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ORDINANCE 2107 <br />AN ORDINANCE OF THE TOWN OF LOS GATOS AMENDING THE ZONING <br />ORDINANCE OF THE TOWN CODE REGARDING <br />SECTIONS 29.10.020, 29.20.185, AND 29.20.190. <br />WHEREAS, the Town of Los Gatos has long been recognized as having a unique retail environment <br />with an unusual mix of retail businesses in terms of type, ownership and appearance, that distinguishes it <br />from other retail areas and has contributed to its long time vibrancy and financial success. <br />WHEREAS, an increase in the existing number of formula businesses potentially threatens the <br />Town's unique retail environment in a number of ways, including, but not limited to, the replacement of <br />small, locally owned businesses that often feature unique physical appearances and offer unusual or <br />uncommon products or product lines. This can occur either by the replacement of existing retail businesses <br />with new formula retail businesses, or by retail businesses with the capacity to overwhelm existing <br />businesses. An over concentration of formula retail business can result in a retail environment that is <br />indistinguishable from those located elsewhere in the region, the state and the nation. <br />WHEREAS, the Town's General Plan contains numerous goals, policies and implementing <br />strategies intended to preserve its unique retail environment. For example, the land use designation CBD <br />for the Central Business District (2.4.2) is described as "[encouraging] a mixture of community- oriented <br />commercial goods, services and lodging, that is unique in its accommodation of small town style merchants <br />and the maintenance of a small town feel and character, " while descriptions of the Mixed Use, <br />Neighborhood and Service Commercial districts emphasizes maintaining and servicing the needs of the <br />small town residential scale and natural environments of adjacent residential neighborhoods. Elsewhere, <br />concerning the historic downtown area, is a goal to maintain mixture of goods and services, identity, <br />environment and commercial viability (L.G.6.2) and a policy to "[e]ncourage the development and retention <br />Page 1 of 3 <br />