11 Attachment 2 - Los Gatos Tobacco Retail Permit Annual SummarySanta Clara County Public Health Department
Tobacco-Free Communities Program
City-County Tobacco Retail Permitting Annual Summary
In August 2017, the County of Santa Clara and the Town of Los Gatos entered in a City-County Tobacco
Retail Permitting (TRP) Agreement where the County is responsible for the implementation,
administration, monitoring, and enforcement (except tobacco sales to minors laws) of the Town’s
ordinance. Below is an annual summary of the ordinance within its first year of implementation.
OVERVIEW OF LOS GATOS’S TOBACCO RETAIL LANDSCAPE
Prior to the implementation of the TRP, there were a total of 29 tobacco retailers in the Town of Los
Gatos. However, post-policy implementation has resulted in a decrease of ten tobacco retailers. Five
businesses were restricted from selling tobacco products because they had a licensed pharmacist on-site
(Rite Aid and Safeway), four businesses did not apply for the TRP and are no longer engaging in the sale
of tobacco products (Maple Leaf Donuts, Blossom Valley Valero, Safeway Store 742, and Lunardi’s
Market), and two locations are no longer in business (Smith’s Liquor and Los Gatos Cigar Club).
As of September 2019, a total of 19 businesses are permitted by the Santa Clara County Department of
Environmental Health to sell tobacco products in the Town of Los Gatos (see Table 1). Eleven stores are
located within 500 feet of an existing tobacco retailer and 10 are located within 1,000 feet of a school
(defined as public or private elementary, middle, junior high, and high school). Currently, there are no
adult-only tobacco stores operating in the Town of Los Gatos.
Since the effective date of the Tobacco Retail Permitting Ordinance, no new businesses have made
attempts to apply for a TRP. However, we identified one new e-commerce business engaging in tobacco
sales and we are determining their tobacco retail permit eligibility.
Table 1: List of Permitted Tobacco Retailers in the Town of Los Gatos
Store Name Address 500 ft. of tobacco
retailers
1,000 ft. of schools
1. Los Gatos 76
(Mobil)
666 N. Santa Cruz Ave. 7-11 2233-14221 (235
ft.)
2. Rotten Robbie #1 15299 Los Gatos Blvd. Los Gatos 76 (Los Gatos
Blvd) (258 ft.)
3. Marsh Fuel (Los
Gatos Chevron)
200 Los Gatos Saratoga
Rd.
Village Liquors (160 ft.),
Shell of Los Gatos (396
ft.)
4. Carry Nations 8 N. Santa Cruz Ave. St. Mary's Catholic
School (310 ft.)
5. Los Gatos Valero 16500 Los Gatos Blvd. Los Gatos Wines &
Liquor (85 ft.)
Louis Van Meter
Elementary (302 ft.)
6. 7-Eleven Store
2233-14221
657 N. Santa Cruz Ave. Los Gatos 76 (Santa
Cruz Ave.) (235 ft.)
7. Village Liquors 211 Los Gatos Saratoga
Rd.
Marsh Fuel (160 ft.),
Shell of Los Gatos (411
ft.)
8. Los Gatos Chevron 700 Blossom Hill Rd.
9. Los Gatos Almaden
Chevron
441 Leigh Ave. Stratford School Los
Gatos (755 ft.), South
Valley Carden School
(SJ) (650 ft.), Leigh High
School (SJ) (144 ft.)
10. 7-Eleven Store
2233-14211B
280 E. Main St. Dio Deka (478 ft.) Los Gatos High (177 ft.)
11. Los Gatos Wine &
Liquors
16498 Los Gatos Blvd. Los Gatos Valero (85
ft.)
Louise Van Meter
Elementary (220 ft.)
12. Dio Deka 210 E. Main St. 7-11 #2233-14211B
(478 ft.)
Los Gatos High (110 ft.)
13. Los Gatos Cigar
Club
21 College Ave. Los Gatos High (734 ft.)
14. MJ Market &
Liquor
15665 Los Gatos Blvd.
15. Valero of Los Gatos
(formerly Shell of
Los Gatos)
255 Los Gatos Saratoga
Rd.
Marsh Fuel (396 ft.),
Village Liquors (411 ft.)
16. Rinconada Liquor
Store
1480 Pollard Rd. Rolling Hills Middle
School (Campbell) (348
ft.)
17. Los Gatos 76 15380 Los Gatos Blvd. Rotten Robbie #1 (258
ft.)
18. Black Watch 141 ½ N. Santa Cruz
Ave.
St. Mary's Catholic
School (509 ft.)
19. Lark Ave. 76 15171 Los Gatos Blvd. Rainbow of Knowledge
Elementary School (521
ft.)
LOS GATOS TOBACCO RETAILER INSPECTIONS
The Santa Clara County Department of Environmental Health conducted tobacco compliance checks in
the permitted Los Gatos tobacco retailers during the month of March 2019. Please see Table 2 for
summary of outcomes. All the stores listed above, with the exception of Lark Ave. 76 were visited.
Table 2: Summary of the Tobacco Compliance Checks
Indicator % Stores in
Compliance
Santa Clara County (SCC) TRP Available 94% (n=16)
SCC TRP Posted in Public View 59% (n=10)
California Department of Tax and Fee Administration (CDTFA) Tobacco License Posted
in Public View
88% (n=15)
Self-Service Tobacco and/or Electronic Smoking Device Displayed 100% (n=17)
STAKE Act Warning Signs Posted at Point(s) of Purchase 71% (n=12)
Sale of Cigarette Packs Containing <20 Cigarettes 100% (n=17)
Advertising and Signage Covers >15% of Windows and Clear Doors 88% (n=15)
Advertising and Signage Obstructs a Clear View into the Interior of the Premises 88% (n=15)
Sale of Flavored Tobacco Products 71% (n= 12)
Tobacco Sampling and/or Coupon Distribution 100% (n=17)
Smoking in an Enclosed Space at a Place of Employment 100% (n=17)
As reflected in Table 2, all the stores have a SCC TRP, and almost all the stores had them available in the
store during the time of the visit. A little over half of stores had their SCC TRP posted in public view, a
requirement of the Ordinance, and remaining stores were asked by the Santa Clara County Department
of Environmental Health Inspector to correct the issue. More than three-quarters of stores had their
CDTFA tobacco license posted in public view and those that did not were asked by the Inspector to
correct the issue. Over three-quarters of the stores had their STAKE (Stop Tobacco Access to Kids
Enforcement) Act sign posted at each point of purchase. To support stores come in compliance with this,
Santa Clara County Public Health Department staff have mailed the required signage to the businesses.
Over two-thirds of stores were in compliance with the flavored tobacco restriction, however stores that
were out of compliance were asked to immediately cease the sales of all flavored tobacco products. The
Santa Clara County Department of Environmental Health mailed follow-up letters to businesses notifying
them of their violations and conducted re-inspection visits in September 2019, particularly to ensure
that stores not exempted from the flavored tobacco restriction have continued to cease sales of
flavored tobacco products.