future. Regards, Marls Brodsky Former Mayor of Monte Sereno 4 year member VTA PAC ATTACHMENT 10 This Page Intentionally Left Blank