Staff Report
PREPARED BY: ARN ANDREWS, Assistant Town Manager
HOLLY ZAPPALA, Management Analyst
Reviewed by: Town Manager, Assistant Town Manager, Finance Director, and Town Attorney
110 E. Main Street Los Gatos, CA 95030 ● 408-354-6832
www.losgatosca.gov
TOWN OF LOS GATOS
COUNCIL AGENDA REPORT
MEETING DATE: 10/02/2018
ITEM NO: 8
DATE: SEPTEMBER 27, 2018
TO: MAYOR AND TOWN COUNCIL
FROM: LAUREL PREVETTI, TOWN MANAGER
SUBJECT: DISCUSS AND PROVIDE DIRECTION REGARDING POTENTIAL REGULATIONS
FOR SHORT-TERM RENTALS.
RECOMMENDATION:
Discuss and provide direction regarding potential regulations for short-term rentals (STRs).
BACKGROUND:
Short-term rental (STR) is the practice of renting a portion of or an entire home to a person or
group of people for periods of less than 30 nights. In recent years, there has been exponential
growth of STRs offered through “sharing economy” websites, such as Airbnb (by far the leader
of the group), VRBO, Flipkey, and Homeaway. To illustrate the growth in STR platforms, seven
million guests used Airbnb to rent out rooms or homes in California in 2017, according to Matt
Middlebrook, Airbnb’s Public Policy Lead for California. The growing popularity of STRs is
forcing municipalities across the country and the world to develop strategies in response.
A review of Airbnb’s website shows between 50 and 100 STR properties currently in Los Gatos.
The majority (about 45 percent) are guesthouses/cottages, followed by about 30 percent room
rentals and approximately 20 percent entire houses for rent. There were also a couple local
hotel rooms listed and even a camper/recreational vehicle (RV). Currently, STR listings do not
include the address of the rental, making them difficult to locate based on public listing
information; however, based on information from one popular STR information aggregator, the
picture below illustrates the units currently available in Los Gatos. Another STR information
aggregator places the STR inventory at approximately 104 units in the 95030 and 95032 zip
codes.
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SUBJECT: DISCUSS AND PROVIDE DIRECTION REGARDING POTENTIAL REGULATIONS
FOR SHORT-TERM RENTALS (STR)
SEPTEMBER 27, 2018
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BACKGROUND (Cont’d):
Source: Inside Airbnb (red entire homes/apartments, green private/shared room)
Given the wide adoption of STR platforms and the subsequent proliferation of STRs within Los
Gatos, it is timely for the Town Council to discuss the Town’s current STR approach, review
policy options, and provide direction on potential STR regulations.
DISCUSSION:
Existing Town STR Approach
The current Town of Los Gatos Zoning Ordinance is silent on the subject of short-term rentals as
a permitted use in any of the Town’s zones, which by default prohibits them from occurring
within the Town’s jurisdiction. Town Code Sec. 25.30.010 defines a hotel as any structure
occupied by transients for dwelling, lodging, or sleeping purpose. Town Code Sec. 29.10.020
further defines a hotel/motel as a building where lodging, with or without meals, is provided for
compensation and where occupancy is generally limited to no more than thirty (30) days. A
hotel is not a permitted use in the residential zones, therefore prohibiting homeowners from
renting out a house for 30 days or less. A transient is defined as any person who exercises
occupancy for a period of thirty (30) consecutive calendar days or less. In addition, Code Sec.
29.10.320 (b) (14) also specifically prohibits rentals for durations of less than thirty (30) days,
including short-term rentals, in accessory dwelling units. The Town enforces these Code
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SUBJECT: DISCUSS AND PROVIDE DIRECTION REGARDING POTENTIAL REGULATIONS
FOR SHORT-TERM RENTALS (STR)
SEPTEMBER 27, 2018
S:\COUNCIL REPORTS\2018\10-02-18\Short Term Rentals\Staff Report.docx
DISCUSSION (Cont’d):
sections and the prohibition on a complaint-driven basis. The Town received two STR
complaints in 2015, one in 2016, three in 2017, and three in 2018 so far.
The current Transient Occupancy Tax (TOT) rate in Los Gatos is 12% and it applies to rentals
that do not exceed 30 consecutive days. These rentals have historically been hotel stays, until
the recent popularity of the sharing economy rentals. The Town currently collects this tax from
hotels. The tax is paid by the hotel guest and collected and remitted by the hotel owners. No
TOT is collected for STRs currently.
Alternative STR Policy Approaches
There are many STR policy approaches being adopted by regional and national peer
municipalities. In Santa Clara County, jurisdictions have taken a variety of approaches to the
topic of STRs. The City of Saratoga has banned them while the Cities of San Jose and Sunnyvale
have regulated them. The Cities of Santa Clara and Morgan Hill have no ordinances or
regulations in place but have agreements with Airbnb to collect Transient Occupancy Tax
through its reservation platform. Other municipalities, including the Town of Los Gatos, do not
have an ordinance regulating STRs.
Regulates STRs STRs not allowed No Regulations Regulations under
consideration
San Jose Campbell Gilroy Mountain View
Sunnyvale Milpitas Santa Clara Cupertino
Los Altos Hills Saratoga Morgan Hill
San Francisco Palo Alto
While the policy approaches may vary in adoption, the variables addressed during policy
formation are fairly consistent. In municipalities that have chosen to regulate STRs, there are a
variety of best practices emerging as a way to manage them, including establishing a
geographic zone specifically for STRs, requiring the STR host to be present, limiting the number
of rental days per year (difficult to enforce), and limiting the number of guests at one time
(difficult to enforce).
Following are the primary policy considerations if the Council would like to consider regulating
and allowing STRs.
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SUBJECT: DISCUSS AND PROVIDE DIRECTION REGARDING POTENTIAL REGULATIONS
FOR SHORT-TERM RENTALS (STR)
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DISCUSSION (Cont’d):
• Type: There are two primary types of residency options in practice to consider:
1. Hosted Rentals: In a hosted rental, a permanent resident must live at the home
while it is being rented. Hosted STRs could present fewer compliance issues since
the host would reside on the premises to oversee the rental. Having a resident host
living at the house could also increase the comfort of ne ighbors who may otherwise
be unsure about the guests.
2. Un-Hosted Rentals: Un-hosted rentals are normally for the entire house/property as
opposed to a room or accessory dwelling unit. Un-hosted rentals could have more
neighborhood compatibility and enforcement issues, such as noise complaints. Un-
hosted rentals may also have a greater impact on the affordability of the rental
housing market, as owners may seek to rent multiple properties concurrently.
• Geographic Zone(s): STRs could be confined to certain zones within the Town. The
number of STRs within those zones within the Town could also be limited. A minimum
distance could also be established between properties that have been permitted for
STRs.
• Limiting the number of days allowed per year: Many jurisdictions have regulated the
number of days per year an STR can be rented. Jurisdictions further codify a distinct
number of days per year for hosted units versus un -hosted units, with un-hosted rental
days per year being significantly less than the number allowed for hosted rentals.
• Maximum number of guests at one time—Hosted: In order to control the number of
people using an STR and the effects on neighbors (parking and noise), a limitation on the
number of STR guests allowed in a 24-hour period can be included in the regulations.
Children under a certain age can be excluded from the count. The number of guests can
be calculated based on the number of rooms in the house. However, having one
standard regardless of the number of bedrooms makes enforcement easier (e.g. four
guests per property).
• Maximum number of guests at one time—Un-Hosted: If the entire home is available
for use, some jurisdictions increase the maximum number of guests beyond the limit
imposed upon hosted rentals.
• Parking: Vehicle parking for STRs could be required to remain on-site, or the number of
vehicles per STR could be limited.
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SUBJECT: DISCUSS AND PROVIDE DIRECTION REGARDING POTENTIAL REGULATIONS
FOR SHORT-TERM RENTALS (STR)
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DISCUSSION (Cont’d):
• Commercial Uses: Assembly or commercial uses, such as weddings or other special
events, could be prohibited at STRs. This would reduce noise, vehicles, and the overall
impacts to a neighborhood.
Additional STR Policy Considerations
Potential Impact on Housing
While research regarding the potential impact of the STR market on housing availability is still in
its infancy, early research indicates that it could have a negative impact in certain markets.
Given the current relatively small number of STRs in Los Gatos, they likely have a minimal
impact on current housing availability; however, if more homeowners begin renting their entire
homes for longer durations, this could become a more prominent issue.
To discourage the conversion of units from long-term housing to STRs, municipalities have
taken approaches such as: requiring STRs be only at the owner’s primary residence, allowing
only one unit per parcel to be used as an STR, requiring the host to be present during rental
periods, and prohibiting STRs in Below Market Rate and senior units.
Neighborhood Character and Impacts
Transient tenants associated with STRs may impact parking, noise, and neighborhood character.
There are a number of regulations that can be used to mitigate most of these concerns
including: limiting the number of guests at one time, requiring parking to be on -site, limiting the
number of vehicles, prohibiting assembly/commercial uses (such as weddings), requiring hosts
to provide guests with local rules regarding noise, etc., and requiring the host to live at and be
present at the property during any rentals.
Enforcement
In order to assist in effective enforcement either a continued ban on STRs or some form of a
regulated model, violation penalties for both should be made clear and significant enough to
encourage compliance. Some jurisdictions have created high penalties for failing to register an
STR within 90 days of operation. This encourages STRs to register, making enforcement of any
other violations much easier. In addition, many cities also include the ability to revoke the
operator’s STR-related business license or registration after two or three violations.
Staff will need to evaluate if additional Code Enforcement staff would be needed to assist in
STR regulation. Given the history of very few STR-related complaints each year and the
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SUBJECT: DISCUSS AND PROVIDE DIRECTION REGARDING POTENTIAL REGULATIONS
FOR SHORT-TERM RENTALS (STR)
SEPTEMBER 27, 2018
S:\COUNCIL REPORTS\2018\10-02-18\Short Term Rentals\Staff Report.docx
DISCUSSION (Cont’d):
relatively low number of STRs currently in Town, additional staff may not be required right
away.
Revenue Collection
Most municipalities that allow STRs require hosts to maintain a current business license and all
hosts must report/remit TOT to the municipality. If the Town were to move forward with a
regulatory program for STRs, a process for TOT collections from STRs would need to be
established.
Airbnb has recently started entering into agreements with municipalities to collect and remit
TOT on behalf of hosts/property owners. This allows municipalities to interact with one
organization, rather than collecting funds from hundreds of individual property owners.
Locally, San Jose, Santa Clara, Palo Alto, San Francisco, and Oakland have established
agreements with Airbnb to collect and remit TOT on behalf of short-term rental hosts. Hosts
using platforms other than Airbnb must self-report and remit TOT.
The other option is to refrain from contracting with Airbnb and use the honor system where
owners remit taxes directly to the Town for all platforms. This approach has been less effective
in other municipalities.
CONCLUSION AND NEXT STEPS:
Council should determine if the status quo approach to short-term rentals in Los Gatos should
be maintained or if regulations should be drafted to allow STRs.
Among the options for Council consideration:
• Make no changes to the current Town ordinances and create enforcement tools to
encourage compliance;
• Create an ordinance regulating STRs in the Town of Los Gatos and rely on owners/hosts
to report and remit TOT directly to the Town;
• Create an ordinance regulating STRs in the T own of Los Gatos and enter into an
agreement with Airbnb (and similar platforms) wherein Airbnb collects the TOT on
behalf of the Town and remits directly to the Town; and
• Enter into an agreement with Airbnb wherein Airbnb collects the TOT on behalf of the
Town and remits directly to the Town, while not changing the current Town ordinances.
Staff looks forward to the direction of the Town Council.
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SUBJECT: DISCUSS AND PROVIDE DIRECTION REGARDING POTENTIAL REGULATIONS
FOR SHORT-TERM RENTALS (STR)
SEPTEMBER 27, 2018
S:\COUNCIL REPORTS\2018\10-02-18\Short Term Rentals\Staff Report.docx
COORDINATION:
This report was coordinated with the Town Attorney, Director of Community Development, and
Director of Finance.
FISCAL IMPACT:
No fiscal impact at this time.