Attachment 13 - North 40 Hotel Site AssessmentHTL Hospitality Advisors
Brokerage Finance Consulting
November 7 , 2017
Mr. Arn Andrews
Assistant Town Manager
110 East Main Street
Los Gatos, CA 95030
Re: Effective Use Proposal -"North 40" Project
Dear Mr. Andrews:
HTL Hospitality Advisors
1050 Northgate Drive . Suit e 440
San Rafael , CA 94903 USA
415.925.8800
415.925 .8804 Fax
www H TLHA.com
HTL Hospitality Advisors (HTL ) is pleased to present our report on the review of the overall Los
Gatos hotel market and the potential for a hotel on the North 40 site . Our findings are based on our
research as of November 3, 2017 and are su bject to change, based on events that may occur after
this date. Our research included obtaining a report on hotel performan ce from STR , interviews with
owners and managers of existing hotels in Los Gatos and the surrounding area , meetings with local
Town officials , and discussions with potential developers and other interested partie s.
HTL is a full service real estate company focused exclusively on the hospitality industry.
Our founding Principals established HTL Hospita lity Advi so rs over 10-years ago to provide clients
with unparalleled hospitality indu stry servi ces. All of our profession als are well-known hotel industry
experts and leaders who have served as senior executives in the international hospitality market.
Our report is intended for your use in planning ahead for potentia l new hotel development in L os
Gatos and making recommendations to the Los Gatos Town Coun cil. The report is subject to the
attached Statement of General Assumptions and Standard Limiting Conditions.
It has been a pleasure working with you and your staff during th is engagement, and we look forward
to being of further assistance to you in the future.
Sincerely,
~o~nd
Principal
ATTACHMENT 1 S
HTL Hospitality Advisors
Brokerage; Consu lting, Management
Town of Los Gatos
North 40 Hotel Site Assessment
November, 2017
HTL Hospitality Advisors
1050 Northgate Drive, Suite 440
San Rafael, CA 94903
Web : www.HTLHospita lityAdvisors.com
Atlanta ·La s Vegas· Los Angele s
~rlando ~P~oeni x ~ ~n Francisco _ J
H" Hospitality Advisors
Brokerage, Consulting, Management
AREA OVERVIEW
A region 's lodging market is driven by the forces that shape the overall regional economy. As such, the Los Gatos
hotel market and projections of future market performance depend la rgely on the econom ic conditions in Silicon
Valley and , to a broader extent, the entire Bay Area. According to the Center for Continuing Study of t he California
Economy:
• The Bay Area led California and t he nation with
a real (inflation adjusted) GDP gain of 5.2% in
2016, more than 3 times faster than the national
growth rate
• San Jose led all metro areas in California with a
real GDP increase of 5.9% in 2016 led by gains
in tech related sectors. The San Francisco-
Oakland metro area was 2nd at 5.4% with gai ns
in tech and finance
• Job growth in the area has led to low
unemployment rates of 3 .3% for both the San
Jose metro area and the overall Bay Area
Bay Area Unemployment Rates
Metro A rea Sep '16 Sep'17
Oakland 4.3% 3.8%
San Francisco 3.1% 2.9%
San Jose 3.8 % 3 .3%
Santa Rosa 3.7% 3.2%
Napa 3.8% 3.2%
Vallejo 5.2% 4.6%
San Rafael 3.2% 2.9%
Bay Area 3.7 % 3.3%
Source: State of California Employment Development
Department; Center for Continuing Study of the
California Economy
1
HTL Hosp itality Advi sors
Bro kerage, Consulting, Management
Site Evaluation
The potential hotel development site is an as-yet determ ined site within the northern 20 acres of the North 40 Pa rcel. The
North 40 parcel is at the inte r section of two of the region's major highways, Highway 17 which leads from Santa Cruz
north to San Jose and co ntinues as 1-880 to Oak land, and Highway 85, which i s a major con nector from Highway 101 a nd
1-280. La rk Avenue, the southern border of the North 40 parcel, provi des the acc ess off of 17 while Los Gatos Blvd., the
eastern border of the North 40 parce l, provides access from Hwy. 85. The site is thus w ell-situated in terms of access,
visibility. The hote l site is close t o some of the major demand generators i n Los Gatos, name ly Netflix and Roku, as we ll as
Good Samaritan Hos pital (re prese nted by H).
Site And Nearby Major Employers
1 . Site m .:
2. Netflix '
3. Netflix I . .
4. Netflix tr ~·\) tJRnCC'l;Jt: HJ:.-;-:P..i•lc 5 . Roku -.'1t.1Cltry '.1.tb -, ... ?A i<£R
6. Roku @9 , 0 0
7. Cryptic Studios 0 ··~ , ...
8. Xilinx
H . Good Samaritan Hosp. ..
7
H Hospitality Advisors
Brokerage, C.onsultina. Manaaement
Site Evaluation (cont.)
We have evaluated the potential hotel site relative to those of the hotels we have considered to be the most
competitive. These properties include two hotels within the Town of Los Gatos , both of which are situated in the
appealing downtown area ; three hotels in nearby Campbell ; and th e Hotel Valencia in San Jose. The table below
presents our assessment of each hotel's site relativ e to the subject site for a number of key fa ctors.
The subject site within the North 40 parcel enjoys several advantages versus the sites of the competitive
properties in the market area , due largely to the excellent access and v isibility from the two adjacent Highways
While the subject site is not surrounded by the amount of commercial development and major companies such as
in Sunnyvale, Santa Clara , and Cupertino , the properties in the local submarket are generally similar or inferior in
terms of th e amount of nearby commercial space
The two Los Gatos hotels are considered to have stronger nearby amenities due to the easy walking distance of
the numerous restaurants and retail shops in the downtown area , but inferior access , visibility, and nearby demand
The Hotel Valencia , the largest luxury property in the competitive set, benefits greatly from its position within
Santana Row, the dominant upscale retail center in the area , but is inferior in other areas
North 40 Site
Courtyard San Jose Campbell
DoubleTree Campbell Pruneyard Plaza Hotel
Hotel Los Gatos
Larkspur Landing Campbell
Toll House Hotel
Valen cia Group Hotel Valencia Santana Row
Access
Comparison to Subject Site
Nearby Demand
Visibility Amenities Generators
= = =
+ =
+
+
+
]
HTL Hosp itality Adv isors
Brokerage, Consulting, Management
Hotel Market Data
We have reviewed the lodging market in
the greater Silicon Valley area as well as
the competitive hotels in the more local
Los Gatos/Campbell market
The Silicon Valley market has a history
of being very volati le over the years , with
cycles often showing swings of double-
digit downturns , and growth, in RevPAR
(revenue per available room)
In the 2008-09 recession and
subsequent recovery, the market
displayed these characteristics with a
large drop followed by several years of
s ignificant growth
By 2016, with market occupancies
essentially at capacity due to seasonality
and weekend/weekday constraints , the
market growth slowed as hotels have
been unable to susta in large rate
increases
San Jose· Peninsula Market Performance
2007. 2016
Occ ADR Re vPA R
2007 71.7% $ 127.98 $ 91.76
2008 67.9% $ 136.20 $ 92.48
2009 58.6% $ 115.93 $ 67 .9 3
2010 63 .7% $ 115.85 $ 73.80
2011 72.1% $ 127.82 $ 92 .16
2012 75 .4% $ 140.39 $ 105.85
2013 77.6% $ 1 53.86 $ 119.40
2014 80.7% $ 177 .10 $ 142.92
2015 81.0% $ 195.18 $ 158.10
2016 79.8% $ 207 .04 $ 165.22
Source: PKF Hospitali ty Research
%Chg .
0.8%
-26 .5 %
8.6%
24.9%
14.9%
12 .8 %
19 .7 %
10.6 %
4.5%
, •. ,
HTI Hospitality Advisors
Brokerage, Consultina .. Management
Hotel Market Data (cont .)
The hote ls selected as being most comparable or competitive to what would likely be developed on the subject
si te consist of hotels that range from the Upscale to Luxury categories , as defined by STR 's Chain Scales (see
attached Exhibit A to see US brands that fit in the Upscale to Luxury categories , which inclu des some extended
stay and focused service properties)
The other hotels in Los Gatos, including the Best Western and Los Gatos Lodge, are older exterior-corridor ·
properties and not considered directly competitive
We have compared the performance of the competitive set with the overall market, as well as several other sub-
ma rkets in t he region, including San Jose's major downt own convent io n hotels
Given the upscale nature of the selected competit ive set, as well as the loca tion in the desirable market area of
Los Gatos and Campbell, the set performs at a premium to all of the other identified groups evaluated
Market Comparisons
Source Market 2016
Occ% ADR Rev PAR
PKF Trends San Jose/Peninsu la 79.8% $ 207.04 $ 165.22
STR San Jose/Santa Cruz 76.7% $ 181.12 $ 138.98
STR Upper Upsca le Hotels 78.3% $ 225 .39 $ 176.56
STR San Jose Convention Hotels 78 .0% $ 225 .3 1 $ 175.79
STR Competitive Set 82.3% $ 223.11 $ 183.52
Source: PKF Hospitality Research, STR
~
HTL Hospitality Advisors
Brokerage, Consultiog, Management
Competitive Market Performance
Similar to the market overall , the competit ive set experienced double-digit growth in RevPAR for several years
before growth slowed significantly in 2016, and a 10 .6% compounded annual growth rate (CAGR) overal l
Due to patterns of demand with slower performance on weekends, as well as seasonality which limits demand at
certa in times of the year, performance above 80% occupancy on an annual basis is considered to be at capacity
Capacity constraints have lim ited demand growth in t he market, with rooms occupied remaining basically flat since
20 13 despite strong economic growth , indicating there is a substantial amount of unsatisfied demand in the
market that a new hotel could capture
Los Gatos/Campbell Competitive Market
ROOMS ROOMS
TOTAL MARKI AVAILABLE OCCUPIED OCCUPANCY ADR REVPAR % CHANGE
2012 309,520 239,694 77.4% $158.35 $122.63
2013 309,520 251,877 81.4% $168.87 $137.42 12 .1%
20 14 310, 162 253, 199 81.6% $192.3 1 $156.99 14 .2%
20 15 310,860 257,611 82.9% $21 4 .90 $178.09 13.4%
2016 310,250 254 ,693 82 .1% $223 .11 $183.52 3.1%
CAGR 0 .1% 1.5% 8.9 % 10.6%
YTD 20 16 232,596 191 ,719 82.4% $226 .52 $186.71
YTD 20 17 232,050 195,796 84.4% $227 .60 $192.04 2.9%
Sou rce: STR
6
H .... Hospitality Advisors
Brokerage, Consultine, Manaetment
Los Gatos North 40 SWOT Analysis
Strengths
The site's location at the intersection of two
highways, with good access from nearby on/
off ramps
The site would be the closest in the market
to Netflix and Roku, two of the largest
demand generators in the market
Los Gatos' reputation as an upscale
community, and the amenities of the
downtown area within easy driving distance
Opportunities
Ability to develop complementary
commercial uses as part of the site plan
would enhance the appeal of the site for
hotel use
There are a number of available brands that
could fit an upscale hotel in the market
Unsatisfied demand in the market as
occupancy levels have reached peak levels
while economic growth continues in the
region
Weaknesses
• Limited amenities such as retail and
entertainment in the immediate vicinity
• Height limit of 45 ft. results in a max of
four stories, less desirable for an upscale
hotel
• Land prices for hotel development lag
behind pricing for alternate uses such as
office and residential
Threats
• Cyclical market has seen a long expansion
period , potential for downturn could exist
• Potential development of two hotels at
Cambrian Park retail site would be closest
to the site, potentially directly competitive
• Competition for labor and material for
rebuilding from Northern California fires,
earthquakes, could drive up construction
costs 1
HTL Hospitality Advisors
Brokeragt'!, Co nsu lting, Management
Conclusions and Recommendations
T he current st rength of the local and regional lodging market indicates that, in general, new hotel development
can be accommoda t ed
The site fo r a hotel with in the North 40 project area enjoys some advantages over the sites of competitive hotels
in the market area
The location within th e upscale community of Los Gatos, as well as the strong market performance, indicates that
an Upscale or Upper Upscale hotel (as defined by the STR chain scales), most likely between approximately
150-200 rooms, would be best suited for development on the site
With other faci lities and amenities resulting in a range of roughly 700-800 gross sq. ft. per room, t his would resu lt
in a gross building area of approximately 100,000-160,000
Due to the lack of significant tourist demand i n the local market area, hotels re ly on group business to support
weekend demand, and therefore the hotel should have enough meeting space to attract such group business, in
the range of 3,500 to 7,000 square feet
It appears that there are available brands i n the Upscale and Upper Upscale ranges that would be availab le for
such a property, and while the independent hotels in Los Gatos perform well a new property at this site would
benefit from the appeal of a brand, particularly for corporate travelers interested in receivi ng their frequent
trave ler points from favored chains
The ability to develop higher than 45 feet wou ld benefit the project by provid ing greater vis i bility from the nearby
highways such as the Courtyard i n Campbell with 7-stories for 162 rooms, as we ll as being more efficient from a
development cost perspective
As there are limited amenities such as restaurants and entertainment in the immediate area of the site, includ ing
such prod ucts in the overa ll site plan would benefit the hotel
While the ma rket is strong, the high development costs of new hotels requires some projects to request some
publ i c subsidies, which often comes in the form of contributing to the cost of parking or conference space, or a
rebate of t he hotel's Transient Occupancy Tax for some period of time
STR Chain Sca les -US
Scale llChain Scale Affiliation Name
1 luxury Chains 21c Museum Hotel
Luxury Chams AKA
luxury Chains Andaz
luxury Chains Belmond Hotels
luxury Chains Conrad
Luxury Chains Dorchester Collection
Luxury Chains Doyle Collection
Luxury Chains Edition
Luxury Chafns Fairmont
Luxury Chains Firmdale
Luxury Chains Four Seasons
Luxury Chains Grand Hyatt
Luxury Chains lnterContinental
Luxury Chains JW Marriott
Luxury Chains Langham
Luxury Chains Loews
Luxury Chains Lotte Hote ls & Resorts
Luxury Chains luxury Colection
Luxury Chains Mandarin Onental
Luxury Chains ME
Luxury Chains Mokara
Luxury Chatns Montage
Luxury Chains Park Hyatt
Luxury Chains Regen 1
Luxury Chains R 11z·Carfton
Luxury Chains R ock.Resorts
Luxury Chains R osewood
luxury Chains S1x Senses
luxury Chains Sixty Hotels
Luxury Chains Sofitel
luxury Chains St Regis
luxury Chains Taj
Luxury Chains The Peninsula
luxury Chains T he U nbound Collectton
Luxury Chains T hompson Holels
luxury Chains Trump Hotel Correclion
Luxury Chains Valencia Group
Luxury Chains Viceroy
Luxury Chains W Hotel
Luxury Chains Waldorf Astoria
Upper Upscale Chain Ace Hotel
Upper Upscale Chain Affinia Hotel
Upper Upscale Chain Autograph Colleelion
Upper Upscale Chain Brtdgestreet Accommodations
Upper Upscale Chain Camino Real
Upper Upscale Cha in Canopy by Hilton
Upper Upscale Chain Club Quarters
Upper Upscale Chain Curt0 Collection
Upper Upscale Chain Delta Hotel
Upper Upscale Chain Dolce Hotels & Resorts
Upper Upscale Chain Embassy Sunes
Upper Upscale Chain Ftreside Inn & Suites
Upper Upscale Cham Gaylord
Upper Upscale Cham Hard Rock
Upper Upscale Cham Hilton
Upper Upscale Chain Hilton Grand VacaHons
Upper Upscale Chain Hotel Indigo
Upper Upscale Chain Hotel Nikko
Upper Upscale Chain Hyan
Upper Upscale Chain Hyatt Centric
Upper Upscale Chain Hyatt Regency
Upper Upscale Chain Instinct Hote ls
Upper Upscale Chain Joie De Vivre
Upper Upscale Chain Kimpton
Upper Upscale Chain Le Meridien
Upper Upscale Chain Magnolia
Upper Upscale Chain Marriott
Upper Upscale Chain Marriott Confer ence Center
Upper Upscale Chain MGalle ry by Sofite l
Upper Upscale Chain Millennium
Upper Upscale Chain New Otani
Upper Upscale Chain Omni
Upper Upscale Chain Outrigger Resorts
Upper Upscale Chain Pan PacifK:
Upper Upscale Cham Pestana
Upper Upscale Chain Punman
Upper Upscale Chain Radisson Blu
Upper Upscale Chain R adisson RED
Upper Upscale Chain R ed Carnation
Upper Upscale Chain Renaissance
Upper Upscale Cham Sheraton Hotel
Upper Upscale Cham St. Giles Ho:el
Upper Upscale Cham Starhotels
Upper Upscale Chain Sw1ssotel
Upper Upscale Chain Tribute Portfolio
Upper Upscale Chain Wanda Vista
Upper Upscale Chain Warwick Hotel
Upper Upscale Chain Westin
Upper Upscale Chain Wyndham Grand Hotels
Upscale Chains AC Hotels by Marriott
Atf Parent C o Name
2ic Museum Holels
AKA
Hyatt
Belmond lu>eury Hotels
Hilton Worldwide
Dorchester Collection
The Doyte Conection
Marrtou ln1emational
FRHI Ho1els & Resorts
Firmdale Hotels
Four Seasons Hotels & Resorts
Hyatt
Intercontinental Hotels Group
Marrk>it lnterna11onal
Langham Group
Loews Hotels Company
Lotte Hotels & Resorts
Mamo1t lnterna1ional
Mandann Onental Holel Group
Grupo Sol Mella
Orono Hotels & Resorts
Montage Hotels
Hy au
FtH Regent Group
Mamou lnternatt0nal
RockResorts
Rosewood Ho1els Group
Six Senses
Sixty Collective
Acet:xCompany
Marriott lnlernational
T he Indian Holel Company
The Peninsula Hotel
Hyatt
Two Roads Hospi1ality
Trump Hotel Collection
Valencia Group
Viceroy
Marriott International
Hilton WOOdWlde
Ace Hotel Group
Affinia
Marriott International
Brtdges1reet Accommodauons
Grupo Empresarial Angeles
Hoton Worldwide
Club0uart8fS
Hoton WorldWlde
Mamon lntemational
Wyndham Wortdwode
Hiton Worldwide
Lafayene Hotels
Marrion lntemational
Hard Rock
Hiton Worldwide
HiUon Worldwide
lntefconlinental Hotels Group
JAL Hotels Company
Hyatt
Hyatt
Hyatt
Aqua Hospitality
Two Roads Hospitality
lntercontlnental Holels Group
Marriott lntemalional
Stout Street Hosphahty
Marriott International
Marriott International
Accor Company
Millennium & Copthorne Global
New Otani Hotels
Omni Hotels & Resorts
OlJtngger Hotels Company
Pan Pacific Hotel Group
Pestana
Ar.ax Company
Cartson Hospitality Company
Car1son Hospttahty Company
Red Carn1uon
Marriott lntemaoonal
Marriott International
St Giles Hotels
Sta motels
FRHI Hote ls & Resorts
Mamou lntema!lonal
Wanda Hotels & R esons
Warwick Hotels
Mamou International
Wyndham Wor1dwide
Marriott Internat ional
Scale llChaln Scalo
3 Upscale Chains
3 Upscale Chains
3 Upscale Chains
3 Upscale Chains
3 Upscale Chains
3 Upscale Chains
3 Upscale Chains
3 Upscale Chains
3 Upscale Chain s
3 Upscale Chains
3 Upscale Chains
3 Upscale Chains
3 Upscale Chains
3 Upscale Chains
3 Upscale Chains
3 Upscale Chains
3 Upscale Chains
3 Upscale Chains
3 Upscale Chains
3 Upscale Chains
3 Upscale Chatns
3 Upscale Chains
3 Upscale Chains
3 Upscale Chains
3 Upscale Chains
3 Upscale Chains
3 Upscale Chains
3 Upscale Chains
3 Upscale C hains
3 Upscale C hains
3 Upscale Chains
3 Upscale Chams
3 Upscale Chains
3 Upscale Chain s
3 Upscale Chain s
3 Upscale Chains
3 Upscale Chains
3 Upscale Chains
3 Upscale Chains
3 Upscale Chains
3 Upscale Chains
3 Upscale Chains
3 Upscale Chains
3 Upscale Chains
3 Upscale Chains
3 Upscale Chaons
3 Upscale Chains
3 Upscale Chains
3 Upscale Chains
3 Upscale Chains
3 Upscale Chains
3 Upscale Chan s
3 Upscale Chains
3 Upscale Chains
3 Upscale Cha'1S
3 Upscale Cha ins
U9~r Mllhe.t'-CN1M
U9per Miehe.tie ChatM
U91Mr Michule Chol!M
Upper Mid•ule Ch•1m
Upper Mtebul• Ch4i•M
Uppe1 Mid\U1• CMtM
UP~ M 1ch u le ,..,.._.,.
Upp•r Midsc1le Cha1M
Upper Mld1ule Ch•1ns
Upp., Miinnl• Ch11ns
Upper Whdsute Cha+ns
USX1etMldsu leCh11n1
U~rMtdsc1leCha'"s
UPi)9rMtdsc.tl•Ch.t.ns
Upe>erM1dsut.C~n1
U~r M.dsule Ch•M
Upp., Munute Chaim
UPPM Mld\ule Ch-
Upper Mldtt.tleCh.t"'f
U~rMIChuleCh.tM
UHetMICkui.Cha ·M
UptMt Mickc.tle Ch••m
Upe:ioer MIOK.alt Ch.tlM
~Mmui.CM•M
UPC>ff Mods(.ti.. CM·M
~Modsui.Cti.t.m
U~ MllhUle CMHt$
IJ~rMtd\c.tleC~M
IJc>IHf MtdKile C~im
IJ~r MM:IK.tle Ch.11m
UPOer MtdK.•le Chi+M
UC>Pff Mtdsui. Cf\l'ns
UwerMICbc:1i.ChatM
UP9H Mtd\c•le Ctl~ns
Upper M1d,ule Cf\•m
Upe>erMtdic11e Ctl.1ins
Up~rM1dse.t l•Clmn1
STR Chain Scales -US
A ffiliation Name
aloft Hotel
Apa Hotel
Ascend Collection
Aston Hotel
Anon
Best Western Premier
BW Premier Collection
Cambria hotel & suites
Canad Inn
citizenM
Club Med
Coast Hotels & Resorts USA
Courtyard
Crowne Plaza
Dazzler
Disney Hotels
Double Tree
dusit02
element
EVEN Hotels
Four P0tnts by Sheraton
Graduate Hotel
Grand America
Great Wolf Lodge
Hilton Garden In n
Homewood Suites
Hyatt House
Hyatt Place
lberostar Hotels & Resorts
lnnside by Melia
Jolly
Larkspur Landing
Legacy Vacation Club
Mantra
Melia
Miyako
Novotel
NYLOHotel
o·cauaghan
Oxford
Park Plaza
Prince Ho1el
R adisson
Restdence Inn
RIU Hotel
Room Mate
Shell Vacations Club
Sonesta Hotel
SprioghiN Suites
Staybodge Suites
Stoney Creek
Travel Inn
Vacation Condos by Outngger
Westmark
Wyn<lham
Wyndham Vacation Resort
Aqu1 Hoteb. & Resorts
lntWestun Plus
lo1rd•~ Inn & Sultn
lould .,'I. Inn & Suites
C•ntentone Hott-ls
CtlauSuotH
C11r1on
Cobbtu1on•
Comfort Inn
ComlortSUites
Country Inn & Suites
Ooubl•Tree Oub
Orurylnn&Sutln
OrurvPln1 ~el
OrvtYSultH
r.11trl1eld lnn
HilT'lpton
Hol!Chylnn
Hobd.1ylMh~S
Holtd.tyLnn~Kt
HotM2 SvitiK
ltleofC1pn
l•-..,nc1on
M.tm.ts.twlttt
MO"'
MyPl•ce
OHANA
O.tordSuites
PhoeN11 Inn
Red l .on Hgt•I
SMidm~n
Shilo Inn
Silv•rOO\id
Sonnt1ESSU!te'I
Aft Parent Co Name
Marriott International
Apa Hotel
Choice Hotels International
ResortQuest Hawaii Grp
Atton Hotel• s A
Besl Western Hotels & Resorts
Besl Western Hote ls & Resorts
Choice Hotels International
Canad Inns
citizenM Ho1els
Club Med
Coas1 Hotels & R esorts
Marriott International
lnteroonttnantat Hotels Group
Fen Hoteles
Disney Hotels
Hilton Worldwide
Dusi! T hani Public Company Ltd
Mamou ln1emat.onal
Intercontinental Hotels Group
Mamou lntemattOnal
AJ Ca1><tal Partners
Grand Amertea Hotels & Resort
Great WoK Lodge
Hiton Worldwide
Hilton Woridwide
Hyatt
Hyatt
lberostar Hotels & Resorts
Grupo Sol Melia
Jolly Hotels
Larkspur
Legacy Vacation Club
Mantra H otels Group
Grupo Sol Melia
M1yako Hotels
Accor Company
NYLO Hotels
O'Callaghan Holets
Oxford Hotels & Inns
Carlson Hospitality Company
Prince Hotels & Resorts
Carlson Hospitality Company
Marrtott International
Riu Hotels & R esorts
Room Mate Hotels
Wyndham Extra Holidays
Sonesta Hotel
MafTiott International
lnterconhnental Hotels Group
Stoney Creek Hospilahty
Travel Inn Hotels
Outngg8f Hotels Company
Westmari(
Wyndham WOOdwlde
Wyndham Vacation Resort
hstWnl•rn Hotels & Rnoru
&o1tdtn Inn & Sv1ttt
lou\Oe"lnn&SuotM
C4ir.t•n.toneH01el'I.
~IU Hot•11 lnt•rn•t10l'lll
Cobbl..stone
ChOIUI Hot•lt IM•rn•t1on1I
Chol« Hotels ll'Urn1tlon.tl
Carlson HCKPll1 hty Come>•nv
H11lon Worldwide
Drury Hotels
Drury Hot.ti
Dn.lrvHoteh
QruryHol9"
Mur101tlnt11n1t10r11I
HikonWOf~
tntercoM.1Mnt.tl ttott-h GrlXIO
ln'lerconl1Mnt.tl Hol•h GrCNp
W.etCOtlbMl'll .. Holl'h Groue>
C.trhon Hospotttv Comp•nv
l>l'loenu;lfln
lted ~ HOt•lf Con'lo•nv
Nonht.tnd
Shilo Inn
StlverClovd
Son•sU ESSt.101
STR Chain Scales -US
Sc:ale ll Chilin Scale Affiliation Name Aff Parent Co Name
UPOffMidsule~·M TownePlltlfSudH M.,oon l ntitmM-..1
UOC*MtdK.11-~ra TrypbyW\tfldh•m Wyndh.1"Wofict\o.'Cte
U~rMockcalitChH\S Wyl"C!Nm GMa.n Hotlfl W'f"dNmWottd>.o.lde
UoperMldK11e Ch••M X~ll'frl X1nt•rr• P•rlu & Rnoru
U~rModK1leChf•M Yotf'I V011tl
M1dsu•eCtt.tf11 JP1lms Red L.on Hote!J Comp11'1y
M1du.aleCh1in1 AV•Cl:O'V A\/1ctoryMotels
M1d1t.tleCNk1s Am1nclnn Amer~lnn
Mtdu•leCNin1 9•vmon1 Wyndh'm Worfd.,..1de
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MtdJu••Ch1+ns 1b1fSIVle-J AcwCome>any
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Mod1u•eCh1_,s O l k Trttlnn Tr lodt1n& Ef'lterpristtll'I(.
M1d1U1l•ChU'IS P1!KelM '•l1(elnns
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MIClsc1lt Ch11f'll \/1'511 Vll!I
Mldsc1l•Ch11f'IS W 1n111e bv Wvndi-11m Wyndhlm Wortdw1de
Econom't' Chl!111 Affon:l1 bl• Su1i.s of Aml'flUI AffordabltSuitesofAmUICI
EccMmyCl'l.I~' Amt'r1C1 18Htlnn Rtd lion H~tls Comp.a,,.,
Economy Chu" Arnenc:u S.s1 V1lut Inn llltdlionHol:elsCompariy
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EconotfloVC~ C0t.im1VHOtthlnf'I llled lJOft Hot•k Companv
Economy Chl>N Crnr.r.·oodSuitn CTHtwood Su.In
Economy'""'"' Crost.lli11dEconomyStud.01 Westmont HOIC.Uhty Group
EconomyCN>t11 01115IM Wyt'ldt-.m Worldwide
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Economv Chl >f'l.I Ecot\Olodcir Cho•« Hot•it. lnte n\lt•Ol'l•I
Economy Ch11M E1t1e11ded SUl1Amenui E1t1tnd.d St•'t' Hotels;
Eco ... omv Chi'fll E·ZI E·ZI
Econo101yC hut1 hmilylM F1m1ty lnM Of Amer~a
(COl"IOtnVChl1M GoodN,t• IM GoodN1t•lnt1
Eco11-omv ChutS GrtltWHtern G•H tWntern
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EconomvCNins Gl.lt'$t~e ltln lted UOA Hot•ls Corip.i,nv
(CCll'IOIT!Y0\liN .......... HomtlNIS
EcOl'IO"Wel\1,,_. ~·T~Sultn H~Town..Surtn
E<onorrvChl-How1rd Johmon Wvndharn Wonchi.-.dt
Ec.MIOtl'VCh11M lnTownSullff lnTownSwt:H
Economvc.h1Wt1 U!Tlftonlnn ll:M lion Hot•ll Comp1ny
Econo~Ch1.ns lc:lfVWtstlnn t-v Wnt Inns Comp1ny
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Economy Ch11f'IS Ute Hotels Aqu1 HospJtaf1ty
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economvCh1•f'IS M1crot~ IM & SullH by Wyndll1m Wyndh1m Worldw1dt
Eco..,omyCl'l.1•n1 Mot•l6 G6Hos11t1 1lrtv
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EconornvChl.ns ScottishlM Sconn.hlnns
((1)t'lornvChlint Sel•nlM S•i.a Inn
EconomyCt\111"11 S1""1006 G6Ho1Pff1llly
Econom't' C!\11111 S1,1butb•n Ertendtd Sll'I' Cholc.t Hotehi lnt•rfllUOflll
Economy Ch11ni Suf'ISUllH Sun5urtetHote l$
EconornyCh11nt Su~rl Wyndh1m W orldwide
fconomvCh11n• Trevirlod11 Wyndh1m Worldw1d•
Ec11>nomyCl'l11f'IS \/1!1,1•Pl1ce WoodSpr1n1 Su11es
Ecc>f'IOmvCl'lllf'IS WoodSpt'<fll SUltH WoedSor11t1Sw111;
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